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Does your Private Practice have enough “Boots on the Ground”?

Does your Private Practice have enough “Boots on the Ground”?  I mean like right now even in the midst of a pandemic?

Too often, we are confronted by marketing gurus who suggest all or none web based private practice development approaches.

For those of you new in private practice, this may be a new concept. But for those of us who have been around it is a concept with which we are very familiar. During the 1980s there was a very popular book entitled “Megatrends”. The author, John Naisbitt is one of my favorite futurists.

Much like Toffler wrote about the all too often slow adaptability of humans in “Future Shock” in the 70’s, Naisbitt wrote about the ever-expanding need for “high tech-high touch”.

Naisbitts concept is really very simple. And that is in all business and life endeavors there’s no substitute for close human contact.  Indeed, the very reason social media has become so popular is because to some extent it has replaced these human interactions.

Nonetheless there is no substitute right now for a personal mailed note or better yet phone call, especially when it comes to dealing with sick and suffering humanity.

Too often, we are confronted by marketing gurus who suggest all or none web based private practice development approaches.

In our opinion and experience, this is a fatal path for modern private practices. In fact the more high-tech you introduce into your private practice, the more need is created for an equal or greater amount of human touch.

But like everything else in your private practice, unless these are tasked, and overseen, they never occur with the regularity with which they should.

So I encourage you to reach out, brainstorm with your current working staff, ask that they call, check in on and survey your patients. Find out what they like most, and what they like least about the current state of your private practice and yes the healthcare system in general.

And then go to work with these simple action steps that place you in frequent personalized regular communications and touches with your existing patients and yes your community at large!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

When Something in Practice Isn’t Working

Like everyone, physicians can really stress, and too often for us it’s when something in practice isn’t working as we anticipated.

Unfortunately, it frequently turns out that finances and basic business systems are simply not working. Too often, it’s because they are never implemented.

Very few of us had the opportunity to study with successful mentors before we opened our doors. Worse yet, is the private practice owner who thinks they must be a slave to third parties, work like a dog, and settle for pennies on the dollar.

Too often, instructors and colleges fail our students by not providing at least the basics of business, personal finances and marketing.

This has led far too many physicians today to struggle, where struggle is not necessary. For sure it’s a big reason so many doc’s have gone corporate 100%.

One thing is for sure though. In unsuccessful private practices many never take the time to identify who their ideal patient is. They simply continue to market and position themselves like everybody else in their town and profession and wonder why they go home exhausted, and broke.

In public health care of which I believe we all should contribute by the way, that may be our chosen role, but in your private practice you still have a choice.

You can specialize. You can seek out clients who desire only what you have to offer. These patients are searching for your skill sets and quite honestly your professional relationship building.

They are also searching for a warm welcoming private practice staff like so many of them grew up with.

What this requires however is a totally different perspective. An option that honestly, I think we owe our trainees and younger physicians.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

The Most Dangerous Number

One of the biggest issues I observed this past week especially has been the ignoring “The Most Dangerous Number” – ONE!

One way to help a condition…

One way to manage a team…

One way for patients to pay…

And the most dangerous to professional longevity?

Having just ONE way to practice, or worse, thinking ONE strategy will work all by itself!

This is no more apparent than with websites or social media. These are all great tools, but setting them up and then expecting ONE to deliver all by itself is pure delusion.

You see, websites especially require “traffic”, web visitors you direct there by multiple methods. Here’s just a few sources of website traffic to think of as you start your week…postcards, newsletters, recall campaigns, Twitter, Facebook, AdWords, Newspaper, radio, TV…how big is your list?

This is how you need to be thinking of orchestrating your message with frequency (at least something every day) and relevancy, not BS patients can see right through…

So, do you need help with your strategy?

Let us show you the proper tools and systems to make it happen!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Regaining Momentum

Regaining Momentum. Do you remember back to undergrad when you first learned about physics? In particular, do you remember the basic Newtonian principle that a body in motion tends to remain in motion and a body at rest tends to remain at rest? Of course you do! Well all businesses and the practice of medicine do follow the same principles.

We all have periods when we sense the need to regain our momentum. There are certain helpful activities that need to be maintained on a day-to-day basis to keep us moving forward.

For example, our attitudes, staffing and marketing are three of the constants no matter where you are in healthcare that must be maintained and when the need arises, upgraded. But these  are easily ignored until problems arise. Respectfully, it’s often our own inactivity in these crucial areas can lead to a loss of forward movement and regaining momentum!

Don’t let this be you! This situation is relatively easy to fix, provided you act fully on your own behalf and assume the role of CEO! We all must have excellent personal and professional systems in place and dedicated time to make sure we are moving in the right direction.

But what if you’ve lost momentum? What should you to do?

The best way to start out is by creating a list of what’s working and what’s not. Be totally rested and honest when you do this. Maybe you need to address certain things with your life and business partners. This is also where simple days off, reading, podcasts and coaching can be an enormous help!

Lose your focus even for just a moment and it’s not too long before all hell breaks loose.

All good executives know this and as physicians we must we when caring for patients too, no matter what our role. Without a doubt, one of the best ways to maintain focus is our own simple lifestyle, great self-care and reading this awesome blog! If you need help developing these systems in your own life and practice, those of us here are ready to help you when you are!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

When Patients Say “No, Doctor”

How do you react when patients say “No, Doctor”. This is always a big question in medicine, getting patients to follow advice. In drug treatments it’s typically dosing compliance. In any other therapy where patients are typically treated intensively at first, it’s in-office and home care. But there is a bigger issue we need to be teaching our students early on.

Getting any human being to do anything they don’t fully understand or have faith in is futile.

This fact drives many people crazy. As Michael Gerber asserted first in the “E-Myth” many years ago, people are basically unmanageable. But what are manageable are results, systems and processes. They are also measurable. The good news is that just approaching your practice and indeed your life like this frees up enormous amounts of emotional energy.

Still, though, we are dealing with people, not hardware.

There is one thing that almost every human being responds to in kind, and that is stress free relationships with other humans, based upon trust. And of course in medicine, trust means expertise, experience and reassurance.

It’s in simply recognizing and fixing this in any healthcare scenario that builds huge patient bonds, and so often markedly better results and compliance.

So, how do we continuously build trust?

By making frequent connections on a basic, human level.

Be a better physician by using multiple avenues. Phone calls, supportive group “visits”, newsletters, handouts, Christmas Cards and more.

This is also why effective and professional usage of the social media can be reassuring and soothing when patients need it the most.

And you know what?

This approach always works no matter what the size of your practice, hospital or group organization.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

It Has To Be You

To establish and maintain a healthy private practice it has to be you patients see in print, but in this day and age social media and Google.

How many times have you seen an ad in a magazine…Or A TV commercial…Or any other marketing message and thought “Hmmm…that just doesn’t sound right to me”?

The minute your “Bogus Meter” goes on high alert, the company vying for your dollars has zero chance of ever getting you to buy their product. The same goes for the patients and, even more so, the prospective patients in your private practice. Our patients may already have a hypersensitive Bogus Meter because they’ve tried so many other doctors.  They’re still suffering.

With prospective patients, it doesn’t matter how much you spend on advertising or how polished your marketing is, if it doesn’t ring true, they won’t come to you for help. In short, it has to be you and it has to be true. Your message has to be authentic and it has to be honest if you want to really maintain a successful practice.

As with any other business, two of the ground rules of successful marketing are to make sure your  message is 1) simple and 2) honest. Here are a couple of tips to help you reach the patients you really believe you can help:

1.         Keep It Simple Simple

This is the K.I.S.S. marketing concept and it has worked for decades because:

·           Simple messages are easier to remember and recall

·           Simple messages are easier to repeat so your patients are more likely to pass them

on to other potential patients

·           Simple messages are easier to understand and they stick with your prospective  patients

If your prospective patients can remember, repeat and understand your message, it’s going to be more effective.  Don’t confuse your patients with a long, complicated idea. Just keep it simple and speak their language. When you’re creating a message to your patients, never put more than one idea in a paragraph.  One idea, supported by facts, per paragraph.  Period.  It doesn’t get  much simpler than that.

 

2.        The Truth and Nothing But the Truth

 

It’s so easy for your patients to go online and fact check everything you tell them.  If  you’re not being totally honest about your skills, prospective outcomes, etc., they’ll find it out and in pretty short order. The minute your patients feel you’ve been less than honest with them, you’re done.  You won’t see them in your office again.  And when they  go, they’ll take all their future referrals and testimonials with them. Just remember that tag line – The Truth and Nothing But the Truth.  Don’t promise what you can’t deliver.

And another word to the wise – don’t use someone else’s voice in your marketing materials. It’s YOUR practice.  The minute your prospective patient reads your marketing materials, they form an impression in their mind of who you are.  Make sure it’s an authentic picture. Don’t repurpose someone else’s advertising materials.  You may like their concept and you may want to use it to build your own successful practice, but make sure you’re using your own voice.  Modify what worked for someone else to accurately represent you.

Keep it simple and keep it true and you’ll be well on your way to living and practicing by design. And even more importantly, by YOUR design.
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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

Learning to Meet Patients Where They Are

Learning to meet patients ‘where they are’ in life some days is more challenging than making an accurate diagnosis. Despite being one of the most important tasks as a physician, some either don’t learn this skill or shy away from it. And we certainly don’t as a rule do a good job of teaching this skill.

Experience dictates when physicians personally reach out to really help people at a very personal level, most patients respond in kind. Most never forget your goodwill and gestures to help them regain their health, and yes their lives.

As docs though we can only do this by being 100% on purpose. This of course ois a project of great self-care and stress reducing lifestyles.

Where it’s possible, having a “menu” of services to choose from can make this entire process a whole lot easier. This can include anything from a basic option from brief urgent care, then limited but more comprehensive options all the way up to and including very elaborate treatment plans.

When we can approach care planning like this it helps put patients at ease, and allows them to fully understand their choices. And more so the impact of their choices. But more so this type of approach tells patients we are willing to meet them where they currently are.

So how can we adopt more of this style of care today? Start with a staff meeting. Listen intently to what patients are asking for.  Come up with new ideas, and really engage patients where they are. Be sure you keep records of your feedback and patient input to use as a tool for teaching our students.

The physician of the future practicing like this could then be much more like the old country doctor of the past.

Become that trusted advisor in your own community and you’ll never go wrong.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

The Most Powerful Marketing Secret Ever?

The Most Powerful Marketing Secret Ever? Read on and see if you identify.

It’s no secret. I’m a play junkie. If I don’t go outside and play, regularly, I get cranky, stale. Daily work becomes harder, stiffer, less fluid. You probably are the same. But maybe it’s been far too long since you let yourself find out.

We’ll here’s a whole new reason to go play.

Patients love it!  No Kidding. Play, travel and just getting out and doing something you love makes you real, keeps you pleasantly conversant, and someone they really want to emulate.

The problem is for too many is we become far too rigid in daily and especially weekly routines. Over achievers like physicians too often put their inner child last. In fact, we are some of the most under-recreated people ever. Big mistake. Illness, divorce, depression are far too often the price.

Now, I am giving you a whole new reason to disconnect, and kick up your heels! Regularly.

It will help you build an enormous practice! Why? Because you can use your play to market yourself while feeling more rested, creative and inspired to be your very best.

Yes, that’s right! Especially now a days while it’s so easy to create media. Cams, phones, you name it.
This recently was reinforced in my practice when I sent out a reminder card to patients. I uploaded an image of me sitting on my motorcycle with a caption “Time to ride on in?”

Patients loved it, and it was one of the most effective recall pieces I have recently done. And I have lots of fun photos of my adventures and likes around the office for them to see too.

Here is a strategy any practice owner can use. Do this right, your practice grows, as does your wealth account.

Step 1-
Make sure your practice is set up around your life, NOT the other way around! What do you like to do outside of practice? Where do you want to live, travel to or experience? If it’s been a while since you’ve done this, take your time, and be honest with yourself. Be sure to write or dictate all of this.

Step 2-
Start recording snippets of your adventures in media-you can take decent photos, video, heck even record great conversational sound bites. Some of my best marketing pieces and images have come from weekend ski or motorcycle adventures, and of course my vacations. The more impromptu the picture or video the better.

Next, Make storage and organization of your files easy. That’s why I am very partial to the Mac products like iMovie, and iPhoto.

Step 3-
be sure to use this material creatively. Put photos in your office news, flyers and especially on the web. This is why Facebook and other social media can be so powerful. It helps make you a real person.

Step 4-
Get some help. Too often, there is no solid marketing strategy, steps to follow or calendar for team members to focus on.

You’ll do far better to have a staff person help you with the implementation, but you’ve got to have a strategic plan they can follow. This is one of the very first things we teach in our Platinum sessions.

Step 5-
carve out regular time to make sure you are living your dreams, and your practice is supporting it! This is crucial. It’s also why administrative and creative time must be on YOUR checklist, every week, and if you really want to accelerate your personal growth, every day!

This is living and practicing by design, not default (which gets stressful and ugly quickly).
Remember, we are here to support you with the personal coaching, systems and tools that help you create the practice (and thus life) of your dreams!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

“Living and Practicing by Design-Saving the Hearts That Care for Our Lives”

New Year’s Checklist for Private Practice Expansion- Part 1

Every year most of us create a New Year’s Checklist…We vow to lose weight…Promise to take up a new hobby…Plan to spend more time with loved ones…

But how many of us make resolutions to do something proactive to build our private practice? Why not start with some practice resolutions? This is after all what gives you the personal and financial freedom to live the life you deserve!

Here are a few tips to help you make the new year the best your practice has ever seen:

1. Plan Ahead

This time of year can be a real zoo on the personal front but take some time to sit down and list some steps you will take this year to build your practice.  Plan to:

–       Do a short weekly blog to communicate with your patients

–       Write a free report to educate your patients on their health care options related to your practice

–       Film some short videos on some amazing results and get them on your social media as well

–       Produce an eBook to educate your patients on how to be an informed consumer when it comes to their health care

Once you make a list even more ideas will come to you.

2. Focus Your Action

Once you’ve got your project list in hand, be diligent in disciplining yourself to complete the items on your list.  If you have staffed your practice as we teach, a whole lot of this can be done for you! Don’t be overwhelmed by thinking you may have bitten off more than you can chew. Resolve to accomplish one at a time and you’ll be amazed at how fast they’re all completed.

3. Be Accountable to Yourself

Hold yourself accountable because no one else will.  But treat yourself fairly.  Don’t dwell on some simple little thing that didn’t get done or exaggerate it’s importance.  You’ll destroy any progress you’ve made if you get bogged down.  Learn from the experience and move on.  Enlist other professionals in a “watch dog” group to keep each other on track.

We’ll have more for you next week in this 5 part series.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

The New Years Vision

What Does The New Year Hold for Private Practice Owners?

Before the start of the new year is often the best time to reflect, and then look forward. After all, it’s kind of like Spring, where we get “New Chances”. Chances to compound upon the wisdom of our years, do some things better, do others differently while eliminating both stuff and activities which no longer serve us.

Make no mistake about it the impact of our choices seems to magnify with each passing year. And this is increasingly more apparent in a world which holds little room for error.

So the question I have for you is what will be different for you and your practice in the New Year?

Your health, focus, lifestyle, and private practice business activities? New experiences which help you grow? The question to ask yourself today is will you take advantage of all the new opportunities that are before you? Will you spend all the time needed to be working on and improving both your own lifestyle and practice and thus the quality of your life and those around you?

As difficult as it may be at times, I respectfully submit there is no better time to be in private practice. Your compassion, your skillsets and yes just the ability to be 100% patient focused while delivering all this as a physician truly is a priceless gift.

To pull this off though really requires attention to your own design otherwise you’ll be forced to live with default as too many do.

So please take these next few days to reflect and really enjoy whatever you like to do this time of year.

Jot some notes about what’s working for you right now and what isn’t. But most off all, just be sure your plan is laid out before January 2nd.Hopefully the answer to all of these is yes!

My team and I stand ready to help you!

Let’s make this New Year your best yet!

PS for those of you are ready to ACT NOW, our team is available until noon EST on Tuesday to help you make a fresh start!

and thus the quality of your life and those around you

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Life’s Sanity Mantra

The most important revelation with regard running a practice and indeed our lives in an efficient and happy manner, really comes from Michael Gerber. I call it life’s sanity mantra.

Michael first said in his landmark book The E-Myth ‘…we cannot manage people because people are basically unmanageable’.

Give up trying to manage your children, give up trying to manage your spouse, give up trying to manage your staff, give up trying to manage your patients.

The biggest mistake in training students as well as some “accountable care” in my opinion is they teach we can actually “manage patients”.

We cannot manage patients behavior. 

We can only manage processes. 

We can empower them to make good choices, but you cannot manage them.

Understand and continually remind yourself of these facts just as I have to day after day after day. Remind yourself of this the next time a patient does not take your advice. If something is not working in patient care, it’s often something wrong with your systems.

But here is the good news: You can design, tweak, invent, enforce your practice systems and indeed your personal life.

You can control how much money you save, you can control how much you exercise.

You can control how much time you devote to education, vacations and so on and so forth and you must accept responsibility and operate your life under this premise if you’re  going to be happy, and successful.

To this end, lets never stop helping one another and radically improve healthcare in the process!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

How Your Staff Answers The Phone

In private practices especially you can tell so much about a doc and their practice, based just upon how staff answers the phone. Now of course, this is something you should check regularly and do with kindness.

Timing, attitude, how questions are handled are all simple keys.

You as a patient would ask are they organized? Are all their tools obviously at their fingertips? Do they know the docs scheduling and policies, preferences and style?

In fact, if your practice is not doing great at the moment, ask three friends to anonymously call your office. Two as new patients with no health insurance.

You should listen in. You may however be shocked.

When it comes to collections at the counter is it “Here’s your options Mrs. Jones…?” Or more like “Oh that’s OK don’t worry about it…”

Here’s my point.

Those who have profitable and fun practices, and indeed personal lives continuously aim to master each area of private practice!

No, it’s never perfect, and always requires measurement and attention, but none-the-less the all of this can be simplified and ensured it’s in place via policies, procedures and some very basic training.

Clinically, it’s also very important to your patients!

This is also why your staff must be darn good on the phone, so patients know to expect clinical excellence, which is not as common as you would think.

Every day your patients should be saying, “That was the best exam I have ever had in my entire life!”

Why?

Because on each patient visit insist on a thorough pre-exam presentation by support staff,  yes even interns, so you can without distraction perform the best physical examination and most attentive physicians visit they have ever had, hands down.

To learn more about this style practice and get your free “Fast Track Guide” go HERE

Patti

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management. Our team may be reached by calling or texting 339-793-8610

For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Are Poor Staffing Issues Killing Your Private Practice?

Are poor staffing issues killing your private practice? Quite possibly. Here’s exactly what to do about it.

Much of what we see creating unneeded stress in private practices today is a direct result of the owner physician not having an adequate staffing plan in place.

Specifically, it’s the absence of a clear, frequently updated, written staffing, compliance and HIPAA plan every staff person reads, signs, and then redoes this periodically.

The best staffing plans have significant added details by you then reviewed by counsel before you ever present to your team. You must take the time to add what’s important to you on a day to day basis. This includes things like promptness, attire, time off, dishonesty and often forgotten issues like office cleanliness.

Despite your best intentions, when dealing with staffing issues it’s not a question of if they’re going to occur but when.

I can cite numerous examples, and you can too. Some can tank your career and your future as a physician. Implementation of staffing and compliance plans is your first line of defense when it comes complete satisfaction in private practice. The more proficient you become as the CEO of your practice the simpler it becomes. It also becomes easier to spot prospective employees who may ultimately become trouble.

It’s very important for you as the practice owner never to turn this responsibility to anybody under you.

It’s perfectly okay to have a subordinate help you in the hiring, staffing and training processes, but it’s ultimately your responsibility to make sure that all the systems that you need are in place. You must also be sure that all steps are taken explicitly and completely to make sure the best team members are hired.

You, as the private practice owner must always have the final say. It is up to you to decide how to run your office in your practice. Never forget that these basic but key decisions are likely to determine your long-term success or failure in private practice.

If you need help with this, our team is here for you, including the legal and policy development colleagues to help you put all of this into place. Just let us know!

Patti
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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management. Our team may be reached by calling or texting 339-793-8610

For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Life Is A Checkerboard

“Life is a checkerboard…”

One recent morning while rereading Napoleon Hill, I came across this quote. Now, he has it in quotations too, but does not attribute it to anybody else.

Life is a checkerboard and the player opposite you is time. If you hesitate before moving, or neglect to move promptly, your men will be wiped off the board by time. You are playing against a partner who will not tolerate indecision”.

So, why then, in the face of numerous challenges in practice today do so many doctors just back away from essential decisions and allow their own futures to be jeopardized or their livelihood and professional futures held hostage?

Quite simply, I believe its fear, and most especially, not knowing what to do first. So many just shut down, and take the path of least resistance.

The good news is, with appropriate tools, you too can develop the learned skill of making rapid and more effective decisions. That’s what I see from focused doctors. That is why focused doctors are or learn new ways to become true care givers, and not insurance pawns. In the process, they fall in love with their profession once again. Their practice blossoms, financial security and fulfillment ensue. This can be you too.

So, how can you get results? Start by taking a hard look at where you are right now. Have you drifted off course? More importantly, are your daily actions and attitudes moving you closer to your targets or not?

Focused people know what they want to achieve, in specific, detailed terms.

Don’t forget, your life right now, is a product of the decisions you have made (or failed to) so far. This of course includes your professional practice. The first step in getting back on track is to acknowledge this fact. Take responsibility as paramount!

Since decision making is a skill, it can be learned. But it has to be specific to the situations at hand. This is where asking for the council of others with the business training and experience can really help, especially in a complex arena like today’s private practices.

And remember, real success is built upon strong foundations. What better way to achieve it than by working with those who have already mastered the skills you may need to acquire.

So, start by being a better asker! You will be glad you did.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in multidisciplinary practice management. She may be reached by calling or texting 339-793-8610

Let us help. For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice WebPatti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

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It is time to take a real hard look.

Right now, more than ever, it is time to take a real hard look at the foundations upon which you have built your practice, and your future

Sure, you’re well aware, that if any key components of practice are on shaky ground, it will be sooner rather than later that you are liable to find out the hard way.

In any event, let’s take a look at some key, but too often overlooked daily issues one by one.

Let’s start with staffing. Likely, your staff is having a more challenging time during the sheer volume of change taking place in the outside world than you are. If you are not regularly engaged with them in intelligent discussion and leadership, and being completely supportive, you are missing an enormous opportunity in long-term practice growth strategy right now.

Have you taken the time, to have open discussions about how you can better work together as a team, to accomplish common goals?

If not, let us help.
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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in multidisciplinary practice management. She may be reached by calling or texting 339-793-8610

Let us help. For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice WebPatti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Harry Truman

Harry Truman’s Way

What’s in Your Library? What’s in Your Head? How about Harry Truman’s Way.

Probably tons of books, videos, audiotapes and CDs, if you are like most docs.

A bigger question is which ones have the biggest impact on you and why?

For the last few months, one of my recreational reads has been “Truman”, by David McCullough. All 996 pages. Now, biographies can be laborious, but this one captures the detailed essence of one of the men to make multiple landmark decisions that changed the face of the planet forever.

The thing that is perhaps most striking to me is that he embraced a very simple lifestyle, despite everything else, even while in the White House. He never lost his sense of values of family, focus, true friendship and physical fitness. In fact, today, we might call him a fitness freak, (except for the shot of bourbon following each mornings exercise session).

He frequently retreated, much to the chagrin of the Secret Service to hideaways, really cherishing his time in Key West. Loved his time off.

And then in the office, hit it hard, often accomplishing way more than those around him thought possible. Worked incredible stints. Pissed a few people off with his habits, more than once, usually those who couldn’t get out of their own way.

He was doggedly persistent, blowing away entire teams of staff with his energy, purpose and convictions. “Give ‘em hell Harry!” was way more than a slogan.

The chapter on the 1948 presidential campaign is worth reading by itself. This was a very driven man, who despite incredible odds, and adversity, brutal media swipes at him, pulled off one of the biggest upsets in history, while Dewey his opponent destroyed himself, little by little each week.

So what’s my point? Several takeaways here. First of all, he knew what he wanted. Never stopped till he got it. NEVER! He stayed incredibly fit, well into later life. Knew when to back away, and frequently mentally retreated to refresh his mind and spirit. Incredibly organized, scheduled, focused.

Sound familiar? It should, as these are the same characteristics of the happiest, most successful men and women throughout history.

And of course the very same philosophy Perfect Practice continually asks its members to learn and adopt.

What exactly are the steps? Here’s how Harry would do it in the perfect practice platform.

  1. Find out FIRST exactly what you want. And this of course changes throughout life. Regularly seek the guidance of your coach, and your soul.
  2. Unshakeable data management and retrieval systems. Use all the most modern and fastest tools available to the biggest advantage, to save tons of personal time.
  3. Staffing. No BS here. Only hire appropriate staff members. Lovingly guide those around you with vision and purpose, eliminate those who can’t or won’t.
  4. Let everybody know just what you are about, and why. Gently describing benefits of doing things your way. Not paying attention to those who reject your philosophy.
  5. Austerity. Accumulating eventual wealth, even having miserably failed or bankrupt (like Harry).
  6. Continually reassess, adjust and fine tune. On a regularly scheduled basis.

Patti

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in multidisciplinary practice management. She may be reached by calling or texting 339-793-8610

Let us help. For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice WebPatti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

About That MBA

About That MBA For Physicians

About That MBA For Physicians. Lets face it; most of us do not have or want MBAs.

Time after time direct care practices have proven an MBA is not necessary. Yet modern practice demands business skills sets. The reality is if physicians simply adopt this mindset first, then use sound business strategies there would be many more successful and direct primary care doctors.

The most important focus in our experience is systems management and implementation. Key ones are staffing, finances and your practice platform. This is where the biggest breakthroughs in productivity as well as practice satisfaction (and sanity) really take place.

Every facet of systems management is key. Having a simple, proven practice design to start with though makes this far more simple than you may have been lead to believe.

The real greats in any business will make better decisions based upon the performance of their systems. This is readily observable in marketing, patient processing and human resources.

And you know what? It is a big job.

But also it is extraordinarily rewarding to orchestrate the entire process, and reap the emotional and financial rewards.

Why not find out if this style practice will make you thrilled to be and stay in medicine?

Common Courtesy

The Magnetic Power of Common Courtesy

Recently, I had the opportunity to travel to St.Louis. This really turned out to be a fantastic trip! I got to mingle with other docs and to spend additional time developing plans for the future of Medicine. Now, I spent four years in the Midwest, but admittedly it’s been some time. I had forgotten how common courtesy seems to permeate the entire culture of the Midwest, in stark contrast to those of the Northeast.

Again, I don’t think this is just perception, because last week when I related my experiences to various colleagues they reported similar encounters. One even called us Yankees the “Grunt Society”.

Upon arrival at my hotel, I asked the concierge if Busch stadium was within walking distance. Fortunately, not only was the stadium within walking distance, but so were the St. Louis Cardinals Hall of Fame, the famous Arch and National Park, and riverboat dock. Fortunately, it was a warm sunny afternoon so I ventured out for about two hours.

My first stop was the stadium. I spent considerable time admiring the architecture and how well it is cared for. As baseball stadiums go, this one is magnificent. While wandering through the stadium store, and wondered if my friends would consider me a traitor for bringing home an Albert Pujols T-shirt.

Next, I ventured down towards the river. Along the way, I had the opportunity to stop for a cup of coffee. Now, this was similar to any ordinary coffee shop in any city however the counter clerk could not do enough to make sure I was completely happy and satisfied. I was actually blown away by his full attention to sure that everything was just right.

I spent some time walking through the National Park along the river. Having not been to St. Louis in 17 years, I had forgotten what a nice place this is!

On the way back to the hotel, I stopped at a small city supermarket, and had a very similar counter experience. I’m beginning to think, “…is it just me? Am I more relaxed than usual, or is this place really special?”

The next day, hotel restaurants were naturally jammed during the breaks so I ventured outside and down the street once again. I stumbled upon a local restaurant in the business district, with the line almost all way out the door. I decided this would be a great place for lunch. Not only was the lunch fabulous, but also the service was absolutely impeccable. Everybody from the front counter down to wait staff wanted to make sure everything was just right, and I was completely comfortable.

In retrospect, it seems like the entire five days was magical. Not only did I get to spend some time with very special people from 20 different countries, but also was made feel right at home everywhere I went.

There is of course, a message here. People remember how they are treated at a more emotional level than they do the actual product or service they are seeking.

Therefore, it is no secret that this type of attitude, a feeling from the top down in your office has substantial impact on patients to return, refer their family and friends. and take care their finances.

This of course is a key element of Living and Practicing by Design. As much as possible, procedures must remain patient friendly. They must be easy for the staff to execute. They must be clear, and easy to understand. Patient benefits must be stressed, but above all they need to be conveyed and delivered with exceptional courtesy.

So, I would recommend that you share this message with your staff as I have. This would be a good opportunity to review point of contact systems and procedures, especially telephone and front desk procedures. Spend some time here, watching for tone of voice, and attitude etc. Anybody who is not completely focused on the patient in front of them needs to be reminded that a simple courteous attitude of service forms the basis of every encounter.

It is of course extremely important to hold your ground on policies and procedures but to convey them with genuine passion. Again, by making the benefits obvious to your patients, your entire practice benefits.

Needless to say, this is an extremely powerful time a year to reinforce these concepts with your entire team. We suggest you weave this through all holiday events you may have planned for the rest of the year.

Also, this is the perfect time to examine your own management systems, to measure their own user-friendly characteristics. Ask staff for input in terms of fine-tuning communications with the entire team for better execution.

Really take some time with this. Incorporate some of these simple ideas into policies and procedures, and regularly check to make sure they are being completely implemented. You will reap the benefits many times over.

What CAN You Control?

What Can You Control?

As the tendency towards overwhelm occurs in so many areas of modern life these days, building a compelling future, no matter what the past, has certain fundamental requirements of you as an executive and architect of your own future. You and I cannot control what’s going on in the outside environment, but we can control what’s going on between our own two ears.

All of us can take a very proactive stance with our own head space. We can educate our patients. Better train our staff. Fully educate our communities.

But in order to do really do this, you cannot come from fear. You cannot come from lack. You must make sure that you are coming from your highest purpose when you enter the office every single day.

One of your highest purposes has got to be your own financial freedom and your own unique prosperity.

It’s important that you take steps now to make sure that you’ve solidified the financial income to your office and the amount of personal savings from your practice.

I recently spoke to two docs back to back from similar parts of the country. They were in the same age group. One doctor had been in practice about 15 years and the other about 12 years. One doctor was doing extraordinary well. The other was absolutely going down the tubes.

What could possibly account for the major differences?

I investigated a bit further. What was happening was that the doctor that was having a difficult time had failed to respond to warning signals many months earlier. Certain third parties came in and basically said, “There is no more coverage for X, Y and Z.” His entire practice, which at one point in time was an enormous practice, was suddenly shut down because he had nothing to fall back on. He had no other pathways.

To bulletproof your practice and future in any economy, you have to maintain a very close and diligent watch on your vision. Along with this, you must also make sure that you have developed the personal time to reflect and investigate, and the necessary administrative time in your office to deal with all these things.

It does take time to implement and perfect real world procedures and train your staff, but unless you actually build this development time into your practice, you’re going to have a difficult time with what’s coming down in the future, regardless of whether or not you participate in insurance.

If you have been at this a while, you, as well as I, need to continually remind ourselves when we hit some of these frustrations that practice is radically different now.

I continuously remind my team to come from a position of acceptance, calmness, recognition and figuring out new and better ways, and to how to help private practice prosper. This type of approach makes an enormous difference.

The doctors that have taught themselves to engage in this behavior have restructured their personal lives and office hours, so they have the needed admin time. They have found it enormously beneficial.

There are just some things you need to be fully cognizant and aware of what it’s going to take to continue to bulletproof your practice, and indeed your private life.

To that end, remember it’s a work in progress.

Let us help.

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For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

It Just Takes Guts

Guts and determination. Powerful words. But why should they be used in the same vein as healthcare? Because of the world we now live and practice in it just takes guts to say what you believe is best for a patient, on so many levels.

It takes guts to say what you believe is best for a patient, on so many levels.

It takes guts to buck the status quo with our patients and their families, to tell them the newest designer drug is not going to cure their obesity or poor health habits.

Contrary to the incessant drug company advertising, life will never be all be flowers, endless orgasms, smiles and happy fields of dreams due to the newest ED med or antidepressant, if patients don’t make some critical life choices for themselves.

It takes guts to tell it like it is, to really separate the valid life advice from the endless barrage of crap hurled at patients day after day.

This however, I believe can be the only true way out for all doctors in private practice today. And a big win.

For everybody.

Society will win. Not all of it, of course but much bigger segments.

Crisis based health care expenditures would drop like a stone if we helped to prevent, or at the least reduce the complications from heart and vascular disease, depression and chronic back pain, diabetes to name only a few were to decrease even just a little.

And doctor, if you are in alignment with my philosophy, continuously developing your perfect practice, you are already well on the way to making this a reality.

And what happens if we all practice this way?

Once again physicians of all disciplines become the real decision makers. We decide collectively to continue to be teachers, and leaders by example. Refuse to cave to third party based interests and administer only to the patient’s needs first. Not the insurance companies, drug companies or hospitals.

To truly stay Commanders of Change™ will takes guts.

Simply, just being good doctors first, one patient at a time, regardless of which initials you have at the end of your name.

But, to do this for any period of time requires very powerful support systems behind you. It can be stressful, unfulfilling and eat you up otherwise. As a consultant, I see this firsthand.

First of all, your beliefs (guts and determination) and personal lifestyle. Beliefs about what constitutes true health, self-reliance, responsibility and dependency.

And money. What is your care and advice really worth? Do your fees reflect this?

Secondly, a staff who supports your vision.

Lastly, powerful and extraordinarily effective systems and technology.

But doctor, none of this can ever work without a powerful philosophy that you can communicate.

Patients must know what your about. They need to feel it. I’m not saying you should be flamboyant or radical.

In fact, this turns way too many away from you whom might otherwise benefit from your care. But I am saying you must clearly stand up for what you believe.

Never forcing, but presenting, supporting and helping those patients and staff who can align with your purpose and vision.

And gently getting the rest out of your life.

It just takes guts.

But, here is the reward. In the long run, you will be much happier, more prosperous and healthier yourself. You will help tons more people. Have a much broader reach.

And patients, and indeed entire communities who are wanting to personally pay to see only you.

Yes, even in today’s world.

For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign