You’re the CEO of your physical therapy business, the leader and visionary for your team. But the last place you should be is behind a desk.
As the practice owner and chief decision-maker for your physical therapy business, you are effectively the CEO of your company. But if your mental picture of a CEO features someone sitting behind a large mahogany desk, you’d better think again.
If you want your physical therapy business to grow and thrive, you should be spending very little time at a desk. It’s time to step away from your desk and step into an active, hands-on role as a team leader.
As CEO, you’ll need to become deeply involved in every aspect of your business.
Of course, there’s a fine line between deep awareness and micromanaging. As you move around the office, don’t just step in between your staff and the work they’re doing—which might be viewed as intrusive and controlling. After all, you hired your team carefully with a view to being able to trust them to do their jobs well.
Instead, think of it from the perspective of simply being visible and present throughout the day. Make it a point to briefly shadow each team member at his or her job every few days, so that your team gets accustomed to having you right there. Keep in mind that the objective isn’t to monitor for mistakes. The idea is that you’ll be able to put yourself in your staff’s shoes and understand the key aspects of every role.
The goal is to become familiar with the workings of every aspect of your physical therapy business. Allow your team to become your teachers. If you don’t know or understand how something works, ask your staff to demonstrate or explain. You can rely on your staff, who do this job day in and day out, to provide the most effective input on what improvements are needed, rather than handing down directives about how to improve.
In short, you should spend very little time at your desk. Use this space for research and learning during quiet hours, before staff arrive or after they leave. During the workday, when staff and patients are in the office, be in the office. Strive to be an active part of the office environment on a daily and weekly basis, and you’ll find that your physical therapy business begins to really come alive.
I invite you to visit here frequently for more tips about creating a sustainable private practice!
I wish you the best along your journeys!
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Have a great day!
the PPW team