Top 3 Myths About Content Marketing for Your Private Practice

Don’t let these myths about content marketing mislead you: here’s what you need to know today about content marketing for your private practice.

Most of what you’ve heard about content marketing for your private practice is, well, inaccurate.

Let’s jump right into it: the top 3 myths about content marketing for private practice.

Myth #1: Content marketing is about promoting your private practice.

Fact: Content marketing isn’t about you; it’s about your patients (both current and prospective). Thus, the content you feature on your website and on social media has to appeal to the specific needs and interests of your patients. Sure, at times, you’ll want to talk about yourself and what makes your private practice unique. But always be sure to bring it back around to a focus on the reader, your potential patient.

Myth #2: Your private practice needs to produce a ton of content in order to look authoritative.

Fact: It’s better to have a small amount of high-quality content, rather than a large quantity of average or subpar content. Authority doesn’t come from quantity, but from quality. You earn your patients’ trust by providing substantial and trustworthy information every time. Start by improving or redoing the content that’s already out there with your private practice name on it. Then make sure every new piece of content lives up to that standard, too.

Myth #3: Content is only effective when it goes “viral.”

Fact: Everyone seems obsessed with viral content these days, but no one seems to know how to “make” something “go viral.” That’s because you can’t actually force a phenomenon like viral sharing to happen just because you want it to happen. In truth, what makes content effective (and what sometimes, but not always, leads people to share it with others) is usefulness and relevance to the people who are reading it.

And these days, with all the pure BS on social media, remember YOU must stay in charge of where and what you publish for whom.

Ready to learn more about effective marketing for your private practice? Let our team help!

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Effective Communication Is The Key To Growing Your Practice

Effective Communication Is The Key To Growing Your Practice

Effective communication is the cornerstone of a healthy practice and good patient outcomes. Remember that good communication goes both ways. While we normally think more along the lines of how we express ourselves and our ideas, good communication also involves being a good listener. That’s especially important for private practice owners. Effectively communicating with your patients determines:

  • Whether or not a patient will actually come back to you for treatment after the initial consultation
  • Your ability to properly diagnose the patient’s problem
  • Whether or not you can determine if the patient will actually follow advice

Good communication skills build patient trust. If the patient feels that you’re genuinely listening to them, they feel like you’re really working in their best interests.

Poor Communication Can Destroy The Doctor/Patient Relationship

On the other hand, if you communicate poorly with your patients (i.e., lecture instead of listen, fail to explain care in a way that your patient can understand, don’t address patient concerns openly, etc.), the doctor/patient relationship may suffer irreparable damage. You don’t get more than one chance to truly build trust with your patients.

Design your client communications with the end result of open dialogue and mutual trust in mind. Approach your patients like you would any partnership, with respect, commitment and make sure you stay on the same page with the end result of treatment foremost in both your minds.

How Do You Create A Strong Dialogue With Patients?

Treat creating effective patient communication as a step by step process. This is another by-product of living and practicing by design. Know what you want to achieve from the very beginning. Think of the process along these lines:

First Impressions

As with any other initial meeting, you never get a second chance to make a first impression. Start with a warm greeting and treat the patient like a personal friend. Check your own attitude or mindset before you enter the treatment room and think about how you can best serve the patient.

Initial Consult

Your initial consultation with a patient will set the tone for the entire relationship. Really make an effort to connect with the patient and listen carefully to what they tell you about their current problems. Ask questions in a way that encourages them to give you more information.

Designing Treatment

After you start treating the patient, communicate with them as thoroughly as possible. Pay attention to body language and attitude. The patient may be unhappy but not forthcoming about their complaints. If you really pay attention, you may be able to address their concerns and begin to help them.

Final Thoughts

At the end of any active care plan, it is vital to communicate with your patient about the success or failure of all portions of the treatment protocol. This is an especially important time to listen to the patient. Don’t just railroad them into agreeing with your perception of how the treatment went. Pause and let them get a word in where they need to. Then learn from this and add appropriate changes to your private practice.

Following these communication guidelines will help you build patient trust and build your successful doctors rapport at the same time. Your stiffest competition is doubt on the part of your patients. Learning to effectively communicate with current and prospective patients will help you design effective marketing programs and address concerns before they become problems.

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“Discipline weighs ounces, regret weighs tons.”

Discipline weighs ounces, regret weighs tons. The title of today’s article is one of my favorite quotes from the since passed business great Jim Rohn. I was very fortunate to be exposed to Jim very early on in my career. His teachings and philosophy have had a profound impact on my private life as well.

Being in healthcare today requires a tremendous expenditure of emotional, financial and spiritual energy.

Not everybody can do what you do. It does take tremendous discipline. But the pay off is huge in so many ways.

The private practice of health care today requires a tremendous expenditure of emotional, financial and spiritual energy.

Jim’s advice for all private practice owners is eternally profound. If you do not own any Jim’s recordings and books, I strongly suggest you make the investment.

What I learned from Jim about discipline, I’ve also seen in practice on a daily basis over many years. We see this with patients, but most especially now as a we see this daily with many more private practice owners.

Another of Jim’s famous sayings that holds true more than ever is “Don’t wish things were easier, wish YOU were better!”

So why the concern about this information today? Quite frankly we are living in a dumbed down world.

If you’re going to be successful in private practice and really move forward in any area of your life you must insulate yourself from the “crap” of the outside world.

So I suggest you limit your exposure to the mainstream media, talk radio, and the naysayers of doom and gloom. As a private practice owner, you are already at the top of the stack of serving humanity.

Make sure your intentions all aligned with your actions. Make sure you set measurable targets for yourself.

Above all, make sure your private practice is engaged in markets which will flourish moving forward, despite regulatory, and government interference.

Vow not to bail.

Never forget your major purpose as a private practice owner.

And that purpose is to continually be serving sick and suffering humanity with better ways every day!


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Your Next New Patient

If you have been in practice even a few short years your next “New” Patient is someone you have treated before.

This simple truth is missed by so many. People are much more likely to see you again, if you did a good job initially. Indeed, it then becomes possible to have a closed practice.

Too often, traditional marketing ignores this fact, with too much focus on new clientele, while doing nothing to embrace the ones that already know, like and will very well support you for years to come.

What the simplest solution?

Three things.

1. First, tell patients how much you appreciate them. Always say “thanks for coming back to see us again!”

2. Next, send them a Welcome Back letter. We use just 3 paragraphs, and print them automatically on every returning patient.

3. Lastly, there is no substitute for frequent contact.

Do those monthly newsletters on and off-line!

Make it simple.

After many years, and testing everything from fancy color to ultra-modern, I will tell you home grown, written at least in part by you is best.
Most patients want to hear more about you!

Here’s some more tips to use every day.

Maintain a good email list and use it at least twice monthly. Your patients are checking in with their web-gurus, even their health ones daily, sometimes more than once. How often do they hear good advice from you?

Again, it does not need to be a slick piece, just get it done.

Do phone recalls often! Go through your list, and ask your staff to call in and check in with folks who you may have not seen in a while.

Ask them to schedule a follow up visit with you. Even if they are OK at the time of your call, they remember this.

Do more elaborate recalls at least twice a year. Multi step, multi-media, simultaneously.

Do appreciation events, at least a few times a year.

And so on.

You get my drift.

So what usually fails here? No organized, autopilot systems to make all of this happen each and every day. No way to follow who comes from where, and what’s working well, and what’s not. No delegation or daily follow through.

In our experience, many practices could turn this free advice into significant increase in revenue in six to twelve months.

Most won’t.

How about you?

These are just a few of the basic things that build a solid practice, and may very well put your entire family into a new home.
Do not neglect these simple steps to a phenomenal practice.


For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web


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Times are Never Good or Bad, Only Different

Times are never good or bad, only different. Sage advice from a master, spoken many years ago. I am not sure exactly who, or I would give due credit.

And you know what? It’s very Darwinian, especially in private practice today. Only the fit will make it. And come out so much better. I know this as I speak with practitioners all over the USA.

This is a great time to reinvent yourself personally, spiritually, and refine your practice make-up, vision, goals, and especially your systems.

So much is happening so fast right now. Just ask your patients. Ask them what they need. What they want from you to achieve their own objectives. Is it a knowledgeable practitioner of natural healthcare?

By asking this, you find out how good a job you have done educating your patients. Or not.

Do you get many professional referrals for a diverse range of conditions? What about true, integrated care for your patients? Is your therapeutic arsenal expanding? Does your message make it through all the clutter?

Tough times need accurate answers, and clear honest appraisals.

To that end, we need to also know what your needs are. For example, staffing, marketing, and especially technology systems that are constantly being fine-tuned.

Collections systems, therapeutic delivery to patients… This is Future security, healthier patients, and our own future fulfillment.

It’s the antithesis of Future Shock. It will be essential to survival. I can’t say it any stronger.

Out of all this, is emerging an entirely new model of practice, and practice development.

More on that to come. Stay tuned.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web


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Common Courtesy

Private Practice Mandates

Private practice mandates an entirely additional set of skills today. More so than any other time. Not instead of but in addition to your healers skills and instincts.

And honestly, failure to realize this, or especially educate our students creates every unpleasant and often painful experiences ranging from unrest to bankruptcy.

Interestingly, with patients we tend to be extraordinary analytical, follow algorithmic, logical sequences, and frequently just one or two steps at a time.

It’s this thought processes that lends itself to accurate diagnoses and rapid, critical action.

But private practice demands an entirely different set of skills, especially when marketing, finances, and staffing are concerned. Let alone technology, human resources, your web-facing efforts, and wealth building.

In fact, modern private practice demands an entrepreneurial mindset. The days of just being a great doc without , marketing and management and exceptional business skills is, with rare exception, over.

This is why despite everything else you may do, you have got to have an excellent business training to fall back on again and again.

This is exactly what we have been doing for those of us in private practice since 2007.

For further information including a free “Fast Track Guide” leave your info at at Perfect Practice Web


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Times are never good or bad..

Times are never good or bad, only different.
Sage advice from a master, spoken many years ago.
I am not sure exactly who or I would give due credit.

And you know what? It’s very Darwinian, especially today.

This is a great time to reinvent yourself
personally, spiritually, and refine your practice
make-up, vision, goals, and especially your

So much is happening so fast right now.

Just ask your patients.
Ask them what they need. What they want from
you to achieve their own objectives.

And by asking this, you find out how good
a job you have done educating your patients.
Or not.

Times are never good or bad, only different.

And for these different times, there is Living & Practicing by Design to guide you every day.

We hope you’ll join us!

Private Practice Business Plan?

Every Private Practice Owner Needs a Business Plan

Well, if you’re in private practice that of course qualifies as a business and you do need a plan.

Business plans are not meant to be permanent. In fact now it is necessary to redo your plan at least every six months and probably more like 90 days!

But what exactly comprises a powerful business plan? Most people think it would include the essential things such as location, income projections and so on. Of course these are necessary components of any business plan.

Too often private practice owners like all business owners forget this by not outlining the most important things first.

So what are these?

The most important things include clearly identifying your target market.
Who exactly is your ideal patient? Where do they work? What are their hobbies? What is their income range?

Because a private practice that does not focus on this will soon find itself on the short end of profitability and yes most importantly their owners personal happiness and satisfaction.

The private practice of health care is distinctly different from the public one.

You made the choice when you went into private practice. So I know you should see can clearly identify who your ideal patient is the rest is really very easy.

Once this is done you need to make sure that your practice remains attractive to your ideal patients in all its ways shapes and forms.

For example this needs to include not only how your staff appears, but also the office decorum right down to the magazines you have any reception area.

And I will submit to you that these items are much more important than any other single item.

Take a hard look at this. It’s never too late. If you’re not 100% satisfied with direction your practice is heading it’s time to turn around.

You can do this, let us help