Private practice includes procedures which are elective, but which may be unavailable in the public sector. The most important thing to you is that your patient now considers them essential.
Last time we spoke about one of the most commonly-ignored marketing strategies as private practice owners. That is, surveying existing and prospective patients. Today, what I would like to do is emphasize why this is so very important.
As we have discussed before, the lines are now sharply divided between Public and Private health care.
Once upon a time, private healthcare was called “elective” health care. That is, care which patients seek out to improve a chronic condition or the general quality of their life—but not necessarily considered essential.
Now, of course, the situation has changed so private practice includes procedures which are elective, but which may be unavailable in the public sector.
But the most important thing to you is that your patient now considers them essential. This would include things like comfort and cosmetic treatments. It also includes the relief of chronic conditions, without invasive procedures.
This affords the aware private practice owner a huge opportunity for practice growth.
I hope you see where I am going here. By accurately surveying the desires of your practice, it is much more rewarding to implement the exact procedures patients are looking for.
In my practice, the big three are relief of chronic pain without injections, restoration of function after nerve injury and neuropathy, and nutrition and diet counseling, including weight loss.
This is also what led me to purchase laser and LED therapy, as well as hire a massage therapist and an acupuncturist.
And, don’t you know, surveying our patients regularly has helped us enhance and improve our services tremendously. Primarily by adding the added factors of comfort and relaxation.
Your private practice should be no exception.
Join the conversation on Facebook!