Unless your private practice has a powerful presence in the online and mobile world, you’re missing on an entire group of patients who are quite possibly looking for your services.
Earlier today, I got to spend some extensive time with our web designers and social media team. One of the things we got to do was extensively review all the changes that have occurred in social media during the past several months—and how they impact YOUR private practice.
Did you know that mobile and social media has almost replaced print media when it comes to searches for businesses? What this means is, unless your practice has a powerful presence in the online and mobile world—which includes cell phones and tablet devices—you’re missing on an entire group of patients who are quite possibly looking for your services.
Please don’t fall into the “my practice is different” trap. The bottom line is, the patients you are most likely looking to attract—that is, more affluent and educated—are the highest consumers of mobile technology. Age is no barrier! In specialty practice, we commonly find patients anywhere from 55 to well into their 80s, searching for and utilizing mobile apps, reviews, et cetera.
Here’s what you need to do next: Take a very careful inventory of your private practice mobile presence.
If you are our client, no need to worry. Your personalized website, as well as your office particulars, already show up well in the mobile environment.
In fact, great content—including our weekly radio shows, are pushed through our mobile app to iPhones and iPads around the world.
But there are some things you could do right now to make this even more effective. Start to tell your story better!
In addition to the almost daily content we provide, start posting videos and pictures from within your own office to social media such as Facebook and Google+.
Post health tips regularly, and use these as part of your overall marketing strategy.
Do not ignore the changes in the mobile world and their impact on your private practice!
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