The only thing better than great SEO for your private practice website is targeted local SEO. Here are 4 simple ways to attract local traffic to your practice website.
For most in healthcare-related private practice, it’s essential not only to rank highly in search engine results but also to rank for local search. Your patients want the best provider—and they want someone nearby.
Is your private practice website helping you garner local SEO results?
SEO is, of course Search Engine Optimization. Put simply, your website needs to have key information strategically placed for Google and other search engines to find it.
Here are 4 effective ways to get noticed by search engines so that local patients will find you.
1. Add relevant local detail to your provider bio on your private practice About Us page.
In addition to the usual details about your training, specialty interests, and family or hobbies, be sure to include information about local civic duties, which local sports team you’re rooting for, and the like. This kind of information will endear you to any potential patient reading the page, and it will also attract more attention from Google.
2. Get listed in local profiles for each search engine.
You’re missing out if your private practice website isn’t listed with sites like Bing Places, Google+ Business, Yelp, and Yahoo! Local. Sure, it takes a little time to set up, but it’s free—and you’ll be glad you did.
3. Add fresh content to your private practice website on a regular basis.
Search engines hate stale, out-of-date websites. Even if you don’t have a blog on your site, you can add new pages featuring useful articles and other information. The more often you update your site with great content, the better you’ll rank. Whenever you see an opportunity to organically include local keywords, do it!
4. Make good use of pages on your private practice site with local contact information.
Instead of simply attaching a map, write out the directions to your office from major roads in the area. Instead of only offering an 800 number, provide a phone number with a local area code. Even a little detail like including the time zone in your stated hours of operation will help the search engines recognize your location.
SEO may seem complicated and overwhelming at times—or perhaps it’s something that you tend to let others handle for you. At any rate, it’s important to know that just a few simple tweaks to your private practice website can help more local patients find you online.
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