Unless you present your services as new menus periodically—that are understandable and provide enough options—you will find practice much more difficult than it needs to be.
One of the most important things to understand about private practice, and self-paying patients in particular is that to be truly viable today you must meet the patient where they “are”, both financially and mentally.
Just like a fine restaurant or bar, you must provide a menu the patient can choose from. One thing that’s really critical to understand is, just like a fine restaurant experience, patients will only return for what they truly want. Never has this been truer than it is right now.
One of the mistakes too many private practice owners make is not having a clear menu, especially not having top-shelf care plans to choose from. Sometimes we let a poverty consciousness invade and this does not serve your patients.
Think of it like this: When patients visit their favorite restaurants, they don’t hesitate to ask and pay for what they really want. Sometimes they want and buy more than others. Some days it’s top-shelf only, and other days only within their pocket.
In reality, modern private practice is just the same. But unless you present your services as new menus periodically—that are understandable and provide enough options—you will find private practice much more difficult than it needs to be.
Always remember, you have an obligation to provide your patients with the top-shelf items. To not do so is an extreme disservice your patients and your community.
As one of my patients recently sent to me, “Dr Hayes, why would I not want what is the very best for my health? Good question.
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