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Private Practice Building and New Patient Calls

In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients.

It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more.

But there is an element of private practice building that is equally important and shouldn’t be overlooked.

Too often, private practice owners think that if they’ve got a great marketing campaign out there, then the calls will roll in. But what if calls come in from prospective patients, and your staff doesn’t handle them appropriately?

The first phone call is the missing link between your efforts at private practice building and the scheduling of new patients. Your marketing isn’t “done” until the new patient walks out the door after their first (wonderful) visit.

That’s why it’s so important to train your staff on the exact procedure you want them to use in responding to new patient calls.

The first line of defense is to make sure you have at least two team members behind the desk at ALL times. That’s because it’s inevitable that new patients will call when a lone staffer is interacting in person with existing patients. What you don’t want is for that person to have to answer the phone and put that new patient on hold! How many people do you think will wait for more than a few seconds before hanging up?

There’s another vital component of how new patient calls affect your private practice building success, and it lies within the phone conversion skills of your staff. Remember, simply answering the phone and making an appointment isn’t good enough.

Your staff has to be able to make the new patient feel appreciated and special from the first moment in the call, and your staff also has to be able to effectively answer any questions that the new patient may have about your private practice.

How well would your staff do on the new patient call test?

 

Wrong Approach to Marketing Private Practice

The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively.

Frankly, most private practice owners get it all wrong.

They think they’re working hard at marketing—but in reality, they’re spinning their wheels.

Here are some classic ways that most private practice owners fail in their marketing—along with more effective alternatives that can make a real difference in practice building.

“Talking at” the prospective patient instead of listening to his or her unique needs.

Effective marketing is not a monologue. Honestly, whether we’re talking about a billboard or a website, prospective patients are turned off when they sense that your marketing is all about you. Patients want to hear about themselves. Good marketing is an invitation to an ongoing dialogue about the patient’s needs.

Having no idea about your target market.

If the audience you’re trying to reach with your marketing materials is “everyone in the local area,” you’ve already failed. Your private practice can’t cater to “everyone,” and identifying your ideal patient (demographics, buying habits, personal preferences) will make a world of difference in the long-term sustainability of your practice.

Thinking it’s enough if the community knows your name.

Once upon a time, the idea was to “get your name out there” and rely on name recognition as your primary marketing tool for private practice. But it’s not a small-town world anymore, and patients know they have a lot of choices in where to take their business. You absolutely must craft an effective message about your private practice and target it at the right kind of patient.

Betting on one marketing venue to bring in all your new patients.

You might think it’s not a good idea to spread yourself thin in terms of allotting a marketing budget to too many venues, and there’s some truth to that. But don’t swing too far the other way and put every cent into one single approach.

There’s a reason why private practice owners tend to think that marketing is overwhelming and difficult—without guidance, it can be.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Private Practice Owners Must Use Content Marketing Effectively (Here’s Why It Matters)

For private practice owners, effective content marketing can make or break your long-term success.

You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice?

In short, content marketing means that through your online presence (your website, your social media accounts, and so on), you are providing valuable information to potential and current patients. The goal is to enrich their lives through building a teaching relationship with them.

There are several reasons why private practice owners absolutely must embrace content marketing and use it effectively for private practice building.

Your content enhances your branding. There is much, much more to branding for private practice owners than just your logo and website design. Every message you share with your local audience enhances and develops your brand by emphasizing the ways that you serve patients and the community.

Patients are constantly looking for information online, and they are eager to find a trusted source. Private practice owners can use effective content to capture the attention of their ideal patients, not just right now, but for the long term.

Great content marketing is about building relationships. Rather than focusing on the interests and specialties of private practice owners, it emphasizes the needs and interests of the audience—your prospective patients. In other words, content marketing isn’t a monologue; it’s a conversation.

Content marketing is an opportunity for private practice owners to use storytelling as a way to engage audiences and humanize providers. Human beings love stories, and potential patients will feel a bond with you when they read relevant personal information and hear significant information in your “voice.” These patients will follow you over time, and they’ll tell others about you.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Marketing Strategy

Are Patients Truly Top Priority in Your Private Practice?

You may think your private practice puts an emphasis on customer service, but do your patients think so?

It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term.

Customer service is just as important as excellent clinical practice… maybe even more important, from the customer’s perspective. Many patients value the overall experience (including staff interactions and convenience) more than the specific interaction with the clinical provider.

Unfortunately, many private practice owners think they’re doing a great job in customer service, when in reality their patients might not give the same feedback.

Is your private practice just giving lip service to customer service? Or are you making patients’ experience truly your TOP priority above all else?

Here’s how you can examine and improve your private practice in terms of customer service. How do you rate on the following questions?

  1. Have you looked closely at every possible point of patient interaction? Take a look at every communication (or failed communication opportunity), beginning with appointment scheduling and going all the way through patient follow-up after the visit. (If you’re not doing consistent and meaningful follow-up, start there.)
  2. Is your private practice built around patients’ needs, or your own preferences? This aspect includes everything from your office hours to your ability to make same-day appointments for some kinds of urgent situations. Patients can tell whether the top priority in your office is their needs… or yours.
  3. Have you built your customer service policies and procedures around standard expectations, or an expectation of WOW? Patients don’t forget when you over-deliver, and what’s more, they will happily tell others about you when you go above and beyond what they’ve been trained to expect from other providers. Distinguish yourself, not just in your marketing but in your everyday interactions with the people you serve.
  4. Do you expect your staff to deliver exceptional customer service without specific instruction on how to do that? Like you, your team members probably feel that they deliver amazing customer service every single day because they’re working hard at it. But if everyone isn’t on the same page about the specific expectations of your private practice, then the service delivered will not be consistently excellent from the patient point of view.

Remember, your patients could go anywhere for the service you provide (or something similar). Are you giving them compelling, consistent reasons to choose YOUR private practice?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners Can’t Afford Missed Appointments

Missed appointments may be inevitable, but your no-show rate has a direct effect on private practice sustainability over time.

When patients don’t show for scheduled appointments, your private practice schedule gets thrown off—and you lose money.

Many private practice owners treat no-shows as a minor annoyance that’s regrettable, but inevitable. And that’s a huge mistake.

If you have several missed appointments each week, you are potentially losing thousands of dollars every year.

The good news is, you DO have some control over missed appointments in your private practice.

First, understand why patients miss appointments:

  • They forgot about the appointment.
  • It was just too hard to get away from work.
  • Their childcare fell through.
  • They had a change of heart because of the expected cost of treatment.
  • They simply felt better by the day of the appointment and decided not to come after all.
  • They were laid out with an unrelated illness (a common occurrence during cold and flu season).

But by far, most missed appointments can be attributed to “just forgetting.” Just as you are very busy at your private practice, patients are very busy and distracted in their professional and personal lives. It’s genuinely hard for many patients to remember their appointments with your office.

For that reason, the best way to reduce missed appointments is to implement a streamlined appointment reminder system in your private practice.

Appointment reminders can take many forms. (Keep in mind, too, that your private practice may need to follow specific regulations about patient communications.)

Reminder calls by staff. This may seem old-fashioned and even inefficient, but many private practice owners swear by the personal reminder calls. In an impersonal era when we all get robo-reminders from pharmacies, libraries, and everyone else, a personal call helps to cement the provider-patient relationship. It also provides an opportunity to immediately reschedule if illness or personal conflicts are going to prevent the patient from keeping the scheduled appointment.

Automated reminder calls. Some private practice owners choose this option. There are software packages available that offer automated reminders for patients. In some private practice settings, this could be the most appropriate form of default reminder.

Email reminders. Many patients seem to prefer email communications these days. Of course, you’ll need to be careful about following regulations to protect patient privacy.

Text reminders. In an era when we’re all glued to our smart phones and other mobile devices, texting could be the most direct way to reach patients, as well as the easiest way for them to notify you if they need to cancel an appointment.

The best reminder format might even be a combination of these. Perhaps your private practice could make personal phone reminders the day before the appointment as a default, but additionally provide email or text reminders a week ahead for patients who request them.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Building and New Patient Calls

Are You Giving Your Private Practice Patients What They Want?

You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice.

Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want?

Naturally, they want excellent service by their clinical provider and by the staff. That’s a given.

You might be surprised at some of the other things that private practice patients want—especially in a private pay model, where patients expect more.

Consider some of these points, which you may not have considered as necessary in your private practice (or you may not have thought about some of them at all):

Patients want to feel understood. Are you and your private practice staff making an effort to provide empathy to every patient, every time? The human connection is vital in terms of the patient’s perception of “quality of care.” And it’s important to realize that patients who feel cared about and understood will be less bothered by inevitable hiccups, like having to wait longer than expected for an appointment.

Patients want technological benefits. It’s not enough to have current magazines or a TV in your waiting area. What about free wi-fi so they can read email or work on a laptop while waiting? Also, think of other ways you could use technology in the name of customer service. Some private practice offices have begun offering to send a text to the patient’s cell phone if the office schedule is running behind, for example.

Patients want to be happy. The more your private practice is able to address this desire, the more satisfied patients will be (and the more often they will refer others to you). When you go beyond resolving a physical pain and make them feel good in general, they’ll be loyal fans for life.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Retaining Your Private Practice Patients

For Private Practice Success, Focus on Keeping Current Patients Happy

It’s time to reconsider how you market your private practice and put the emphasis on retaining patients, not just attracting new ones.

What’s more important, bringing in new business or keeping current patients happy?

Of course, the answer is that both are vitally important… but too often, private practice owners focus almost exclusively on attracting new patients. The thing is, if you’re looking for long-term success in private practice, the bulk of your attention should focus on the patients you already have.

After all, the most effective marketing tool out there is word of mouth and patient referrals to friends and family. But those things won’t happen unless you are truly meeting patients’ needs and fully exceeding (not just meeting) their expectations.

Unfortunately, it’s too easy to assume that your current patients are happy with you and simply hope that they refer when they have a chance.

There are two major problems with this approach. First, patients rarely refer unless you give them a gentle and frequent reminder—it’s just not on their minds to talk you up to friends and family unless you are direct about it on a regular basis. Second, most unhappy patients won’t complain to you. They will simply disappear, and only those friends and family will hear their complaints!

To complicate things even more, patient satisfaction is built on so much more than their clinical interaction with you, the provider.

What really makes or breaks the patient experience—and the likelihood that they will speak positively about you to others—is the customer service experience. That’s everything from the first phone call to how the waiting room looks and feels, the length of time that clinical staff spend with them, and follow-up from you and/or office staff about their visit.

The next time you are wearing your marketing cap as a private practice owner, consider this: you are three times as likely to keep the business of a fully satisfied patient than to get an initial visit from a brand-new patient through external marketing.

Doesn’t it make sense, then, to spend three times as much effort on retaining existing patients and asking for referrals?

These kinds of details are hard for private practice owners to navigate on their own. Looking for expert assistance in marketing and other business aspects of private practice? We can help!

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Benchmarking to Measure Your Practice’s Success

I’ve written extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus.

In reality, it’s all you have in private practice. There are some really simple ways to do this such as benchmarking, but before we talk about that, here’s an “Economic Summit” reality check-up.

If I told you right now there are doctors like you doing 7 figures cash/year, would you believe me?

If not, why?

Likely, it’s a very limited worldview on what you can really accomplish with all the correct systems and tools. And far too often, this is so defeating if it takes place early in ones career.

If I also told you Concierge MDs are collecting 10-15k per patient per year cash, and these same patients gladly pay, and in fact request that type of healthcare, and also pay health insurance premiums, what does that say about how you value, and price your services?

We’ll touch more on this very topic, with some really incredible guest instructors for members, in the near future. Some absolutely brilliant ways to look at life and practice in this brave new world. Yes, even in a down economy.

Well, here is another huge economic management tip.

Regular benchmarking of your results against your goals helps put you at the head of the class.

There is a real easy way to get this done. This tip alone might put another 10K in the income column this month.

The first thing to do is take your list of basic daily, weekly and monthly targets. Higher performing CEOs/CFOs do this daily. Use your white legal pad, but better yet for this one is an Excel spreadsheet (because you can graph it easily and tweak it in all sorts of ways).

My basic daily targets are body weight, miles run or cycled, hours skied, services and income, dollars saved. Yours might be totally different, as it should be. You really can do some incredible things with these numbers, but resist that temptation in the beginning.

Put your goals or targets (BOLD) on one axis, and simply enter your results on another. Save room for notes, photos, and maybe even video clips.

Next, post this somewhere you can see it all the time during the day. Admittedly in the office, maybe it’s in your portfolio, which you pull out during the day, or simply, hidden on your desktop or handheld. Just be sure to look at it at least once daily.

Here’s why this is so powerful. Because it’s a glimpse of right now.

Many people who have trouble setting goals find new life with this method. It keeps you in the moment as well. For us type A’s, it can actually be a better way of dealing with “Futurizing”, which some might say is an unhealthy psychological trait.

But to make sure you’re not deluding yourself, if you use daily targets, they must be the correct fraction of the weekly/monthly/yearly whole.

Just by doing this daily exercise, some great things start to happen. Many times, I have found breaking so many things in life down into daily pieces really simplifies accomplishment and helps move me forward instead of stalling or going into overwhelm.

Now, you are forcing yourself to look at your goals. In fact, now you have actually set goals!

Next, you are inspecting what you expect, automatically!

And finally, you are really taking advantage of a tremendously powerful principle.

That which can be measured, like your results, can be improved!

And herein lies the most powerful tip of all.

Continuing to improve your results and changing your targets to suit your desires in any endeavor is the ultimate in human accomplishment.

This single hallmark of a powerful life is shaping and molding that which we can control. It is creative energy harnessed. It is fulfillment vs. frustration. Happiness vs. resentment and regret.

When combined with all the other key components of Living and Practicing by Design™, it adds a totally new dimension to who and what you can become.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners and Online Reputation Management

Private Practice on the Web: Does Your Website Have These Essential Features?

In private practice, your website has to have specific components in order to effectively draw in new patients.

Here’s a fact: Most patients these days are finding medical providers online. Even if you’re recommended by someone else, there’s a good chance that new patients are going to take a look at your website before calling to make that first appointment.

We’ve put together a list of the most essential features that your private practice website needs to act as a beacon for growing your practice.

Your private practice website should:

  • Load almost instantly. People won’t wait for more than a few seconds to see what’s there.
    Offer up-to-date and useful content for patients. You need to be adding new content, whether it’s a blog or a library of articles, several times monthly.
  • Allow you to track who visits, what they click on, and other metrics. This is key to knowing what you need to change on your private practice site. Without data, you’re just guessing.
  • Include links to your presence on social media sites such as Facebook. Ideally, every blog post or article also has a “share” link so that patients can tell others about your content.
  • Provide a “call to action” on every page. Sometimes this is an actual action you’d like the viewer to take, such as calling for an appointment. Sometimes it’s just nudging readers to click on a different page in order to keep them on the site.
  • Use appropriate keywords, but in an organic and natural-sounding way. If you don’t have the right keywords, search engines will ignore your private practice site. But if the content on your website seems forced or irrelevant because it’s too focused on keyword usage, then both human readers and Google will lose interest. Balance is key.
  • Work correctly in every browser and on mobile devices. It’s imperative to test your website on multiple browsers and viewing devices. You’d be surprised at how many potential patients are looking at your website on their smart phone or a tablet, and it’s a real turn-off if your site looks awful in a mobile format.

Overwhelmed by all this technical stuff? Even private practice owners need to get up to speed on the world of online marketing in order to survive and thrive. But you don’t have to go it alone.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

4 Local SEO Tips for Your Private Practice

The only thing better than great SEO for your private practice website is targeted local SEO. Here are 4 simple ways to attract local traffic to your practice website.

For most in healthcare-related private practice, it’s essential not only to rank highly in search engine results but also to rank for local search. Your patients want the best provider—and they want someone nearby.

Is your private practice website helping you garner local SEO results?

SEO is, of course Search Engine Optimization. Put simply, your website needs to have key information strategically placed for Google and other search engines to find it.

Here are 4 effective ways to get noticed by search engines so that local patients will find you.

1. Add relevant local detail to your provider bio on your private practice About Us page.

In addition to the usual details about your training, specialty interests, and family or hobbies, be sure to include information about local civic duties, which local sports team you’re rooting for, and the like. This kind of information will endear you to any potential patient reading the page, and it will also attract more attention from Google.

2. Get listed in local profiles for each search engine.

You’re missing out if your private practice website isn’t listed with sites like Bing Places, Google+ Business, Yelp, and Yahoo! Local. Sure, it takes a little time to set up, but it’s free—and you’ll be glad you did.

3. Add fresh content to your private practice website on a regular basis.

Search engines hate stale, out-of-date websites. Even if you don’t have a blog on your site, you can add new pages featuring useful articles and other information. The more often you update your site with great content, the better you’ll rank. Whenever you see an opportunity to organically include local keywords, do it!

4. Make good use of pages on your private practice site with local contact information.

Instead of simply attaching a map, write out the directions to your office from major roads in the area. Instead of only offering an 800 number, provide a phone number with a local area code. Even a little detail like including the time zone in your stated hours of operation will help the search engines recognize your location.

SEO may seem complicated and overwhelming at times—or perhaps it’s something that you tend to let others handle for you. At any rate, it’s important to know that just a few simple tweaks to your private practice website can help more local patients find you online.

If you’ve found this information helpful, why not consider how much further your private practice could reach with help from a trusted expert who’s been there? Click here to read more about our mentoring and coaching programs.

Benefits of a Staff-Driven Private Practice

Private Practice Owners Must Understand This Key Idea About Staff Morale

Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple.

Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep them on as long as possible.

But how can you do that? What really keeps private practice staff happy and productive?

The key lies in customer service… in which your staff is your number one customer.

Yes, it’s true that without patients, there would be no private practice. In that sense, the customer comes first. But consider where you’d be without that dedicated staff. How could you serve patients then?

If you make sure to devote time and energy to keeping your staff morale high—not just occasionally, but every day—you will find that you’ll keep patients coming back, too. A happy staff is a welcoming, attentive staff, and patients will notice the difference.

So what are some concrete ways that private practice owners can keep their staff members satisfied and productive?

Say “thank you.” Not occasionally, not just at staff meetings, but in every moment possible. Verbalize your appreciation every chance you get, in big (formal) ways and small (informal) ways. Build in a reward system for meeting productivity goals. Private practice owners who want to prosper make their staff feel valued.

Ask for employee input, and actually take it into consideration. Your staff has an intimate knowledge of what makes their work environment positive—and what makes their professional lives difficult. Find multiple ways to invite input, both public and private. When staff raise a good idea, implement it!

Get to know the personal lives and preferences of individual staff members. Learn their birthdays, the names of their spouses and children and dogs, and their favorite sports teams. Spell their names correctly in memos—you’d be surprised how many private practice owners don’t bother with this detail!

Don’t assume that staff are happy in their current positions or even career fields. If you are having conversations with staff (formal and informal) about their career goals and hopes for the future, you’ll be able to support them in relevant milestones. Just as important, you won’t be caught off guard by a sudden career change.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners, Tell Your Patients What to Do

You Need Cash Patients in Your Private Practice—But How Do You Draw Them In?

Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers.

Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you to be an expert. Not just an expert in your field, but an expert who focuses on the precise problem they are experiencing.

In other words, if you want to attract cash-paying patients to your private practice, your advertising needs to target patients with specific conditions. The fact is that if you don’t highly focus your marketing to attract specific types of cash patients, you’ll be competing with all of the other generalists out there—and you are unlikely to succeed over time.

To bring in more cash-based patients to your private practice, you need to do four things:

1. Identify a profitable niche that is in demand in your area. It is critical to distinguish yourself from all other specialists in your area, and make sure that you’re not just offering the same broad menu of potential services as every other private practice out there. But it has to be something that people want and will pay out of pocket to receive.

2. Know the demographics and psychographics of the patients you want to attract within that niche. It does no good to pick a marketing niche if you haven’t paid attention to the available data about exactly WHO is reading and responding. Psychology is everything in marketing a private practice.

3. Effectively use the appropriate marketing channels, including social media and articles on your own private practice website, to get noticed by these patients. Too many private practice owners are frightened of social media, blogging, and other current-day means of advertising. The fact is, things like postcard mailings and phone book listings just don’t have the same impact and may even be a waste of your advertising dollars—especially if that’s all you’re doing.

4. Provide such top-rate service to new clients, including both clinical interactions and customer service, that they will speak positively of you to others and actively refer friends and family. This is the bottom line. It’s not enough to get new patients in the door. They have to have such a great experience that they can’t wait to come back. There is nothing more powerful than social proof, so focus on getting the patients you want and making them want to share what they know about your services.

If all of this seems overwhelming, that’s because effective marketing is a huge job for private practice owners. But we can help! For support and training around marketing and other private practice concerns, read about our Mentoring and Coaching programs.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners Must Avoid This Practice-Killing Marketing Error

For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business 

Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list.

Without effective marketing, though, your private practice won’t be around long. Private practice owners can’t afford to ignore the realities of marketing in today’s business environment.

What worked 20 or 50 years ago, perhaps even 5 to 10 years ago, simply won’t cut it today.

I see so many private practice owners whose marketing strategies are practically doomed because of three simple but damaging mistakes:

  • Focusing the advertising message on you as the provider—your credentials, training, clinical equipment, or areas of interest—rather than on the patient’s immediate needs.
  • Simply listing data or jargon related to office equipment or procedures, as if the average reader will know or care what these things mean.
  • Detailing every single thing that you offer to every kind of customer, so that no one thing stands out among the rest (and you look like every provider out there).

So, let’s take a look at the opposites of these major errors, so that you can determine what you SHOULD do to improve your advertising efforts. In sum, effective marketing for private practice owners must include these key factors:

  • Targeting a specific type of service to a limited audience
  • Making the advertising message about the customer, not about you as the service provider
  • Explaining exactly why and how your state-of-the-art equipment will benefit the customer

Following these three very effective tenets of marketing will take you far beyond your current advertising efforts.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Why Your Private Practice Needs Serious Help

If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship.

In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how to make your business thrive.

And it’s true that all of these decisions are yours.

But are you thriving in the self-reliance model of private practice?

Are you honestly capable of doing an excellent (not average) job of every component of your business, from clinical work serving patients to front-end customer service to bookkeeping and practice management?

You already know that it takes a reliable and trustworthy staff to accomplish these things. You’re not a one-man band. But (to continue the musical metaphor) you are indeed the conductor who leads this orchestra.

That’s where many medical practititioners in private practice make a costly mistake—trying to do it all.

Smart private practice owners understand their limitations and find a way to support themselves in those areas of weakness. As the owner and director of a private medical practice, you will be able to deliver consistently excellent service to your customers and staff by seeking help with aspects of business that are less familiar to you.

There’s nothing wrong with seeking help—serious help. By that, I mean assistance from a proven leader who has years of experience in the very aspects of business that you are currently struggling with.

So what’s the next step to getting serious help for your private practice? Let us provide consulting help to aid you in avoiding costly mistakes in your business. With years of experience in practice management and practice building, we can be your guide along the path of making your practice truly thrive.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Mobile Marketing for Private Practice Owners

Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing.

Almost without exception, your patients are online.

Are you?

I don’t just mean having a website or even a blog. If you’re not using social media—and using it to effectively promote your private practice—you are missing out on a willing audience.

These days, a patient’s first encounter with you happens long before they arrive for the first visit at your office—or even before they pick up the phone to speak with your staff about a consultation.

When you’ve established a reputation on social media, you will have won a new patient’s trust long before you actually meet in person. And the best thing about social media is that few medical professionals in private practice are using it. In part, that’s because they’re scared of “doing it wrong.”

But when you have a social media strategy in place, and you’re in control of the online impression you leave with potential patients, you’ll see that no private practice can survive for long while ignoring the impact of social media on marketing today.

There is no substitute for a strong online presence as a way of building your perceived authority. The fact is, an active and engaging social media presence will take your private practice to unimagined new heights—when you do it effectively. There are many examples out there of ineffective social media practices.

Too often, private practice owners avoid the social media question altogether… or they jump in headfirst, without a clear understanding of what they’re doing and why. You could even say that a misguided and muddled social media strategy is almost worse than totally avoiding getting involved at all.

That’s why a private practice mentor is essential for the success of your business as a medical professional. You are highly trained in your field and a stellar clinician… but what training have you had in marketing, administration, and other aspects of running a business?

When you’re ready to take your private practice to a higher level, let us know. We can provide the tools you need to increase your marketing reach and design a private practice that suits the life you want to create.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

SWOT analysis for physical therapy business

How to Strengthen Your Physical Therapy Business Plan with a SWOT Analysis

Use a SWOT Analysis to Help Grow Your Physical Therapy Business and Avoid Significant Pitfalls.

Have you taken the time to do a thorough SWOT analysis for your physical therapy business? If so, have you done it again recently?

This tool could make all the difference in the effectiveness of your marketing strategy and many other key components leading to the success of your practice.

Here is a quick overview of SWOT analysis and how it applies to a successful physical therapy business.

SWOT stands for: Strengths, Weaknesses, Opportunities, Threats. The first two are internal factors, and the second two are external factors. Although you may not be able to have complete control over each factor, it’s useful to identify all components and know how they are impacting your physical therapy business.

Strengths are any resources or capabilities that give you an edge over competitors. These can include factors such as the unique aspects of the service you provide; the geographic location of your physical therapy business, if it is a positive factor; and any special training or knowledge you have gained that is not available from most other providers.

Weaknesses are often the lack of strength in a particular area. Specifically, you might lack business training in certain areas, such as marketing. Or your physical therapy business might not offer products or services that are distinct from those of your competition.

Opportunities refer to factors that provide a chance to develop or expand the patient base for your physical therapy business. These might include new services you could offer, a partnership with similar providers to increase referrals, or the lack of significant competition in a particular market.

Threats are important not to overlook. Even though you may not be able to directly control a threat, it will certain impact your physical therapy business for the worse if not somehow addressed in your overall strategy for success. Threats can include anything from regulation changes to competitors with innovative services that address the needs of YOUR patients.

Keep in mind that a SWOT analysis is a subjective process. It’s a good idea to have a SWOT analysis performed by a third party who can provide an objective look at your physical therapy business. Then you can compare your internal SWOT with this other feedback and decide how to implement what you’ve learned.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

 

Healthcare Changes and Your Specialty Practice

Specialty Practice Can Benefit from the New Competitive Patient Mindset

Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind.

Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay.

You may be wondering how all these changes will affect your private practice… and assuming that things will be changing for the worse. How can a specialty practice possibly survive in this environment?

If you’ve been viewing healthcare changes as a circumstance that will doom your specialty practice, it’s time to think again.

Why? Because all of these changes can actually HELP you to grow your specialty practice to its upper limit—as long as you have the right mindset about the direction you’re headed.

All of these healthcare law changes have caused a shift in the typical patient mindset. It used to be that patients would do whatever their doctor said to do, or have whatever procedure was covered as standard by their insurance company.

These days, self-pay patients are looking at value. They want the most bang for their buck. That means they’re shopping around and looking for the provider who will provide exceptional care that justifies the cost of services. They view provider rates as an investment in their long-term health, and they want a good return on their investment.

This is great news! This patient, who is discerning and makes an informed decision when choosing a specialty practice, is exactly the kind of patient that you need to attract and keep in order to make your specialty practice thrive.

You don’t want patients who follow the old episodic treatment model: coming into the office when they’re in pain and then falling away. You want patients who seek expert collaboration and a long-term relationship working toward their continuing health. That patient is the very picture of loyalty, and he or she will joyfully refer you to family and friends.

When your patients are focused on their long-term health, then the long-term health of your specialty practice will be a given.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Chiropractic Business Building Depends on Marketing (Not Jargon)

In chiropractic business building, effective marketing requires you to speak your patient’s language—the language of pain.

You’ve been to seminars and read articles on the essential components of chiropractic business building. They all emphasize that effective marketing is the way to get new patients in the door.

But here’s something those articles and seminars may have neglected to tell you… and I can almost guarantee that you didn’t learn this key concept about chiropractic business building in school.

Effective marketing means speaking your patient’s language. Patients don’t speak chiropractic. They speak the language of PAIN.

Take a look at this quick list of chiropractic jargon—concepts that are very familiar to you as a chiropractor:

  • Diversified technique
  • Gonstead technique
  • Innate intelligence
  • Subluxation
  • Activation technique

Think of how hard you have to work to educate your existing patients on what these terms mean and why they’re important.

Prospective patients won’t take the time and effort to understand what you’re talking about. To grab and keep their attention, you’ve got to talk about the things that are important to them. Here are examples of the language that prospective patients use:

  • I have chronic pain in my [body area].
  • My activities are limited.
  • I can’t walk / exercise / use my legs the way that I need to.
  • I can’t do my job anymore.
  • I’m having trouble sleeping because of this pain.

See the difference?

When you make the switch from jargon marketing—a focus on your specialized knowledge and training—to pain marketing, prospective patients will flock to your door. Chances are, you’ll be the only chiropractic practice in your area who is speaking directly TO the patient instead of trying to simply talk AT them. With pain marketing, you’re not saying, “I’m the best.” Instead, you’re saying, “You’re in pain, and I can help.”

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

3 Mistakes in Private Practice Building

Private Practice Building Mistakes: 3 Self-Sabotaging Behaviors That Will Kill Your Private Practice

Most People Are Making These 3 Private Practice Building Mistakes. Are You?

We’ve all heard about “self-sabotaging” behaviors—in our personal lives, in the context of career advice, and maybe in terms relationships. But did you know that there are self-sabotaging behaviors in the world of private practice building?

These attitudes and actions can be devastating to the health of your private practice. Why? Because in business, and particularly in the area of private practice building, the definition of self-sabotaging behaviors is anything that gets in the way of your long-term business goals.

Are you guilty of getting in your own way when it comes to private practice building? Of course, none of us are doing it perfectly… but the key is to be doing it effectively, and to avoid the major pitfalls.

Here are the top 3 self-sabotaging behaviors in private practice building, and suggestions for how you can avoid them.

#1: Waiting for the perfect moment

Sometimes we get so focused on taking action “at the right moment” that our perfectionism gets in the way of business growth.

In truth, ANY action—no matter how small—is better in the long term than continued inaction. In other words, when you don’t act, your lack of action is a choice that plays against your business goals.

#2: Micromanaging your team

You’re the captain of this ship, so of course you want to make sure you’ll stay on course. It’s tempting to try to accomplish this way-finding by being on top of your staff day in and day out, watching them like a hawk. But from a long-term view, this leads to resentment and high turnover—not the results you want in private practice building!

A better approach is to make your presence known in every area of your business, but in a manner that emphasizes your trust in your staff. Your team will feel that you’re involved and aware of their issues without the stranglehold of micromanaging.

#3: Trying to get all of your business learning from books

You know the importance of learning and growing in your private practice building efforts. Too often, though, you probably rely on reading books and articles as your main source of information.

Reading is certainly a convenient way to approach continuing education, since you can fit it into your schedule as needed. But there are a number of problems with this approach to private practice building. The main issue is that books and articles about private practice are aimed at a very general audience, and they detail someone else’s techniques for private practice building—which may not be applicable to your business or your unique situation as a private practice owner.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Marketing Rules for Private Practice

Every Private Practice Owner Should Add This Key Success Factor Right Away

Here’s how to stay ahead of the game as a private practice owner. You can take proactive steps to make sure you’re driving the growth of your business, instead of letting overwhelm drive you into the ground.

You already know that owning and managing a private practice is a multifaceted job. In fact, it’s not just one job; every successful private practice owner performs multiple jobs over the course of a week, from staff management to marketing—oh, and being an excellent clinician, too!

Your clinical skill is the foundation of your business, but it can’t be your only focus. Even with a highly skilled staff to support you, it’s essential for you to be a core part of your practice, not just in the exam room or behind a desk, but with a presence in every aspect of your office.

With all of these responsibilities looming every day, how can the private practice owner avoid becoming overwhelmed? We all know that feelings of overwhelm can lead to distraction, procrastination, and falling behind on everything from office visits to paperwork—all of which has a negative ripple effect on your staff and the health of your business.

The essential factor in your success will be a methodical and proactive approach to the health of your business. As a private practice owner, you have to avoid the trap of staying busy but accomplishing little that benefits your long-range vision for your private practice. In short, you need a game plan, and you need to schedule time in EVERY day to follow through.

If you only make ONE improvement in your approach, it should be the addition of time slots during your week that are dedicated to business-related training materials. This doesn’t just mean being in your office and having a pile of things to read on your desk. For maximum effectiveness, make these hours work for you by isolating yourself with the materials—no cell phone or taking office calls, and absolutely no disturbance allowed except in a true emergency.

And it’s not enough to simply read through training materials. Know your learning style, take notes in a way that is meaningful for you, and find ways to implement what you’ve learned immediately so that it becomes part of your experience, not just intellectual knowledge. When you put new learnings into practice, you’ll be truly learning, and that’s what helps your private practice to grow.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team