What my Associate Chiropractor Failed to realize…

The last time out, I talked about unrealistic expectations from the shortest associate tenure ever
in my chiropractic practice, expecting the pot of gold just for having a degree, to be dumped in ones lap.

Well, with rare exception, you have to continuously move yourself to the pot of gold, one step at a time before you can take from it.

When you behave and express yourself in this way professionally and effectively, it gets noticed. People will want to have their friends, family and co-workers meet you too.

Otherwise, from another persons perspective you might be seen, especially by busy people as a time-trap or worse yet a complete waste of time. Harsh words? You bet. But ignore this time-tested advice at your own peril.

Make sure you understand these most important principles as the primary rules to remember. Refine and sharpen your skill presenting your 30 second speech. Be polite. Be professional and evermore effective as time passes.

The next principle is that of reciprocity. Once rapport with someone else is established, there should be an exchange of materials. Business cards, URLs, flyers, etc.

Now admittedly, some relationships will take time to nurture, but with practice and these types of business contacts, mutual sharing helps get the most results. Always be discrete and professional, especially with other professionals, or if you should encounter someone not quite on top of their game that day.

What about Networking Groups?

The next question you’ve got to answer is what about participating in business and networking groups? This is a decision you need to make early on, because most doctors will be invited to join one or more. In my experience, early in practice they can be very valuable. If there are lots of people moving through, it might be a good idea to be there every meeting.

Just be very careful of accepting an officer’s post because the time involvement can be way more than you ever imagined…

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