The holiday season is a great time to utilize email to stay in touch with your patient list. Here are a few suggestions:
1. Special Events or Happenings
If you’re going to be speaking at a particular event or you’re being recognized by your peers for a particular achievement, let your patients know about it. Everyone likes to know that they’ve chosen well in choosing their medical practitioner. If something exciting is going on with your practice, include your patients on the list of “who needs to know”.
And, if your practice is growing and you’ve added staff or even an additional location, make sure your patients get an email about it. Your new place may be more convenient for them or, better yet, more convenient for the new patients they refer to you.
2. Confirming Appointments
When your patients call for an appointment, send them an automatic email confirming the appointment. Then send them another email the week before their appointment and yet another one three days out. Always include your office phone number so they can call to cancel, reschedule or get directions to your office.
3. And Last, But Not Least, The Holiday Email
The holidays are a perfect time of year to connect with your patients, engage them and let them know that you’re thinking about them. And, even more importantly, to thank them once again for choosing your practice for their chiropractic, physical therapy or other medical care.
Any of these marketing strategies are cost effective, easy and fluid. It’s easy to change or adapt an email campaign for specific treatment groups and let them know that they’re getting this email because you’re genuinely interested in their outcome and care.
REMINDER: TODAY is the time to be finalizing how you hit the ground running on January 3rd. This is the best time of year to institute office changes, especially fee structures. And if you love taking care of challenging cases and incredibly grateful patients, consider becoming a NeuropathyDR(TM) Treatment Center.