Make sure patients know exactly what your skill sets are and exactly what you can do for them.
Right this minute, patients are searching for you. They are looking for a private practice owner with unique skill sets that you possess.
You see these patients are very frustrated with the care they are currently receiving elsewhere.
However, unless you tell your existing and prospective patients exactly what your skill sets are and exactly what you can do for them, practice will be a lot harder than it needs to be.
Of course there are multiple ways that you need to approach this. As an astute marketer you already know the necessity of having multiple forms of communication. That’s why your marketing has multiple outreaches. You’re touching your community both on and off-line. You have a presence, you are the trusted authority.
But did you also know the more you can emphasize your precise skill sets in practice with simple tools, the more effective and profitable your private practice will be?
There is no better time to do this then on the first visit.
And rather than this taking the form of some heavy-duty hard-sell marketing push, it should simply take shape by your excellence as a clinician.
Make no mistake about it.
Every patient knows how well you train your staff and they know if they are caring as well as knowledgeable.
The same patients also know how well you’ve treated yourself and your approach to them as a highly skilled professional.
Keep yourself engaged in practice using your existing skill sets then continuously adding to them over time will increase your career opportunities dramatically.
This does not have to be complicated. Start by simply reviewing your consultation and most especially examination skill sets and be MORE engaging during your patient’s first visit!
Don’t ignore the tremendous marketing and clinical opportunity your consultation and most especially your examination time present.
The most successful private practice owners never underestimate the impact their skill sets have every day and most especially over the course of their entire career!
I wish you the best along your journeys!
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Have a great day!