Is YOUR Private Practice Special, or Just a Commodity?

It may not be what you bargained for when you went to professional school—however, it’s your choice whether to continue in private practice or not.

One of the questions I am commonly asked by potential consulting clients is, “How can I possibly market my practice to be more effective for larger groups of potential patients?”

DoctorsThe fact the matter is, this is becoming increasingly difficult. And the reason for this is very straightforward: private practice largely seems all the same to the average consumer.

For the average practitioner, there’s no differentiation between one primary care physician, physical therapist, or podiatrist than the next.

With the advent of more public healthcare options, the differentiating factors will now be even more difficult for the average consumer to see through. But for the truly successful private practice owner, it will require specialization and advanced communications. No longer will it be enough to simply hang a shingle or join our group practice.

Success will demand much more from private practice owners.

This is why it is critical that you have market-to-message match.

You also MUST invest in specialties, directed directly at your specific community. And, yes, in the private practice arena you must be willing to ask your patients to pay for the care they want. Failure to recognize this is an absolute disaster. It makes no difference if you are new in practice, or old in practice. I have seen clinicians on both ends of the spectrum struggle with these issues daily. So this if this sounds like you, it’s time for a reality check.

Sure, it may not be what you bargained for when you went to professional school—however, it’s your choice whether to continue or not.

Should you choose to continue in private practice, please don’t say you weren’t warned.

I, for one, have been preaching the need for advanced marketing skill sets and game platforms, powerful communications, and profitable specialties for well over 10 years.

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