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Are You Protecting Your Online Presence?

The details of your online presence have a strong influence on long-term sustainability for private practice owners.

You already know that a strong online presence is essential to bring in new referrals and keep current patients engaged.

But have you ever thought about what patients see when they Google you? Rest assured, it’s more than just your private practice website.

And since the Web is changing and shifting all the time, online reputation management isn’t a one-time activity. You’ll need to set up regular monitoring and be able to address concerns quickly.

There are two aspects to online reputation management for private practice owners. The first aspect is your business name and any reviews, advertising, and content related to it. The second aspect is your own name as the private practice owner and clinician.

Both aspects function as a part of your brand messaging. And private practice owners have to take an active role in making sure that every aspect of brand messaging out there is an exact match for their marketing strategy.

There are companies out there who will handle things like online reputation management for private practice owners. You may wonder why it would be worth the effort and dedicated time to do this task yourself.

First of all, you should know that the two most effective ways to control your online reputation are both free and accessible to anyone. Since Google is by far the most popular search engine out there, private practice owners can use Google’s tools in two ways to monitor and update their online reputations.

To know exactly what people are seeing when they Google you, use the free online tools found on the Google dashboard. Private practice owners can use this tool to search for their own names, their business names, and the SEO keywords they are using in their content. You can also set up a Google alert so that you’ll be sent an email every time one of your search terms shows up online.

Feeling overwhelmed by the complexities of online reputation management and other marketing conundrums? We help private practice owners like you get their footing. Take a look at 12 Secrets of Private Practice Mastery.

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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

Building a Fortress around your Private Practice: Part 2

The last time I talked about some of the important strategies that we can utilize every day to build a fortress around our private practices. But what I’d like to do today is address a bigger issue: our patient’s health and well-being.

Too often the theme from “practice consultants” has been, “just put this system in place and make a ton of money”.

All of us here understand our that when our only major concern is helping the patient in front of us get and then stay well, we’ll never have to worry about money ever again. This, of course, should be driving force behind everything we do every day.

Referrals will take care of themselves and we become as busy as we want to be!

The reality is that we deserve to be financially successful. To do this effectively, communications, marketing, and, indeed, every system, must convey our personal intention to help our patients get—and then stay—well.

Everyone in your practice, from your staff to your fellow referral professionals, must completely understand that this is our purpose!

But you’ll never be able to pull this off unless you are focused on the realities of your own future, and, at the same time providing excellent, cutting-edge care.

And I respectfully submit that for those of us in medicine today this is the management of chronic pain, disease, and illness in a way that supports the active lifestyle so many people today demand.

The reality is drug-only therapy will not accomplish this.

So get creative! What are your really good at and enjoy the most in practice? This is exactly what you should be doing more of every day!

Unless you differentiate yourself in this manner, you’ll end up burned out, broke, and like too many of those who venture into private practice, unable to even repay your student loans.

Harsh language? You bet!

But this is the reality of building a fortress around your private practice today!
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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

What Do You Stand For?

It has been said, that “If you don’t stand for something, you will fall for anything”.

To be truly independent, on this great day of American Independence you need to know where you stand on the major cornerstones of your life (Personal, Spiritual, Material, Fitness and Financial).

A strong personal philosophy on each of these is vital to your success, and developing an evolving professional life and practice .

This is a great day to ask yourself if are truly living the personal and professional life you deserve.

Are your actions leading you in the direction of the goals you set at the beginning of the year?

If not, make the midyear corrections NOW to insure not another precious moment of your life is wasted! (This is one place where one on one consulting can really help this to take shape for you!)

When I think and read about what our American forefathers accomplished, (while spending the Fourth steeped in American History), especially in light of the challenges they faced, most of the tasks we have at hand seem to pale in comparison. (I firmly believe this is also why America needs to continue to be clear on what we stand for!)

What do you stand for? Make sure your patients and your staff know your personal philosophy on these vital cornerstones or you are liable to ‘fall for anything’!

If you are not crystal clear on your personal philosophy, or even if it needs some updating or fine tuning, get out a blank legal pad, sit in a quit place, close your eyes for a while and list what comes to mind. Just make sure you do it before you go to sleep tonight!

All successful people can clearly define their stand.

You must count yourself in these ranks.

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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

What Defines Power?

Now you might ask, what defines power? I define it as really living the life of one’s dreams.

Despite fear. Despite the economy. Despite sometimes insurmountable odds.

And with every powerful person I’ve had the pleasure of  working with along the way, they all have experienced what I call  “The Critical Event”.

And that Critical Event is simply the decision point out of which issues a bold VISION and then DESIGN.

Or very often it’s a redesign of their path in life.

But far too often, this is where even highly educated professionals like us get hung up.

Too many continue to accept “fate”, and never allow the time, make the space in their busy days or give themselves the “permission” to make it to their decision points.

And life continues to reward in kind.

If you are really living your dreams think, go back to your decision points along the way. Congratulate yourself as you move forward.

But if you are not feeling powerful, be sure to begin the process of visualization then design every day, starting today!

Always, live and practice by design, not default!
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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Life IS Brief

For those that spend any time in an ER or as an EMT, you see life is brief everyday. Back in our nice clean offices though, in private practice we are sometimes shielded from harsh realities.Two stories, both true, touched my life last week. Alex, age 48 dies suddenly and unexpectedly in the ER. Previously healthy, hypertensive was looking forward to his early retirement. Always had a smile, and pleasant greeting for everyone he met.

Gary, age 45, is sitting in his truck at a stop light. Gets a sudden blinding headache, throws the truck into park, clutches his dog, and according to the ME, is unconscious in 15 seconds, and a short time later dead of a cerebral aneurysm. He was a self made, financially independent, fun loving guy, still very much in love with his life and friends. Wiped out in 15 seconds. 

Again, what is it that you are putting off, not confronting or handling? What might you might miss out on, if you don’t take action TODAY?

Tough question? Maybe. Easy to answer? Probably. But only if you stay brutally honest with yourself. 

Again, we suggest you take time everyday to reappraise where you are going in practice and life.

Make sure your decisions are moving you closer to ideal. And really enjoy each day.

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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

It Just Takes Guts

Guts and determination. Powerful words. But why should they be used in the same vein as healthcare? Because of the world we now live and practice in it just takes guts to say what you believe is best for a patient, on so many levels.

It takes guts to say what you believe is best for a patient, on so many levels.

It takes guts to buck the status quo with our patients and their families, to tell them the newest designer drug is not going to cure their obesity or poor health habits.

Contrary to the incessant drug company advertising, life will never be all be flowers, endless orgasms, smiles and happy fields of dreams due to the newest ED med or antidepressant, if patients don’t make some critical life choices for themselves.

It takes guts to tell it like it is, to really separate the valid life advice from the endless barrage of crap hurled at patients day after day.

This however, I believe can be the only true way out for all doctors in private practice today. And a big win.

For everybody.

Society will win. Not all of it, of course but much bigger segments.

Crisis based health care expenditures would drop like a stone if we helped to prevent, or at the least reduce the complications from heart and vascular disease, depression and chronic back pain, diabetes to name only a few were to decrease even just a little.

And doctor, if you are in alignment with my philosophy, continuously developing your perfect practice, you are already well on the way to making this a reality.

And what happens if we all practice this way?

Once again physicians of all disciplines become the real decision makers. We decide collectively to continue to be teachers, and leaders by example. Refuse to cave to third party based interests and administer only to the patient’s needs first. Not the insurance companies, drug companies or hospitals.

To truly stay Commanders of Change™ will takes guts.

Simply, just being good doctors first, one patient at a time, regardless of which initials you have at the end of your name.

But, to do this for any period of time requires very powerful support systems behind you. It can be stressful, unfulfilling and eat you up otherwise.

First of all, your beliefs (guts and determination) and personal lifestyle. Beliefs about what constitutes true health, self-reliance, responsibility and dependency.

And money. What is your care and advice really worth? Do your fees reflect this?

Secondly, a staff who supports your vision.

Lastly, powerful and extraordinarily effective systems and technology.

But doctor, none of this can ever work without a powerful philosophy that you can communicate.

Patients must know what your about. They need to feel it. I’m not saying you should be flamboyant or radical.

In fact, this turns way too many away from you whom might otherwise benefit from your care. But I am saying you must clearly stand up for what you believe.

Never forcing, but presenting, supporting and helping those patients and staff who can align with your purpose and vision.

And gently getting the rest out of your life.

It just takes guts.

But, here is the reward. In the long run, you will be much happier, more prosperous and healthier yourself. You will help tons more people. Have a much broader reach.

And patients, and indeed entire communities who are wanting to personally pay to see only you.

Yes, even in today’s world.

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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Back-Up Systems, Sea Tow and Your Practice

I Hope you had a great weekend, doing at least some time with whatever it is makes you feel great. One day not that long ago for me though was all about back-up systems, just like we need right now in practice!

It is just so important to be mentally rested to be on top of your game in the office, not to mention for all the other responsibilities you share too. This of course is a key to living by design. To practice hard, I passionately believe docs need to play hard.

So, on this end, after a terribly busy week, Thursday night I get fishing invitation from a close friend, now retired from practice about 3 years. So, I spent an hour prepping tackle that night and then head for the Cape (Cape Cod).

Something about gorgeous spring days and boats that really gets me going. Just love the wide openness and quiet, really helps clear my head.

Anyhow, I slept like a baby, got up not crazy early this time and headed out with visions of incredible spring fishing.

But alas, the universe had other plans, and Jim and I find ourselves alone for 3 hours as we await Sea Tow. Now, this really could have turned out very badly. We had been a couple miles offshore before we headed up-river, where the boat just dies. Nothing. No power, ignition, and controls dead. The freaky part is we drifted onto a dock we were able to tie up to. If it had been a half hour earlier…well, probably would have been calling the Coast Guard.
This time, we were lucky, but also prepared. Plenty of clothes, radios, EPIRB, cell phones, and up to date Sea Tow Memberships.

So, here is my takeaway. A powerful practice and adventures that serve you while helping you serve humanity is not about risk avoidance, but risk management. You see it takes risks to grow, and learn in practice, and all of life. It is risky getting out of comfort zones.

Just like when you first put your hands on a patient as a student, that first office patient has an adverse reaction, you get a subpoena, whatever else comes your way, sometimes practice can be a very scary too.

But when there are systems to fall back on, redundancy, back-ups, safety nets in place, and someone to call when you are totally stuck, or need a “tow”, you’ll sleep much better, and operate at a much higher efficiency too!

Private Practice Systems

The most important of all Private Practice Systems is…can you guess?

Answering telephones by script. It is simply a mechanism to ensure two things. One is that patients are not turned off by what is said. The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have to make sure that whoever is answering the phone is ascertaining exactly how these particular people are finding you.

The second daily marketing task is to make sure that your new and returning patients are now automatically enrolled in stay in touch “sequences”. You certainly can enhance the effectiveness of autopilot marketing by making sure that you’re subdividing these patients, putting them into different groups and categories. This is now much easier with modern software.

Third, you need to make sure that referral & primary care docs and other professionals who share the care of your patients with you are being updated by you on a regular basis. It is important to have this on autopilot. In our office when the doctor finalizes an examination report, the doctor or a staff person prints it. The staff will make sure that we have indeed personally signed the professional copy. If it’s a primary care doc who I haven’t handled before or haven’t had the opportunity to meet, I will put an introductory letter in there as well.

The fourth task to continue to drive referrals to your practice is to make sure you’re always keeping your word. If you told Mrs. Smith that on this particular visit she’s going to begin rehab or have an evaluation for carpal tunnel syndrome, you have to make sure this is indeed happening.

The fifth point is to make sure that you have surrounded yourself with a team of “can do” and not “I can’t.” The worst thing that can happen to you is to have your plan stymied by somebody who is continually coming to you with, “I can’t,” or “I didn’t get to it.” Our tolerance for this behavior is virtually nonexistent.

Do you see how important all this is? Then why doesn’t every practice operate this way? Don’t let this be you. Our team can help.

Learn how you can have twice the income and half the hassles HERE

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Are YOU Prepared for What Lies Ahead in Private Practice?

Are YOU Prepared for What Lies Ahead in Private Practice? One of the harshest realities to face is that the landscape of private practice is changing, continuously! And there is no stronger lesson than what is happening in our world right now!

So how can we be better positioned after all the upheaval?

Respectfully, we get into trouble by failing to understand the systems that are necessary to operate and manage profitably a private healthcare practice. This includes HR, safety, compliance, record keeping, etc.  At the end of the day it also includes combining your best clinical skills with effective marketing that draws precisely the type of patient you desire into your private practice.

And you know what? It requires work. But once done you are the one deciding your future. That’s why private practice remains for those who are fiercely independent and refuse to bow to the status quo. We’re the ones who decided to work at least in part outside the public system.

Patients are extremely frustrated with so much of “public” healthcare and its seemingly insurmountable regulations. Often times they report surly “providers” who are trained to act like robots see them. No treatment outside a very narrow window is allowable or prescribed within these mandated systems.

That’s why it is more important than ever that you position yourself to effectively deal with these challenges now, before it’s too late.

But I caution you not to wait too long. The task that lies ahead may seem for you enormous in many respects, but not insurmountable with focus and simple but effective systems.

I believe after all the world has been though many more are finally considering opening a private practice.

If this is you, why not start today by doing a careful examination of precisely where what and how you want your life as a physician to be.

Remember, failure to plan right now, is in fact planning to fail.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Does your Private Practice have enough “Boots on the Ground”?

Does your Private Practice have enough “Boots on the Ground”?  I mean like right now even in the midst of a pandemic?

Too often, we are confronted by marketing gurus who suggest all or none web based private practice development approaches.

For those of you new in private practice, this may be a new concept. But for those of us who have been around it is a concept with which we are very familiar. During the 1980s there was a very popular book entitled “Megatrends”. The author, John Naisbitt is one of my favorite futurists.

Much like Toffler wrote about the all too often slow adaptability of humans in “Future Shock” in the 70’s, Naisbitt wrote about the ever-expanding need for “high tech-high touch”.

Naisbitts concept is really very simple. And that is in all business and life endeavors there’s no substitute for close human contact.  Indeed, the very reason social media has become so popular is because to some extent it has replaced these human interactions.

Nonetheless there is no substitute right now for a personal mailed note or better yet phone call, especially when it comes to dealing with sick and suffering humanity.

Too often, we are confronted by marketing gurus who suggest all or none web based private practice development approaches.

In our opinion and experience, this is a fatal path for modern private practices. In fact the more high-tech you introduce into your private practice, the more need is created for an equal or greater amount of human touch.

But like everything else in your private practice, unless these are tasked, and overseen, they never occur with the regularity with which they should.

So I encourage you to reach out, brainstorm with your current working staff, ask that they call, check in on and survey your patients. Find out what they like most, and what they like least about the current state of your private practice and yes the healthcare system in general.

And then go to work with these simple action steps that place you in frequent personalized regular communications and touches with your existing patients and yes your community at large!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

When Something in Practice Isn’t Working

Like everyone, physicians can really stress, and too often for us it’s when something in practice isn’t working as we anticipated.

Unfortunately, it frequently turns out that finances and basic business systems are simply not working. Too often, it’s because they are never implemented.

Very few of us had the opportunity to study with successful mentors before we opened our doors. Worse yet, is the private practice owner who thinks they must be a slave to third parties, work like a dog, and settle for pennies on the dollar.

Too often, instructors and colleges fail our students by not providing at least the basics of business, personal finances and marketing.

This has led far too many physicians today to struggle, where struggle is not necessary. For sure it’s a big reason so many doc’s have gone corporate 100%.

One thing is for sure though. In unsuccessful private practices many never take the time to identify who their ideal patient is. They simply continue to market and position themselves like everybody else in their town and profession and wonder why they go home exhausted, and broke.

In public health care of which I believe we all should contribute by the way, that may be our chosen role, but in your private practice you still have a choice.

You can specialize. You can seek out clients who desire only what you have to offer. These patients are searching for your skill sets and quite honestly your professional relationship building.

They are also searching for a warm welcoming private practice staff like so many of them grew up with.

What this requires however is a totally different perspective. An option that honestly, I think we owe our trainees and younger physicians.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

The Most Dangerous Number

One of the biggest issues I observed this past week especially has been the ignoring “The Most Dangerous Number” – ONE!

One way to help a condition…

One way to manage a team…

One way for patients to pay…

And the most dangerous to professional longevity?

Having just ONE way to practice, or worse, thinking ONE strategy will work all by itself!

This is no more apparent than with websites or social media. These are all great tools, but setting them up and then expecting ONE to deliver all by itself is pure delusion.

You see, websites especially require “traffic”, web visitors you direct there by multiple methods. Here’s just a few sources of website traffic to think of as you start your week…postcards, newsletters, recall campaigns, Twitter, Facebook, AdWords, Newspaper, radio, TV…how big is your list?

This is how you need to be thinking of orchestrating your message with frequency (at least something every day) and relevancy, not BS patients can see right through…

So, do you need help with your strategy?

Let us show you the proper tools and systems to make it happen!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Regaining Momentum

Regaining Momentum. Do you remember back to undergrad when you first learned about physics? In particular, do you remember the basic Newtonian principle that a body in motion tends to remain in motion and a body at rest tends to remain at rest? Of course you do! Well all businesses and the practice of medicine do follow the same principles.

We all have periods when we sense the need to regain our momentum. There are certain helpful activities that need to be maintained on a day-to-day basis to keep us moving forward.

For example, our attitudes, staffing and marketing are three of the constants no matter where you are in healthcare that must be maintained and when the need arises, upgraded. But these  are easily ignored until problems arise. Respectfully, it’s often our own inactivity in these crucial areas can lead to a loss of forward movement and regaining momentum!

Don’t let this be you! This situation is relatively easy to fix, provided you act fully on your own behalf and assume the role of CEO! We all must have excellent personal and professional systems in place and dedicated time to make sure we are moving in the right direction.

But what if you’ve lost momentum? What should you to do?

The best way to start out is by creating a list of what’s working and what’s not. Be totally rested and honest when you do this. Maybe you need to address certain things with your life and business partners. This is also where simple days off, reading, podcasts and coaching can be an enormous help!

Lose your focus even for just a moment and it’s not too long before all hell breaks loose.

All good executives know this and as physicians we must we when caring for patients too, no matter what our role. Without a doubt, one of the best ways to maintain focus is our own simple lifestyle, great self-care and reading this awesome blog! If you need help developing these systems in your own life and practice, those of us here are ready to help you when you are!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

When Patients Say “No, Doctor”

How do you react when patients say “No, Doctor”. This is always a big question in medicine, getting patients to follow advice. In drug treatments it’s typically dosing compliance. In any other therapy where patients are typically treated intensively at first, it’s in-office and home care. But there is a bigger issue we need to be teaching our students early on.

Getting any human being to do anything they don’t fully understand or have faith in is futile.

This fact drives many people crazy. As Michael Gerber asserted first in the “E-Myth” many years ago, people are basically unmanageable. But what are manageable are results, systems and processes. They are also measurable. The good news is that just approaching your practice and indeed your life like this frees up enormous amounts of emotional energy.

Still, though, we are dealing with people, not hardware.

There is one thing that almost every human being responds to in kind, and that is stress free relationships with other humans, based upon trust. And of course in medicine, trust means expertise, experience and reassurance.

It’s in simply recognizing and fixing this in any healthcare scenario that builds huge patient bonds, and so often markedly better results and compliance.

So, how do we continuously build trust?

By making frequent connections on a basic, human level.

Be a better physician by using multiple avenues. Phone calls, supportive group “visits”, newsletters, handouts, Christmas Cards and more.

This is also why effective and professional usage of the social media can be reassuring and soothing when patients need it the most.

And you know what?

This approach always works no matter what the size of your practice, hospital or group organization.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

It Has To Be You

To establish and maintain a healthy private practice it has to be you patients see in print, but in this day and age social media and Google.

How many times have you seen an ad in a magazine…Or A TV commercial…Or any other marketing message and thought “Hmmm…that just doesn’t sound right to me”?

The minute your “Bogus Meter” goes on high alert, the company vying for your dollars has zero chance of ever getting you to buy their product. The same goes for the patients and, even more so, the prospective patients in your private practice. Our patients may already have a hypersensitive Bogus Meter because they’ve tried so many other doctors.  They’re still suffering.

With prospective patients, it doesn’t matter how much you spend on advertising or how polished your marketing is, if it doesn’t ring true, they won’t come to you for help. In short, it has to be you and it has to be true. Your message has to be authentic and it has to be honest if you want to really maintain a successful practice.

As with any other business, two of the ground rules of successful marketing are to make sure your  message is 1) simple and 2) honest. Here are a couple of tips to help you reach the patients you really believe you can help:

1.         Keep It Simple Simple

This is the K.I.S.S. marketing concept and it has worked for decades because:

·           Simple messages are easier to remember and recall

·           Simple messages are easier to repeat so your patients are more likely to pass them

on to other potential patients

·           Simple messages are easier to understand and they stick with your prospective  patients

If your prospective patients can remember, repeat and understand your message, it’s going to be more effective.  Don’t confuse your patients with a long, complicated idea. Just keep it simple and speak their language. When you’re creating a message to your patients, never put more than one idea in a paragraph.  One idea, supported by facts, per paragraph.  Period.  It doesn’t get  much simpler than that.

 

2.        The Truth and Nothing But the Truth

 

It’s so easy for your patients to go online and fact check everything you tell them.  If  you’re not being totally honest about your skills, prospective outcomes, etc., they’ll find it out and in pretty short order. The minute your patients feel you’ve been less than honest with them, you’re done.  You won’t see them in your office again.  And when they  go, they’ll take all their future referrals and testimonials with them. Just remember that tag line – The Truth and Nothing But the Truth.  Don’t promise what you can’t deliver.

And another word to the wise – don’t use someone else’s voice in your marketing materials. It’s YOUR practice.  The minute your prospective patient reads your marketing materials, they form an impression in their mind of who you are.  Make sure it’s an authentic picture. Don’t repurpose someone else’s advertising materials.  You may like their concept and you may want to use it to build your own successful practice, but make sure you’re using your own voice.  Modify what worked for someone else to accurately represent you.

Keep it simple and keep it true and you’ll be well on your way to living and practicing by design. And even more importantly, by YOUR design.
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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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Learning to Meet Patients Where They Are

Learning to meet patients ‘where they are’ in life some days is more challenging than making an accurate diagnosis. Despite being one of the most important tasks as a physician, some either don’t learn this skill or shy away from it. And we certainly don’t as a rule do a good job of teaching this skill.

Experience dictates when physicians personally reach out to really help people at a very personal level, most patients respond in kind. Most never forget your goodwill and gestures to help them regain their health, and yes their lives.

As docs though we can only do this by being 100% on purpose. This of course ois a project of great self-care and stress reducing lifestyles.

Where it’s possible, having a “menu” of services to choose from can make this entire process a whole lot easier. This can include anything from a basic option from brief urgent care, then limited but more comprehensive options all the way up to and including very elaborate treatment plans.

When we can approach care planning like this it helps put patients at ease, and allows them to fully understand their choices. And more so the impact of their choices. But more so this type of approach tells patients we are willing to meet them where they currently are.

So how can we adopt more of this style of care today? Start with a staff meeting. Listen intently to what patients are asking for.  Come up with new ideas, and really engage patients where they are. Be sure you keep records of your feedback and patient input to use as a tool for teaching our students.

The physician of the future practicing like this could then be much more like the old country doctor of the past.

Become that trusted advisor in your own community and you’ll never go wrong.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

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The Most Powerful Marketing Secret Ever?

The Most Powerful Marketing Secret Ever? Read on and see if you identify.

It’s no secret. I’m a play junkie. If I don’t go outside and play, regularly, I get cranky, stale. Daily work becomes harder, stiffer, less fluid. You probably are the same. But maybe it’s been far too long since you let yourself find out.

We’ll here’s a whole new reason to go play.

Patients love it!  No Kidding. Play, travel and just getting out and doing something you love makes you real, keeps you pleasantly conversant, and someone they really want to emulate.

The problem is for too many is we become far too rigid in daily and especially weekly routines. Over achievers like physicians too often put their inner child last. In fact, we are some of the most under-recreated people ever. Big mistake. Illness, divorce, depression are far too often the price.

Now, I am giving you a whole new reason to disconnect, and kick up your heels! Regularly.

It will help you build an enormous practice! Why? Because you can use your play to market yourself while feeling more rested, creative and inspired to be your very best.

Yes, that’s right! Especially now a days while it’s so easy to create media. Cams, phones, you name it.
This recently was reinforced in my practice when I sent out a reminder card to patients. I uploaded an image of me sitting on my motorcycle with a caption “Time to ride on in?”

Patients loved it, and it was one of the most effective recall pieces I have recently done. And I have lots of fun photos of my adventures and likes around the office for them to see too.

Here is a strategy any practice owner can use. Do this right, your practice grows, as does your wealth account.

Step 1-
Make sure your practice is set up around your life, NOT the other way around! What do you like to do outside of practice? Where do you want to live, travel to or experience? If it’s been a while since you’ve done this, take your time, and be honest with yourself. Be sure to write or dictate all of this.

Step 2-
Start recording snippets of your adventures in media-you can take decent photos, video, heck even record great conversational sound bites. Some of my best marketing pieces and images have come from weekend ski or motorcycle adventures, and of course my vacations. The more impromptu the picture or video the better.

Next, Make storage and organization of your files easy. That’s why I am very partial to the Mac products like iMovie, and iPhoto.

Step 3-
be sure to use this material creatively. Put photos in your office news, flyers and especially on the web. This is why Facebook and other social media can be so powerful. It helps make you a real person.

Step 4-
Get some help. Too often, there is no solid marketing strategy, steps to follow or calendar for team members to focus on.

You’ll do far better to have a staff person help you with the implementation, but you’ve got to have a strategic plan they can follow. This is one of the very first things we teach in our Platinum sessions.

Step 5-
carve out regular time to make sure you are living your dreams, and your practice is supporting it! This is crucial. It’s also why administrative and creative time must be on YOUR checklist, every week, and if you really want to accelerate your personal growth, every day!

This is living and practicing by design, not default (which gets stressful and ugly quickly).
Remember, we are here to support you with the personal coaching, systems and tools that help you create the practice (and thus life) of your dreams!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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“Living and Practicing by Design-Saving the Hearts That Care for Our Lives”

New Year’s Checklist for Private Practice Expansion- Part 1

Every year most of us create a New Year’s Checklist…We vow to lose weight…Promise to take up a new hobby…Plan to spend more time with loved ones…

But how many of us make resolutions to do something proactive to build our private practice? Why not start with some practice resolutions? This is after all what gives you the personal and financial freedom to live the life you deserve!

Here are a few tips to help you make the new year the best your practice has ever seen:

1. Plan Ahead

This time of year can be a real zoo on the personal front but take some time to sit down and list some steps you will take this year to build your practice.  Plan to:

–       Do a short weekly blog to communicate with your patients

–       Write a free report to educate your patients on their health care options related to your practice

–       Film some short videos on some amazing results and get them on your social media as well

–       Produce an eBook to educate your patients on how to be an informed consumer when it comes to their health care

Once you make a list even more ideas will come to you.

2. Focus Your Action

Once you’ve got your project list in hand, be diligent in disciplining yourself to complete the items on your list.  If you have staffed your practice as we teach, a whole lot of this can be done for you! Don’t be overwhelmed by thinking you may have bitten off more than you can chew. Resolve to accomplish one at a time and you’ll be amazed at how fast they’re all completed.

3. Be Accountable to Yourself

Hold yourself accountable because no one else will.  But treat yourself fairly.  Don’t dwell on some simple little thing that didn’t get done or exaggerate it’s importance.  You’ll destroy any progress you’ve made if you get bogged down.  Learn from the experience and move on.  Enlist other professionals in a “watch dog” group to keep each other on track.

We’ll have more for you next week in this 5 part series.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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The New Years Vision

What Does The New Year Hold for Private Practice Owners?

Before the start of the new year is often the best time to reflect, and then look forward. After all, it’s kind of like Spring, where we get “New Chances”. Chances to compound upon the wisdom of our years, do some things better, do others differently while eliminating both stuff and activities which no longer serve us.

Make no mistake about it the impact of our choices seems to magnify with each passing year. And this is increasingly more apparent in a world which holds little room for error.

So the question I have for you is what will be different for you and your practice in the New Year?

Your health, focus, lifestyle, and private practice business activities? New experiences which help you grow? The question to ask yourself today is will you take advantage of all the new opportunities that are before you? Will you spend all the time needed to be working on and improving both your own lifestyle and practice and thus the quality of your life and those around you?

As difficult as it may be at times, I respectfully submit there is no better time to be in private practice. Your compassion, your skillsets and yes just the ability to be 100% patient focused while delivering all this as a physician truly is a priceless gift.

To pull this off though really requires attention to your own design otherwise you’ll be forced to live with default as too many do.

So please take these next few days to reflect and really enjoy whatever you like to do this time of year.

Jot some notes about what’s working for you right now and what isn’t. But most off all, just be sure your plan is laid out before January 2nd.Hopefully the answer to all of these is yes!

My team and I stand ready to help you!

Let’s make this New Year your best yet!

PS for those of you are ready to ACT NOW, our team is available until noon EST on Tuesday to help you make a fresh start!

and thus the quality of your life and those around you

__________________________________________________________________________________________

Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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Life’s Sanity Mantra

The most important revelation with regard running a practice and indeed our lives in an efficient and happy manner, really comes from Michael Gerber. I call it life’s sanity mantra.

Michael first said in his landmark book The E-Myth ‘…we cannot manage people because people are basically unmanageable’.

Give up trying to manage your children, give up trying to manage your spouse, give up trying to manage your staff, give up trying to manage your patients.

The biggest mistake in training students as well as some “accountable care” in my opinion is they teach we can actually “manage patients”.

We cannot manage patients behavior. 

We can only manage processes. 

We can empower them to make good choices, but you cannot manage them.

Understand and continually remind yourself of these facts just as I have to day after day after day. Remind yourself of this the next time a patient does not take your advice. If something is not working in patient care, it’s often something wrong with your systems.

But here is the good news: You can design, tweak, invent, enforce your practice systems and indeed your personal life.

You can control how much money you save, you can control how much you exercise.

You can control how much time you devote to education, vacations and so on and so forth and you must accept responsibility and operate your life under this premise if you’re  going to be happy, and successful.

To this end, lets never stop helping one another and radically improve healthcare in the process!

__________________________________________________________________________________________

Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign