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One of the things that we talk about all the time with regard to growing and making sure your private practice has longevity and continued profitability, is staffing. One of the things you can do to ensure good staffing is to make sure you have a private practice bullpen.
What do you stand for as a practice owner? Make sure your patients and your staff knows your personal philosophy on these vital cornerstones or you are liable to ‘fall for anything’!
Summer head is just that – That Depressive Thinking, that mentality if you will that “everyone is on vacation, they’re spending their money everywhere else, nobody wants to come to the clinic, the weather keeps them inside etc.”
Do not overlook the extensive private practice demands of marketing. Always remember, don’t expect you can necessarily do this yourself. We are always here to help so take advantage of all the tools we have to offer!
Don’t Let Your Practice Building Basic Marketing and Training Techniques create mixed messages!
One of the major issues is how fast the world has actually changed. Now of course there’s nothing that you or I can do about this except be better business people! The only way we are going to do this is by having dedicated practice building time. I do believe the day is here were private practice owners do need to be spending at least one full day per week on dedicated marketing and administration of their private practices.
Too many private practice owners make this significant marketing mistake—and it will cost you. To succeed in today’s healthcare world, private practice owners will have to move past old ways of thinking about marketing. Too many of us are stuck in old ideas about how to reach patients. We assume that we have to use […]
One of the KEY Practice Building skill that business owners neglect is identifying who their ideal client or patient is.
Too often, private practice owners nowadays tend to focus on more elaborate and expensive marketing procedures overlooking the time-tested methods like hosting workshops, open houses, and simple polite communications like telephone recalls to patients who have helped build your practice.
There’s a Time and Place for Getting It Absolutely Right… But There’s Also A Place for Strategic Experimentation in Private Medical Practice. Naturally, you strive to provide absolutely the best medical care to your patients without exception. After all, you know that the long-term success of your medical practice is built on a foundation of […]
As a private practice owner interested in practice building , it’s not what you learned in school that matters most… it’s what you’re willing to learn today. Naturally, you need top-notch clinical skills to survive in private practice. That’s because direct patient care is such an important factor in whether today’s new patients become tomorrow’s […]
For example, when was the last time you looked at your basic staffing? Such as attitude, friendly behavior, and even their role in practice building secrets? How about the basic condition of your office? Simple things like your hours and cleanliness?
Too many private practice owners are trying to apply old formulas to new problems
One of the most important tasks is to completely outline your practice business plan. But behind your business plan must be your personal and lifestyle goals.
Every Private Medical Practice Needs to Focus On Exceptional Patient Care. Here’s What That Really Means for Your Business. “Exceptional patient care” is a buzzword these days in the world of private medical practice. We all think we know what that phrase means. But do we, really? It’s not enough to move vaguely in the […]
“But John, my website brings me no patients…” One of the things I discuss with marketers and entrepreneurs all the time is the impact of poor or no use of ones “Mothership” practice website to help drive new patient traffic. Practice websites are unlike other businesses unless you are spending lots on PPC (pay-per-click). A practice […]
You know what you want to accomplish with your practice… Or at least, you think you do. Have you really given serious thought to not only what you want to do but why? What are you truly passionate about? What makes you bound out of bed in the morning, ready to take on the world? […]
Today more than ever there is little room for error. The pressures for effective practice building are enormous. There are so many forces at work in the marketplace today, they give you little choice but to clearly identify and manage them effectively.
Now more than ever it is so important to differentiate yourself from your competition. And because consumers are now spending so much more out-of-pocket for private care, it’s extreme customer service, which more often than not wins out.