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Private Practice Building and New Patient Calls

Are You Giving Your Private Practice Patients What They Want?

You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice.

Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want?

Naturally, they want excellent service by their clinical provider and by the staff. That’s a given.

You might be surprised at some of the other things that private practice patients want—especially in a private pay model, where patients expect more.

Consider some of these points, which you may not have considered as necessary in your private practice (or you may not have thought about some of them at all):

Patients want to feel understood. Are you and your private practice staff making an effort to provide empathy to every patient, every time? The human connection is vital in terms of the patient’s perception of “quality of care.” And it’s important to realize that patients who feel cared about and understood will be less bothered by inevitable hiccups, like having to wait longer than expected for an appointment.

Patients want technological benefits. It’s not enough to have current magazines or a TV in your waiting area. What about free wi-fi so they can read email or work on a laptop while waiting? Also, think of other ways you could use technology in the name of customer service. Some private practice offices have begun offering to send a text to the patient’s cell phone if the office schedule is running behind, for example.

Patients want to be happy. The more your private practice is able to address this desire, the more satisfied patients will be (and the more often they will refer others to you). When you go beyond resolving a physical pain and make them feel good in general, they’ll be loyal fans for life.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Benefits of a Staff-Driven Private Practice

The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why.

Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the practice.

In this type of  practice, the owner provides daily and weekly instructions to staff simply as a means of coordinating efforts, rather than as external motivation to do their jobs.

For this system to work, you need a trustworthy and competent staff in which every member has been fully trained on their job duties AND on the mission of your private practice. This kind of staff member doesn’t simply show up, do their assigned duties, and leave. They are an integral part of the success of the practice because they create and expand the job every day.

In a private practice that is staff-driven, all staff members share equally in the responsibility and positive energy of daily struggles and triumphs in the office.

Some of the benefits of a staff-driven private practice include:

  • Increased morale. Staff members will worker harder and smarter when they understand and support the vision of your practice. They’ll have a sense of belonging that leads them to take pride in their work and innovate new ideas and solutions as needed.
  • Improved work-life balance for you as the private practice owner. Without a staff-driven practice, you’ll find yourself feeling like a stagecoach driver flogging a tired horse. When your office runs smoothly and on its own volition, taking direction from you on improvements and growth rather than relying on you for motivation to produce simply average results, you’ll be able to spend more of your time on the rest of your life outside the office.
  • Building for the future. It’s short-sighted to focus only on this quarter and this year. What about ten years in the future? What about retiring and selling your private practice? When you’ve built a staff-driven practice, you’ll be able to step away without the entire practice crumbling—and that means you’ll have a valuable asset when you’re ready to sell.

You may wonder how to get to this point from where you are now. What kind of hiring, managing, and executive direction skills are needed to build a staff-driven private practice?

invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Why Your Private Practice Needs Serious Help

If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship.

In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how to make your business thrive.

And it’s true that all of these decisions are yours.

But are you thriving in the self-reliance model of private practice?

Are you honestly capable of doing an excellent (not average) job of every component of your business, from clinical work serving patients to front-end customer service to bookkeeping and practice management?

You already know that it takes a reliable and trustworthy staff to accomplish these things. You’re not a one-man band. But (to continue the musical metaphor) you are indeed the conductor who leads this orchestra.

That’s where many medical practititioners in private practice make a costly mistake—trying to do it all.

Smart private practice owners understand their limitations and find a way to support themselves in those areas of weakness. As the owner and director of a private medical practice, you will be able to deliver consistently excellent service to your customers and staff by seeking help with aspects of business that are less familiar to you.

There’s nothing wrong with seeking help—serious help. By that, I mean assistance from a proven leader who has years of experience in the very aspects of business that you are currently struggling with.

So what’s the next step to getting serious help for your private practice? Let us provide consulting help to aid you in avoiding costly mistakes in your business. With years of experience in practice management and practice building, we can be your guide along the path of making your practice truly thrive.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Demographics and Psychographics in Chiropractic Practice Building

Chiropractic Practice Building Success Rests on Understanding Psychographics

In chiropractic practice building, knowing how to address both demographics and psychographics can make all the difference in marketing to the right patients.

Are you clear on the difference between demographics and psychographics—and how to use both in your marketing strategy for chiropractic practice building?

Here’s a breakdown of these basic concepts and how to apply them to your own promotional strategies.

In short, demographics are facts that describe characteristics of your current patients as well as prospective ones. These facts are things like gender, income level, age, marital status, education level, occupation, homeowner status, age and gender of children in the home, and location of the home and/or workplace. These are external facts that we can easily see and quantify.

On the other hand, psychographics are more difficult to discern because they are based on patterns of behavior. This means that psychographics are actually very valuable in chiropractic practice building, because they look at the psychology of your current and potential patients. Psychographics can include things like hobbies, buying patterns, lifestyle choices, political leanings, and personal values.

If you want to know WHO pays for your services, look at demographics. If you want to know WHY they do it—and for the purposes of chiropractic practice building, you definitely want to know this—then psychographics will be even more helpful.

Demographic information is relatively easy to obtain. For psychographics, though, you’ll need to interact directly with your target market to learn about their attitudes, buying choices, and lifestyle preferences. You can start by surveying your current patients, who can provide a wealth of information about why they continue to choose your chiropractic office over other options.

When you have psychographic data, you’ll have a very powerful tool for chiropractic practice building. It’s nearly useless to collect demographic data about your target market if you don’t also take a close look at the psychology of patients’ decision-making. Think about the difference between knowing how many current patients have referred others to your practice, and knowing precisely WHY they chose to do so.

An effective mix of demographics and psychographics allows you to tailor your marketing strategy to a specific group of people and to make sure your promotional messages address the particular needs of those people. And that means they are far more likely to become patients at your practice. That’s the bottom line in chiropractic practice building.

 

Healthcare Changes and Your Specialty Practice

Specialty Practice Can Benefit from the New Competitive Patient Mindset

Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind.

Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay.

You may be wondering how all these changes will affect your private practice… and assuming that things will be changing for the worse. How can a specialty practice possibly survive in this environment?

If you’ve been viewing healthcare changes as a circumstance that will doom your specialty practice, it’s time to think again.

Why? Because all of these changes can actually HELP you to grow your specialty practice to its upper limit—as long as you have the right mindset about the direction you’re headed.

All of these healthcare law changes have caused a shift in the typical patient mindset. It used to be that patients would do whatever their doctor said to do, or have whatever procedure was covered as standard by their insurance company.

These days, self-pay patients are looking at value. They want the most bang for their buck. That means they’re shopping around and looking for the provider who will provide exceptional care that justifies the cost of services. They view provider rates as an investment in their long-term health, and they want a good return on their investment.

This is great news! This patient, who is discerning and makes an informed decision when choosing a specialty practice, is exactly the kind of patient that you need to attract and keep in order to make your specialty practice thrive.

You don’t want patients who follow the old episodic treatment model: coming into the office when they’re in pain and then falling away. You want patients who seek expert collaboration and a long-term relationship working toward their continuing health. That patient is the very picture of loyalty, and he or she will joyfully refer you to family and friends.

When your patients are focused on their long-term health, then the long-term health of your specialty practice will be a given.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Marketing Your Specialty Practice

Specialty Practice Success Won’t Happen Through Traditional Marketing

Unless your specialty practice is brand-new, the backbone of your practice probably isn’t based on new referrals. Don’t overlook this key element of private practice success!

Whether you’ve been running your specialty practice just a few years, or dozens, there’s a good chance that the majority of your business is made up of repeat clients. In short, most of the patients walking in your door have been there before…and made the decision to come back.

If you’ve provided excellent service—not just a world-class treatment experience, but great customer service, too—then most of your patients will come back again and again. Maybe they’ll come in search of continued good health through maintenance. Or maybe a new injury or illness will arise, and because you’ve built their trust, you’ll be the first professional they call.

Eventually, nearly your ENTIRE specialty practice could (if you chose) be composed of regular patients who return time after time because of the relationship you’ve built with them.

But if you’ve paid any attention to the marketing how-to information that’s out there, you may be confused. That’s because the advice of traditional marketers is all about how to get new eyes on you—how to get in front of people who will buy what you’re selling.

The thing is, particularly in the service industry and in a specialty practice, the person who is most likely to buy from you is the very person who already has! They took that initial risk of trying your practice, found the benefits to be exceptional, and now have confidence that YOU are the professional who can make their lives better.

Now that you know repeat customers are the best customers, what can you do to encourage patients to come back?

First, say “thank you,” and say it often. Thank brand-new patients for giving your specialty practice a chance to help them. When they return for another visit, welcome them with open arms and an opportunity to give feedback—ask: “Can you let us know what made you decide to come again?”

Second, give those loyal patients a chance to get to know you better. Ask every new and returning patient if they’d like to join your email list. Send a monthly newsletter with practice news, including personal stories from your staff or yourself that make your office feel like a home away from home. It can also include a simple but useful health tip that’s relevant to your specialty practice, or a frequently asked question and your response. This doesn’t have to be a slick-looking newsletter template. In fact, many patients will respond more positively if it’s simple and has a “homegrown” feel, so that they know you’re actually writing it!

Also, have your staff maintain a list of patients who haven’t been in lately. Give them a courtesy call to see if they’d like to schedule a follow-up visit. This lets patients know that you remember them and care about how they’re doing.

The key to all of this is planning. You need an organized system, set to autopilot, so that these things will happen automatically at appropriate opportunities, and so that no patient gets overlooked. This is the only way to make effective follow-through happen on a regular basis for your specialty practice.

But most private practice owners won’t implement this kind of system.

That’s good news for you… if you’re willing to put in the time, knowing that your specialty practice can thrive while others barely survive.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

 

For Private Practice Success, Check Your Mindset

The Missing Link in Private Practice Success: Check Your Mindset

You May Think That External Factors Will Make or Break Your Private Practice Success. In Reality, Your Mindset Drives Your Practice.

Every day you navigate the ins and outs of your private practice and wear a number of different hats. As a private practice owner, you make the key decisions that drive the future of your business. And as a clinician, of course, you’re also working in your practice from day to day as you treat patients.

But how do you treat them? As commodities, or as unique individuals?

How do you treat your business? As a job that you attend every day to bring in a paycheck, or as a delicate ecosystem that requires your own hand to survive and thrive?

Your mindset determines everything—from your earning power to your life-work balance and overall satisfaction.

In essence, private practice success is so dependent on mindset because it has two components. Your mindset drives your vision for private practice success, the long-term picture of your practice’s health. Your mindset also functions as your biggest and best marketing tool.

When patients feel heard, cared for, and well handled, they reward you with continued business and referrals. But if you come across as distracted, distant, or gruff, you’ll lose patients—not just the ones in your office right now, but also those referrals down the road. When patients are paying out of pocket, they expect more. Unsatisfied, they’ll take their business elsewhere—no matter how good you are as a clinician. It takes so much more than good technical work to achieve private practice success.

Building a successful mindset is more than just having a great attitude and effective bedside manner. In the end, it’s all about vision and planning.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

3 Mistakes in Private Practice Building

Private Practice Building Mistakes: 3 Self-Sabotaging Behaviors That Will Kill Your Private Practice

Most People Are Making These 3 Private Practice Building Mistakes. Are You?

We’ve all heard about “self-sabotaging” behaviors—in our personal lives, in the context of career advice, and maybe in terms relationships. But did you know that there are self-sabotaging behaviors in the world of private practice building?

These attitudes and actions can be devastating to the health of your private practice. Why? Because in business, and particularly in the area of private practice building, the definition of self-sabotaging behaviors is anything that gets in the way of your long-term business goals.

Are you guilty of getting in your own way when it comes to private practice building? Of course, none of us are doing it perfectly… but the key is to be doing it effectively, and to avoid the major pitfalls.

Here are the top 3 self-sabotaging behaviors in private practice building, and suggestions for how you can avoid them.

#1: Waiting for the perfect moment

Sometimes we get so focused on taking action “at the right moment” that our perfectionism gets in the way of business growth.

In truth, ANY action—no matter how small—is better in the long term than continued inaction. In other words, when you don’t act, your lack of action is a choice that plays against your business goals.

#2: Micromanaging your team

You’re the captain of this ship, so of course you want to make sure you’ll stay on course. It’s tempting to try to accomplish this way-finding by being on top of your staff day in and day out, watching them like a hawk. But from a long-term view, this leads to resentment and high turnover—not the results you want in private practice building!

A better approach is to make your presence known in every area of your business, but in a manner that emphasizes your trust in your staff. Your team will feel that you’re involved and aware of their issues without the stranglehold of micromanaging.

#3: Trying to get all of your business learning from books

You know the importance of learning and growing in your private practice building efforts. Too often, though, you probably rely on reading books and articles as your main source of information.

Reading is certainly a convenient way to approach continuing education, since you can fit it into your schedule as needed. But there are a number of problems with this approach to private practice building. The main issue is that books and articles about private practice are aimed at a very general audience, and they detail someone else’s techniques for private practice building—which may not be applicable to your business or your unique situation as a private practice owner.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Marketing Rules for Private Practice

Every Private Practice Owner Should Add This Key Success Factor Right Away

Here’s how to stay ahead of the game as a private practice owner. You can take proactive steps to make sure you’re driving the growth of your business, instead of letting overwhelm drive you into the ground.

You already know that owning and managing a private practice is a multifaceted job. In fact, it’s not just one job; every successful private practice owner performs multiple jobs over the course of a week, from staff management to marketing—oh, and being an excellent clinician, too!

Your clinical skill is the foundation of your business, but it can’t be your only focus. Even with a highly skilled staff to support you, it’s essential for you to be a core part of your practice, not just in the exam room or behind a desk, but with a presence in every aspect of your office.

With all of these responsibilities looming every day, how can the private practice owner avoid becoming overwhelmed? We all know that feelings of overwhelm can lead to distraction, procrastination, and falling behind on everything from office visits to paperwork—all of which has a negative ripple effect on your staff and the health of your business.

The essential factor in your success will be a methodical and proactive approach to the health of your business. As a private practice owner, you have to avoid the trap of staying busy but accomplishing little that benefits your long-range vision for your private practice. In short, you need a game plan, and you need to schedule time in EVERY day to follow through.

If you only make ONE improvement in your approach, it should be the addition of time slots during your week that are dedicated to business-related training materials. This doesn’t just mean being in your office and having a pile of things to read on your desk. For maximum effectiveness, make these hours work for you by isolating yourself with the materials—no cell phone or taking office calls, and absolutely no disturbance allowed except in a true emergency.

And it’s not enough to simply read through training materials. Know your learning style, take notes in a way that is meaningful for you, and find ways to implement what you’ve learned immediately so that it becomes part of your experience, not just intellectual knowledge. When you put new learnings into practice, you’ll be truly learning, and that’s what helps your private practice to grow.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

 

 

physical therapy business

Are All Your Marketing Efforts Going to Waste in Your Physical Therapy Business?

For Your Physical Therapy Business to Thrive, You Need to Be Able to Distinguish Between Features and Benefits.

There are many factors at play in creating and growing a thriving physical therapy business. But without a deep understanding of one key marketing concept, I can almost guarantee that your practice will not be sustainable.

Here is the most important factor in successfully marketing your physical therapy business: features versus benefits.

In short, features are facts (the “what”), and benefits are the reasons why those facts solve your client’s problem (the “why”).

On the surface, the difference looks pretty simple to understand. The thing is, it can be hard for many physical therapy business owners to put that understanding into practice when it comes to developing a consistent marketing message. Sometimes, what we view as key information just ends up making a potential client feel “talked at” instead of understood.

As a physical therapy business owner, you have to present your services as the ideal solution to your client’s pain. Many private practice owners make the mistake of describing abstract concepts, such as the details of their training and credentials or the jargon associated with certain manual manipulations. This approach misses the point, though.

A potential client who is searching the Web or asking friends for a referral is likely not looking for the use of any particular training or technique. What is he or she searching for? An end to pain and discomfort. So that’s where your marketing message needs to focus.

Does your marketing message convey the relief that clients will feel after working with you? If that’s not the focus of your marketing efforts for your physical therapy practice, you can bet that some other physical therapist in your area is using that tactic to successfully draw in new clients.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

follow-ups in private practice

The Power of Personal Follow-Ups to Build Your Private Practice: How to Use Personalized Marketing in a Digital World

You’ll have an edge on your competition when you follow up consistently and personally with your patients.

It’s a sad fact that most private practice owners don’t bother to follow up with their patients—and those who do, often are following up in an impersonal way. That’s bad news for those business owners, but it means you have a golden opportunity to tweak your practice follow-up to be more personal and therefore more effective.

Follow-up opportunities happen constantly, and many of them take place before your patient even walks out the door. For example, when your reception staff is checking out a patient after the visit, that’s a prime chance to get feedback. Does your staff inquire personally how the visit went and if there’s anything they can do for your patient? Does your staff direct the patient to a comment card? Or do they just not ask for feedback at all? You can get very strong and detailed feedback immediately after a visit, which is more valuable to your practice.

Now let’s consider post-visit follow-up. Imagine that a new patient has a consultation with you on Monday morning, but this person doesn’t make an additional appointment at the desk—she says to your staff that she will schedule an appointment later. Does your staff know how to handle a situation like this? Do they tell you about it in a timely way, or do they passively wait for the patient to call the office? Do you expect your staff to follow up with new patients or do you personally reach out to these patients with a phone call?

Just for a moment, put yourself in that patient’s shoes. Which scenario makes you feel special and cared for? Which scenario makes you feel ignored and like a number instead of a person? There’s a frequently quoted aphorism attributed to Maya Angelou: People forget what you do or what you said, but they never forget how you made them feel.

When patients feel that you care about them, they come back, and they refer family and friends. And that’s the bottom line of private practice building.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team 

Loyal Patients in Private Practice

How to Create Loyal Patients Who Refer Others to Your Private Practice

Your private practice needs to integrate these four elements to build loyalty among new and existing patients.

Loyal patients do two great things for your private practice.

First, they keep coming back. That means you don’t have to work as hard to fill empty appointment slots, because you can count on these patients to show up again and again.

Second, they tell other people in their lives to come to you as well. This is an even greater boost for any private practice. Imagine having patients do your marketing for you!

How to garner this kind of loyalty from patients may seem one of the great private practice mysteries—hit or miss. But you can employ a strategy to increase your patients’ sense of loyalty to your practice… leading to increased return visits and referrals.

Here are the four key elements of loyalty that you can cultivate in your private practice patients.

1. They believe that you regularly go above and beyond in your work—both clinical and customer service.

2. They have experienced a minor problem that your practice staff handled well. Or, they came to you initially with complaints of a problem with a different private practice, and your practice demonstrated better handling of that problem.

3. They trust you because you have built up the expectation of consistency.

4. They can’t imagine switching practices because you meet their needs so well.

In short, loyal patients have invested psychologically in your practice. You can, in turn, invest in them for greater returns on your overall marketing strategy. When you foster these strong relationships, you can spend less time actively marketing for new referrals and more time building your practice organically through existing relationships.

Would you like to increase patient loyalty in your private practice? This is just one of the aspects of private practice success that we cover in 12 Secrets of Private Practice Mastery.

 

Use Storytelling for Private Practice Marketing

Private Practice Marketing Success Lies in Telling Your Story

Storytelling is the most powerful marketing tool for any private practice. Here’s how to leverage it.

We all love a good story, don’t we?

That’s why office gossip is so enticing for some, and it’s why we feel compelled to give at the holidays to provide for those who are not as fortunate.

Effective marketing is all about telling a memorable story that gets patients engaged and makes them care about your private practice.

You may think that you’re already telling that story in your marketing materials. After all, your website has a great bio of you that describes your training and your hobbies, plus that great snapshot of the staff…

Think bigger, and think deeper, when it comes to storytelling as a way to distinguish your private practice.

Use your blog or newsletter to enhance your authoritative stance. The best way to do this isn’t necessary by providing wellness tips, although these have their place. Instead, in the voice of the experienced and caring clinician, share case studies that put a human face on your private practice.

Designate someone on your staff to be the non-clinical representative storyteller. Who is the public face of your private practice? That person already has a relationship with your patients, and you can find ways on your site or on social media to highlight the voice of the team to add a more personal note to marketing messages.

Use branding as the framework for telling patients how your private practice came to be and why its mission is important to you as the private practice owner. Step away from talking about your practice from a distant, third-person aspect. Instead, be the face and voice of your private practice’s mission. Develop a marketing plan that showcases your personal involvement with patients and within your community.

Ready to explore more nuances of successful marketing for your private practice? Join us for 12 Secrets of Private Practice Mastery.

 

“Susan’s pain was so bad that she had trouble telling hot from cold, and even experienced trouble walking.”

A lot of your patients have heard that there is no cure for neuropathy, and they get discouraged.  As someone in the medical profession, you want to be able to dispel this misconception that your patients will just have to live with their symptoms!  NeuropathyDR® can teach you the non-pharmaceutical means to lessen their pain and improve their life.   “No cure” isn’t the same thing as “no help!”

A great example of a patient we have been able to help with the NeuropathyDR® methodology is Susan.  Susan is a diabetic in middle age who has suffered for more than twenty years with neuropathy symptoms.  Most prominently, Susan has tingling and severe pain in her feet, with the same problem less severely in her hands and arms.  Susan’s pain was so bad that she had trouble telling hot from cold, and even experienced trouble walking.

When she came to us, Susan was taking prescription-strength Advil several times a week for the pain in her hands and feet.  Medication has its place, and can be effective in some cases, but it is too often the first—and last—course of action medical professionals resort to when it comes to neuropathic pain.   NeuropathyDR® promotes newer, non-pharmaceutical methods that have been proven to reduce pain and numbness in cases like Susan’s.  After we applied the NeuropathyDR® protocols, Susan’s symptoms subsided drastically and her quality of life began to improve.

Especially in the short term, we want to help reduce the overall level of chronic pain and restore any mobility that might be lost.  In a case like Susan’s, the NeuropathyDR® protocols target three specific areas of treatment:

  • Specifically-directed manual therapies to correct aberrant motion or misalignment in areas of the spine and pelvis, as well as addressing the soft tissue contractures in the neck, legs, feet, arms, and hands.
  • Our NeuropathyDR® nutrition protocol, consisting of a daily regimen of combined nutrients that have been proven to be supportive of the nervous system in slowing the progression of neuropathy and healing damage.
  • Finally, the application of neuro-stimulation in the affected areas.  We use a waveform treatment in the office and at home that opens up nerve pathways to let them heal.

Susan’s treatments recurred three times a week for five weeks, for a total of fifteen treatments.  Following each treatment, Susan reported that the level of pain and tingling had subsided by two-thirds or more.

Powerful Manual Therapies are Key…

After applying the NeuropathyDR® protocol, Susan noticed a terrific improvement in her lifestyle.  In her own words, her energy level tripled, and the inflammation and pain in her feet had reduced by ninety percent.  Our objective tests, going by a round before and after the treatments, showed that Susan’s spasms in the lumbar and thoracic paravertebral muscles had improved by seventy percent.  Her range of motion without pain had also increased by seventy percent, and her ability to sense heat, cold, and vibration had drastically improved.  Perhaps the biggest lifestyle-boost of all, Susan experienced much less pain when walking after applying the NeuropathyDR® methods for five weeks.

We followed up with Susan three months after her treatments with us, and she was continuing to do extremely well.  She has been diligent about keeping up her assigned home-care treatments, and she visits her clinician as-needed for checkups.  Especially in-light of her twenty-year struggle with neuropathy, the degree of Susan’s success is remarkable.

If you treat patients like Susan who suffer from neuropathy symptoms, we are a valuable resource to help you treat them.  Contact us with specific questions and to learn the NeuropathyDR® methodologies we have developed.  Our protocols are proven to work—don’t let your patients go without proper care!

Communication is Key to Growing Your Practice – Part 3

The last piece in the communication puzzle:

How Do You Create A Strong Dialogue With Patients?

Treat creating effective patient communication as a step by step process.  This is another by-product of living and practicing by design.  Know what you want to achieve from the very beginning.  Think of the process along these lines:

First Impressions

As with any other initial meeting, you never get a second chance to make a first impression.  Start with a warm greeting and treat the patient like a personal friend.  Check your own attitude or mindset before you enter the treatment room and think about how you can best serve the patient.

Initial Consult

Your initial consultation with a patient will set the tone for the entire relationship. Really make an effort to connect with the patient and listen carefully to what they tell you about their current problems.  Ask questions in a way that encourages them to give you more information.

Designing Treatment

After you start treating the patient, communicate with them as thoroughly as possible.  Pay attention to body language and attitude.  The patient may be unhappy but not forthcoming about their complaints.  If you really pay attention, you may be able to address their concerns and salvage the treatment program.

Final Consult

At the end of the treatment program, it is vital to communicate with your patient about the success or failure of all portions of the treatment protocol.  This is an especially important time to listen to the patient.  Don’t just railroad them into agreeing with your perception of how the treatment went.  Pause and let them get a word in where they need to.

Following these communication guidelines will help you build patient trust and build your medical practice at the same time.  Your stiffest competition is doubt on the part of your patients.  Learning to effectively communicate with current and prospective patients will help you design effect marketing programs and address concerns before they become problems.

The War of Art* and getting unstuck…

Just wrapped up the weekend with a gorgeous Patriots Day sunrise this AM. Yup, it’s still a holiday is Massachusetts.

The weather wasn’t the best Saturday and Sunday but I did get the boat ready plus lots of stuff done for the week. Also had some great fun playing with fishing gear, speaking with local captains and shops too, as the season as they say is upon us.

And I did read two books in between the downpours, NeuropathyDR and PPW website and content changes for this week, and some prep work for Referral Ignition, a new program Nitin and I are joining forces on.
So all and all very productive.

But some people still think I am nuts. You see, I have always been able to get lots implemented, and have refined time management as an art form. To me it’s just a natural thing. That’s why Perfect Practice Web was born, the blueprint of efficiency and productivity in modern private practices.

But to many, getting all the stuff done for a powerful practice that needs to be, plus doing the fun stuff too is a struggle. That’s likely no surprise to any doc.

But it simply comes down to *“The War of Art”, as written by Steven Pressfield.

If you haven’t read it, you really need to.  He talks a whole lot about resistance, the entire lot of behavioral issues that stand between us and our biggest aspirations. This one might help with getting your big dreams actually accomplished.

And regarding your big dreams, I have some open call times Monday and Tuesday for our Clients and surge of new docs, welcome all!

There are some really great opportunities TODAY for all in our NeuropathyDR™ and Foundations Programs, so take action and really live those big dreams!

Call Jes 781-754-0599 to schedule some talk time. Or visit us on-line

Trains, Beemers and Bimmers*

How was your weekend?

Wow, what a whirlwind weekend on this end.

Friday AM took the Acela to NYC then over to NJ joining forces with Powerful Words Specialist Jason Silverman. We spent 36 Hrs honing PPWs new websites, products and brand new 10 Week “Foundations” Membership. Plus Nitin Chhoda DPT joined us for a breakfast mastermind Saturday. Just wait to see what comes next!

Then it was home on the last train out of Penn with a cold beer in Cafe Car!

All of this great stuff will be unveiled in the next few weeks.

But there is BIGGER News!

Social Media and Marketing Guru Dr Matthew Loop will lead our Gold and Platinum Members on an incredible Social Media Update 2010 LIVE on Tuesday!

P.S. Gold and Platinum BONUS Packages are GOING AWAY, 1 by one, this week.   As of this moment, Just 1 Complete set remains, and 4 Partial Sets. They’ll all be gone by Friday.

BUT, act by this week, and if your application is accepted by 5 PM Thursday, get 2 seats for SuperConference 2010, with Dr. Mike Beck, Dr David Phillips, George Youseff and Nitin Chhoda DPT,

So Its All FREE another $994 in bonuses for being decisive!

*refers to BMW Motorcycles and Cars I played with Sunday

325i Gets a Coat of Zymol

Have A Great Day!

John.  781-754-0599

R1150RS

Another Lesson on Systems…

A powerful lesson on systems from M. Mitchell Waldrop in his book, Complexity referred to in Deep Survival by Laurence Gonales, a must read book!

“All complex adaptive systems anticipate the future…every living creature has an implicit prediction encoded in it’s genes…every complex adaptive system is constantly making predictions based upon its various internal models of the world…in fact, you can think of internal models as the building blocks of behavior. And like any other building blocks, they can be tested, refined, and rearranged as the system gains experience.”

~

‘I like his stuff but I hardly know this guy…’

‘I like his stuff but I hardly know this guy…’

Jes is hearing this more and more from docs around the country, who is this guy on Nantucket, Marthas Vineyard, Washington one week, then tooling around on the Bimmer?

This guy is me, a 54 year old with a 12 year olds passion for motors and baseball.

I’m the guy who pioneered the no bull way to run private practices.

Look, here’s the real deal I have never shared publicly.

5 years ago, I became instantly disabled, had to close my second office I had recently opened.

For 9 months, every movement was constant pain. During this time, I showed up in the office as the coach, every day except for the hospital admission. Spent half the days or more, between MRIs, EPs, neurosurgical and neurology consults on my back, in my office. More on that another time.

My associate doc who I pulled from the second office worked with my coaching using my systems, seeing most patients.

My practice did not drop. Not a beat! In fact, my disability insurance company ultimately gave me a real hard time because my practice income stayed up!

Why you ask? Because the real power in practice, and yes indeed life, real freedom, is in the impeccable sytems.

Now, you too can learn all of this, practice it, end up free and financially independent like our successful member docs.

Or miserable and unfulfilled in one of the greatest healing arts. It pains greatly when docs call me with those stories.

If you are ready, the teacher has appeared.

Pick my brain or just introduce yourself on Special Call in Day (781-659-7989) this Wednesday 8/5 1-2 PM EST.

I’ll take my helmet off long enough to answer your questions, first come. 5 mins max.

~

Watch More from the seat of my R1150RS to learn about the NO BULL way to run your life and practice…

Then Go To

http://perfectpracticeweb.com/annual-superconference-and-live-events.html

Have a Great Day!

John

It’s now or never: Fixing Healthcare with Common Sense

Fixing HealthCare with Common Sense

What it will finally take is anyone’s guess. Our candidates for public office are great at talking a good game, and oh what a show Wednesday on ABC promises to be, but what ultimately it will take is a combination of “Common Sense” (written in 1776 from Founding Father Thomas Paine*) and a return of major corporate ethics, with effective, consumer driven oversight and simplified regulation.

Assuming we keep a private, free enterprise system, lets finally put the consumer in charge, just like with other types of insurance. Lets simultaneously expand HSAs and FSA programs and benefits to further breed responsible healthcare consumption.

It is likely the best solution, easiest to implement without burdening us with bigger government. I say let companies like Geico, Progressive and others that market auto insurance direct to consumers into the ring. Let consumer choice drive them to cut costs by uncoupling dollars from non-benefits payment. Give them simple rules to follow, nationwide, exempt from state lines. This could be huge, and would not take any dismantling of our major delivery systems.

Remember, Medicare runs on 4% administrative overhead, but currently private health insurers are closer to 25%. Much of this goes to the questionably ethical profiteering of extreme proportions, exorbitant salaries for executives and contributes to ridiculously poor provider reimbursements.

And, how about adding return of premium benefits to reward the healthiest while not penalizing the seriously ill. This is a tremendously powerful idea that would reap huge benefits for the consumer. It’s already done with disability and some other types of insurance and mutual insurance companies regularly pay dividends to payees. So, Lets make sure that some of insurance premium dollars can be returned if consumers stay healthy.

Lets also finally de-link health insurance from employers and employment benefits once and for all. This has been an absolute catastrophe. Even the Boston Globe recently acknowledged this. The extreme burden on US businesses of all sizes from health care premiums is well known. The trickle down benefits to business, like the automakers, municipalities and others could also be a huge economic stimulus.

Uncoupling health insurance benefits from employment would make consumers ultimately more fiscally savvy and responsible. This could quite likely increase their wages simultaneously as employees would now purchase all benefits outside of their work. Uncle Sam can help with deductibility and tax exemptions, maybe larger in the beginning to help foster the transition.

I also believe that there should be real consumer dollars available for CAM (Complimentary and Alternative Medicine) that can be used in the treatment of our most common and non-life threatening disorders especially if the consumer does not utilize more expensive traditional pathways for the same condition. Back pain and headaches are two very real examples that both happen to be still the most common reasons for doctor’s visits, and are at least in part linked to stress and unhealthy lifestyles.

This mechanism alone would foster consumer education to choose their own healthcare pathways with taking an additional financial hit in addition to premiums.

Any effective system must simultaneously provide equitable reimbursement and other incentives to all licensed doctors of all disciplines as well as ancillary providers for our society to keep great healthcare providers in the system.

This must include simplified reimbursement schedules, equal across the professions for identical procedures. I strongly favor a diagnosis-based system with utilization review only for those cases outlying the norms. This could be a technological piece of cake with a national electronic healthcare database for all Americans.

Of course, there are other issues that need to be simultaneously addressed. These include malpractice provisions (some experts suggest in a separate healthcare “court” in addition to capped awards). Better awareness of poor outcomes vs. malpractice by society at large would really help as well.

Drug costs, competition and widespread availability of tested alternatives to prescription drugs all need to be handled. Again, a consumer driven Wal-Mart type of distribution may be what already does it.

So, how can we help? Lets make sure we educate ourselves first and foremost as to what’s wrong with our current system and push our lawmakers toward better consumer choices. Take a real hard look at their differences on these topics when you vote and support any politician, as some are huge. Let your patients know who these consumer friendly elected officials are in your area are too.

Utilize cost effective preventive screenings in your practice, and advocate the same for our families. Lets make sure we teach our kids and our patients all the rewards of better health choices like non-smoking, stress management, diabetes prevention, relationship choices including illicit drugs and sexual behavior, and permanent weight control.

How it will all turn out is anybodies guess. I continue to be as vocal about these issues with my patients and community, and urge you to do the same.

Not Unlike Thomas Paine did over 200 years ago.

(*Society in every state is a blessing, but Government, even in its best state, is but a necessary evil; in its worst state an intolerable one: for when we suffer, or are exposed to the same miseries BY A GOVERNMENT, which we might expect in a country WITHOUT GOVERNMENT, our calamity is heightened by reflecting that we furnish the means by which we suffer.)