If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today.
It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists.
What’s even worse is that most of them don’t even have a comprehensive marketing plan—so whatever marketing does happen, it’s chaotic and ineffective.
Every week that you ignore marketing is another week that your private practice falls behind. That means your competitors are out there winning over YOUR patients while you look the other way.
It goes without saying that this is not the way to build a sustainable private practice.
Here are the simple steps to rescuing your private practice marketing so that you and your business can thrive in the long term.
Schedule planning time for marketing. Put it on your calendar. Ideally, you’d be devoting a few minutes to this every day. If that seems impossible right now, try an hour a week to start. Make it an uninterrupted hour when no one else is around, whether that means an early morning or a late evening for you.
Know your marketing budget. Most private practice owners pick a figure out of the air when it comes to allotting a marketing budget. Others ignore the budget concept altogether and simply spend a little here and a little there. To do this right, you absolutely must know what you’re willing and able to spend.
Define your marketing goals, long term and short term. It’s not enough to have an idea of what you’d like to do to market your private practice; you have to understand WHY you intend to do it and what the intended outcome will be.
Consider the ways that you can improve internal marketing opportunities. Before you spend money on ads or any external marketing approach, look at the missed opportunities in terms of your existing patient base. What can you do right now to improve customer service and increase referrals?
Improve your website. Your online presence is the number one way you’re putting yourself out there. If a prospective patient is compelled by an ad to go to your website, but then the patient is confused or turned off by what he/she finds on your site, you’ve lost an opportunity.
Find effective ways to track the ROI of your marketing efforts. Don’t throw your private practice marketing funds down the drain by never assessing how well each promotional effort has worked. If you don’t know what has already proven effective (and what bombed), how will you know what to do next?
I invite you to visit here frequently for more tips about creating a sustainable private practice!
I wish you the best along your journeys!
Want to learn more about how to build your private practice?
Then Join my team experts for a free strategy session HERE
Have a great day!
The PPW team