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No Room for Error

There really is no room for error in healthcare today, especially in private practice. But there is plenty of need for crystal clear focus!

Today though let’s talk about one of the most commonly-ignored growth and personal satisfaction strategies as private practice owners.
That is, “surveying” your existing and prospective patients.

Once upon a time, private healthcare was called “elective” health care. That is, care which patients seek out to improve a chronic condition or the general quality of their life—but not necessarily considered essential. You can probably think of many more applications of the term essential if you have spent any time in the public sector.

Now, of course, the situation has changed so the most viable private practice includes optional procedures, systems and services which are elective, but may also be unavailable in the public sector.

The most important thing to your practice success is that your patient now considers what you do for them essential. This could include things like comfort and cosmetic treatments. It also includes the relief of chronic conditions, without invasive procedures.

This truly affords the private practice owner a huge opportunity for practice growth. Yes even right now!

I hope you see where I am going here. By accurately surveying the desires of your practice, it is much more rewarding to implement the exact systems, services, procedures and possibly other health related pieces your patients are actually looking for.

Surveying patients regularly, and then testing with action will help enhance and improve your services tremendously by adding the added factors of comfort and relaxation.

Your private practice should be no exception.

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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

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New Year’s Checklist for Private Practice Expansion- Part 1

Every year most of us create a New Year’s Checklist…We vow to lose weight…Promise to take up a new hobby…Plan to spend more time with loved ones…

But how many of us make resolutions to do something proactive to build our private practice? Why not start with some practice resolutions? This is after all what gives you the personal and financial freedom to live the life you deserve!

Here are a few tips to help you make the new year the best your practice has ever seen:

1. Plan Ahead

This time of year can be a real zoo on the personal front but take some time to sit down and list some steps you will take this year to build your practice.  Plan to:

–       Do a short weekly blog to communicate with your patients

–       Write a free report to educate your patients on their health care options related to your practice

–       Film some short videos on some amazing results and get them on your social media as well

–       Produce an eBook to educate your patients on how to be an informed consumer when it comes to their health care

Once you make a list even more ideas will come to you.

2. Focus Your Action

Once you’ve got your project list in hand, be diligent in disciplining yourself to complete the items on your list.  If you have staffed your practice as we teach, a whole lot of this can be done for you! Don’t be overwhelmed by thinking you may have bitten off more than you can chew. Resolve to accomplish one at a time and you’ll be amazed at how fast they’re all completed.

3. Be Accountable to Yourself

Hold yourself accountable because no one else will.  But treat yourself fairly.  Don’t dwell on some simple little thing that didn’t get done or exaggerate it’s importance.  You’ll destroy any progress you’ve made if you get bogged down.  Learn from the experience and move on.  Enlist other professionals in a “watch dog” group to keep each other on track.

We’ll have more for you next week in this 5 part series.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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It is time to take a real hard look.

Right now, more than ever, it is time to take a real hard look at the foundations upon which you have built your practice, and your future

Sure, you’re well aware, that if any key components of practice are on shaky ground, it will be sooner rather than later that you are liable to find out the hard way.

In any event, let’s take a look at some key, but too often overlooked daily issues one by one.

Let’s start with staffing. Likely, your staff is having a more challenging time during the sheer volume of change taking place in the outside world than you are. If you are not regularly engaged with them in intelligent discussion and leadership, and being completely supportive, you are missing an enormous opportunity in long-term practice growth strategy right now.

Have you taken the time, to have open discussions about how you can better work together as a team, to accomplish common goals?

If not, let us help.
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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in multidisciplinary practice management. She may be reached by calling or texting 339-793-8610

Let us help. For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice WebPatti

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Are your patients getting mixed messages?

Are your patients getting mixed messages, and you don’t even know it?

Most especially, might there be an incongruence or two with regard to office policies which might not only be slowing you down, but could be like driving your car with the brakes on?

Well, if you have more than one staff person, the answer might be yes. It’s so important to try and head this off with the policies and procedures covering every little detail.

Even in our practice, I discovered this quite by accident last week. The problem began with a newer staff person getting into encounters for the first time by herself.

It seems like everything has broken in our office in the last 3 months. Computers, phones, credit card swipe machines, and even a diagnostic unit. Stay in practice long enough and stuff just happens to fail eventually.

Anyway, last week it was the card swipe machine. This can really hurt the income for a day or two as you know.

Now my staff is very bright, and they know our policies on collections. So why did the failure of one simple device cause chaos at the front desk?

It was simply because the basic “fix” that is in the office manual was not referred too. Once I pointed this out, we were back to normal quickly.

Once again, a smooth running private practice is all about congruent policies and procedures. This is where Living and Practicing by Design membership can help you accomplish and then stay on top of this each week.

For further information please contact my team HERE or shoot us a call or text to 781-659-7989

Patti

A New Vision of The Future

Lately, my most enjoyable time spent with our colleagues has given me cause to look back on all the events in private practice during the last year. Lots of what we first wrote about in “Practice by Design” has come to pass. Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. So here is A New Vision of The Future.

One of our sisters recently so poignantly asked me ”Patti, you keep talking about all the changes. What do you mean, and what’s happening?”

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future! Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever. Literally, they get their lives back!

These are the harsh realities of practice today. It’s not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing expenditures. You may erroneously ration or stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!).

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing and HR Systems? Have you made these as bullet proof and compliant as possible?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence in many parts of he country.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

Another huge issue I see is that too many doctors do not realize that our current economy is the best time to build a practice!

Finally change is perpetual. This past year is such a powerful example. Your practice as a business is no different.

That’s why our company has added several new learning products, an entirely new website, elaborate web based management software, six new core modules to our coaching programs, print on demand newsletter services, 24 hour call center, digital media patient education files, done for you advertising, etc., etc.

We also introduced several new patient specific care programs in the practice that are allowing us to help patients we previously had to refer, or simply could not help.

My team and I did this all within the last several months, while testing these along side our current systems in our private practice everyday.

As it should be in your practice too, the strong will thrive and prosper.

But it will take an entirely new set of management, operational and marketing skills.

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

Patti

Learn more about our memberships HERE:  Living & Practicing By Design

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