Effective branding for your private practice goes far beyond just your logo. It’s important to build your brand message into your everyday patient offerings.
You can’t escape it these days, the endless buzz about the need for “building your brand.”
You may have wondered if your private practice even has a brand, or if it needs one. Most people think of branding as being about a logo, or good signage, or a brochure, or the content of an ad. But there’s more to it—much more.
This may be one of the most important things you read today: everything you do in your private practice is your brand.
Your private practice branding includes everything you do and who you are, day to day. That means how and why you do your clinical work, but it also means every possible aspect of patient experience, from phone calls to office visits to follow-up.
Successful private practice owners know this and build it into their work every day.
As always in marketing, the point of branding lies in differentiating your private practice from the competition, and then building trust with patients through repeated positive experiences.
The best branding, from a customer point of view, is authentic and consistent in every aspect. There is a thread of integrity that runs through your private practice so that what the patient expects, based on your visual branding, is what they receive in their office experience and follow-up.
That’s one reason that branding doesn’t begin and end with the private practice owner. In fact, a huge percentage of the patient experience lies in the hands of your office staff, so it’s vital for each and every team member to understand your brand concept and strive to exemplify it in their day-to-day work with patients.
Looking for guidance about branding for your private practice and other tricky marketing topics? Check out our mentoring program, 12 Secrets of Private Practice Mastery.