Marketing the Specialty Medical Practice – Part 1

You know the issues…

Your chiropractic physical therapy or medical practice offers a myriad of special services…

•      For women to combat the effects of osteoporosis and/or hormonal issues

•      Sports rehabilitation services for the athlete

•      Recuperative and NeuropathyDR™ Treatments for seriously ill patients

Any of these specialties should be bringing in the kind of varied patient population that would not only keep your practice exciting but do great things for your bank balance as well.

Still, day after day, you treat the strained back from the construction worker or the sore knees of the weekend warrior.  And there’s nothing wrong with that.  You just know you could be doing more.

You know the demand for your real expertise and special services is out there but for some reason you’re not reaching them.

It’s not a lost cause…

Try these tips for reaching the kind of varied patients you know you can help:

Get In Front Of Your Prospects

You know you can help all these patients but if they don’t know you exist, you can’t help them.

You have to take your message to them.  Go where you know they are.

If you want to treat sport injuries or athletes, advertise with the local marathon organizers.

If you want to specialize in senior care, get your message out to the local senior centers and retirement communities.

For chiropractors and physical therapists:  If women are your target market, start networking with ob/gyn’s referrals or speak at local professional women’s clubs on the benefits of specialty care for common female complaints.

Stay tuned for more tips on growing your specialty practice and living and practicing by design.