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Dairy Consumption and Your Patients’ Health

Do yourself and your private practice patients a favor by learning all you can about dairy consumption and health!

This series of articles will not be “politically correct”. Nor will it likely be popular with the mainstream press. But the fact of the matter is, anybody with a degree in healthcare who has done across the board research understands the dangers of dairy products and human diet.

A landmark book on dairy and health called The China Study was published some years back. As serious students of health and nutrition, I recommend you get and read at least this book at least once.

There are several major problems with the consumption of dairy in the human diet, but by reading magazines and watching television you would never know it.

The dairy industry is a huge industry—unfortunately, one with an incestuous relationship with the FDA.

Almost everybody knows about struggling with lactose intolerance. Lactose is a milk sugar, which is difficult for some people to digest. But the dairy story goes far deeper.

One of my professors once said it best: Milk is designed to be a hormone delivery system from cow to calf. It is not intended for human consumption. Human milk is for humans, but only in the first two years of life.

Let’s first start off by talking about osteoporosis. Both doctors and patients alike are taught dairy builds strong bones. Yes calcium, and vitamin D are essential for human health, but there are far healthier ways to get both of these besides milk consumption.

One of the most eye-opening facts regarding osteoporosis is when scientists look at relatively primitive cultures, which are active, consume a plant-based diet, spent a fair amount of time outside and almost never get osteoporosis.

This is in stark contrast to developed countries, like the USA, where osteoporosis is rampant and people consume large amounts of dairy and animal products.

Also, milk contains certain hormones, like ILGF and BGF which are detrimental to human health. Some of these compounds have been linked to the development of cancers, especially prostate, breast and ovarian.

But, most importantly to your patients, dairy can aggravate inflammation.

And it almost always makes patients with peripheral neuropathy chronic pain suffer far more than necessary.

There are now many readily available alternatives. These alternatives include products made from almonds, coconuts, and rice.

It takes a little bit of experimentation to find exactly what works best for everyone, but making the shift towards a more healthy diet goes a long way towards providing healing environment for your neuropathy and chronic pain patients.

Do yourself and your private practice patients a favor by learning all you can about dairy consumption and health!

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

 

The Critical Patient Moment in Private Practice!

Make sure your patient IS heard and feels heard in your Private Practice. 

One of the most common reasons that patients change doctors and therapists, or move from the public to the private practice pay system is they feel strongly their personal health complaints have not been listened to. And unfortunately, often times it’s an intense personal feeling that something is seriously wrong with their health.

In fact, I’m sure to consult somebody who has been to several offices, who will say, “Nobody ever sat down and listened to exactly what has been happening to me”. This is very sad. But also a key point for private practice owners worth visiting.

Once upon a time, I was taught by very senior clinician the following words: “LISTEN to the patient, for they will tell you exactly what is wrong with them.”

Of course you know, as a clinician, that history-taking is both an art and a science. Patients very often will give you clues to the underlying diagnosis.

But, more than that, it is essential that the patient get to know, trust, and respect you before you can ever have an effective relationship. Patients who don’t trust their clinicians won’t normally continue care in any self-pay setting, but—more importantly—they don’t get better.

So the reminder from today’s discussion is to simply take a hard look at your initial intake of all new and former patients. Make sure your staff knows the importance of adequate time, and not being interrupted.

Above all, make sure your patient is heard and feels heard. One of the best ways to ensure that this has actually happened is to conclude every consultation with the following words:

“Mrs. Smith, do I understand everything correctly? Is there anything else I need to know?”

Do this every time, and you’ll never have to worry about new patients in your private practice again.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Arachnoiditis

What is Arachnoiditis and How Can You Help?

As a specialty practice emphasizing the relief of chronic pain, you will encounter patients who suffer from arachnoiditis.

Unfortunately the number of these cases is growing by leaps and bounds.

The cause is thought to be at least in a large part due to the rising use of intraspinal injections.

As we both know, now a days and too often intraspinal injections are used as a first-line rather than the last line therapy for back pain, radiculitis etc.

The net result can be patients who are injured, or suffer severe adverse reactions.

These reactions can range from chronic back pain to unrelenting extremity and spine pain and even paralysis.

There is some concern that preservatives as well as the variety of drugs used in intraspinal injections can cause autoimmune reactions, which can lead to the development of more serious conditions including chemical hypersensitivity.

But the worst effect of course is, the chronic and debilitating and unrelenting pain that these patients suffer from.

As one of our trained clinicians, though you have tools right at your fingertips, which may be able to help even the most difficult patients.

Arachnoiditis patients present cases that will test all of your skills.

You need to of course be sure to start with a very thorough evaluation. Depending upon your expertise, develop a rational but powerful treatment plan using all the tools we have given you. Alternatively refer to one of your colleagues better equipped and trained to help these patients.

There is even a place for lifestyle and behavioral therapies in the treatment of the arachnoiditis patient. This is of course due to the significant life destruction they have experience.

Commonly, your office can serve as an oasis for these patients providing all types of information, which they are not getting anywhere else.

If you’re not familiar with arachnoiditis, we will be providing our clients additional continuing education material on this.

If you thought Neuropathy patients were challenging, you haven’t seen anything until you tackle some of these cases.

The good news is you can offer help to many of these patients.

But the first thing to do is start reaching out in your own practice and in your own community!

Communicate the value of what you are doing a daily basis.

Emphasize the need for a rational conservative approach to spine pain and possible arachnoiditis prevention, doing all of this despite traditional pain clinics emphasis on invasive and potentially dangerous injection therapy.

Above all, expand your expertise and learn to truly help the arachnoiditis patient.

We wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join our team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Owners Business School

It is the journey, not the destination that determines the ultimate reward of private practice ownership.

One of the harshest realities for today’s private practice owner is the fact that professional college has left them woefully unprepared for the demands of today’s private practice!

Private practice now is a business more than anything. And it is an entrepreneurial business requiring many more skillsets than most graduates realize, or are prepared for.

There is the marketing component; miss the marketing component and you may as well never have opened your door. Then there are staffing skills, hiring, termination procedures, compliance with state and federal laws—and on and on.

Lastly, and perhaps the most important of all, are the skillsets required of a CEO.

Like it or not, when you open your doors as a private practice owner you became the chief executive officer. If you’re like most practice owners, you’re also the CFO and HR department. At least in the early stages of your private practice development.

So what is one to do?

Like all successful private practice owners, you will need to be in education in what I call the private practice owners business school.

This means that you will need a team of trusted advisors, as well as the training necessary to accomplish all of the above.

If you find this less than an exciting process, it is entirely possible that you are better suited for public health care as opposed to private practice.

On the other hand, if you find yourself “unemployable”, or simply unwilling to work for someone else, the rewards of private practice ownership are still enormous.

This is not only true from a medical perspective, but also the process it takes to get where you want to be enormously rewarding!

So begin to get together all the necessary tools. Make some phone calls. Interview prospective team members. This includes consultants, coaches, as well as attorneys and accountants.

Always remember: it is the journey, not the destination that determines the ultimate reward of private practice ownership.

Would You Like Help Perfecting Your Practice? Feel Free To Call Us at 781-659-7989 and join us 24/7 at http://PerfectPracticeWeb.com

The Only Thing you have to manage in your Private Practice is “Systems”

If you reinvent or break the system that already works the net result is too often disaster for the private practice owner.

”You can’t manage people because people are basically unmanageable.” So said long ago Michael Gerber, author of the E-Myth. Now for those of us in private practice we see this every day.

Systems do work

Let Your Systems Do The Work!

We see this with patients, but more especially working with the team of human beings we are proud to call our staff members.

What are the key takeaways from today’s discussion is to understand completely that to improve your practice outcomes you must improve your systems.

One of the things that is painfully obvious to me as a consultant is that success is very formulaic. When certain rules, and systems are followed, executed, and then continually improved upon private practice runs like a well oiled machine.

Conversely, reinvent or break the system that already works and the net result is too often disaster for the private practice owner.

And the same is very true clinically. I was fortunate enough to be taught this by wonderful instructors over 30 years ago. When you have a specific formula let’s say for patient suffers from a herniated disc, follow the formulas and the techniques you are best at.

The good news is 80%+ of your patients will do extremely well with the formulaic approach to care.

The very same approach is very useful for staffing and marketing your private practice. That is, be sure to use tried-and-true systems. More importantly, make sure that each key component of the system is acted upon every day.

Make sure your staff knows how important keeping to systems actually is. Emphasize how much easier it makes their daily tasks, and accountability

Be sure to take a hard look at your private practice, systems, what drives the systems and what improvements you can make to smooth out any bumps, increase profitability and most especially the fun quotient in your private practice!

Want to learn much more about effective practice development via systems? Go To http://PerfectPracticeWeb.com/12secrets

Are YOU Prepared for What Lies Ahead in Private Practice?

Private practice remains for those of us who are fiercely independent, and refuse to bow to the status quo.

One of the harshest realities every private practice owner needs to face is the landscape of private practice is changing, continuously!

One of the biggest areas I see private practice owners get into trouble with is failing to understand all the areas and systems that are necessary to operate and manage profitably a private healthcare practice.

This includes entire variety of systems including HR, safety, compliance, record keeping, etc.,

At the end of the day it also includes combining your best clinical skills with effective marketing that draws precisely the type of patient you desire into your private practice. Are you prepared?

And you know what? It is difficult work. That’s why private practice remains for those of us who are fiercely independent, and refuse to bow to the status quo. We’re the ones who decided to work outside the public system.

Recently, I have had a bigger glimpse of what lies ahead in private practice. As you probably know, neuropathy and chronic pain patients from outside the United States often contact us.

And as no surprise to us these patients are extremely frustrated with government mandated healthcare and regulations. Often times they tell me surly professionals who are trained to act like robots see them. No treatment outside a very narrow window is allowable or prescribed within these government-mandated systems.

Unfortunately, this is likely a glimpse of what lies ahead for United States.

That’s why it is more important than ever that you position yourself to effectively deal with these challenges now, before it’s too late. But I caution you not to wait too long.

The task that lies ahead is enormous in many respects, but not insurmountable.

Start today by doing a careful examination of precisely where your practices IS, and where you WANT it to be.

Remember, failure to plan right now, is in fact planning to fail.

Let us know if you are prepared.

Join our community of Private Practice Owners by clicking HERE!

Know Your Private Practice “Seasons”

Astute private practice owners know that using seasonality to their advantage can have HUGE benefits in their clinics.

Seasonality: seasons of the year and natural cycles. Why is this important for private practice owners?

Seasons and cycles govern movement of the natural kingdom of mammals, birds, fish, and people!

Think about it. When you were a little kid, did you act differently knowing summer or winter was about to end or begin?

Of course you did! And if you ski, boat, or otherwise play outside, you still know exactly what I am talking about!

Astute marketers and private practice owners know that using seasonality to their advantage can have HUGE benefits in their clinics too. Think about what’s on patients’ minds at any given time of the year, and compliment and embrace it!

For example, every holiday season doing little extras for patients, things like “making your life simpler” with Gifts of Health can not only BOOST your private practice’s own income, but can also make your patients lives easier during the holiday gift giving season. It but also encourages them refer—while your colleagues are complaining about being slow “this time of year”.

Now, those who really master this also engage patients during the seasons of their lives—births, weddings, and even at a time of grief. It’s compassionate to do so… but also good business.

It could be you never thought about private practice like this. If this is all new to you, you may want to pick up a copy of “Maximum Referrals”, a DVD I did a few years back, to help plan the marketing year out in advance.

Of course, we embrace seasonality. To count yourself in the ranks of the ultra successful private practice owner, start thinking and planning in this way too!

Just remember, these tips can be used year after year. Time spent now building your plan will have impact upon your private practice growth for years to come!

 

Christmas Time: Private Practice Growth, Part 2

During the holidays there is considerably more consumption, even if that hasn’t been the overall trend in your private practice.

Last time, we talked about some marketing ideas for your private practice during the holiday season. Here are some more:

PR

Make sure the deals that you offer are noticeable and enough people know about them. A commercial campaign that will reward any participant that buys something, or invites a friend to do so—and a lot of marketing related to the idea of giving.

Rewards and gifts
If it is within the realm of possibility, it is a great idea to come up with a game or an activity, either on a specific date or through the course of a couple of days, when it is either easy enough to win some reward, or you are willing to make gifts on the event to the people that have completed a certain small task. This will bring in people that are willing to shop again, especially if they like the product. Furthermore, because of the gifts, they are more likely to want to return the thoughtfulness.

Growth can be driven through any social games and clever experiments that your marketing can come up with— people really enjoy ingenuity.

Christmas Spirit

You cannot expect people to be willing to buy gifts for others if your venue does not scream that it is Christmas. The decorations—on and offline— are very important, and the earlier you put them on, the better. Lights are also a great idea if the product that you sell allows a more cheerful environment, and if it will benefit from it. A good idea might also be to make your employees wear an accessory that reminds people of Christmas. Not a whole costume, but just one thing, like a hat, that serves as a reminder. Nevertheless, it’s very important that the customers are in a state where they feel that Christmas is coming.

It is perfectly normal for companies to have bigger growth during Christmas time, as there is considerably more consumption, even if that hasn’t been the overall trend during the whole year.

This is partly due to the fact that customers are more willing to consume and buy gifts this time of year, regardless of reduced prices.

Christmas time provides an opportunity for your marketing strategies to take effect, because of the cultural and the societal pressure that is put on people to consume.

Nevertheless, in most cases, in all industries that register growth during Christmas time, there is often a reduction of profit shortly after the celebrations have passed.

This is why you might want to increase your chance of profit by taking the necessary steps to growing your private practice for January NOW!

For more on private practice growth visit us at PerfectPracticeWeb

Christmas Time: Private Practice Growth, Part 1

This one Private Practice Growth tip can make you lots more income and save lots of time this month.

And that is Target your market in order to get the most out of Christmas in private practice.

Christmas season is, and has always been, about giving, travelling, celebrating, spending time with family and friends, and spending money on gifts.

While you may be focusing your attention on the first few things, the Christmas time company growth that occurs during December is far from negligible.

While social media really gets into marketing of products this time of the year, there are lots of ways for companies to make great profits during this season, with and without using social media. This is important because there are a lot of ways to market and sell your wares.

The question is how to better target your market in order to get the most out of Christmas. Here I’ll share a few ideas on how you may drive growth, especially around the winter season.

Discounts

People love to shop, especially when it comes to Christmas presents. This is a great opportunity for you to add discounts on inventory that you consider old, that you may soon completely lose if you don’t take action now. This is why you should offer a discount on it, minimize profit, and you will see magic happening when people start buying your product more and more. Also make sure you mention the percentage of the discount and make sure you have the old price crossed through with a straight line just to make sure your customers are aware of what a great deal you are offering to them.

Packaged deals

If you do not a lot of inventory, and you really cannot cut down on the price of an item, there is nothing to worry about. You can always pack up a couple of different products that you offer in your private practice and come up with a price for all of them. You can also make arrangements with another company with similar or complimentary products and offer a packaged deal on some of your products.

For more on private practice growth visit PerfectPracticeWeb

How Do YOU Make Your Private Practice Decisions?

Don’t get your specialized knowledge from professors who failed in private practice or colleagues who are struggling!

One of the things we encounter in all business, especially private practice, is that major decisions are often made by individuals, not large committees.

Unlike large businesses that have a Board of Directors to call upon, it usually is the private practice owner who is in charge of making the most critical decisions.

For example—who to hire and why, which marketing programs may be most effective, or what other components should be added to a private practice.

All of these are decisions that need to be made, but they need to be made with clarity and focus.

Too often, as consultants we find private practice owners have gotten into trouble by making hasty and ill-considered decisions, often without the benefit of somebody who has extensive experience.

Perhaps, this is the most vital role for seeking the services of a consultant.

For example, when we launched our multimedia-driven neuropathy and chronic pain patients’ outreach, we sought out the most experienced consultants and technical consultants in media, publishing, etc.

And, we went right to the very top.

In fact, the hallmark of all great executives is that they are not afraid purchase specialized knowledge.

Specialized knowledge, as Napoleon Hill wrote about extensively, is one of the key things that separates the greats from the rest.

So, where did you get your specialized knowledge from? Was it from professors who failed in private practice or colleagues who are struggling?

I would respectfully suggest that this is one the most important decisions you can ever make; be clear here!

And also vow to make this the most important decision, with focus, clarity, and commitment to purpose.

You will be glad you did.

For more on private practice building go to PerfectPracticeWeb

Doing Everything You Can to Promote YOUR Private Practice?

One of the biggest challenges that many forget who attempt to specialize in private practice is how focused and targeted their marketing needs to be.

And this is simply because too many private practice owners believe that “anyone” is their patient.

Nothing could be further from the truth. Marketing to people who are not in your niche, or interesting what you have is a complete waste of time money, and energy.

This is why the more you can focus the various departments of your private practice and market them uniquely you can add more positioning and thus income to your future.

More so than virtually any other steps that you can take!

And, this does not have to be hard, nor does have to be expensive.

Start with these suggestions right now.

Your patient base. How often are you emailing, mailing, presenting special offers?

Are you incentivizing them to refer their family to you with outstanding service and systems?

Didn’t they know you are available to do screenings and presentations in front of their pain groups? This is a very common error too many private practice owners make.

You do have a weight loss and fitness programs, correct?

They don’t have to be expensive or time-consuming because a good staff person can help you tremendously and they are very high demand.

They also fit in very well with specialty practice growth and development. They also help to draw your ideal patient to your practice!

Let us help you design your specially practice promotions by using customized brochures, posters, stay in touch campaigns to patients and healthcare professionals.

All these things have substantial impact when growing your private practice!

Want To Learn More? Visit  PerfectPracticeWeb.com

 

 

 

 

Could this be the Missing Link from Your Private Practice Success?

As we both know, building a large, powerful private practice is not simple. It does require a variety of skills.

Once upon a time, over 30 years ago, one of my early mentors told me to never come to the office with a bad attitude.

Other than the obvious reasons, why would he say something like that?

What he said next blew me away. He said, “Come in with a bad attitude and watch the number of cancellations rise. Come back with a great attitude and be busier than you can handle.”

Now trying to examine this statement on the surface, it seems preposterous. Are there doctors and therapists who are gruff with their patients, but still fill their practices to the brim? Yes, but more than likely a practice fed by the public or third-party pay health care system.

But as you well know, or are starting to figure out for real, is that the private practice of healthcare is a radically different arena than the public system.

This is especially true when patients pay for much all or more of their care directly out of pocket.

And pay handsomely they will, if they feel attracted to and welcomed by your presence and, in reality, everyone on your private practice team.

The opposite is so true too!

A bad attitude, by yourself or any staff member, will repel patients like oil and water. This is an absolute recipe for disaster. It doesn’t make a difference if you have been in practice for one or forty years. As we both know, building a large, powerful private practice is not simple. It does require a variety of skills. But one of the first skills I teach my students to perfect, much like I was taught many years ago, is to, above all else, protect what’s in your own head, to build the private practice of your dreams.

For more on private practice success visit PerfectPracticeWeb

Private Practice Growth “Secret”?

Implementation and Management of Systems is the Most Powerful Private Practice Growth “Secret!”

Undoubtedly, the single biggest failure in Private Practice is the failure to stay in touch with not only your patient base, but also all potential referral sources.

Commonly I am asked, “What is the most powerful way to get my practice re-energized; to really get things moving along again?”

Before we talk about that answer though, let’s understand completely that if you’re having this conversation with yourself, something essential is missing from your practice systems.

You see, the longer you are in practice, the easier it should be to maintain patient volume and income. If this is not the case, it simply means you have failed to communicate the value of your services to a significant number of patients. And the same is probably true for your community, as well as your ally professional referral sources.

Another critical mistake is failing to understand the effects of pricing on your profitability. Too often, we underestimate the amount of patient visits necessary to not only maintain profitability, but also allow for things such as new equipment, regular savings, retirement funding, ect.

Undoubtedly, the single biggest failure for practice owners is the failure to stay in touch with not only your patient base, but also all potential referral sources.

And this needs to be done through variety of methods. You also need to communicate differently to prospective patients than you do with existing patients.

But once your systems are set up and in place, they simply need to be tweaked and maintained.

You will have to account for societal changes following the outside world, but also in other areas that move very rapidly, such as the social media.

There are also many other things we could put into this category. This would include your hours, your decor, and especially the maintenance of these. Staffing, of course, is a crucial and very closely-aligned issue.

So, as you can see, implementation and management of systems is the most powerful private practice growth secret!

For more on Private Practice Growth visit PerfectPracticeWeb.com

Private Practice Owners- Expect More!

Too many private practice owners are trying to apply old formulas to new problems

Honestly, you need to be expecting more from yourself.

Many years ago Jim Rohn once said, “Success leaves clues!” Tony Robbins is often quoted as stating the same.

Is the reason for this is quite simple. The fact of the matter is that success in life AND private practice is formulaic.

The problem is however too many private practice owners are trying to apply old formulas to new problems. This is not a good strategy and often times will fail.

We can complain all we want about third-party reimbursement, or lack of, government regulations, difficulties with staff, equipment etc. But complaining will not change results.

Only appropriate action steps will change results!

But how do you know what’s most appropriate for you? Often times you don’t, especially right away. This is why CEOs in any great industries, have teams, teams of consultants, and other officers to help them make decisions.

As it turns out, private practice owners can adapt the same strategy. In fact, when you do adapt decent strategies to your private practice you will find yourself feeling more supported, and perhaps even more satisfied at any other point in your career.

The reason for this is simple. Like it or not your practice is a business.

A serious business.

But the problem is professional college does not train us for the decisions we need to make, nor does it give us the skill sets that we must have.

This has never been truer than it is at this particular moment in history of healthcare. So the question I leave you with today is what are you going to do about this?

Our team is ready to help! This is what we do all day long.

Nowhere else in the private practice arena what you find progressive and cost-effective approaches to not only dramatically improving the quality of care to patients, but improving the quality of YOUR private life through having a thriving, profitable and fun private practice.

We are ready when you are! All you need to do is to ask.

For more visit us at PerfectPracticeWeb.com

 

Stuck in Private Practice? Begin Your Transition, Part II

Part II

Capture and record your thoughts. This is so important! Keep that pad and pen handy! The more you can organize and focus your thoughts, the better the results–in your private practice, and the rest of your life–will be.

Where to begin…

You’ll need just three things.

Space. You must have dedicated quiet place to go. Could be an elaborate vacation, or simply a parked car, or a rock in the woods or at the beach. In this space, you’ll also do some fun things.

Regularly.

Really. I ride my motorcycle, take the boat out, or go for a run or ski day.

Time. You must have dedicated time to do this. Non-cancelable, uninterrupted, no distractions. Phone off. No limits. You might need 15 minutes, you might need a month…

And a blank pad of paper. If it’s been a while since you’ve done this, maybe several.

And then it happens.

When not forced, you’ll know exactly what to do next.

The Final Steps

Capture and record your thoughts. This is so important! Keep that pad and pen handy! The more you can organize and focus your thoughts, the better the results will be.

Put it on yourself, but be gentle! Acknowledge what you’ll do better with your current vantage point. We all make mistakes. Do not beat yourself up.

Ask for guidance. Bounce ideas off people that dream big, and will not bring you down!

But the biggest thing is to continually be moving forward, with each new day you are privileged to live.

And it’s easy.

But only if you have that design. A detailed plan will benefit both your career in private practice and the rest of your life.

For More information visit us on PerfectPracticeWeb.com

Stuck in Private Practice? Begin Your Transition, Part 1

After a while, what was once magnificent and exciting seems dull, boring, and very routine. We sometimes so easily forget the sacrifices we made to get where we are in private practice.

I think one of the most powerful—but scariest—things we do as achievers is create a compelling future life, and then watch it actually start to unfold right before our eyes.

Think about it. If you are a doc, you did this as a student at several levels. In reality, many times. In fact, at one point it was probably term-to-term.

Then you opened your practice. Still way more changes; lots of excitement, new ways of doing things, patients that challenged every skill you thought you forgot.

So, you know you have the power to create magnificent changes.

Getting Stuck…

After a while, what was once magnificent and exciting seems dull, boring, and very routine. We sometimes so easily forget the sacrifices we made to get where we are. High school, undergrad, and on and on. The daily grind is just that. If it’s not practice stress, it’s kids, family, and so on.

Then sometimes we build fences and stop communicating with past friends. We can also become very rigid in certain habits, especially mental habits, sometimes getting really, really stuck.

Before we know it, it seems like years have passed. If things did not turn out like you thought, it’s easy to just give in and say, “Oh well.” We start to live by default.

That’s when its not pretty.

Feeling Unrewarded…

This is perhaps the most dangerous of all places to be, because by its very nature we tend to act without thinking, make very bad decisions, or seemingly attract one storm after another into our lives.

There is an alternative to living this way…

And that is to start over. Today! No, it does not mean you abandon everyone and everything. Too many times that’s an absolute disaster.

But what you can do is gather new perspective, knowledge, and, once again, create a compelling future! Create a new design like a blueprint and start to live from it.

But you can only successfully do this while immersed in certain thinking; have excellent guidance and others to bounce ideas off who are on your side all the way.

And, most of all, you’ll surely need to adopt certain characteristics—the thinking and behaviors of those that blazed the trails before us.

This really is the essence of living and practicing by design, not default. You will not succeed in private practice without a plan.

This is also the power of the mastermind; aligned minds working toward a common goal.

Visit us on PerfectPracticeWeb.com

A More Powerful Private Practice Design

There are some key strategies that both private practice veterans and new grads alike can all benefit from.

Being a consultant is a whole lot like being a detective, I imagine. I spend a whole lot of time looking at situations gone wrong too. Both business and, of course, personal issues are common to us all, and are often amplified by the rigors of the modern private healthcare practice.

There is, of course, absolutely no shame in this because, the reality is, the more we fail, the more successful we ultimately become. So some failure indeed is a great teacher—if we pay attention.

On another scale though, massive failures are very costly and very often preventable. But how?

Any great CEO will tell you that looking at trends, numbers, and sensing unease are probably three things more responsible for their massive successes than any other traits.

One of the key skills many private practice owners never acquire is full CEO functionality. Now this is not likely your fault! Our professional schools have not, with rare exception, provided the business and management training that today’s private practice absolutely requires.

So, too often we wait to make critical decisions and then a crisis erupts, seemingly out of the blue!

But you know better. You understand that it does NOT have to be this way! There are some key strategies that both veterans and new grads alike can all benefit from.

And that is spending time with the optimal layout and design.

What so many often neglect though is business and private practice design, to be successful, MUST be based around the lifestyle you really want for yourself!

One of the worst things we can ever do in life is try and live someone else’s.

Because of the natural stress levels of caring for sick and suffering human beings, unless you build or design in and adequate fun and financial compensation system, you’ll likely never have the practice of your dreams.

And you know what? It really can be this simple to build a compelling future—or turn things around if you are just not headed where you know you could be in YOUR private practice!

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Survey Your Way to a Stronger Private Practice

One of the most important things to do in any business—private practice is no exception—is to periodically survey those who frequent your business.

sure way to making this worth every moment of your time is to carefully consider the responses, and what possible services you will add or remove from your private practice.

In this case, of course, this is your current and prospective patients.

You see, one of the biggest marketing lessons in any business is failing to pay attention to what the marketplace wants versus what you think that they want.

Every industry, even giant corporations, sometimes fall victim to this failure. You only have to look at some of the gigantic auto and electronics industries of the last two decades to find numerous examples.

So the obvious point is, do not let this be you.

I’m a strong advocate of surveying every patient privately. Especially following the first visit, as well as their initial period of treatment.

Periodically, I also survey the entire practice. There are very easy ways to do this: everything from online web-based surveys to a simple suggestion box.

For prospective patients, this could be as simple as doing a postcard online or, better yet, a social media survey. Facebook and Twitter are fabulous places to gather information about what your patients are actually looking for from local private practice owners.

It makes no difference what method you choose, rather that you do indeed get it done! It is also extremely important that you carefully count the number of responses compared to the specific topic question.

The sure way to making this worth every moment of your time is to carefully consider the responses, and what possible services you will add or remove from your private practice.

Recently, I found out how helpful this was in my own practice with the introduction of injection-free laser management services and pain blocks.

I hope you’ll do the same.

 

What Is Your Private Practice Direction?

As a private practice owner, your job is to behave like a CEO of a major corporation.

Do you have a solid game plan for your private practice? If not, I guarantee you your patients know it.

You see nothing succeeds like focus, direction and purpose. Too often though even highly educated private healthcare practitioners behave like “a deer in headlights”.
Most successful practitioners have daily implants, as well as contingencies to account for unforeseen situations. For example, what do you do if your chief staff person suddenly becomes ill or unable to function, possibly leaving you stranded? Do you have a contingency plan? People ready in the wings you can call upon? The same thing goes with your finances. Are you setting aside enough cash to account for unforeseen events and circumstances?

And what about your most important asset, your emotional capital, is your next vacation well planned? Are your goals highly visible, giving you something to work very hard for on a day-to-day basis? Do you leave the office feeling rewarded, like you’ve put in an excellent day?

Does your daily compensation foster this, and make you a better private practice owner? If not, I guarantee you patients sense distress and it is not helping your practice.

Worse yet, is to spend months or years, with lack of clear focus and purposeful direction. Too many private practice owners pay a huge price for this.

So what is the solution? The solution is to start to behave like the CEO of a major corporation. You need a solid game plan, goals, direction, and coaching. As a private practice owner, this really is your only job.

This is why having a solid team, and coaches on your side can make a tremendous difference.

Look at any CEOs Board of Directors, or any athletes coaching staff.

You see what I mean? So how about you?

For More on Private Practice Building visit us at PerfectPracticeWeb.com 

 

Doctor listening to patient

Effective Communication Is The Key To Growing Your Practice

Effective communication is the cornerstone of a healthy private practice and good patient outcomes.

A great website…

Expensive patient brochures…

A direct mail campaign explaining the virtues of good chiropractic, physical therapy and medical care…

These are all good options and they all serve to do the one thing that you need more than anything else to market your practice.

They communicate with both current and future patients.

Communication is vital to building patient trust and removing doubt from the minds of your patients. If your patient information materials are too one-sided or unclear, your prospects may lose faith in your ability to treat them effectively.

But communication is about more than just educating your patients. It’s about listening to them as well.

Here are some things to remember to enhance patient communication and further your efforts to live and practice by design:

What Exactly Is Effective Communication?

Effective communication is the cornerstone of a healthy practice and good patient outcomes. Remember that good communication goes both ways. While we normally think more along the lines of how we express ourselves and our ideas, good communication also involves being a good listener. That’s especially important for private practice owners. Effectively communicating with your patients determines:

  • Whether or not a patient will actually come back to you for treatment after the initial consultation
  • Your ability to properly diagnose the patient’s problem
  • Whether or not you can determine if the patient will actually follow the treatment program

Good communication skills build patient trust. If the patient feels that you’re genuinely listening to them, they feel like you’re really working in their best interests.

Poor Communication Can Destroy The Doctor/Patient Relationship

On the other hand, if you communicate poorly with your patients (i.e., lecture instead of listen, fail to explain the treatment program in a way that your patient can understand, don’t address patient concerns openly, etc.), the doctor/patient relationship may suffer irreparable damage. You don’t get more than one chance to truly build trust with your patients.

Design your client communications with the end result of open dialogue and mutual trust in mind. Approach your patients like you would any partnership, with respect, commitment and make sure you stay on the same page with the end result of treatment foremost in both your minds.

How Do You Create A Strong Dialogue With Patients?

Treat creating effective patient communication as a step by step process. This is another by-product of living and practicing by design. Know what you want to achieve from the very beginning. Think of the process along these lines:

First Impressions

As with any other initial meeting, you never get a second chance to make a first impression. Start with a warm greeting and treat the patient like a personal friend. Check your own attitude or mindset before you enter the treatment room and think about how you can best serve the patient.

Initial Consult

Your initial consultation with a patient will set the tone for the entire relationship. Really make an effort to connect with the patient and listen carefully to what they tell you about their current problems. Ask questions in a way that encourages them to give you more information.

Designing Treatment

After you start treating the patient, communicate with them as thoroughly as possible. Pay attention to body language and attitude. The patient may be unhappy but not forthcoming about their complaints. If you really pay attention, you may be able to address their concerns and salvage the treatment program.

Final Consult

At the end of the treatment program, it is vital to communicate with your patient about the success or failure of all portions of the treatment protocol. This is an especially important time to listen to the patient. Don’t just railroad them into agreeing with your perception of how the treatment went. Pause and let them get a word in where they need to. Then learn from this and add appropriate changes to your private health care practice.

Following these communication guidelines will help you build patient trust and build your successful doctors rapport at the same time. Your stiffest competition is doubt on the part of your patients. Learning to effectively communicate with current and prospective patients will help you design effective marketing programs and address concerns before they become problems.

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