Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success.
Some things never change in marketing a private practice—like the power of “word of mouth” advertising.
But wait! “Word of mouth” doesn’t mean what it used to mean.
Years ago, when we talked about word of mouth, we meant that people talked to each other about things. They talked over the water cooler at work, at social gatherings, and in casual interactions with familiar faces at the post office or grocery store.
Nowadays, it’s a digital era. For better or worse, folks just don’t talk to each other in the same way face to face. When it comes to word of mouth marketing these days, it’s all about Internet interactions. People who are happy with a service will “like” the private practice page on Facebook or give it several stars on Yelp. People who are actively searching for a service like yours in their area will turn to those online resources looking for social proof.
What does that mean for your private practice? It means that you need to be online, not just in a standard “meets expectations” kind of way, but in a big way.
These days, when we talk about differentiating yourself from the competition, we’re not talking about having a better ad in the Yellow Pages. We’re talking about your private practice website. Not just that you HAVE a website, but that the site actively works to recruit new patients and maintain relationships with existing ones.
Even if it turns out to be a traditional “word of mouth” and face to face referral, it’s very likely that the prospective patient will stick check out your private practice website. He or she may just be looking for directions to your office—but chances are, the real information being gathered is a sense of fit. Today’s patient is a savvy consumer.
Does your private practice website have what it takes to win over today’s high patient expectations?
I invite you to visit here frequently for more tips about creating a sustainable private practice!
I wish you the best along your journeys!
Want to learn more about how to build your private practice?
Then Join my team experts for a free strategy session HERE
Have a great day!
The PPW team