The Consequences of doing ONLY what comes natural

A doctors natural gifts. That’s what you possess as a healer. You can put patients at ease; physically and quickly abolish their pain and discomfort. Restore hope, and actually save their lives by doing what seemingly is very natural for you.

Healers have commonalities in backgrounds and life experiences.
Actually, our pathways as doctors of all disciplines is remarkably similar, often times being touched at a young age by illness or death. Doctors minds and hands posses the unique ability to alleviate mental and physical anxiety, and often time anguish.

Beatte and Beck among others have written on this, and it’s helpful to look at this is you’ve never done it.

However, private practice mandates an entirely additional set of skills.
Not instead of but in addition to your healers instincts.

And honestly, failure to realize this, or especially educate our students creates every unpleasant and often painful experiences ranging from unrest to bankruptcy.

Interestingly, with patients we tend to be extraordinary analytical, follow algorithmic, logical sequences, and frequently just one or two steps at a time. It’s this thought processes that lends itself to accurate diagnoses and rapid, critical action.

But private practice demands an entirely different set of skills, especially when marketing, finances, and staffing are concerned. Let alone technology, human resources, your web-facing efforts, and
wealth building.

In fact, modern private practice demands an entrepreneurial mindset. The days of just being a great doc with the black bag and an Rx pad or great hands is with rare exception over.

But there is some good news. These essential skills are learnable. As are the systems to run each of the various departments (compartments) that are essential.

Lets take a look at these skills first.

Number one on my list is the ability to organize and sort incoming data. Really. A messy desk (or home or personal life quite frankly) makes for a clouded mind. That’s why extreme and easy organization is the first lesson in our CEO training program.

Along side of this skill, you also need to be able to organize, focus and direct output and productivity. This includes everything from processing new patients to getting the income to run the practice, and especially build long-term security.

Think about this one. There is not one area in practice where the rule of this skill set does not apply.

The second skill set is just as critical. And that is developing a CEO/CFO mindset that you’ll have to use right along side the Dr. before your name. This is perhaps the one that takes the longest to develop for docs.

Lets face it; most of us do not have MBAs. Yet modern practice demands a plethora of these business skills sets. The reality is if more docs learned the mindset first, and then applied sound business skills and strategies to marketing, pricing and staffing, there would be many more successful doctors out there. Even in the face of a very difficult environment.

The third and final skill set is systems management and implementation. This is where the biggest breakthroughs in productivity as well as practice satisfaction (and sanity) really take place.

Every facet of systems management is critical. Design, intent, all the unique steps but most especially implementation and inspection of results.

But the real greats in any endeavor will then make better decisions based upon the performance of their systems. This is readily observable in marketing, patient processing and human resources.

And you know what? It is a big job.

But also it is extraordinarily rewarding to orchestrate the entire process, and reap the emotional and financial rewards.

The future of private practice dictates that to approach things otherwise will simply be unviable.

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