As we both know, building a large, powerful private practice is not simple. It does require a variety of skills.
Once upon a time, over 30 years ago, one of my early mentors told me to never come to the office with a bad attitude.
Other than the obvious reasons, why would he say something like that?
What he said next blew me away. He said, “Come in with a bad attitude and watch the number of cancellations rise. Come back with a great attitude and be busier than you can handle.”
Now trying to examine this statement on the surface, it seems preposterous. Are there doctors and therapists who are gruff with their patients, but still fill their practices to the brim? Yes, but more than likely a practice fed by the public or third-party pay health care system.
But as you well know, or are starting to figure out for real, is that the private practice of healthcare is a radically different arena than the public system.
This is especially true when patients pay for much all or more of their care directly out of pocket.
And pay handsomely they will, if they feel attracted to and welcomed by your presence and, in reality, everyone on your private practice team.
The opposite is so true too!
A bad attitude, by yourself or any staff member, will repel patients like oil and water. This is an absolute recipe for disaster. It doesn’t make a difference if you have been in practice for one or forty years. As we both know, building a large, powerful private practice is not simple. It does require a variety of skills. But one of the first skills I teach my students to perfect, much like I was taught many years ago, is to, above all else, protect what’s in your own head, to build the private practice of your dreams.
For more on private practice success visit PerfectPracticeWeb