Write Down This Key Advice for All Private Practice Owners—Instead of Ignoring the Business Areas Where You’re Weakest, Outsource Those Tasks So They Become Strengths. Here’s How to Do It Effectively.
Our culture tends to foster a go-it-alone mentality. You know, just pull yourself up by your bootstraps and be willing to learn anything and go the extra mile—that’s how you gain success in any business. Private practice owners tend to take this to heart!
But the truth is that by trying to handle it all yourself, you’re spreading your resources too thin. In the end, successful private practice owners make their practices succeed by building an incredible team. And that’s more than just the staff in your office that you see every day. Your team can include freelance professionals who handle mundane or specialized tasks for your practice so that you can focus on your strengths.
By outsourcing your greatest weakness, you’re raising the bar. Instead of expecting that those tasks will be handled “well enough” (i.e., in an average way) through your own efforts, you can build a relationship with trusted professionals who will far outperform you—and thus, let you focus on YOUR work with patients, where you really shine.
The outsourcing process, in a nutshell, is actually very simple.
First, identify which tasks are currently a liability to your practice because you can’t or won’t do them effectively. For many private practice owners, these could include payroll, marketing, or website management.
Next, research two to three options for getting these tasks done by someone outside your office. This is probably the easiest step. Even if there aren’t great resources in your local area, consider that many tasks can be done remotely, thanks to the Internet. Private practice owners can form a relationship with remote freelancers by talking with them through Skype or teleconference software.
Meanwhile, you’ll notice during this research phase that you will begin to have all sorts of mental objections to outsourcing. Make a note of these thoughts. Some of them may have validity (see the next paragraph) while others are based on emotion, not a logical justification. Talk with someone you trust who can help you think it through.
Next, before you make a hiring decision, do what you can to minimize risk—and there’s a lot you can do. Ask other private practice owners and related professionals for recommendations, instead of trying to reinvent the wheel.
When you find a freelancer you like, ask for the contact information of satisfied clients (and call at least one to confirm the testimonial!) and ask to view samples of the freelancer’s previous work. When you’re ready to hire, be sure you start with a written contract for one small, quick job. That will allow you to evaluate the freelancer’s work for yourself before making a substantial financial commitment.
It’s possible to be weak in a significant area of business and still succeed, as long as you’re able to put together a strong team.
I invite you to visit here frequently for more tips about creating a sustainable private practice!
I wish you the best along your journeys!
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Have a great day!
the PPW team