One of the most important things to do in any business—private practice is no exception—is to periodically survey those who frequent your business.
sure way to making this worth every moment of your time is to carefully consider the responses, and what possible services you will add or remove from your private practice.
In this case, of course, this is your current and prospective patients.
You see, one of the biggest marketing lessons in any business is failing to pay attention to what the marketplace wants versus what you think that they want.
Every industry, even giant corporations, sometimes fall victim to this failure. You only have to look at some of the gigantic auto and electronics industries of the last two decades to find numerous examples.
So the obvious point is, do not let this be you.
I’m a strong advocate of surveying every patient privately. Especially following the first visit, as well as their initial period of treatment.
Periodically, I also survey the entire practice. There are very easy ways to do this: everything from online web-based surveys to a simple suggestion box.
For prospective patients, this could be as simple as doing a postcard online or, better yet, a social media survey. Facebook and Twitter are fabulous places to gather information about what your patients are actually looking for from local private practice owners.
It makes no difference what method you choose, rather that you do indeed get it done! It is also extremely important that you carefully count the number of responses compared to the specific topic question.
The sure way to making this worth every moment of your time is to carefully consider the responses, and what possible services you will add or remove from your private practice.
Recently, I found out how helpful this was in my own practice with the introduction of injection-free laser management services and pain blocks.
I hope you’ll do the same.