Your private practice website is so much more than a professional calling card. Does your site measure up to patient expectations?
The worst mistake you can make as a private practice owner is to stop marketing when your practice is comfortably full. And the very worst kind of marketing slump nearly always involves your private practice website.
Maybe you don’t have a website at all. Maybe there’s a rudimentary site in place, but it’s not complete. Or maybe you set it up so long ago that the site is visually outdated. Any of these problems will turn away new patients in a heartbeat.
Patients know that effective private practice owners maintain an active, up-to-date website. Not just a fancy business card with one phone number and an auto-link to Mapquest in lieu of directions to the office.
Today’s patients are web savvy, and their expectations are high. They expect your site to be interactive, allowing them to schedule their appointment online. They expect to get a clear sense of who you are as a specialist—more than just a generic headshot (or worse, a blurry snapshot of your staff). They’re looking for a blog or a library of informative articles.
Does your site measure up?
Remember, your website is either actively attracting your ideal patients, or it’s driving them away. There is no neutral ground.
If you don’t have an effective and engaging website, it’s a sure bet that one of your competitors does have one… and that’s where your potential new patients are going, right after they click away from your site.
How does your website measure up to the best of what’s out there?
Like any other aspect of private practice, your website is not an area in which you can effectively go it alone. Isn’t it time to seek out a mentor for those areas of private practice where you’re weakest?
I invite you to visit here frequently for more tips about creating a sustainable private practice!
I wish you the best along your journeys!
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Have a great day!
The PPW team