Step By Step Implementation Game Plan

One of the biggest issues in private practice done right, is developing a step-by-step game plan of what to do, and exactly when. The reality is successful private practice is formulaic, and with a little effort, you too can develop or revamp your own Step By Step Implementation Game Plan.

Let’s’ review this one point at a time…

1. The very first thing is to outline in writing exactly what it is you want to accomplish and produce. Yes, that’s right, your goals and targets. The more precise you can be, the better the results. Doctor, do not overlook this vital step. In DPC or any private practice, you are the CEO, CFO, Marketing Manager, and most often the Team Captain. If your behavior is not congruent with these roles, success will always elude you in private practice. This is a very powerful lesson that way too many ignore. You can be the best clinician ever, but private practice success and fulfillment require much more. Always remember though, your rewards are so much greater when you function at this highest level. When you have a high six to seven figures a year practice, then you can delegate some of the day-to day management, but as long as you own the practice, never abdicate its direction and financial oversight!!!

Too many make this first and vital implementation step way too stressful. Make it easy, by just using a pencil and a pocket size notebook mor app. It also may really help to just work in 90-day segments. Just mark your calendar to redo this exercise every 90 days. It also really helps if you write your primary goals every day if you want to accomplish way more than the average physician. Anything you can do to make this more visual, like photos and diagrams can easily add a powerful emotional “hook”, and help you accomplish more in far less time.

2. Get in the habit of operating only off a DAILY checklist!

Again keep it easy, low stress. I still like white legal pads and multicolor pens for daily use. Typically you can make a list no later than Sunday Night for the week ahead. Next, color prioritize each of these items. Black is done, red is critical, green is underway, and blue is re-routed. Finally, cross off what’s been completed. Looking at your list with all items crossed off then allows you to move onto the next phase.

Just make sure, that your checklists include the three core components of the practice. This would include:

• Production- exactly what’s happening this week to grow production? Here, you should list out Marketing Events, patient workshops, radio show, fitness screening, etc.

• Collections- analysis of your income and expenses, and especially the trends of these two key areas to financial independence. Pick the same day and time each week to review these.

• Staffing- What’s going on with your team? Are there pending vacations, missed steps in critical procedures? A compliment to be awarded or violations of policy?

Next, you must note the appropriate action step on your DAILY checklist for all of these key areas.

3. Develop and operate only off a 90 day Master Implementation Plan. Make sure your entire team knows it, and helps hold you accountable.

One of the great simplifiers of implementation is to not project beyond 90 days, unless you are very proficient at all the above steps. For most of us, this is the precise interval to observe progress, trends and make corrections to what’s not working.

The Master Plan is the poster of every area of practice that is multifaceted. A great example is marketing. Let’s say you want to start a monthly newsletter for patients.You would first list “Monthly News” with a deadline or start date on your master plan, but your daily checklist might list, “select theme, call mailing house, fix event calendar” etc.

And that’s it! You can keep it this simple. Sure, there are many other things (advanced executive skills) you could add, but I suggest holding off until you get effective at actually implementing all the key steps to practice growth and personal freedom.

When you are ready to really take this to the next level, consider hiring a coach. Personalized analysis of your situation, with someone who has done it all before can pay enormous dividends. Most coaches will gladly give you a written, personalized implementation plan as well.

But recognize doctor, failure to have these basics in place first is a recipe for disaster. Don’t let this be you!

Take these very simple steps today! Your only supplies needs are a notebook, pencil, a pack of white legal pads, a multicolor pen, a poster board and a calendar.

The more consistent and disciplined you can operate in this way, the more successful and creative, and ultimately financially independent you must become.

Going Through “The Changes?”

Are you going through the “changes”?

Somehow, years have passed since graduation and life isn’t quite what you had imagined.

One of the major consequences of this that we see every day  are people in their early 30s to mid 50s who have a very difficult time producing the fun and fulfillment in their practice that not too long ago seemed natural and easy.

And it’s also why I have for years advocated that caregivers play hard and often, work and practice on their own terms, while simultaneously finding out precisely what’s right for them, RIGHT NOW. This includes professional practice structure, lifestyle, finances, and most especially personal and professional fulfillment.

I can also tell you that those who study and implement these basic concepts have accepted and dealt with the “changes” in a far more effective manner than those who resist, assume the world is still the same, or simply dig in their heels and refuse to believe that the playing field as well as the rule book is radically different than it was even a few short years ago.

But there’s way more to it.

For many of us who chose a healthcare pathway, our entire identities are wrapped up in our careers or private practice.*

This is a well-known fact. This is also why we’re sometimes blindsided by the future.
There are certain personality profiles and early life experiences that drive us to become who and what we are as caregivers today.

This is certainly not all bad.

However, those who fail to recognize this are also the same people that have a very difficult time adapting and dealing with the “changes.”

But those that DO recognize their strengths as well as weaknesses go on to build incredible careers.


For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web


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*Tip: If you have never read Melody Beattie’s work on codependency and healthcare professionals, you owe it to yourself to do so.


Times are Never Good or Bad, Only Different

Times are never good or bad, only different. Sage advice from a master, spoken many years ago. I am not sure exactly who, or I would give due credit.

And you know what? It’s very Darwinian, especially in private practice today. Only the fit will make it. And come out so much better. I know this as I speak with practitioners all over the USA.

This is a great time to reinvent yourself personally, spiritually, and refine your practice make-up, vision, goals, and especially your systems.

So much is happening so fast right now. Just ask your patients. Ask them what they need. What they want from you to achieve their own objectives. Is it a knowledgeable practitioner of natural healthcare?

By asking this, you find out how good a job you have done educating your patients. Or not.

Do you get many professional referrals for a diverse range of conditions? What about true, integrated care for your patients? Is your therapeutic arsenal expanding? Does your message make it through all the clutter?

Tough times need accurate answers, and clear honest appraisals.

To that end, we need to also know what your needs are. For example, staffing, marketing, and especially technology systems that are constantly being fine-tuned.

Collections systems, therapeutic delivery to patients… This is Future security, healthier patients, and our own future fulfillment.

It’s the antithesis of Future Shock. It will be essential to survival. I can’t say it any stronger.

Out of all this, is emerging an entirely new model of practice, and practice development.

More on that to come. Stay tuned.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web


#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Steve Jobs and You

When Steve Jobs left earth, perhaps the greatest technological visionary of our times,
maybe even in modern history passed.

His impact has been profound.

But why?

Simply, he created his own realities, and thus has shaped yours too!

Steve Jobs Impacted Your Daily Life in Profound Ways…

Steve Jobs relentlessly pursued Star Trek like visions, and then actually executed the development, construction and ultimately the myriad of applications using devices and tools Buck Rogers, Gene Rodenberry, Ray Bradbury and the like could only dream about.

He was a powerful CEO, building incredible teams that never lost their vision.

But what he did best, was actually DESIGN the future! By conscious choice.

And so it is with us.

Every day new choices.

Rest on our laurels or relentlessly design, then actually execute a better world for those we serve every day.

I for one am glad I got to see in my lifetime how powerful one person can be.

And that’s how our patients look at us too.



Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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The Writing on the Private Practice Wall

”You keep talking about all the changes in Private Practice. What do you mean, and what’s happening?”

What I thought I would do today is summarize how changes during the last decade have impacted doctor’s behaviors and decisions we all must consider in private practice.

Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing we advocated many years before it was trendy was that unless you the OWNER clearly handle patient finances (no, it’s not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve.

In essence, we need to be crystal clear, and also priced for the realities of our own future!

Also ask yourself if you serving humanity to the best of your abilities, and at the same time offering options to those who want and will gladly pay for them? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique or more personalized service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever. Literally, they get their lives back!

These are the harsh realities of practice today. It’s not the latest “let’s see what I can max on an insurance case” still advocated by some. Unless of course you like audits and recovery efforts by insurance carriers.

The next big error is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the revenues dip. Some costs rise, and you could, like many foolish businesses cancel marketing expenditures.  You may erroneously ration to stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so. Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

We suggest fully developing and integrating EMR and data management systems into autopilot style marketing with regular patient reminders, recall letters and even birthday messages and letters if you choose.

And what about your current staffing and HR Systems? Have you made these as bullet proof and compliant as possible? Are you continuing to staff private practice or group like you are the UAW? I guarantee, no one’s going to be there to bail you out. Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future by not handling poor training and possibly willful non-compliance?

Finally change is perpetual. Medicine as a business is no different.

As it should be in your practice too, the strong will thrive and prosper.

But it so often takes a fresh set of management, operational and marketing perspectives. Why not let this be you?

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.



Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Doctor listening to patient

Why the Most Important Skill in Private Practice Ownership is Listening

Learning to listen effectively may be the best thing you can do for sustainable private practice ownership.

Most of us think of listening in a very general way. In truth, good listening skills, more than being essential to good medicine are vital to the success of your private practice, the satisfaction of your staff, and even your own ongoing sense of purpose.

First of all, really listening to your patients is the common key to thriving in practice! If your sustainability strategy is based on anything other than what your patients want and need, a private practice especially will fail. This applies to helping your current patients and as well as those prospective new patients anxious to give you a try.

Second, your staff needs you to listen well to their concerns as well as to their positive feedback. Staff satisfaction provides a lot of useful data about which of your business systems are working well and which ones need improvement. And, of course, staff morale is important to the overall health of your practice because it will make or break customer service—which keeps patients coming in the door.

Third, and possibly most important of all, you have to be able to listen to your own intuition about your personal health and satisfaction primarily! Remember that in private and direct care, what matters most is your vision for the practice and your passion for making it succeed. Without those driving factors, your passion is just is not sustainable.

Consider what you can do today to be a better listener! Keep this really simple too! Often this just requires from us better self-care including more days off, vacations and down time. Ask for feedback on your listening skills. Don’t forget to check in with your colleagues on this too.

To that end we can so help each other by being better listeners!


Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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Patient Finances, Staff & Your Perceived Value

Have you recently had a staff meeting dedicated just to handling of Patient Finances? I’m deadly serious here. If you are struggling in private practice I can bet you haven’t recently, honestly and openly discussed with your staff your fees and patient care options. And this of course is a huge error in any business and of course in practice growth and development.

But don’t make this difficult! Simply by practicing with clinical excellence first, no matter what your specialty is believe it or not is the best way to demonstrate the value of your care to your patients and  staff alike. Just by doing this you’ll make any discussion on patient finances self-evident to your staff making their job a whole lot easier.

When you are the absolute best, patients always find a way to get the real help you can offer them.

But for many of us today’s private practice has added services and the support products patients demand, and would rather get from physicians rather than anywhere else. If you are not already providing added services for nutrition, pain and even appearance have you considered this option? By simply learning and then implementing each step of private practice mastery by learning  The 12 Secrets  you could easily double or triple your return on investment for the entire YEAR, sometimes in less than a week!!! Now, try that performance in your portfolio of investments.

The rest is up to you. You see, in private and direct practices we are in total command of our destinies both personally and professionally.

I can’t think of a better way to stay sane in today’s healthcare.


Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign


Doctor, Are We Focused on the Right Things?

Doctor, are we focused on the right things? Honest to God, its 3:10 AM. I can’t sleep, but I feel so lucky. One of my patients died last week. My wife of 30 plus years is asleep next to me. How lucky am I?

Judy presented to me about 10 weeks ago with acute sciatica, and low back pain.

At first, it seemed simple enough. By the end of week one, I sensed something completely different. Nothing gave her anything but very passive relief, nighttime was unbearable. Then she developed significant weakness of the legs and gait changes. Interestingly, her neuro signs were still benign, but that changed oh so quickly within 48 hrs. Something was “bad wrong”, here as one of my earliest professors would say.

He husband who I have cared for for 25 years was with her every moment. Very concerned. Scared for Judy.

I called her PCP who immediately began a hospital intake after we both voiced concerns about unrelenting night pain and progressive leg weakness now justifying admission and a complete workup.

Judy went down-hill fast. Initially, what started as a simple sciatica was next thought by her neurologist to be Gullien-Barre’ Syndrome.

When medication (steroids, etc) did not help significantly she then quickly had plasmapheresis, and was sent to transitional care. She never improved significantly.

Very quickly, it was established she had some very aggressive non-specific demyelinating disease.

In essence, all this happened inside of 3 months.

Judy and Bob were married for 50 or so years. Over in a flash. There is nothing any of us as her team would have done any different, or better. But, it still sucks.

Of course we see this as part of practice, and way more if you spend a lot of time in hospitals. I did four years of this type of transitional care, and I still see the face of the pretty 23-year-old girl dying of a brain tumor, and many others 30+ years later.

So, yesterday morning, after my staff broke the news (we had called Bob the night before to check on Judy), instead of bitching about how so many obstacles are being hurled onto the path of us in practice, I felt really lucky. I immediately thought about my wife and daughter.

For some reason next I start thinking this morning about the doctor from an insurance carrier trying to lecture me on another patient last Monday morning on absolutely ridiculous daily record keeping, way beyond any standard of care. I told him so. I also told him I would gladly perform a high level encounter at each visit as long as it was paid for. I also explained that the company he reviews for denies such services as “not medically necessary”, so this will cost the patient an additional 150 or so out of pocket, for each flare up of the SAME condition.


And I am thinking this is just nuts. There’s no common or rational clinical sense in this at all. This is not good chiropractic or good medicine.

And I told him, “Screw all of this. Patient care always has to be the most important thing here”.

He’ll never get it.

A year ago, it still made sense to work for these people. I’m still #lovinghealthcare

But, if this keeps up they are history in my book.

Because when its done, that’s all there is.


Start your office day right!

If you haven’t already tried this tip, I suggest you adopt it for 2 weeks, and tell me if it does not make a huge difference. 10 minutes before starting a patient shift, gather all your team in a private area. Have a copy of your Schedule, New Patient Log, and Missed appointment log. Go over each briefly, with the entire team. Make sure full communication is present amongst your players. Make sure your Team Captain (even if its you) are acting as the moderator.

Just doing this alone can have a huge impact on your practice.

Here’s a challenge to all clients and guests. Try this your next full week. Then email us or post to our Blog the results. I look forward to sharing your experiences.

Quote-Business Basics

Private Practice or Not?

Do you want to be in private practice or spend your time as an employee? That is choice all of us must make at some point in our medical careers. That’s not to say we can’t change our minds. We can. But, the first decision leads to these types of questions.

You’ve come to the end of a road. Residency and internships are wrapping up. What now?

We went to medical school not business school. Of course, most of us probably learned something about business along the way, but was it enough? If you had to decide right now how to open a successful private medical practice or transition to one, could you do it?

Do you know how to make the right decisions the first time? When it comes to things like marketing, staff planning, logo and image, are you prepared to take that step. If you’re anything like the majority of us, you can’t afford to make too many mistakes.

There are bills to be paid and loans to repay and now it’s time to get busy putting all of our years of hard work into practice. But how? How do you follow your heart and dreams of having a private medical practice and still accomplish your personal, professional and financial goals?

It can be done!

How Do You Open A Successful Private edical Practice?

Speaking honestly, that’s not a one sentence answer. It takes some knowledge and tools to do this right the first time. Personally, many of us learned a long time ago that tapping into others success and failures would shortcut our own errors. Of course, everyone will still make some, but they don’t have to be as painful. If you grab a coach along the way, life is easier.

Our team has years of experience. We’ve done everything possible to knock the bumps and bruises out of the way. Those coming out of school or switching lanes can have a smoother transition. If you’re interested in learning more, we’d like to talk to you. Together we’ll decide if you’re a good fit for our assistance.

Though we’d love to help everyone, not everyone can or will do what it takes to take their private medical practice to the next level.

Give us a call to see if we can work something out together.  339-793-8610 We will do our best to help you achieve success, if you feel you’ve got what it takes.

You can see a little more about us HERE. Or, join us on Facebook. We’d love to chat with you.

Ready to Build Your Private Practice?

If you’re ready to build your private practice, we would like to talk to you. Before you step off into the cesspool of disaster, it’s a lot easier if you have a clue what you’re facing. Our team can help you. We learned the ins and outs on how to build your private practice the hard way. We’ve also helped thousands to avoid the same pitfalls.

Many years ago, we came together as a team and decided there had to be an easier way. We set out to discover what that way entailed. Through trial and error, study and testing and then using proven lean processes to test our theories, we became enormously successful. Since then, we’ve had the pleasure of leading many other practitioners down the path to success.

A lot of practitioners are afraid of private practice in the current health care environment. Consequently, many have closed up shop and jumped on the collaborative bandwagon for fear of being on their own. Now, we’re not knocking the group practice or hospital based practitioners, if that’s what you want. However, if you’re desire is to run your own ship and build your private practice, then we just don’t think you should have to give that up!

Build Your Private Practice With Confidence


If you want to be your own boss and practice medicine the way you had planned to, we can help you achieve those dreams. You can be more successful than you ever dreamed once your build your private practice on tried and true principles.

Our team can guide you along the path to your ultimate success. You patients will find you more easily and your patient mix will be optimized. Your healthcare team will be perfected in their flow and advanced in their ability to help you run a successful practice. Your team will become engaged in the optimization and become problem solvers to help you maintain your private practice edge.

You can begin here.

We look forward to hearing from you!

Essential things you must do in Private Practice

Take a real hard look on how you can add value added services and additional profit
centers to your private practice. Some are much better than others. Make sure they ADD TO
and do not detract from your image, purpose and vision.

Continually behaving in this way allows you to really recesssion proof your practice, permanently!

These are the essential things you must do in Private Practice right now.

SWOT analysis for physical therapy business

The MOST Important Way To Build A Powerful Private Practice

The MOST Important Way To Build A Powerful Private Practice is to simply tell patients the truth.

Most especially today we’re talking about truth surrounding patients own lifestyle, health problems and other issues, which may have caused or perpetuated their illness.

Now I’m not saying this is always easy, in fact this is one of the most difficult things in life, yes and in your and my private practice alike.

But if you don’t do this, you are not serving your patients nor are you living up to your highest level of responsibility.

And most of us very well trained in healthcare don’t get adequate training and/or experience in communicating these facts to patients.

So what is the best solution?

We find the best solution is to start out by being an exceptional listener. Be sure the patient has had adequate space to tell their own story.

And should this extend beyond your patients initial visit, so be it – it is that important!

As I recently said during one of my postgraduate training seminars history taking is becoming a lost art.

Sometimes we as clinicians only have 10 minutes to fully understand a problem that could’ve taken half a lifetime to develop.

And this is where excellent communication platforms and tools must be implemented into the modern private practice.

Fortunately, with the correct systems you can do this easily and with a minimal invasion of your time.

Most importantly however is that you learn to IMPLEMENT all these modern tools!

Otherwise you will find a large part of private practice, especially specialty practice becoming extremely frustrating.

Not only is incomplete history taking frustrating to patients but it could be very well be dangerous to leave out the essential parts of identifying what is really going on helping your patient the most!

All of these new tools are so important that we’ll be spending extra time on these in our Group 24 Weekends and private practice consulting platforms!

Join our conversation today on Facebook by clicking HERE!

Physical and Emotional Clutter in Private Practice

Physical & Emotional clutter has a significant impact on your Private Practice,  and of course your life and your health. The more you clean up and break away from, the more room you create for the right things! Keep it simple. You won’t regret it.

Private Practice Building and New Patient Calls

In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients.

It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more.

But there is an element of private practice building that is equally important and shouldn’t be overlooked.

Too often, private practice owners think that if they’ve got a great marketing campaign out there, then the calls will roll in. But what if calls come in from prospective patients, and your staff doesn’t handle them appropriately?

The first phone call is the missing link between your efforts at private practice building and the scheduling of new patients. Your marketing isn’t “done” until the new patient walks out the door after their first (wonderful) visit.

That’s why it’s so important to train your staff on the exact procedure you want them to use in responding to new patient calls.

The first line of defense is to make sure you have at least two team members behind the desk at ALL times. That’s because it’s inevitable that new patients will call when a lone staffer is interacting in person with existing patients. What you don’t want is for that person to have to answer the phone and put that new patient on hold! How many people do you think will wait for more than a few seconds before hanging up?

There’s another vital component of how new patient calls affect your private practice building success, and it lies within the phone conversion skills of your staff. Remember, simply answering the phone and making an appointment isn’t good enough.

Your staff has to be able to make the new patient feel appreciated and special from the first moment in the call, and your staff also has to be able to effectively answer any questions that the new patient may have about your private practice.

How well would your staff do on the new patient call test?


Wrong Approach to Marketing Private Practice

The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively.

Frankly, most private practice owners get it all wrong.

They think they’re working hard at marketing—but in reality, they’re spinning their wheels.

Here are some classic ways that most private practice owners fail in their marketing—along with more effective alternatives that can make a real difference in practice building.

“Talking at” the prospective patient instead of listening to his or her unique needs.

Effective marketing is not a monologue. Honestly, whether we’re talking about a billboard or a website, prospective patients are turned off when they sense that your marketing is all about you. Patients want to hear about themselves. Good marketing is an invitation to an ongoing dialogue about the patient’s needs.

Having no idea about your target market.

If the audience you’re trying to reach with your marketing materials is “everyone in the local area,” you’ve already failed. Your private practice can’t cater to “everyone,” and identifying your ideal patient (demographics, buying habits, personal preferences) will make a world of difference in the long-term sustainability of your practice.

Thinking it’s enough if the community knows your name.

Once upon a time, the idea was to “get your name out there” and rely on name recognition as your primary marketing tool for private practice. But it’s not a small-town world anymore, and patients know they have a lot of choices in where to take their business. You absolutely must craft an effective message about your private practice and target it at the right kind of patient.

Betting on one marketing venue to bring in all your new patients.

You might think it’s not a good idea to spread yourself thin in terms of allotting a marketing budget to too many venues, and there’s some truth to that. But don’t swing too far the other way and put every cent into one single approach.

There’s a reason why private practice owners tend to think that marketing is overwhelming and difficult—without guidance, it can be.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Marketing Strategy

Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today.

It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists.

What’s even worse is that most of them don’t even have a comprehensive marketing plan—so whatever marketing does happen, it’s chaotic and ineffective.

Every week that you ignore marketing is another week that your private practice falls behind. That means your competitors are out there winning over YOUR patients while you look the other way.

It goes without saying that this is not the way to build a sustainable private practice.

Here are the simple steps to rescuing your private practice marketing so that you and your business can thrive in the long term.

Schedule planning time for marketing. Put it on your calendar. Ideally, you’d be devoting a few minutes to this every day. If that seems impossible right now, try an hour a week to start. Make it an uninterrupted hour when no one else is around, whether that means an early morning or a late evening for you.

Know your marketing budget. Most private practice owners pick a figure out of the air when it comes to allotting a marketing budget. Others ignore the budget concept altogether and simply spend a little here and a little there. To do this right, you absolutely must know what you’re willing and able to spend.

Define your marketing goals, long term and short term. It’s not enough to have an idea of what you’d like to do to market your private practice; you have to understand WHY you intend to do it and what the intended outcome will be.

Consider the ways that you can improve internal marketing opportunities. Before you spend money on ads or any external marketing approach, look at the missed opportunities in terms of your existing patient base. What can you do right now to improve customer service and increase referrals?

Improve your website. Your online presence is the number one way you’re putting yourself out there. If a prospective patient is compelled by an ad to go to your website, but then the patient is confused or turned off by what he/she finds on your site, you’ve lost an opportunity.

Find effective ways to track the ROI of your marketing efforts. Don’t throw your private practice marketing funds down the drain by never assessing how well each promotional effort has worked. If you don’t know what has already proven effective (and what bombed), how will you know what to do next?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team


What “Word of Mouth” Really Means for Your Private Practice

Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success.

Some things never change in marketing a private practice—like the power of “word of mouth” advertising.

But wait! “Word of mouth” doesn’t mean what it used to mean.

Years ago, when we talked about word of mouth, we meant that people talked to each other about things. They talked over the water cooler at work, at social gatherings, and in casual interactions with familiar faces at the post office or grocery store.

Nowadays, it’s a digital era. For better or worse, folks just don’t talk to each other in the same way face to face. When it comes to word of mouth marketing these days, it’s all about Internet interactions. People who are happy with a service will “like” the private practice page on Facebook or give it several stars on Yelp. People who are actively searching for a service like yours in their area will turn to those online resources looking for social proof.

What does that mean for your private practice? It means that you need to be online, not just in a standard “meets expectations” kind of way, but in a big way.

These days, when we talk about differentiating yourself from the competition, we’re not talking about having a better ad in the Yellow Pages. We’re talking about your private practice website. Not just that you HAVE a website, but that the site actively works to recruit new patients and maintain relationships with existing ones.

Even if it turns out to be a traditional “word of mouth” and face to face referral, it’s very likely that the prospective patient will stick check out your private practice website. He or she may just be looking for directions to your office—but chances are, the real information being gathered is a sense of fit. Today’s patient is a savvy consumer.

Does your private practice website have what it takes to win over today’s high patient expectations?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Private Practice Owners Must Use Content Marketing Effectively (Here’s Why It Matters)

For private practice owners, effective content marketing can make or break your long-term success.

You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice?

In short, content marketing means that through your online presence (your website, your social media accounts, and so on), you are providing valuable information to potential and current patients. The goal is to enrich their lives through building a teaching relationship with them.

There are several reasons why private practice owners absolutely must embrace content marketing and use it effectively for private practice building.

Your content enhances your branding. There is much, much more to branding for private practice owners than just your logo and website design. Every message you share with your local audience enhances and develops your brand by emphasizing the ways that you serve patients and the community.

Patients are constantly looking for information online, and they are eager to find a trusted source. Private practice owners can use effective content to capture the attention of their ideal patients, not just right now, but for the long term.

Great content marketing is about building relationships. Rather than focusing on the interests and specialties of private practice owners, it emphasizes the needs and interests of the audience—your prospective patients. In other words, content marketing isn’t a monologue; it’s a conversation.

Content marketing is an opportunity for private practice owners to use storytelling as a way to engage audiences and humanize providers. Human beings love stories, and potential patients will feel a bond with you when they read relevant personal information and hear significant information in your “voice.” These patients will follow you over time, and they’ll tell others about you.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Marketing Strategy

Are Patients Truly Top Priority in Your Private Practice?

You may think your private practice puts an emphasis on customer service, but do your patients think so?

It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term.

Customer service is just as important as excellent clinical practice… maybe even more important, from the customer’s perspective. Many patients value the overall experience (including staff interactions and convenience) more than the specific interaction with the clinical provider.

Unfortunately, many private practice owners think they’re doing a great job in customer service, when in reality their patients might not give the same feedback.

Is your private practice just giving lip service to customer service? Or are you making patients’ experience truly your TOP priority above all else?

Here’s how you can examine and improve your private practice in terms of customer service. How do you rate on the following questions?

  1. Have you looked closely at every possible point of patient interaction? Take a look at every communication (or failed communication opportunity), beginning with appointment scheduling and going all the way through patient follow-up after the visit. (If you’re not doing consistent and meaningful follow-up, start there.)
  2. Is your private practice built around patients’ needs, or your own preferences? This aspect includes everything from your office hours to your ability to make same-day appointments for some kinds of urgent situations. Patients can tell whether the top priority in your office is their needs… or yours.
  3. Have you built your customer service policies and procedures around standard expectations, or an expectation of WOW? Patients don’t forget when you over-deliver, and what’s more, they will happily tell others about you when you go above and beyond what they’ve been trained to expect from other providers. Distinguish yourself, not just in your marketing but in your everyday interactions with the people you serve.
  4. Do you expect your staff to deliver exceptional customer service without specific instruction on how to do that? Like you, your team members probably feel that they deliver amazing customer service every single day because they’re working hard at it. But if everyone isn’t on the same page about the specific expectations of your private practice, then the service delivered will not be consistently excellent from the patient point of view.

Remember, your patients could go anywhere for the service you provide (or something similar). Are you giving them compelling, consistent reasons to choose YOUR private practice?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team