When It Comes to Promoting Your Physical Therapy Business, There’s Good News and Bad News.
Too many physical therapy business owners spend a lot of time fretting about the “right” way to handle marketing. After all, there is so much advice out there—and most of it is contradictory.
How is a physical therapy business owner supposed to know what’s right for his or her practice?
In the end, it’s a trick question.
There are only two WRONG ways to formulate your physical therapy marketing plan.
The first wrong way is to halfheartedly do too many things, and none of them effectively or with a strategy. It’s too easy to get sucked into spending tons of time on social media without knowing exactly why you’re there, or to divide four marketing hours into six different efforts with little return on your time investment. It’s essential to choose your promotional strategies carefully and always with a measurable end goal in mind.
The second wrong way is to do nothing at all in terms of marketing your physical therapy business, either because you’re “too busy” or because you’re scared of getting it wrong.
So… the bad news about marketing for your physical therapy business is this: Chances are, the way you’re doing it right now is NOT as effective as it could be.
And the good news? Small increments of effective change can work wonders for your marketing strategy.
You may want to take a close look at what you’re doing to promote your physical therapy business and what you expect to gain from it in measurable terms. Then consider whittling down your efforts to the one or two things that have shown the best ROI thus far—and really put your back into those one or two things to see even greater returns.
Or, if you’re guilty of total marketing inaction, it’s not too late to start effectively marketing your physical therapy business. What one audience are you trying to reach, and what do you hope to gain from connecting with them? Start there with just a few hours a week of focused promotion.
Effective marketing is essential to the success of your physical therapy business—yet you probably didn’t get any training in this vital skill when you were in school!
I invite you to visit here frequently for more tips about creating a sustainable private practice!
I wish you the best along your journeys!
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Have a great day!
the PPW team