Patients and their families who suffer from neuropathy and chronic pain see right through private practice owners who are NOT true experts.
One thing you can bank upon is that developing a private practice requires a considerable amount of energy. This fact has never been truer than it is right now.
Initially, some energy spent is ultimately worth more than others.
But there’s one form of energy that is always returning a huge investment.
And that is the investment in your self-development and the positioning of true expertise in your field. This includes the why, science, and how you do what you do behind-the-scenes.
This investment can only take place with dedicated learning time.
Take neuropathy and chronic pain for example:
Back in 2008 my good friend, Dr. Michael Beck, and I predicted that this field would become extraordinarily crowded. That prediction wasn’t rocket science; it’s a pretty simple principle.
And, as predicted, what has happened is that the true experts have indeed risen to the top.
The backlash from this is tremendous. Both patients and doctors had told me they feel like people they have frequently spoken to in this arena should be doing something else.
And the reason for this is readily apparent. Patients and their families who suffer from neuropathy and chronic pain see right through private practice owners who are NOT true experts.
Think about it.
Have you ever known, worked, or perhaps you even are a team doctor or therapist? Team doctors, physical therapists, and others at the very top of what they do position themselves as the best of the BEST—and continue to learn and study, and thus hold positions for many years at the top of their field.
So they never want for new patients.
While it’s extremely important to have business skills, marketing skills, and excellent advertising material, the true value of time spent over the course of your career, and for your community, is the level of true expertise that you ultimately develop, then maintain—hopefully for the entire 40+ years or so over your private practice career!
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