If your private practice is not the local trusted authority for your community, you must ask yourself exactly why?
Information is everywhere about pain, disease, medication, and alternative care. And it continues to grow, in fact to explode on a daily basis.
All you need to do is spend some time on line for a while. You will see that people are literally all over the place. Now there are hundreds if not thousands of websites, chat rooms, and so-called support groups etc. all talking about health, illness, this supplement, that drug, this therapy and yes even this doctor and that therapist.
But there is one single thing that becomes readily apparent during this entire experience and that is that people only gravitate in numbers and for a prolonged period of time to trusted authorities.
Look for example at the followers that someone like Dr. Oz has versus a lesser-known authority.
Why has Dr. Oz become such a trusted authority? Well obviously a lot of media and extensive marketing etc. But honestly he looks the part, talks with authority, and he is not afraid to call on the expertise of others.
This has not been an overnight phenomenon, indeed it has taken years to achieve huge success.
In every city town around the country this is repeated on a lesser scale with the local trusted authorities.
But if your private practice is not the local trusted authority for your community, you must ask yourself exactly why?
The solutions lie in applying everything we just spoke about. Make sure you are building some of these key components into your private practice starting today!
Be consistent! Look professional, talk with authority, and use the media to your distinct advantage.
Build upon all the advanced marketers, tools and such as public speaking. Be willing to work with media personnel and above all always be completely honest and open.
This is a reputation that will serve your private practice forever!
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