You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively.
Frankly, most private practice owners get it all wrong.
They think they’re working hard at marketing—but in reality, they’re spinning their wheels.
Here are some classic ways that most private practice owners fail in their marketing—along with more effective alternatives that can make a real difference in practice building.
“Talking at” the prospective patient instead of listening to his or her unique needs.
Effective marketing is not a monologue. Honestly, whether we’re talking about a billboard or a website, prospective patients are turned off when they sense that your marketing is all about you. Patients want to hear about themselves. Good marketing is an invitation to an ongoing dialogue about the patient’s needs.
Having no idea about your target market.
If the audience you’re trying to reach with your marketing materials is “everyone in the local area,” you’ve already failed. Your private practice can’t cater to “everyone,” and identifying your ideal patient (demographics, buying habits, personal preferences) will make a world of difference in the long-term sustainability of your practice.
Thinking it’s enough if the community knows your name.
Once upon a time, the idea was to “get your name out there” and rely on name recognition as your primary marketing tool for private practice. But it’s not a small-town world anymore, and patients know they have a lot of choices in where to take their business. You absolutely must craft an effective message about your private practice and target it at the right kind of patient.
Betting on one marketing venue to bring in all your new patients.
You might think it’s not a good idea to spread yourself thin in terms of allotting a marketing budget to too many venues, and there’s some truth to that. But don’t swing too far the other way and put every cent into one single approach.
There’s a reason why private practice owners tend to think that marketing is overwhelming and difficult—without guidance, it can be.
I invite you to visit here frequently for more tips about creating a sustainable private practice!
I wish you the best along your journeys!
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Have a great day!
The PPW team