It Has To Be You

To establish and maintain a healthy private practice it has to be you patients see in print, but in this day and age social media and Google.

How many times have you seen an ad in a magazine…Or A TV commercial…Or any other marketing message and thought “Hmmm…that just doesn’t sound right to me”?

The minute your “Bogus Meter” goes on high alert, the company vying for your dollars has zero chance of ever getting you to buy their product. The same goes for the patients and, even more so, the prospective patients in your private practice. Our patients may already have a hypersensitive Bogus Meter because they’ve tried so many other doctors.  They’re still suffering.

With prospective patients, it doesn’t matter how much you spend on advertising or how polished your marketing is, if it doesn’t ring true, they won’t come to you for help. In short, it has to be you and it has to be true. Your message has to be authentic and it has to be honest if you want to really maintain a successful practice.

As with any other business, two of the ground rules of successful marketing are to make sure your  message is 1) simple and 2) honest. Here are a couple of tips to help you reach the patients you really believe you can help:

1.         Keep It Simple Simple

This is the K.I.S.S. marketing concept and it has worked for decades because:

·           Simple messages are easier to remember and recall

·           Simple messages are easier to repeat so your patients are more likely to pass them

on to other potential patients

·           Simple messages are easier to understand and they stick with your prospective  patients

If your prospective patients can remember, repeat and understand your message, it’s going to be more effective.  Don’t confuse your patients with a long, complicated idea. Just keep it simple and speak their language. When you’re creating a message to your patients, never put more than one idea in a paragraph.  One idea, supported by facts, per paragraph.  Period.  It doesn’t get  much simpler than that.


2.        The Truth and Nothing But the Truth


It’s so easy for your patients to go online and fact check everything you tell them.  If  you’re not being totally honest about your skills, prospective outcomes, etc., they’ll find it out and in pretty short order. The minute your patients feel you’ve been less than honest with them, you’re done.  You won’t see them in your office again.  And when they  go, they’ll take all their future referrals and testimonials with them. Just remember that tag line – The Truth and Nothing But the Truth.  Don’t promise what you can’t deliver.

And another word to the wise – don’t use someone else’s voice in your marketing materials. It’s YOUR practice.  The minute your prospective patient reads your marketing materials, they form an impression in their mind of who you are.  Make sure it’s an authentic picture. Don’t repurpose someone else’s advertising materials.  You may like their concept and you may want to use it to build your own successful practice, but make sure you’re using your own voice.  Modify what worked for someone else to accurately represent you.

Keep it simple and keep it true and you’ll be well on your way to living and practicing by design. And even more importantly, by YOUR design.

Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

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A Doctors Natural Gifts

A doctor’s natural gifts. That’s what you possess as a healer. You can put patients at ease; physically and quickly abolish their pain and discomfort. Restore hope, and actually save their lives by doing what seemingly is very natural for you.

Healers have commonalities in backgrounds and life experiences. Actually, our pathways as doctors of all disciplines is remarkably similar, often times being touched at a young age by illness or death. Doctors minds and hands posses the unique ability to alleviate mental and physical anxiety, and often time anguish.

Beatte and Beck among others have written on this, and it’s helpful to look at this is you’ve never done it.

However, private practice mandates an entirely additional set of skills. Not instead of but in addition to your healers instincts.

In today’s new world, you must blend all your clinical skills with excellent judgement and powerful business and social skills. All of these are taught by our team daily in simple, easy to use formats.

Our team is ready to help you Live & Practice by Design, not default! You can even call or text our team for personalized help 781-659-7989

It’s Time For A New Vision Of The Future. Read More HERE

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Referrals for Private Practice

Do You Know How to Effectively Ask for Patient Referrals in Your Private Practice?

Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why.

It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals.

Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get them.

Even worse, if you’ve only been asking for referrals in an informal way that’s impossible to track, you might feel that you’re putting forth a lot of internal marketing effort with nothing to show for it.

What you need is a simple referral-eliciting system that gets EVERY patient thinking about referring you, and it’s got to be one that’s also easy for your staff to monitor so that you know when you’re getting results.

When you are shaping your referral system, keep in mind these two key ideas about why patients fail to refer:

  1. Patients have no idea how much each referral will help you. If you seem to be doing pretty well—a full waiting room, up-to-date equipment, and so on—most patients will assume that you don’t need any help from them. On the other hand, if they understand how easy and powerful it can be when they refer friends and family, they’ll make a point of telling others about your excellent service.
  2. You’re focused on how referrals will help YOU, not how the act of referring to a trusted provider will earn the gratitude of your patient’s friends and family. No one wants to pick a provider at random when they can rely on personal testimony.

Another important thing to remember about patient referrals is that once a patient has referred a loved one to your office, your patient will be even more loyal to you in the future. In essence, he or she wants to believe you are the very best possible provider, after having passed on this message to friends and family!


I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team



Benefits of a Staff-Driven Private Practice

The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why.

Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the practice.

In this type of  practice, the owner provides daily and weekly instructions to staff simply as a means of coordinating efforts, rather than as external motivation to do their jobs.

For this system to work, you need a trustworthy and competent staff in which every member has been fully trained on their job duties AND on the mission of your private practice. This kind of staff member doesn’t simply show up, do their assigned duties, and leave. They are an integral part of the success of the practice because they create and expand the job every day.

In a private practice that is staff-driven, all staff members share equally in the responsibility and positive energy of daily struggles and triumphs in the office.

Some of the benefits of a staff-driven private practice include:

  • Increased morale. Staff members will worker harder and smarter when they understand and support the vision of your practice. They’ll have a sense of belonging that leads them to take pride in their work and innovate new ideas and solutions as needed.
  • Improved work-life balance for you as the private practice owner. Without a staff-driven practice, you’ll find yourself feeling like a stagecoach driver flogging a tired horse. When your office runs smoothly and on its own volition, taking direction from you on improvements and growth rather than relying on you for motivation to produce simply average results, you’ll be able to spend more of your time on the rest of your life outside the office.
  • Building for the future. It’s short-sighted to focus only on this quarter and this year. What about ten years in the future? What about retiring and selling your private practice? When you’ve built a staff-driven practice, you’ll be able to step away without the entire practice crumbling—and that means you’ll have a valuable asset when you’re ready to sell.

You may wonder how to get to this point from where you are now. What kind of hiring, managing, and executive direction skills are needed to build a staff-driven private practice?

invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Owners, Tell Your Patients What to Do

You Need Cash Patients in Your Private Practice—But How Do You Draw Them In?

Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers.

Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you to be an expert. Not just an expert in your field, but an expert who focuses on the precise problem they are experiencing.

In other words, if you want to attract cash-paying patients to your private practice, your advertising needs to target patients with specific conditions. The fact is that if you don’t highly focus your marketing to attract specific types of cash patients, you’ll be competing with all of the other generalists out there—and you are unlikely to succeed over time.

To bring in more cash-based patients to your private practice, you need to do four things:

1. Identify a profitable niche that is in demand in your area. It is critical to distinguish yourself from all other specialists in your area, and make sure that you’re not just offering the same broad menu of potential services as every other private practice out there. But it has to be something that people want and will pay out of pocket to receive.

2. Know the demographics and psychographics of the patients you want to attract within that niche. It does no good to pick a marketing niche if you haven’t paid attention to the available data about exactly WHO is reading and responding. Psychology is everything in marketing a private practice.

3. Effectively use the appropriate marketing channels, including social media and articles on your own private practice website, to get noticed by these patients. Too many private practice owners are frightened of social media, blogging, and other current-day means of advertising. The fact is, things like postcard mailings and phone book listings just don’t have the same impact and may even be a waste of your advertising dollars—especially if that’s all you’re doing.

4. Provide such top-rate service to new clients, including both clinical interactions and customer service, that they will speak positively of you to others and actively refer friends and family. This is the bottom line. It’s not enough to get new patients in the door. They have to have such a great experience that they can’t wait to come back. There is nothing more powerful than social proof, so focus on getting the patients you want and making them want to share what they know about your services.

If all of this seems overwhelming, that’s because effective marketing is a huge job for private practice owners. But we can help! For support and training around marketing and other private practice concerns, read about our Mentoring and Coaching programs.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team


Mobile Marketing for Private Practice Owners

Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing.

Almost without exception, your patients are online.

Are you?

I don’t just mean having a website or even a blog. If you’re not using social media—and using it to effectively promote your private practice—you are missing out on a willing audience.

These days, a patient’s first encounter with you happens long before they arrive for the first visit at your office—or even before they pick up the phone to speak with your staff about a consultation.

When you’ve established a reputation on social media, you will have won a new patient’s trust long before you actually meet in person. And the best thing about social media is that few medical professionals in private practice are using it. In part, that’s because they’re scared of “doing it wrong.”

But when you have a social media strategy in place, and you’re in control of the online impression you leave with potential patients, you’ll see that no private practice can survive for long while ignoring the impact of social media on marketing today.

There is no substitute for a strong online presence as a way of building your perceived authority. The fact is, an active and engaging social media presence will take your private practice to unimagined new heights—when you do it effectively. There are many examples out there of ineffective social media practices.

Too often, private practice owners avoid the social media question altogether… or they jump in headfirst, without a clear understanding of what they’re doing and why. You could even say that a misguided and muddled social media strategy is almost worse than totally avoiding getting involved at all.

That’s why a private practice mentor is essential for the success of your business as a medical professional. You are highly trained in your field and a stellar clinician… but what training have you had in marketing, administration, and other aspects of running a business?

When you’re ready to take your private practice to a higher level, let us know. We can provide the tools you need to increase your marketing reach and design a private practice that suits the life you want to create.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team


3 Mistakes in Private Practice Building

Private Practice Building Mistakes: 3 Self-Sabotaging Behaviors That Will Kill Your Private Practice

Most People Are Making These 3 Private Practice Building Mistakes. Are You?

We’ve all heard about “self-sabotaging” behaviors—in our personal lives, in the context of career advice, and maybe in terms relationships. But did you know that there are self-sabotaging behaviors in the world of private practice building?

These attitudes and actions can be devastating to the health of your private practice. Why? Because in business, and particularly in the area of private practice building, the definition of self-sabotaging behaviors is anything that gets in the way of your long-term business goals.

Are you guilty of getting in your own way when it comes to private practice building? Of course, none of us are doing it perfectly… but the key is to be doing it effectively, and to avoid the major pitfalls.

Here are the top 3 self-sabotaging behaviors in private practice building, and suggestions for how you can avoid them.

#1: Waiting for the perfect moment

Sometimes we get so focused on taking action “at the right moment” that our perfectionism gets in the way of business growth.

In truth, ANY action—no matter how small—is better in the long term than continued inaction. In other words, when you don’t act, your lack of action is a choice that plays against your business goals.

#2: Micromanaging your team

You’re the captain of this ship, so of course you want to make sure you’ll stay on course. It’s tempting to try to accomplish this way-finding by being on top of your staff day in and day out, watching them like a hawk. But from a long-term view, this leads to resentment and high turnover—not the results you want in private practice building!

A better approach is to make your presence known in every area of your business, but in a manner that emphasizes your trust in your staff. Your team will feel that you’re involved and aware of their issues without the stranglehold of micromanaging.

#3: Trying to get all of your business learning from books

You know the importance of learning and growing in your private practice building efforts. Too often, though, you probably rely on reading books and articles as your main source of information.

Reading is certainly a convenient way to approach continuing education, since you can fit it into your schedule as needed. But there are a number of problems with this approach to private practice building. The main issue is that books and articles about private practice are aimed at a very general audience, and they detail someone else’s techniques for private practice building—which may not be applicable to your business or your unique situation as a private practice owner.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Doing Everything You Can For Your Cancer Patients

Cancer brings many challenges into the lives of your patients…

Treatment options…

Disruption of normal activities…

Fear, anxiety and depression…

When treating your cancer and post chemotherapy peripheral neuropathy patients, it’s easy to become focused on just the disease itself and the symptoms.  But don’t overlook their emotional and psychological issues.  These can be as debilitating as the disease itself and seriously affect treatment outcomes if not addressed.

Depression caused by chronic pain and frustration can derail an otherwise successful course of treatment.

When treating your cancer patients, strive to become a one stop shop for addressing not only their post chemotherapy peripheral neuropathy and other physical side effects from treatment, but also a great resource for supportive services and information that can provide a tremendous benefit to your cancer patients.

Help them address some of the serious obstacles to successful treatment that most health care professionals don’t think about.

Patient Information Resources[1]

Make your office the one place your cancer patients know they can go to for current patient information and education about cancer treatment options, specific types of cancer, long and short term side effects of their chosen course of treatment.  When preparing your patient information materials, include education on cancer diagnosis, treatment, clinical trials, treatment side effects from chemotherapy or radiation and questions they should ask their doctors.  Provide them with a list of local resources that are available to assist them with the challenges they face as a cancer patient.

Support for Lifestyle Changes

A cancer diagnosis can mean serious lifestyle changes for your cancer patients.  Smokers will probably have to quit smoking; athletes will have to curtail some of their physical activity; patients who live alone may have to stay with family members while undergoing treatment.  All of these changes can lead to serious emotional issues.  Provide counseling to your cancer and post chemotherapy neuropathy patients on dealing with these lifestyle changes proactively.  Provide tips on what they should expect and the best ways to handle these short term challenges.

Don’t Be Afraid to Talk About Money

For cancer patients with no insurance or even less than adequate insurance, a cancer diagnosis can be especially devastating.  They may forego necessary prescriptions or even skip appointments. When trying to pay for their cancer treatment, they may find it difficult to even pay for the most basic necessities of life.  Become familiar with programs in your area that can assist your cancer patients with paying for medications, providing home health assistance, or even services that can help them with transportation to and from their health care providers.

Any assistance will help.  Fighting cancer is hard enough without the added worry of financial issues.  Just knowing that there are resources available to help might ward off the serious depression that can make recovery that much more difficult.

Keeping Track of Medical Information[2]

When a patient is undergoing chemotherapy, radiation or other treatment for cancer, they have mountains of information to keep track of.  They need to monitor when to take their medication, how to take it, keep up with medical appointments, monitor their symptoms, and make note of any and all side effects their experience.  They need to keep a written record of everything.  Provide them with a record book or specific forms to make it easier for them to write everything down and keep it in one place.  It will not only make it easier for your cancer patient to manage their medical information, it will make it much easier for you just having all their notes together in one place.

By providing all these additional support services to your cancer and post chemotherapy peripheral neuropathy patients, your practice will become their go to health care provider for information and support.  Two things that they desperately need and will greatly appreciate.

When you are ready to provide these services, let them know you’re there to help them.

For more tips on growing a successful chiropractic, physical therapy or pain management practice, log on to http://perfectpractice to download a FREE E-Book Copy of my 5 star Amazon  “Living and Practicing by Design” at



The Whole Package – Nutrition Planning for Your Post-Chemotherapy Patients

Treating patients in the recovery stage of cancer, the post-chemotherapy patient, can be incredibly rewarding.

They’ve already been through the fire.

Now they’re looking for your help in dealing with issues of recovery – coming to terms with the side effects from

∙           Chemotherapy

∙           Radiation

∙           Experimental treatments including possible hormone therapy

Chances are your post-chemotherapy patients are suffering from

∙           Loss of appetite

∙           Nausea and other digestive issues

∙           Post chemotherapy peripheral neuropathy

∙           Dry mouth

Or some combination of these post-chemotherapy symptoms.

One of the most important pieces of the post-chemotherapy recovery puzzle is nutritional support.

If you’re not already offering diet and nutrition counseling to your post-chemotherapy patients, it’s time to start. More and more research is confirming that proper nutrition is key in successful recovery from chemotherapy and other cancer treatments, as well as recovering from the cancer itself.

The body requires essential materials, vitamins and nutrients, to heal.  Without them, no medical treatment has any hope of succeeding.

Helping your post-chemotherapy patients with planning their diet and making food appealing again will work wonders for the success rate of your treatment in this patient population.

Here are some things to think about when designing a cancer recovery nutrition program:

Basic Cancer Nutrition Tips[1]

The post-chemotherapy patient’s body (or even the patient preparing to start chemotherapy) needs increased support for the immune system.  The best option for doing that is a diet rich in whole foods that are easy on the digestive system.  Make sure your patients’ cancer recovery diet includes foods that are high in anti-oxidants and protein.  Your post-chemotherapy patient diet plan should include foods rich in vitamins, especially vitamins C, D and E and nutrients like soy isoflavones, amino acids, folic acid, l-glutamine, calcium and carotenoids.  Encourage your patients to drink as much water as possible and don’t worry about keeping their calorie count low.  This is the time to take in all the calories they need, as long as the calories come from beneficial foods.

Chemotherapy and radiation may affect your post-chemotherapy patients’ ability to digest foods so encourage them to invest in a good food processor and/or juicer.  Both of these tools will allow them to prepare foods that are easy to ingest and digest while still getting the nutrition they need.

Foods To Rebuild The Post-Chemotherapy Patient’s Body

It’s easy to say “eat foods that are high in vitamins” but your post-chemotherapy patients may not know exactly which foods they need.  Here are some suggestions for foods to aid in cancer recovery and fighting chemotherapy symptoms[2]:

Vitamin C

∙           Red cabbage

∙           Kiwi fruit

∙           Oranges

∙           Red and Green Bell Peppers

∙           Potatoes

Vitamin D

∙           Salmon and tuna

Vitamin E

∙           Nuts, including almonds and peanuts

∙           Avocados

∙           Broccoli


∙           Apricots

∙           Carrots

∙           Greens, especially collard greens and spinach

∙           Sweet potatoes

Soy Isoflavones

∙           Soybeans

∙           Tofu

∙           Soy milk – this could also be helpful if you need to go lactose-free

Folic Acid

∙           Asparagus

∙           Dried beans

∙           Beets

∙           Brussels sprouts

∙           Garbanzo beans

∙           Lentils

∙           Turkey

These are just a few examples.  If you’re unsure about other nutrition recommendations, talk to us.  We can help assist you in devising diet plans that will help rebuild their immune systems.

Use Herbs and Spices to Give Your Food More Flavor

Herbs and spices are a natural way to flavor food without adding man-made chemicals.  And many herbs have natural medicinal properties of their own.  Suggest these herbs and spices to help your post-chemotherapy patients make their food taste better.  If it tastes better, they’ll eat more:

∙           Cinnamon

∙           Basil

∙           Coriander

∙           Cumin

∙           Ginger (natural anti-inflammatory properties, too)

∙           Garlic

∙           Mint (great for fighting nausea as well)

∙           Fennel

∙           Turmeric

We hope this gives you some insight into diet planning and nutrition counseling for your post chemotherapy patients. Offering these services to your cancer patient population can be the missing piece in the puzzle of successfully treating the patients in this growing specialty and help you build a successful medical practice as well.  The combination of your medical expertise and proper nutrition support and counseling is a win/win for doctor and patient.

When you are ready, let them know you’re there to help them.

For more tips on growing a successful chiropractic, physical therapy or pain management practice, log on to http://perfectpractice to download a FREE E-Book Copy of my 5 star Amazon  “Living and Practicing by Design” at



The Post-Chemotherapy Cancer Patient – A Growing Chiropractic Patient Population

A cancer diagnosis is terrifying.

The questions, the fear and the concept of facing their own mortality are enough to paralyze even the strongest individual.

In the not so distant past, the standard was surgery, chemotherapy, or radiation or some combination of the three and that was it.

Then the patient played the waiting game to see what, if anything, worked.

What people didn’t realize was that the end of a course of chemotherapy was not the end of the healing process.  They would be dealing with the lasting effects of chemotherapy long after their hair returned and the nausea ended.

And one of those lasting effects is post-chemotherapy peripheral neuropathy.

Fortunately for the chiropractic community, cancer patients are quickly learning that chiropractic, nutrition and often the correct forms of nerve stimulation when combined in the hands of a skilled chiropractor can help alleviate the symptoms of their post-chemotherapy peripheral neuropathy.

The post-chemotherapy peripheral neuropathy patient is becoming an enlightened consumer of complementary therapies that go beyond traditional medications and standard medical treatments.

A new-enlightened approach to treating their peripheral neuropathy symptoms gives the chiropractic community an ever-expanding patient population to serve.  Treating these patients who have already walked through an experience most people live in fear of can be incredibly rewarding.

To get them in your office though, you need to show them exactly how your chiropractic and specialty care can improve their quality of life.  It’s not just about marketing the traditional chiropractic care that people associate with whiplash or sports injuries.  It’s about educating the potential post-chemotherapy peripheral neuropathy patient on a three-pronged approach to their medical issues:

First, Chiropractic- It’s Not Just About Adjustments

Chances are that your potential post-chemotherapy peripheral neuropathy patients have never been treated by a chiropractor.  They may think they know what a chiropractor does but they may not understand everything that chiropractic can do for managing their condition.

Traditionally, chiropractors have been associated with treatment of injuries and illnesses affecting the bones, muscles, ligaments, tendons and joints.  In educating the post-chemotherapy peripheral neuropathy patient, recognize that they can be dealing with gait problems, muscular weakness or even issues caused by radiation.  The stress of dealing with any of these conditions cannot always be addressed by standard chiropractic techniques. 1

Chiropractic by itself cannot prevent or cure cancer, but it can help the post-chemotherapy neuropathy patient deal with the symptoms and pain associated both with their cancer and their course of treatment.  Often, by carefully mobilizing the spine and related tissues, we stimulate a healthier nervous system and that’s a basic building block for regaining their pre-cancer health and alleviating their nerve pain.


Chemotherapy and other cancer medications can wreck a patient’s digestive system.  In the process of killing cancer cells, it can also damage healthy cells and that’s what brings on the side effects of chemotherapy.  This can affect not only affect their ability to eat but also prevent the body from getting the nutrients it needs.

Talk to your post-chemotherapy peripheral neuropathy patients about their nutrition issues.  They can be dealing with any number of symptoms ranging from nausea and loss of appetite to dry mouth and changes in their sense of taste and smell.  Offering nutrition information and dietary planning services is another way to serve this patient population.  Good nutrition will boost the immune system and let it do its job in fighting off illnesses brought on by chemotherapy.

Potential post-chemotherapy peripheral neuropathy patients may not realize that this is an area of their recovery you may help with. So, if you are trained in this specialty, make sure you include nutrition information in your patient education materials.  Post-chemotherapy peripheral neuropathy patients need to make sure they’re getting nutrients to prevent or reverse nutritional deficiencies, lessen the side effects of treatment and improve their quality of life.  Without appropriate, simultaneous nutrition, other treatment protocols have no chance of success.

Appropriate Nerve Stimulation

Once a course of treatment has been designed and a nutrition plan established, the final piece in the overall treatment of the post-chemotherapy peripheral neuropathy patient treatment plan is nerve stimulation.

There are some nerve stimulation techniques to help peripheral neuropathy patients.
But some are potentially harmful. Misapplication is dangerous. Learn the correct ways, and then educate your potential post-chemotherapy peripheral neuropathy patients on the options available to them.

Some patients may have adopted an attitude of “I went through chemotherapy and my cancer is gone.  I shouldn’t complain about nerve pain.  I should just be thankful to be alive”.

What they need to know is that they don’t always have to just live with sleeplessness, pain, and balance and walking issues secondary to their treatment. Your chiropractic practice, when specially trained and equipped can offer them hope for a more normal life without debilitating pain.  Yes, they survived cancer but they can beat their post-chemotherapy peripheral neuropathy, too. 2

Precise combinations of chiropractic, nutrition and often nerve stimulation are showing great promise in helping post-chemotherapy peripheral neuropathy patients return to a pain free life, without the debilitating effects of neuropathy.

Serving this courageous patient population can be incredibly rewarding. But it is a subspecialty that takes some study and time to learn.

When you are ready, let them know you’re there to help them.



For more tips on growing a successful chiropractic, physical therapy or pain management practice, log on to http://perfectpractice to download a FREE E-Book Copy of my 5 star Amazon  “Living and Practicing by Design” at

Still Ignoring The Social Media Revolution?

Still Ignoring The Social Media Revolution?




Online articles…

Search Engine Optimization…

These terms are becoming as much a part of the modern chiropractic, medical or physical therapy practice as Preferred Providers and deductibles.

We all know that people are looking for everything online but chiropractors and physical therapists have been some of the last to join the Social Media Revolution.

But join they have and they’re using the internet like every other savvy business owner.

What Does This Mean To Your Chiropractic or Physical Therapy Practice?

Two studies conducted in 2008 showed that 41% of all the research medical professionals are doing is now done online (and that number was expected to double in 2009) and that the large pharmaceutical companies were gearing much of their marketing efforts to the online community as the best way to communicate with and educate their target audience – health care providers, including chiropractors and physical therapists.

Just take a look at some of the more popular social networking sites for medical professionals – Ozmosis, SocialMD and DoctorNetworking – each of these sites has literally thousands of members.

If you’re going to develop a presence online and reach your potential patient base, now is the time to do it if you haven’t already.

5 Trends In The Use Of Web & Social Media by Chiropractors and Physical Therapists

1. Increase in Social Networking.

There are a growing number of sites that give healthcare providers the opportunity to connect with other professionals in their specialty to share knowledge, network, and support each other. Most of these sites are protected and allow users to communicate and share opinions and results in a safe online environment.  Check out our own NeuropathyDR site as an example.

2. Scholarly Medical Journals Have a Presence Online

Newspapers are not the only print media suffering the effects of online information.  Many scholarly medical journals have opted for an online-only format to save printing costs and to reach a broader base of readers.  Even beyond the convenience of their information being a mouse click away, many of these sites are increasingly interactive with Q&A sessions and even online classes and seminars for CME credit, perfect for the busy chiropractor or physical therapist trying to build a practice.

3. Blogs and Online Articles.

Many chiropractors and physical therapists are now blogging and publishing online articles to reach potential patients and educate the public about their particular specialty.  Where it used to take months to be published in a medical journal, now you can set up your own blog, sit down and type a post (or have someone else do it for you), and you’re done.  This allows you to share a unique perspective about your specialty, local events, even the health care system. All from the vantage point of a practicing chiropractic or physical therapy professional.  Your patients and future patients see you as a human with particular expertise and a voice they recognize.

4. Twitter and Facebook.

Do you have a Twitter account? A Facebook page? If you don’t have at least one of these social media tools working for you, you’re missing a huge marketing opportunity that’s virtually free.  The only real cost is time.  If you don’t have the time to post to your own Facebook page or send regular “tweets”, we’ll  do it for you!  In fact, I can help you get all of this done, and even get an ezine in the hands of YOUR patients for just pennies a day, automatically. “Frequent, relevant content” as my friend Nitin Chhoda DPT says, will keep you in constant contact with your patient base.

That puts you first in their minds when they, or someone they know, needs your specialty.

But if you are doing it all yourself, an important thing to remember about either of these tools – don’t use “doctor speak” when posting your messages.  Imagine you’re talking to your next door neighbor at a barbecue and keep that tone in your social media message.  You’ll get your point across and impress rather than intimidate your patients.

When diving into the social media scene, the first thing to consider is exactly what you’re attempting to accomplish.  Don’t go in without a plan. You’ll do nothing but send mixed and scattered messages.

Post strategically, wherever you post, and you’ll be amazed at how quickly you profit from this new social interaction.  Join the Social Media Revolution and make this year the best your chiropractic or physical therapy practice has ever seen.

Don’t Delay! Download a FREE E-Book Copy of my 5 star Amazon “Living and Practicing by Design” at

New Year’s Resolutions for Your Private Practice – Part 5

And finally, the last two suggestions for making this the best year your practice has ever seen:

Be a perpetual student

You don’t have to break the bank on continuing education but you do have to continue to learn.  Business today is changing constantly – not just in the health care field but in marketing, technology, accounting, you name it.  Resolve to learn continuously to take advantage of the latest trends that will build your practice with the least effort.

10. Have Some Fun

Concentrate some of your marketing efforts on things you really enjoy.

If you’re a runner, sponsor a marathon.

A golfer? Sponsor a local tournament for a charity.

Have you dreamed of being a writer? Start that blog you’ve been thinking about and start expressing yourself.  Your audience is probably full of potential patients.

But, above all else, have a good time with whatever you do.  Your passion for it will come through and speak volumes to your current and prospective patients.

Marketing can be a pain but it doesn’t have to be.  You may think you don’t have time to devote to it but you’ll be pleasantly surprised how much time you find for it if you actually enjoy what you’re doing.

Right now, before you turn off your computer, write these resolutions down somewhere…

In the back of your Day Planner…your smartphone with alarms and reminders

Type them into Outlook…your ipad calendar…

Just the act of writing them down will place them in your subconscious mind and you’ll be amazed at how much you can actually accomplish.

Resolve to make 2011 the year that you really learn to live and practice by design.

New Year’s Resolutions for Your Private Practice – Part 4

We’ve been talking about resolutions you can make to build your private practice and make 2011 the best year you’ve ever had.  Two more suggestions are:

1.  Weekly business planning is a must

Success is not a “wing it” proposition.  In order to be consistently successful, you have to plan.  And you have to stick with your plan.  That doesn’t mean that it’s carved in stone.  A business plan is a living thing.  Work on it weekly to adapt to what’s actually going on in your business.

2.   Don’t skimp on things that will make you more productive

When you’re operating on a tight budget, it’s easy to just make do with what you have.  But ultimately, what you spend in using more efficient equipment will do nothing but strengthen your bottom line.  Keep that in mind when planning your capital expenditures for 2011.

Get a BIG Break on Some Tools That Will Increase Your Productivity HERE

New Year’s Resolutions for Your Private Practice – Part 3

Today, we’re adding to our list of New Year’s resolutions that will help you make this the best year your practice has ever seen.  Here are two more things you can do to build your success:

1. Promote your practice often and well

When you’re busy just being a private practice healthcare professional, it’s easy to forget that you have to promote your practice, too.  If you want to grow, you have to bring in new patients.  Sit down now and create a marketing plan for the New Year and then schedule it into your calendar so you follow through on it.

2. Learn to Delegate

Resolve to let go of a little control.  Trust your staff or outside experts to do what you’re paying them to do.  You don’t have to do it all.  Delegation is the key to keeping your work life and your personal life in at least some sort of balance.

Marketing the Specialty Medical Practice – Part 3

When it comes to marketing your specialty medical practice, it’s easy to overlook a treasure trove of new business that is right before your eyes:

Don’t Forget The Power Of Referrals

Referrals can be an invaluable resource for building your practice.

The art of getting referrals from other professionals takes time to develop but if you learn to foster and develop relationships between your practice and referring practices, you will reap the benefits for years to come.

If you get referrals from another practice or specialty, always make those patients a top priority.  See them when it’s convenient for them and do it as quickly as possible.  If you develop a reputation for giving top notch care to the referrals you receive, your fellow practitioners won’t hesitate to send you more patients.

And always, always thank the referring doctor for every patient they send you.  And don’t forget your referring doctors’ staff members.  They are often overlooked but many of the referrals you receive will really come from a referring practitioner’s front desk staff.  They’re the ones who hand out your card, give people your web address, or even call to setup appointments.

It has taken years for you to become a specialist.  And you expended the time and effort in your particular specialty because you knew there were people out there who needed your help.

They are your target market.

You have a priceless opportunity to help your prospective patients and grow your practice into a thriving concern all at the same time.

Go where your patients are, show up in their web space and social media, at your live events be sure to tell them what’s in it for them, build your enormous referral network and you’ll be well on your way to living and practicing by design.

Marketing the Specialty Medical Practice – Part 2

When devising the marketing plan for your specialty medical practice, whether it’s chiropractic, physical therapy, pain management, whatever your specialty happens to be, always remember that the most important point to get across is…

What’s In It For The Patient?

When you get in front of your prospective market, don’t dwell on how great you are or how you’re an expert in whatever field.

Emphasize what’s in it for them.

Greater mobility, playing golf, or enjoying the grandchildren…

Less pain…

Literally, getting their freedom or their life back…

You have to sell the benefits of your treatment, not your expertise.  Always make sure that your top priority in marketing, initially, is answering the patients all important “What’s in it for me?”

Marketing the Specialty Medical Practice – Part 1

You know the issues…

Your chiropractic physical therapy or medical practice offers a myriad of special services…

•      For women to combat the effects of osteoporosis and/or hormonal issues

•      Sports rehabilitation services for the athlete

•      Recuperative and NeuropathyDR™ Treatments for seriously ill patients

Any of these specialties should be bringing in the kind of varied patient population that would not only keep your practice exciting but do great things for your bank balance as well.

Still, day after day, you treat the strained back from the construction worker or the sore knees of the weekend warrior.  And there’s nothing wrong with that.  You just know you could be doing more.

You know the demand for your real expertise and special services is out there but for some reason you’re not reaching them.

It’s not a lost cause…

Try these tips for reaching the kind of varied patients you know you can help:

Get In Front Of Your Prospects

You know you can help all these patients but if they don’t know you exist, you can’t help them.

You have to take your message to them.  Go where you know they are.

If you want to treat sport injuries or athletes, advertise with the local marathon organizers.

If you want to specialize in senior care, get your message out to the local senior centers and retirement communities.

For chiropractors and physical therapists:  If women are your target market, start networking with ob/gyn’s referrals or speak at local professional women’s clubs on the benefits of specialty care for common female complaints.

Stay tuned for more tips on growing your specialty practice and living and practicing by design.

Harnessing the Power of Private Practice Email – Part 3

The holiday season is a great time to utilize email to stay in touch with your patient list.  Here are a few suggestions:

1. Special Events or Happenings

If you’re going to be speaking at a particular event or you’re being recognized by your peers for a particular achievement, let your patients know about it.  Everyone likes to know that they’ve chosen well in choosing their medical practitioner.  If something exciting is going on with your practice, include your patients on the list of “who needs to know”.

And, if your practice is growing and you’ve added staff or even an additional location, make sure your patients get an email about it.  Your new place may be more convenient for them or, better yet, more convenient for the new patients they refer to you.

2. Confirming Appointments

When your patients call for an appointment, send them an automatic email confirming the appointment.  Then send them another email the week before their appointment and yet another one three days out.  Always include your office phone number so they can call to cancel, reschedule or get directions to your office.

3. And Last, But Not Least, The Holiday Email

The holidays are a perfect time of year to connect with your patients, engage them and let them know that you’re thinking about them.  And, even more importantly, to thank them once again for choosing your practice for their chiropractic, physical therapy or other medical care.

Any of these marketing strategies are cost effective, easy and fluid.  It’s easy to change or adapt an email campaign for specific treatment groups and let them know that they’re getting this email because you’re genuinely interested in their outcome and care.

REMINDER: TODAY is the time to be finalizing how you hit the ground running on January 3rd. This is the best time of year to institute office changes, especially fee structures. And if you love taking care of challenging cases and incredibly grateful patients, consider becoming a NeuropathyDR(TM) Treatment Center.

Harnessing the Power of Private Practice Email – Part 2

You can also use the power of email for:

1. Sharing Good News

When you have a patient with a particularly outstanding outcome, ask them for a testimonial and if they are willing to let you share their results with other patients.  Few things will ever build confidence in your practice faster than the timeless patient testimonial.  If you don’t want to send an email every time you have a great outcome, include them as part of a monthly newsletter to patients. These should ultimately end up on your blog and website too!

2. Special Events or Happenings

If you’re going to be speaking at a particular event or you’re being recognized by your peers for a particular achievement, let your patients know about it.  Everyone likes to know that they’ve chosen well in choosing their medical practitioner.  If something exciting is going on with your practice, include your patients on the list of “who needs to know”.

And, if your practice is growing and you’ve added staff or even an additional location, make sure your patients get an email about it.  Your new place may be more convenient for them or, better yet, more convenient for the new patients they refer to you.

Next time, we’ll give you two more final suggestions for creative ways to stay in touch with your patients.

Harnessing the Power of Private Practice Email – Part 1

In our last article, we talked about the importance of effective communication in growing your practice.

This week, we’ll talk about one of the most effective communication tools available to the chiropractic, physical therapy and medical practice…

The almighty email…

If you have a patient list (and who doesn’t?), you have at your disposal one of the most valuable marketing tools you could ever hope for.

Just by effectively using your patient list, you can reach out and interact with your patients on an ongoing basis and make sure that you remain first and foremost in their minds when they think of your specialty.

Here are a few suggestions on exactly how to harness the power of email to grow and market your practice:

1. The Welcome Email

When a new patient comes to you for chiropractic, physical therapy or other medical care, make sure that your patient information sheet collects their email. Immediately following their visit, have your staff send them an email thanking them for choosing you for their care.  This can be done as a part of entering their information into your computer system.  Make sure the email includes information about your office hours, your phone number for appointments, any particular information they need or steps they need to take in preparation for their appointment and an opt-out option of they don’t want to receive future information from your office.

2. Patient Education

Once you have your email list in place, you can use the list to educate your patients and let them know about any of the following:

•      Recalls on prescriptions they take

•      New chiropractic treatment options available to them

•      New drug approvals from the FDA

•      Results of physical therapy clinical trials or studies

•      Medical or health trends affecting your private practice

•      Diet tips or recipes for particular conditions

Next time, we’ll share more ideas on ways to use the power of email and access to your patients’  In box to pave the way to a thriving practice.