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1

Personal Power, Profit, and Influence

Without personal power, profit and influence, in your own life and practice, you are unlikely to learn from the past, deal with the present and plan as accurately as possible for the future.  But just why are these so important?

6

Taking Command of Your Direction…

Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up. If I […]

8

The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice […]

11

Private Practice Owners Must Use Content Marketing Effectively (Here’s Why It Matters)

For private practice owners, effective content marketing can make or break your long-term success. You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice? In short, […]

15

Private Practice Owners Can’t Afford Missed Appointments

Missed appointments may be inevitable, but your no-show rate has a direct effect on private practice sustainability over time. When patients don’t show for scheduled appointments, your private practice schedule gets thrown off—and you lose money. Many private practice owners treat no-shows as a minor annoyance that’s regrettable, but inevitable. And that’s a huge mistake. If […]

18

For Private Practice Success, Focus on Keeping Current Patients Happy

It’s time to reconsider how you market your private practice and put the emphasis on retaining patients, not just attracting new ones. What’s more important, bringing in new business or keeping current patients happy? Of course, the answer is that both are vitally important… but too often, private practice owners focus almost exclusively on attracting […]

19

Do You Know How to Effectively Ask for Patient Referrals in Your Private Practice?

Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why. It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals. Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get […]

20

Benchmarking to Measure Your Practice’s Success

I’ve written extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this such as benchmarking, but before we talk about that, here’s an “Economic Summit” reality check-up. If I […]