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“Now what do I do?”

Doctor, if you have asked yourself  ‘Now what do I do?’ even once in the last week, something is incorrect, broken or missing in your game plan.

Your practice is strong, your investments are worth more not less and you lead your team with eager anticipation of the future by example.

If not though, a really critical appraisal of EVERY system in your practice, and probably personal life is long overdue. You should be doing this every six months at a minimum anyways.

Here are some key issues to consider right now.

Have you made your patient care plans simple, understandable by your patients? Or, are they confused, and when it comes time to pay say all too often “Let me think about it.” “I can’t possibly afford THAT right now.” And you watch them drive off in a better car than yours.

Are you asking your patients what they want and going out of your way to provide it?

And your team. Are you reassuring, or frightened? Are you complaining about how much money you either don’t have or lost, or are you supportive, and doing everything you can to ensure them a bright future? Do they absolutely know where they stand on everything about your practice??? Or, are they spooked because you are taking calls from your broker when with patients.

Are you making them feel confident, or scared??? Do they talk about you, and in what vein? Are you working every week to make their jobs easier or more difficult and confusing?

Let’s talk money.

Are you spending money on your continued growth and education, or did you axe that too. Will you be joining us to learn from some of the brightest people in healthcare, EMR, marketing, interdisciplinary care and law right now? Are you fully engaged in continuous self-improvement? Books, CDS, podcasts, teleseminars and webinars?

And what about marketing? Still losing money on print ads, or does YOUR name come up when they Google their health concerns. Is it YOU on the local radio health shows, or your competitors? Is your website up to snuff? Are there ways on YOUR website to capture New Patients on-line? The Same Day? Are you targeting your marketing, or broadcasting dollars into the wind?

While writing “Living and Practicing by Design”, little did we know at the time how quickly much of what we wrote about would be a bullet proof strategy against the ever changing economic and practice landscape.

The good news is, that’s what we do together in our memberships.

And doctor, based upon the events of the last few weeks, you will need to create all of this stuff in your own life.

But ONLY if you LEARN THESE RIGHT NOW. Get Started HERE

 

What too many private practice marketers forget

What too many private practice marketers forget is just how changeable the landscape is! As a private practice owner it’s never enough to set up any online or social marketing campaign without paying regular (daily) attention. Otherwise, you are broadcasting thousands of wasted dollars into the wind. Now couple this without paying daily attention to other key systems, disaster is only a question of when not if

But there is a better way to live and practice by design.

You can learn so much more about private practice marketers, our story and about building your practice for a lifetime upon timeless systems HERE

A New Vision of The Future

Lately, my most enjoyable time spent with our colleagues has given me cause to look back on all the events in private practice during the last year. Lots of what we first wrote about in “Practice by Design” has come to pass. Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. So here is A New Vision of The Future.

One of our sisters recently so poignantly asked me ”Patti, you keep talking about all the changes. What do you mean, and what’s happening?”

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future! Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever. Literally, they get their lives back!

These are the harsh realities of practice today. It’s not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing expenditures. You may erroneously ration or stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!).

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing and HR Systems? Have you made these as bullet proof and compliant as possible?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence in many parts of he country.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

Another huge issue I see is that too many doctors do not realize that our current economy is the best time to build a practice!

Finally change is perpetual. This past year is such a powerful example. Your practice as a business is no different.

That’s why our company has added several new learning products, an entirely new website, elaborate web based management software, six new core modules to our coaching programs, print on demand newsletter services, 24 hour call center, digital media patient education files, done for you advertising, etc., etc.

We also introduced several new patient specific care programs in the practice that are allowing us to help patients we previously had to refer, or simply could not help.

My team and I did this all within the last several months, while testing these along side our current systems in our private practice everyday.

As it should be in your practice too, the strong will thrive and prosper.

But it will take an entirely new set of management, operational and marketing skills.

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

Patti

Learn more about our memberships HERE:  Living & Practicing By Design

#privatepracticebuilding, #perfectpracticeweb, #lovinghealthcare, #livingandpracticingbyddesign

Start your office day right!

If you haven’t already tried this tip, I suggest you adopt it for 2 weeks, and tell me if it does not make a huge difference. 10 minutes before starting a patient shift, gather all your team in a private area. Have a copy of your Schedule, New Patient Log, and Missed appointment log. Go over each briefly, with the entire team. Make sure full communication is present amongst your players. Make sure your Team Captain (even if its you) are acting as the moderator.

Just doing this alone can have a huge impact on your practice.

Here’s a challenge to all clients and guests. Try this your next full week. Then email us or post to our Blog the results. I look forward to sharing your experiences.

Ready to Build Your Private Practice?

If you’re ready to build your private practice, we would like to talk to you. Before you step off into the cesspool of disaster, it’s a lot easier if you have a clue what you’re facing. Our team can help you. We learned the ins and outs on how to build your private practice the hard way. We’ve also helped thousands to avoid the same pitfalls.

Many years ago, we came together as a team and decided there had to be an easier way. We set out to discover what that way entailed. Through trial and error, study and testing and then using proven lean processes to test our theories, we became enormously successful. Since then, we’ve had the pleasure of leading many other practitioners down the path to success.

A lot of practitioners are afraid of private practice in the current health care environment. Consequently, many have closed up shop and jumped on the collaborative bandwagon for fear of being on their own. Now, we’re not knocking the group practice or hospital based practitioners, if that’s what you want. However, if you’re desire is to run your own ship and build your private practice, then we just don’t think you should have to give that up!

Build Your Private Practice With Confidence

 

If you want to be your own boss and practice medicine the way you had planned to, we can help you achieve those dreams. You can be more successful than you ever dreamed once your build your private practice on tried and true principles.

Our team can guide you along the path to your ultimate success. You patients will find you more easily and your patient mix will be optimized. Your healthcare team will be perfected in their flow and advanced in their ability to help you run a successful practice. Your team will become engaged in the optimization and become problem solvers to help you maintain your private practice edge.

You can begin here.

We look forward to hearing from you!

Taking Command of Your Direction…

Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up.

If I told you right now there are doctors like you doing 7 figures cash/year, would you believe me?

If not, why?

Well, here is another huge economic management tip.

Regular benchmarking of your results against your goals helps put you at the head of the class.

There is a real easy way to get this done. This tip alone might put another 10K in the income column this month.

The first thing to do is take your list of basic daily, weekly and monthly targets. Higher performing CEOs/CFOs do this daily. Use your white legal pad, but better yet for this one is an Excel spreadsheet (because you can graph it easily and tweak it in all sorts of ways).

Put your goals or targets (BOLD) on one axis, and simply enter your results on another. Save room for notes, photos, and maybe even video clips.

Next, post this somewhere you can see it all the time during the day. Admittedly in the office, maybe it’s in your portfolio, which you pull out during the day, or simply, hidden on your desktop or handheld. Just be sure to look at it at least once daily.

Here’s why this is so powerful. Because it’s a glimpse of right now.

Many people who have trouble setting goals find new life with this method. It keeps you in the moment as well. For us type A’s, it can actually be a better way of dealing with “Futurizing”, which some might say is an unhealthy psychological trait.

But to make sure your not deluding yourself, if you use daily targets, they must be the correct fraction of the weekly/monthly/yearly whole.

Just by doing this daily exercise, some great things start to happen. Many times, I have found breaking so many things in life down into daily pieces really simplifies accomplishment and helps move me forward instead of stalling or going into overwhelm…

Watch for another powerful WCS 2010 follow-Up later today…


Serious About Your Future?
Then Why Not Schedule a No Charge Phone Strategy Session Or Client Consultation HERE

Referrals for Private Practice

Do You Know How to Effectively Ask for Patient Referrals in Your Private Practice?

Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why.

It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals.

Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get them.

Even worse, if you’ve only been asking for referrals in an informal way that’s impossible to track, you might feel that you’re putting forth a lot of internal marketing effort with nothing to show for it.

What you need is a simple referral-eliciting system that gets EVERY patient thinking about referring you, and it’s got to be one that’s also easy for your staff to monitor so that you know when you’re getting results.

When you are shaping your referral system, keep in mind these two key ideas about why patients fail to refer:

  1. Patients have no idea how much each referral will help you. If you seem to be doing pretty well—a full waiting room, up-to-date equipment, and so on—most patients will assume that you don’t need any help from them. On the other hand, if they understand how easy and powerful it can be when they refer friends and family, they’ll make a point of telling others about your excellent service.
  2. You’re focused on how referrals will help YOU, not how the act of referring to a trusted provider will earn the gratitude of your patient’s friends and family. No one wants to pick a provider at random when they can rely on personal testimony.

Another important thing to remember about patient referrals is that once a patient has referred a loved one to your office, your patient will be even more loyal to you in the future. In essence, he or she wants to believe you are the very best possible provider, after having passed on this message to friends and family!

 

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

 

Benefits of a Staff-Driven Private Practice

The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why.

Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the practice.

In this type of  practice, the owner provides daily and weekly instructions to staff simply as a means of coordinating efforts, rather than as external motivation to do their jobs.

For this system to work, you need a trustworthy and competent staff in which every member has been fully trained on their job duties AND on the mission of your private practice. This kind of staff member doesn’t simply show up, do their assigned duties, and leave. They are an integral part of the success of the practice because they create and expand the job every day.

In a private practice that is staff-driven, all staff members share equally in the responsibility and positive energy of daily struggles and triumphs in the office.

Some of the benefits of a staff-driven private practice include:

  • Increased morale. Staff members will worker harder and smarter when they understand and support the vision of your practice. They’ll have a sense of belonging that leads them to take pride in their work and innovate new ideas and solutions as needed.
  • Improved work-life balance for you as the private practice owner. Without a staff-driven practice, you’ll find yourself feeling like a stagecoach driver flogging a tired horse. When your office runs smoothly and on its own volition, taking direction from you on improvements and growth rather than relying on you for motivation to produce simply average results, you’ll be able to spend more of your time on the rest of your life outside the office.
  • Building for the future. It’s short-sighted to focus only on this quarter and this year. What about ten years in the future? What about retiring and selling your private practice? When you’ve built a staff-driven practice, you’ll be able to step away without the entire practice crumbling—and that means you’ll have a valuable asset when you’re ready to sell.

You may wonder how to get to this point from where you are now. What kind of hiring, managing, and executive direction skills are needed to build a staff-driven private practice?

invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Benefits of a Staff-Driven Private Practice

Private Practice Owners Must Understand This Key Idea About Staff Morale

Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple.

Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep them on as long as possible.

But how can you do that? What really keeps private practice staff happy and productive?

The key lies in customer service… in which your staff is your number one customer.

Yes, it’s true that without patients, there would be no private practice. In that sense, the customer comes first. But consider where you’d be without that dedicated staff. How could you serve patients then?

If you make sure to devote time and energy to keeping your staff morale high—not just occasionally, but every day—you will find that you’ll keep patients coming back, too. A happy staff is a welcoming, attentive staff, and patients will notice the difference.

So what are some concrete ways that private practice owners can keep their staff members satisfied and productive?

Say “thank you.” Not occasionally, not just at staff meetings, but in every moment possible. Verbalize your appreciation every chance you get, in big (formal) ways and small (informal) ways. Build in a reward system for meeting productivity goals. Private practice owners who want to prosper make their staff feel valued.

Ask for employee input, and actually take it into consideration. Your staff has an intimate knowledge of what makes their work environment positive—and what makes their professional lives difficult. Find multiple ways to invite input, both public and private. When staff raise a good idea, implement it!

Get to know the personal lives and preferences of individual staff members. Learn their birthdays, the names of their spouses and children and dogs, and their favorite sports teams. Spell their names correctly in memos—you’d be surprised how many private practice owners don’t bother with this detail!

Don’t assume that staff are happy in their current positions or even career fields. If you are having conversations with staff (formal and informal) about their career goals and hopes for the future, you’ll be able to support them in relevant milestones. Just as important, you won’t be caught off guard by a sudden career change.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners Must Avoid This Practice-Killing Marketing Error

For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business 

Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list.

Without effective marketing, though, your private practice won’t be around long. Private practice owners can’t afford to ignore the realities of marketing in today’s business environment.

What worked 20 or 50 years ago, perhaps even 5 to 10 years ago, simply won’t cut it today.

I see so many private practice owners whose marketing strategies are practically doomed because of three simple but damaging mistakes:

  • Focusing the advertising message on you as the provider—your credentials, training, clinical equipment, or areas of interest—rather than on the patient’s immediate needs.
  • Simply listing data or jargon related to office equipment or procedures, as if the average reader will know or care what these things mean.
  • Detailing every single thing that you offer to every kind of customer, so that no one thing stands out among the rest (and you look like every provider out there).

So, let’s take a look at the opposites of these major errors, so that you can determine what you SHOULD do to improve your advertising efforts. In sum, effective marketing for private practice owners must include these key factors:

  • Targeting a specific type of service to a limited audience
  • Making the advertising message about the customer, not about you as the service provider
  • Explaining exactly why and how your state-of-the-art equipment will benefit the customer

Following these three very effective tenets of marketing will take you far beyond your current advertising efforts.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Healthcare Changes and Your Specialty Practice

Specialty Practice Can Benefit from the New Competitive Patient Mindset

Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind.

Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay.

You may be wondering how all these changes will affect your private practice… and assuming that things will be changing for the worse. How can a specialty practice possibly survive in this environment?

If you’ve been viewing healthcare changes as a circumstance that will doom your specialty practice, it’s time to think again.

Why? Because all of these changes can actually HELP you to grow your specialty practice to its upper limit—as long as you have the right mindset about the direction you’re headed.

All of these healthcare law changes have caused a shift in the typical patient mindset. It used to be that patients would do whatever their doctor said to do, or have whatever procedure was covered as standard by their insurance company.

These days, self-pay patients are looking at value. They want the most bang for their buck. That means they’re shopping around and looking for the provider who will provide exceptional care that justifies the cost of services. They view provider rates as an investment in their long-term health, and they want a good return on their investment.

This is great news! This patient, who is discerning and makes an informed decision when choosing a specialty practice, is exactly the kind of patient that you need to attract and keep in order to make your specialty practice thrive.

You don’t want patients who follow the old episodic treatment model: coming into the office when they’re in pain and then falling away. You want patients who seek expert collaboration and a long-term relationship working toward their continuing health. That patient is the very picture of loyalty, and he or she will joyfully refer you to family and friends.

When your patients are focused on their long-term health, then the long-term health of your specialty practice will be a given.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Marketing Your Specialty Practice

Private Practice Has Two Public Faces: Your Website and Your Reception Desk

In Your Private Practice, Are There Public Barriers to Finding and Retaining New Patients?

You’ve probably given a lot of thought to customer service for your existing patients and marketing avenues to find new ones. But are you overlooking the two most significant public faces of your private practice?

In short, your website and your reception desk are key areas of your practice that you can’t afford to ignore.

Your Private Practice Website

Sometimes it’s easy to get caught up in thinking about search engine optimization (SEO) for your website—making sure that patients who are searching for your specialty in your area will find you first. But don’t forget to think about what patients will find on your site when they get there! If they click away, you’ve wasted all your SEO efforts.

In many cases, your website will be the first impression of your practice for new patients. What does it tell them about your business? Remember, there’s the actual content of the site (the text itself) and then there are the subtle aspects that have psychological influence—the colors and images you present, the professional (or amateur) look of your site, and the amount of care that goes into the text so that it is clear and compelling—but not pushy.

Take a long look at your private practice website. Is it clean and simple? Is information easy to find? Does it answer the small questions that new patients will have, like how to find your office and whether their insurance will be filed? Does it answer their bigger questions, like why they should choose your office over someone else’s?

Optimizing Your Reception Desk

We sometimes talk about the reception “desk” as if it were an object. Of course, there’s more to reception than an actual desk, or even the people who staff it. The reception desk, in a sense, is a process. It’s how patients get greeted when they walk in the door, whether they are new or ongoing clients. It’s the atmosphere of the entire office, not just the waiting area. It’s also the experience that patients have when they call your office, whether it’s the first call about a new consultation or a question about billing.

As a process, the reception desk provides three aspects of customer service:

  1. Making a smooth transition from website to office
  2. Meeting the patient’s needs during the visit
  3. Following up after the visit

Do you know how that process feels to your patients? (Have you surveyed them, and continually asked for feedback, to find out?) Consider giving these questions at least as much consideration as your marketing budget or payroll issues, because without the answers to these questions, your practice may not be sustainable in the long term.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Areas of Improvement for Private Practice

Private Practice Owners Must Read This: How to Turn Your Biggest Weakness Into an Asset

Write Down This Key Advice for All Private Practice Owners—Instead of Ignoring the Business Areas Where You’re Weakest, Outsource Those Tasks So They Become Strengths. Here’s How to Do It Effectively.

Our culture tends to foster a go-it-alone mentality. You know, just pull yourself up by your bootstraps and be willing to learn anything and go the extra mile—that’s how you gain success in any business. Private practice owners tend to take this to heart!

But the truth is that by trying to handle it all yourself, you’re spreading your resources too thin. In the end, successful private practice owners make their practices succeed by building an incredible team. And that’s more than just the staff in your office that you see every day. Your team can include freelance professionals who handle mundane or specialized tasks for your practice so that you can focus on your strengths.

By outsourcing your greatest weakness, you’re raising the bar. Instead of expecting that those tasks will be handled “well enough” (i.e., in an average way) through your own efforts, you can build a relationship with trusted professionals who will far outperform you—and thus, let you focus on YOUR work with patients, where you really shine.

The outsourcing process, in a nutshell, is actually very simple.

First, identify which tasks are currently a liability to your practice because you can’t or won’t do them effectively. For many private practice owners, these could include payroll, marketing, or website management.

Next, research two to three options for getting these tasks done by someone outside your office. This is probably the easiest step. Even if there aren’t great resources in your local area, consider that many tasks can be done remotely, thanks to the Internet. Private practice owners can form a relationship with remote freelancers by talking with them through Skype or teleconference software.

Meanwhile, you’ll notice during this research phase that you will begin to have all sorts of mental objections to outsourcing. Make a note of these thoughts. Some of them may have validity (see the next paragraph) while others are based on emotion, not a logical justification. Talk with someone you trust who can help you think it through.

Next, before you make a hiring decision, do what you can to minimize risk—and there’s a lot you can do. Ask other private practice owners and related professionals for recommendations, instead of trying to reinvent the wheel.

When you find a freelancer you like, ask for the contact information of satisfied clients (and call at least one to confirm the testimonial!) and ask to view samples of the freelancer’s previous work. When you’re ready to hire, be sure you start with a written contract for one small, quick job. That will allow you to evaluate the freelancer’s work for yourself before making a substantial financial commitment.

It’s possible to be weak in a significant area of business and still succeed, as long as you’re able to put together a strong team.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

self-care for private practice ownership

The Importance of Self-Care in Private Practice Ownership

Are You Practicing Good Self-Care? Why This Matters So Much for Private Practice Ownership

You probably tell your patients that they need to take good care of their bodies in order to function well and cope with the stress of illness or chronic pain. But are you practicing what you preach? Many private practice owners don’t follow their own advice!

Your private practice may be as unique as your individual human experience—but the basics of self-care are the same for everyone, doctor or patient.

Just in case you’ve forgotten, here are a few of the most basic needs you have to meet on a regular basis for optimum health: Adequate sleep. Good nutrition—not fast food and caffeine. Fulfilling relationships. Aerobic exercise. Time alone to recharge (for introverts) or invigorating time with others (for extroverts). Spiritual connection and a sense of meaning.

What does your health have to do with private practice ownership? Think of yourself, the owner and director of your practice, as the queen bee of your professional hive—the office and staff you’ve built. The hive depends entirely on you to survive. No matter how hard the worker drones are flying around and gathering resources, if the queen bee is in poor health, the welfare of the entire hive is at stake.

You’re not a machine or a robot, and you can’t keep going endlessly day after day without regular recharging, both physically and mentally. If you’re spending each day just powering through, you are probably not doing your best work (or being the best director for your staff). But if you show up at the office each day refueled and ready for anything, you’ll be able to provide effective leadership that truly builds a sustainable private practice.

Take a few moments right now to consider your self-care practices. Which areas are going well? Which ones need a little nurturing? Come up with at least two types of self-care that you’re going to focus on this week that will help build a long-term future for your private practice ownership.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

follow-ups in private practice

The Power of Personal Follow-Ups to Build Your Private Practice: How to Use Personalized Marketing in a Digital World

You’ll have an edge on your competition when you follow up consistently and personally with your patients.

It’s a sad fact that most private practice owners don’t bother to follow up with their patients—and those who do, often are following up in an impersonal way. That’s bad news for those business owners, but it means you have a golden opportunity to tweak your practice follow-up to be more personal and therefore more effective.

Follow-up opportunities happen constantly, and many of them take place before your patient even walks out the door. For example, when your reception staff is checking out a patient after the visit, that’s a prime chance to get feedback. Does your staff inquire personally how the visit went and if there’s anything they can do for your patient? Does your staff direct the patient to a comment card? Or do they just not ask for feedback at all? You can get very strong and detailed feedback immediately after a visit, which is more valuable to your practice.

Now let’s consider post-visit follow-up. Imagine that a new patient has a consultation with you on Monday morning, but this person doesn’t make an additional appointment at the desk—she says to your staff that she will schedule an appointment later. Does your staff know how to handle a situation like this? Do they tell you about it in a timely way, or do they passively wait for the patient to call the office? Do you expect your staff to follow up with new patients or do you personally reach out to these patients with a phone call?

Just for a moment, put yourself in that patient’s shoes. Which scenario makes you feel special and cared for? Which scenario makes you feel ignored and like a number instead of a person? There’s a frequently quoted aphorism attributed to Maya Angelou: People forget what you do or what you said, but they never forget how you made them feel.

When patients feel that you care about them, they come back, and they refer family and friends. And that’s the bottom line of private practice building.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team 

“Its the Economy, stupid.”-or- is it Patient Finances and Staff perceived value?

Have you recently had a staff meeting dedicated just to handling of Patient Financial issues only?

Are you as the CEO sure your staff communicates the clear value of care with each patient?

Do you have multiple, very unique ways for patients to purchase products and services?

Do you have Tiers, or levels of Care?

Is your staff completely effective at communicating and then collecting on each of these tiers?

If not, consider this.

Simply learning and then implementing 12 Secrets you could easily double or triple your
return on investment for the entire

YEAR, sometimes in less than a week!!!

Now, try that performance in your portfolio of investments.

For all private practice owners are here to help you not only learn but master and implement.

Schedule your FREE Strategy Session or just call us 24/7 at 781-659-7989

What’s a Perfect Practice?

This is exactly the very first question that must be answered by each and every doctor in private practice. Having said this, I will also tell you the major cause of failure in practice is a poor initial design or redesign.

This is also why in today’s world we advocate a reassessment by each member doctor every three months!

So think here in ultimate terms. We suggest a litmus test of 12 criteria, which when met, will propel you to personal and professional fulfillment. If you are in a group practice right now, especially as a newbie, you might have far less latitude in creation of your perfect practice.

By its very nature, private practice is entrepreneurial. Unfortunately, too many do not possess the needed skills to flourish, yet others are wildly successful.

Here is the one key difference.

The successful Private Practice Owners learn these entrepreneurial skills, and never stop growing.

This is a great part of the challenge of private practice, but hence the huge potential rewards.

And let’s keep it that way. Its one of the hallmarks of a free society, and really a privilege.

If you want a 9-5 type job, there are plenty out there.

My first criterion for our doctors is that emotional and financial rewards are far greater than the stress level.

If this is not true, why would you continue to tolerate it without changing how you operate?

Do you see how having a primary criterion like this can set the stage for success?

And how practicing without these criteria being met is a recipe for ultimate unhappiness and likely failure?

By now, you get my drift. This is why I am so adamant that doctors learn fully to “Practice by Design”©.

In reality, these are the ket elements of The 12 Secrets of Private Practice Mastery.

If you are ready to upgrade your personal and professional life for good, get started right now!

Just call us 781-659-7989 or schedule a coaching call or New Client Strategy Session FREE

Not Enough New Patients? Lets Fix It!

Not Enough New Patients?

If you have been in practice even a few short years your next “New” Patient may very well be someone you have treated before.

This simple truth is missed by so many. People are much more likely to see you again, if you did a good job initially. Indeed, it then becomes possible to have a closed practice.

Too often, traditional marketing ignores this fact, with too much focus on new clientele, while doing nothing to embrace the ones that already know, like and will very well support you for years to come.

What the simplest solution?

Three things.

1. First, tell returning patients how much you appreciate them. I always say “thanks for coming back to see us again!”

2. Next, send them a Welcome Back letter.

Mine is only 3 paragraphs, and I print them automatically on every returning patient.

3. Lastly, there is no substitute for frequent contact. Do that monthly newsletter! Make it simple.

After 30 + years, and testing everything from fancy four color to ultra-modern, I will tell you home grown, written at least in part by you is best.

Occasional more factual and clinical pieces really compliment and boost the effectiveness of this strategy.
Most patients want to hear more about you, regularly!

Here are some “More New Patients” tips to use every day:

Maintain a good email list and use it at least twice monthly.

Your patients are checking in with their web-gurus, even their health ones daily, sometimes more than once.

How often do they hear good advice from you?

Again, it does not need to be a slick piece, just get it done.

Do phone recalls often! Go through your list, and ask your staff to call in and check in with folks who you may have not seen in a while.

Ask them to schedule a follow up visit with you. Even if they are OK at the time of your call, they remember this.

Do more elaborate recalls at least twice a year. Multi step, multi-media, simultaneously.

Do appreciation events, at least a few times a year.

And so on.

You get my drift.

So doctor, what usually fails here?

No organized, autopilot systems to make all of this happen each and every day.

No way to follow who comes from where, and what’s working well, and what’s not.

No delegation or daily follow through.

In short, no decent systems for each of the six key areas of practice. (Our 12 Modules)

If you’ve missed these six key areas, here they are again: (1. Define EXACTLY what you want. 2. Use technology that doesn’t stress you out. 3. Staff only with the correct skills sets and duties descriptions. 4. Implement Autopilot, low cost marketing. 5. Use ONLY Financial systems that get you paid like a Doctor. And finally 6. Regular (every six months minimum) reinspection and tweaking of each of the preceding five areas.

This is EXACTLY what our Perfect Practice Platform does.

In our experience, many practices could turn this free advice alone into 100k in twelve months. With good coaching, at least double that.

Most wont.

How about you?

These are just a few of the basic things that build a solid practice, and may very well put your entire family into a new home.

*Would you like to strategize together by phone on a solid game plan to develop your phenomenal private practice?

You can.

It’s FREE by appointment which you can make HERE

The REAL Keys to Targeted Marketing

Marketing your practice effectively is something that requires considerable thought, and careful design. In today’s private practice it is one of the major issues and choke points with today’s marketing plans. So consider doctor, first, who is your ideal patient? What are all of their characteristics? Age, gender, health issues, demographics?

And if you are not filling your practice with your ideal patients, then a really hard look at that is a must, before you go any further. Really take time on this one. For example, when I was doing my orthopedics post-grad program, I aggressively pursued knee, shoulder and ankle injuries. These were my ideal patients then. I knew I could do a great job with them, and I really enjoyed the most challenging cases that often failed in other methods of care. Hard charging athletes were the direct targets of my marketing programs. I sponsored athletic events, gave workshops at athletic clubs, promoted my affiliations with college athletic teams, etc.

Surprisingly, very few professional owner doctors in a first contact (primary healthcare) type practice even have identified their ideal patient, and wonder why they are frustrated or unrewarded financially in practice.

Next, continue by taking a very thorough look at the demographics of your area. If you have been in practice a year or more, run these numbers from your own software. Then, a really good exercise is to get a large local map, circle a radius around your office and have your team-marketing assistant can use pushpins or marker dots to plot where your patients are coming from. If I am sure you could do this with a web based tool as well. I still find a large paper map has had the biggest impact on effective planning. When it’s completed, post it on the wall right next to your marketing calendar.

Doing this mapping allows you to really see where your people are coming from. Upon completing this, the next step is to identify clusters. Are these neighborhoods, industries, and certain areas of town? What are the common links, if any? Spend time on this as it speaks volume about your reach, and effectiveness of your overall plan.

In urban settings, this may be only blocks. And in rural areas it could span many miles across county lines. Most every doctor who has this analysis done by her staffing assistants is astounded by the findings.

Assuming your practice is filled with your ideal patients, then you need to identify their common characteristics. If they come from groups, they have commonalities. They read certain papers, have common interests in the community, and quite likely are involved in certain activities. It could be PTO, athletics, church, or maybe its grange or the annual fair committee. Don’t neglect local radio or TV or industrial connections either. For example, the “Friday Night Lights” crowd in almost every city town, or county has a powerful interest in not only the football game broadcasts, but also the sports shows that follow, columns in the local newspaper and now more than ever websites devoted to their coverage.

And herein lies the most powerful tip. Identify the target market, and then promote yourself and your practice directly, professionally and consistently.

But don’t be a shadow. Get involved in their activities. Sponsor their events. Help them out when they need it most. Go out of your way to be helpful, and these activities, combined with effective and coordinated targeted marketing will reward you for years to come.

Be sure to effectively use every tool you can. So much is available at little or no cost to you at all. We can even design a custom multi media campaign for you as well.

But Doctor, if your not filling your practice with ideal patients, make sure you start compiling their most common characteristics. Is your
location and décor conducive to attracting and keeping your ideal patient? If not, you have some internal work to do as well.

Once your vision is clarified, make sure your staff knows all about it and fully incorporate it into every step of your marketing calendar, tracking, and planning. In today’s world, do not neglect powerful modern media too.

In coordinating your entire marketing calendar and campaigns in this way, you will never have a shortage of new patients, in any area or economy!

To learn how to learn then master this in your own practice, join me for the next 12 Secrets training!

Going Through “Changes?” – Is Your Life All That You Imagined?

Are you going through the “changes”?

Somehow, years have passed since graduation and life isn’t quite what you had imagined.

One of the major consequences of this, that I see every day in consulting, are people in their early 30s to mid 50s who have a very difficult time producing the fun and fulfillment in their practice that not too long ago seemed natural and easy. Indeed, these are the major issues that led to the development of the 12 Secrets of Private Practice Mastery

And it’s also why I have for years advocated that caregivers play hard and often, work and practice on their own terms, while simultaneously finding out precisely what’s right for them, RIGHT NOW. This includes professional practice structure, lifestyle, finances, and most especially personal and professional fulfillment.

I can also tell you that those who study and implement the 12 secrets concepts have accepted and dealt with the “changes” in a far more effective manner than those who resist, assume the world is still the same, or simply dig in their heels and refuse to believe that the playing field as well as the rule book is radically different than it was even a few short years ago.

But there’s way more to it.

For many of us who chose a healthcare pathway, our entire identities are wrapped up in our careers or private practice.*

This is a well-known fact. This is also why we’re sometimes blind sided by the future.
There are certain personality profiles and early life experiences that drive us to become who and what we are as caregivers today.

This is certainly not all bad.

However, those who fail to recognize this are also the same people that have a very difficult time adapting and dealing with the “changes.”

But those that DO recognize their strengths as well as weaknesses go on to build incredible careers.

This is one of the core issues upon which our company Perfect Practice Web was founded.

To that end, we’d like to help and support your goals, vision, strengths and weakness.

Just call us at 781-659-7989 or learn more at http://PerfectPracticeWeb.com

 

*Tip: If you have never read Melody Beattie’s work on codependency and healthcare professionals, you owe it to yourself to do so.