One of the biggest challenges that many forget who attempt to specialize in private practice is how focused and targeted their marketing needs to be.
And this is simply because too many private practice owners believe that “anyone” is their patient.
Nothing could be further from the truth. Marketing to people who are not in your niche, or interesting what you have is a complete waste of time money, and energy.
This is why the more you can focus the various departments of your private practice and market them uniquely you can add more positioning and thus income to your future.
More so than virtually any other steps that you can take!
And, this does not have to be hard, nor does have to be expensive.
Start with these suggestions right now.
Your patient base. How often are you emailing, mailing, presenting special offers?
Are you incentivizing them to refer their family to you with outstanding service and systems?
Didn’t they know you are available to do screenings and presentations in front of their pain groups? This is a very common error too many private practice owners make.
You do have a weight loss and fitness programs, correct?
They don’t have to be expensive or time-consuming because a good staff person can help you tremendously and they are very high demand.
They also fit in very well with specialty practice growth and development. They also help to draw your ideal patient to your practice!
Let us help you design your specially practice promotions by using customized brochures, posters, stay in touch campaigns to patients and healthcare professionals.
All these things have substantial impact when growing your private practice!
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