Identify their common characteristics.

Assuming your practice is filled with your ideal patients, then you need to identify their common characteristics. If they come from groups, they have commonalities. They read certain papers, have common interests in the community, and quite likely are involved in certain activities. It could be PTO, athletics, church, or maybe its grange or the annual fair committee. Don’t neglect local radio or TV or industrial connections either. For example, the “Friday Night Lights” crowd in almost every city town, or county has a powerful interest in not only the football game broadcasts, but also the sports shows that follow, columns in the local newspaper and now more than ever websites devoted to their coverage.

And herein lies the most powerful tip. Identify the target market, and then promote yourself and your practice directly, professionally and consistently.

Watch for some more ideas tomorrow.

For further information contact us at Perfect Practice Web.
~

“All material written under Dr. Hayes’ direction for http://instantpatientnewsletter
is by DCs to educate patients and professionals on the myriad of health benefits
that Chiropractic Care provides”

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