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Creating Private Practice Policies that work for you: get some help!

Far too often we find the #privatepractice owners are targeted for one reason or another.

Medical exam

 

 

One of the most important things about running any particular business but most especially a private practice in healthcare, in this day and age is compliance.

There’s compliance with federal laws a well as state laws, which vary greatly and change from time to time. Nonetheless we still encounter in private consulting private practices who are walking a fine line either with made up for antiquated policies.

This can really come back to haunt you greatly.

Unfortunately, it also opens you up to all types of liability. Even relatively small practices think sometimes they are immune from lawsuits, government intrusions etc.

Here’s a little wake up call, no one is immune to state laws or federal laws!

As a consultant, every day we get to see the affects these actions have on private practice owners lives. Perhaps you have been even confronted by some of these issues.

This is likely not the topic you want to read first thing on Monday. But I will tell you as the owner of your practice it’s something you need to be aware of and discuss openly and frequently with your visors. Like all good CEOs, you have got to have a team you can call on. This is your future! if you haven’t learned to cover your ASSets this is the time to do so.

Start by taking an inventory of policies and systems that need to be in place. Now of course there are numerous patient care standards and issues but beyond that you often need to look at policies  includes hiring, firing, HIPAA, bio-hazard etc.

Depending upon where you live depends on how many and how strict rules and regulations are. Often times your states website can be a valuable resource of information. But above all, unless you are an attorney, get some professional assistance and help in this regard.

You’ll sleep better and practice much more freely.

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“Susan’s pain was so bad that she had trouble telling hot from cold, and even experienced trouble walking.”

A lot of your patients have heard that there is no cure for neuropathy, and they get discouraged.  As someone in the medical profession, you want to be able to dispel this misconception that your patients will just have to live with their symptoms!  NeuropathyDR® can teach you the non-pharmaceutical means to lessen their pain and improve their life.   “No cure” isn’t the same thing as “no help!”

A great example of a patient we have been able to help with the NeuropathyDR® methodology is Susan.  Susan is a diabetic in middle age who has suffered for more than twenty years with neuropathy symptoms.  Most prominently, Susan has tingling and severe pain in her feet, with the same problem less severely in her hands and arms.  Susan’s pain was so bad that she had trouble telling hot from cold, and even experienced trouble walking.

When she came to us, Susan was taking prescription-strength Advil several times a week for the pain in her hands and feet.  Medication has its place, and can be effective in some cases, but it is too often the first—and last—course of action medical professionals resort to when it comes to neuropathic pain.   NeuropathyDR® promotes newer, non-pharmaceutical methods that have been proven to reduce pain and numbness in cases like Susan’s.  After we applied the NeuropathyDR® protocols, Susan’s symptoms subsided drastically and her quality of life began to improve.

Especially in the short term, we want to help reduce the overall level of chronic pain and restore any mobility that might be lost.  In a case like Susan’s, the NeuropathyDR® protocols target three specific areas of treatment:

  • Specifically-directed manual therapies to correct aberrant motion or misalignment in areas of the spine and pelvis, as well as addressing the soft tissue contractures in the neck, legs, feet, arms, and hands.
  • Our NeuropathyDR® nutrition protocol, consisting of a daily regimen of combined nutrients that have been proven to be supportive of the nervous system in slowing the progression of neuropathy and healing damage.
  • Finally, the application of neuro-stimulation in the affected areas.  We use a waveform treatment in the office and at home that opens up nerve pathways to let them heal.

Susan’s treatments recurred three times a week for five weeks, for a total of fifteen treatments.  Following each treatment, Susan reported that the level of pain and tingling had subsided by two-thirds or more.

Powerful Manual Therapies are Key…

After applying the NeuropathyDR® protocol, Susan noticed a terrific improvement in her lifestyle.  In her own words, her energy level tripled, and the inflammation and pain in her feet had reduced by ninety percent.  Our objective tests, going by a round before and after the treatments, showed that Susan’s spasms in the lumbar and thoracic paravertebral muscles had improved by seventy percent.  Her range of motion without pain had also increased by seventy percent, and her ability to sense heat, cold, and vibration had drastically improved.  Perhaps the biggest lifestyle-boost of all, Susan experienced much less pain when walking after applying the NeuropathyDR® methods for five weeks.

We followed up with Susan three months after her treatments with us, and she was continuing to do extremely well.  She has been diligent about keeping up her assigned home-care treatments, and she visits her clinician as-needed for checkups.  Especially in-light of her twenty-year struggle with neuropathy, the degree of Susan’s success is remarkable.

If you treat patients like Susan who suffer from neuropathy symptoms, we are a valuable resource to help you treat them.  Contact us with specific questions and to learn the NeuropathyDR® methodologies we have developed.  Our protocols are proven to work—don’t let your patients go without proper care!

New Year’s Resolutions for Your Private Practice – Part 5

And finally, the last two suggestions for making this the best year your practice has ever seen:

Be a perpetual student

You don’t have to break the bank on continuing education but you do have to continue to learn.  Business today is changing constantly – not just in the health care field but in marketing, technology, accounting, you name it.  Resolve to learn continuously to take advantage of the latest trends that will build your practice with the least effort.

10. Have Some Fun

Concentrate some of your marketing efforts on things you really enjoy.

If you’re a runner, sponsor a marathon.

A golfer? Sponsor a local tournament for a charity.

Have you dreamed of being a writer? Start that blog you’ve been thinking about and start expressing yourself.  Your audience is probably full of potential patients.

But, above all else, have a good time with whatever you do.  Your passion for it will come through and speak volumes to your current and prospective patients.

Marketing can be a pain but it doesn’t have to be.  You may think you don’t have time to devote to it but you’ll be pleasantly surprised how much time you find for it if you actually enjoy what you’re doing.

Right now, before you turn off your computer, write these resolutions down somewhere…

In the back of your Day Planner…your smartphone with alarms and reminders

Type them into Outlook…your ipad calendar…

Just the act of writing them down will place them in your subconscious mind and you’ll be amazed at how much you can actually accomplish.

Resolve to make 2011 the year that you really learn to live and practice by design.

Harnessing the Power of Private Practice Email – Part 3

The holiday season is a great time to utilize email to stay in touch with your patient list.  Here are a few suggestions:

1. Special Events or Happenings

If you’re going to be speaking at a particular event or you’re being recognized by your peers for a particular achievement, let your patients know about it.  Everyone likes to know that they’ve chosen well in choosing their medical practitioner.  If something exciting is going on with your practice, include your patients on the list of “who needs to know”.

And, if your practice is growing and you’ve added staff or even an additional location, make sure your patients get an email about it.  Your new place may be more convenient for them or, better yet, more convenient for the new patients they refer to you.

2. Confirming Appointments

When your patients call for an appointment, send them an automatic email confirming the appointment.  Then send them another email the week before their appointment and yet another one three days out.  Always include your office phone number so they can call to cancel, reschedule or get directions to your office.

3. And Last, But Not Least, The Holiday Email

The holidays are a perfect time of year to connect with your patients, engage them and let them know that you’re thinking about them.  And, even more importantly, to thank them once again for choosing your practice for their chiropractic, physical therapy or other medical care.

Any of these marketing strategies are cost effective, easy and fluid.  It’s easy to change or adapt an email campaign for specific treatment groups and let them know that they’re getting this email because you’re genuinely interested in their outcome and care.

REMINDER: TODAY is the time to be finalizing how you hit the ground running on January 3rd. This is the best time of year to institute office changes, especially fee structures. And if you love taking care of challenging cases and incredibly grateful patients, consider becoming a NeuropathyDR(TM) Treatment Center.

Harnessing the Power of Private Practice Email – Part 2

You can also use the power of email for:

1. Sharing Good News

When you have a patient with a particularly outstanding outcome, ask them for a testimonial and if they are willing to let you share their results with other patients.  Few things will ever build confidence in your practice faster than the timeless patient testimonial.  If you don’t want to send an email every time you have a great outcome, include them as part of a monthly newsletter to patients. These should ultimately end up on your blog and website too!

2. Special Events or Happenings

If you’re going to be speaking at a particular event or you’re being recognized by your peers for a particular achievement, let your patients know about it.  Everyone likes to know that they’ve chosen well in choosing their medical practitioner.  If something exciting is going on with your practice, include your patients on the list of “who needs to know”.

And, if your practice is growing and you’ve added staff or even an additional location, make sure your patients get an email about it.  Your new place may be more convenient for them or, better yet, more convenient for the new patients they refer to you.

Next time, we’ll give you two more final suggestions for creative ways to stay in touch with your patients.

‘I like his stuff but I hardly know this guy…’

‘I like his stuff but I hardly know this guy…’

Jes is hearing this more and more from docs around the country, who is this guy on Nantucket, Marthas Vineyard, Washington one week, then tooling around on the Bimmer?

This guy is me, a 54 year old with a 12 year olds passion for motors and baseball.

I’m the guy who pioneered the no bull way to run private practices.

Look, here’s the real deal I have never shared publicly.

5 years ago, I became instantly disabled, had to close my second office I had recently opened.

For 9 months, every movement was constant pain. During this time, I showed up in the office as the coach, every day except for the hospital admission. Spent half the days or more, between MRIs, EPs, neurosurgical and neurology consults on my back, in my office. More on that another time.

My associate doc who I pulled from the second office worked with my coaching using my systems, seeing most patients.

My practice did not drop. Not a beat! In fact, my disability insurance company ultimately gave me a real hard time because my practice income stayed up!

Why you ask? Because the real power in practice, and yes indeed life, real freedom, is in the impeccable sytems.

Now, you too can learn all of this, practice it, end up free and financially independent like our successful member docs.

Or miserable and unfulfilled in one of the greatest healing arts. It pains greatly when docs call me with those stories.

If you are ready, the teacher has appeared.

Pick my brain or just introduce yourself on Special Call in Day (781-659-7989) this Wednesday 8/5 1-2 PM EST.

I’ll take my helmet off long enough to answer your questions, first come. 5 mins max.

~

Watch More from the seat of my R1150RS to learn about the NO BULL way to run your life and practice…

Then Go To

http://perfectpracticeweb.com/annual-superconference-and-live-events.html

Have a Great Day!

John

Chiropractic Practice Building

The better way for Doctors to run their practice and their lives.
For more info please visit www.PerfectPracticeWeb.com.

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Integrating technology to your Chiropractic Practice

The better way for Doctors to run their practice and their lives.
For more info please visit www.PerfectPracticeWeb.com.

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Improving your Chiropractic Practice – Other issues

The better way for Doctors to run their practice and their lives.
For more info please visit www.PerfectPracticeWeb.com.

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