Private Practice Building and New Patient Calls

Are You Giving Your Private Practice Patients What They Want?

You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice.

Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want?

Naturally, they want excellent service by their clinical provider and by the staff. That’s a given.

You might be surprised at some of the other things that private practice patients want—especially in a private pay model, where patients expect more.

Consider some of these points, which you may not have considered as necessary in your private practice (or you may not have thought about some of them at all):

Patients want to feel understood. Are you and your private practice staff making an effort to provide empathy to every patient, every time? The human connection is vital in terms of the patient’s perception of “quality of care.” And it’s important to realize that patients who feel cared about and understood will be less bothered by inevitable hiccups, like having to wait longer than expected for an appointment.

Patients want technological benefits. It’s not enough to have current magazines or a TV in your waiting area. What about free wi-fi so they can read email or work on a laptop while waiting? Also, think of other ways you could use technology in the name of customer service. Some private practice offices have begun offering to send a text to the patient’s cell phone if the office schedule is running behind, for example.

Patients want to be happy. The more your private practice is able to address this desire, the more satisfied patients will be (and the more often they will refer others to you). When you go beyond resolving a physical pain and make them feel good in general, they’ll be loyal fans for life.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Are You Guilty of Underpricing Your Future in Private Practice?

A key business skill is pricing and collecting for your services appropriately.

Hands with scissors cutting money

If you work inside a public health system this article is not for you.

Here at Perfect Practice Web, our concern is helping those who have decided to stick it out in the private sector delivering healthcare services to their community directly day in and day out.

It is a sad fact that physicians and other healthcare providers often times have been vilinized by the press as overpaid uncaring professionals.

Now of course as with any profession you will find some of this for sure. But the bottom line is that most are dedicated professionals with years of schooling whom have given up massive amounts of their personal lives to help the patients they serve every single day.

But many end up unfulfilled as so many private practice owners lack both the freedom and income to support this professional life style, which is so essential in todays world.

It doesn’t make a difference what letters come after your name.

It’s no secret this is now more challenging than ever before.

Why though?

Despite the fact of massive government and third-party rules, regulations, reimbursement, and schedules, many private practice owners continue to thrive.

But why do so many find it’s so difficult or worse yet, fail in private practice? Nowadays it’s because of the lack of effective marketing and most especially the lack of current or inappropriate business skills. One of these key business skills is pricing and collecting for your services appropriately.

Harsh words? Yes, of course. Make no mistake about it this is your future! AND IT’S THE COURSE YOU CHOSE FOR YOURSELF!

Remind yourself every day that it is a decision to stay in private practice or to try and secure a job in the public sector.

So why not fix what’s currently not working in your practice today?

Provide yourself and your family with the future you so deserve. Make a decision now to get the business help you need to order to move forward in a constructive and profitable way!

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Preventing Chronic Pain in Private Practice

In private practice, one of the most important things that you need to do is to pay attention.

For many years, we’ve known that patients who are going to develop chronic pain are those who do not manage acute pain and injuries well.

DoctorAs you know, there’s a tendency towards drug-only therapy early on, especially from the consumer’s perspective and heavy OTC drugs.

Be sure you fully understand the health risks here. The most important including liver failure from acetaminophen in all its forms and combinations that consumers frequently combine, as well as renal failure from NSAIDs.

It’s also critical to understand pain is complex phenomenon with emotional and psychological components as well as the very real physiologic changes to injury or illness.

From a clinical perspective, one of the most important things that you or I need to do is to pay attention. And pay attention early on.

As one of my professors once told me, the most important thing we need to understand is if we listen carefully, the patient oftentimes tell us exactly what is wrong with them!

There is no substitute for a professional and smooth running staff, which puts patients at ease and facilitates the history-taking process.

Don’t underestimate how mastering these simple practice efficiency tools can also help you build an enormous private practice!

But if you really want to help your community, understand what a large segment of the population clearly is not well-versed, and certainly not trained in practical as well as modern clinical pain control technology.

There’s enough information here for you to grow an enormous practice.

But this will only happen if you have all the business, clinical, and marketing systems, tools, and inroads you will find essential to private practice moving forward.

The rest is up to you.

We’re here to help, but only if you reach out!

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The Changing Face of Specialty Practice

Business systems of private practices must continue to expand and implement changes.

One of the key concepts that many private practice owners have difficulty grasping is that there is no substitute for true and ever-changing expertise.

Doctors, Nurses, Physical TherapistsAnd just like a top-notch surgeon, your expertise must be continuously expanding, developing, and growing.

It’s not enough that you took some CEU’s three months ago or took a course last year.

The reasons for this should be obvious; sometimes we get caught up in the day-to-day operations of our private practices.

The reality is, the world is changing fast—very fast. True specialists spend time in study every single day learning what can—and should—be done to help their patients the most.

Their focus is always on just two things:

One, the most important, is that they provide help to their patients in the most efficient and cost-effective manner. This always leaves the patient feeling in control, and like they made the best choice.

Two: The business systems of these private practices must continue to expand and implement changes that will allow them to grow and be incredibly successful.

In a true specialty practice, you cannot have one without the other. Doing one without the other will cause the practice to implode.

So here’s the challenge. You need to develop and continue to grow all the skills necessary to have a true specialty private practice.

You need to have the systems and mechanisms in place, especially the tools, to make this a reality.

This is what we can help you with the most.

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Deciding To Meet Patients Where They Are Today

Unless you present your services as new menus periodically—that are understandable and provide enough options—you will find practice much more difficult than it needs to be.

One of the most important things to understand about private practice, and self-paying patients in particular is that to be truly viable today you must meet the patient where they “are”, both financially and mentally.

receptionist with patientsJust like a fine restaurant or bar, you must provide a menu the patient can choose from. One thing that’s really critical to understand is, just like a fine restaurant experience, patients will only return for what they truly want. Never has this been truer than it is right now.

One of the mistakes too many private practice owners make is not having a clear menu, especially not having top-shelf care plans to choose from. Sometimes we let a poverty consciousness invade and this does not serve your patients.

Think of it like this: When patients visit their favorite restaurants, they don’t hesitate to ask and pay for what they really want. Sometimes they want and buy more than others. Some days it’s top-shelf only, and other days only within their pocket.

In reality, modern private practice is just the same. But unless you present your services as new menus periodically—that are understandable and provide enough options—you will find private practice much more difficult than it needs to be.

Always remember, you have an obligation to provide your patients with the top-shelf items. To not do so is an extreme disservice your patients and your community.

As one of my patients recently sent to me, “Dr Hayes, why would I not want what is the very best for my health? Good question.

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Just Another Week in Specialty Practice

In private practice, we are likely to help many patients regain quality of life!

Last week, I told you about the wonderful patients I’ve had the opportunity to care for recently.

Doctors, Nurses, Physical TherapistsWell this week has turned out even more challenging.

First, there is the 77 YO with a history of colorectal cancer, radiation side effects, and unrelenting pelvic floor pain, with paroxysms that stop him dead in his tracks. 7 years like this. He could barely sit through the consultation.

Next, a 35 YO exposed to Chlorine/Bromine with brutal small fiber neuropathy, unable to work and emotionally at her wits end. Of course there’s the litigation and expert components, which are going to make this one very interesting.

Lastly, late in the office last night, a couple that drove almost 2 hours in from north of Boston seeking help for her very mysterious onset of an undiagnosed neurologic disorder, which I believe might actually be hereditary.

She’s only 34, with a 5-year-old child. Devastated.

And tonight we begin treating our 17 YO Lymphoma patient.

The wonderful part? We are likely to help all of these patients regain quality of life with our treatment protocols!

This is the reality of doing neuropathy specialty in private practice right. And this is just one week!

Thanks for doing all you do to help these patients!

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Private Practice Made Simple? Here’s How It’s Done!

Trouble is not far away when decisions are not based on knowledge of current private practice requirements.

Now don’t get me wrong: any business, especially modern health care, has all types of rules, regulations, and complexities built in. There is no escaping that fact.

DoctorsIt seems the rules are always made by those who are most clueless about what it takes to run a business—and have little if any real world experience to draw from.

Still, it is up to us to make our own decisions about HOW to deal with all the issues we are confronted with daily, in the most effective way possible.

But trouble is not far away when decisions are not based on knowledge of current private practice requirements.

For us as health care pros, our professional training usually falls miserably short, or just happened too long ago to be relevant today. Unless you have an MBA or other business training, so much of your day’s time will be spent just trying to sort things out—think hiring, training, and effective marketing out.

The problem, of course, is, you only make money with income-producing NOT valuable TIME-consuming activities.

So what’s the answer?

Do as all the greats in any business do: 1. Purchase specialized knowledge about running your practice, so it does not run you, and 2. Learn to hire your “deficiencies”.

Now, as a private practice owner, our “deficiencies” may include staffing policies, updating rulebooks and posted regulations, or tax and patient data protection policies.

Not to mention a myriad of other legal and accounting complexities.

The most critical of all is marketing. Marketing is the lifeblood of your practice. Do this one wrong, and you may as well ignore everything else, as it will soon become immaterial.

Because of how quickly things change, you MUST do both of these on a regular basis.

Honestly, thinking we can do otherwise is delusional.

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