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101

The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why. Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the […]

104

Private Practice Owners Must Avoid This Practice-Killing Marketing Error

For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business  Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list. Without effective marketing, though, your private practice […]

105

Why Your Private Practice Needs Serious Help

If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship. In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how […]

106

December to Remember

3 Simple Steps That CAN Turn $167 into $$,$$$ In Practice ONLY During The Holidays Did you know that the month of December can be one of the most profitable months in your private practice?  In fact, my clients and I have used some very basic strategies for many years, which have produced phenomenal results, […]

111

Chiropractic Practice Building Success Rests on Understanding Psychographics

In chiropractic practice building, knowing how to address both demographics and psychographics can make all the difference in marketing to the right patients. Are you clear on the difference between demographics and psychographics—and how to use both in your marketing strategy for chiropractic practice building? Here’s a breakdown of these basic concepts and how to […]

112

The Right Way to Market Your Physical Therapy Business

When It Comes to Promoting Your Physical Therapy Business, There’s Good News and Bad News. Too many physical therapy business owners spend a lot of time fretting about the “right” way to handle marketing. After all, there is so much advice out there—and most of it is contradictory. How is a physical therapy business owner […]

117

Private Practice Owner? Know These 3 Keys to Successful Team Management

No private practice owner can succeed without an effective team. Implement these 3 keys to team management and see your private practice thrive. As a private practice owner, it’s your vision and knowledge that guides your business to success. Without you, your team is just a group of people with skills but without a shared vision. […]

118

Your Physical Therapy Business is Not a Desk Job

You’re the CEO of your physical therapy business, the leader and visionary for your team. But the last place you should be is behind a desk. As the practice owner and chief decision-maker for your physical therapy business, you are effectively the CEO of your company. But if your mental picture of a CEO features […]

119

Chiropractic Business Building Depends on Marketing (Not Jargon)

In chiropractic business building, effective marketing requires you to speak your patient’s language—the language of pain. You’ve been to seminars and read articles on the essential components of chiropractic business building. They all emphasize that effective marketing is the way to get new patients in the door. But here’s something those articles and seminars may […]

120

The Missing Link in Private Practice Success: Check Your Mindset

You May Think That External Factors Will Make or Break Your Private Practice Success. In Reality, Your Mindset Drives Your Practice. Every day you navigate the ins and outs of your private practice and wear a number of different hats. As a private practice owner, you make the key decisions that drive the future of […]