You can also use the power of email for:
1. Sharing Good News
When you have a patient with a particularly outstanding outcome, ask them for a testimonial and if they are willing to let you share their results with other patients. Few things will ever build confidence in your practice faster than the timeless patient testimonial. If you don’t want to send an email every time you have a great outcome, include them as part of a monthly newsletter to patients. These should ultimately end up on your blog and website too!
2. Special Events or Happenings
If you’re going to be speaking at a particular event or you’re being recognized by your peers for a particular achievement, let your patients know about it. Everyone likes to know that they’ve chosen well in choosing their medical practitioner. If something exciting is going on with your practice, include your patients on the list of “who needs to know”.
And, if your practice is growing and you’ve added staff or even an additional location, make sure your patients get an email about it. Your new place may be more convenient for them or, better yet, more convenient for the new patients they refer to you.
Next time, we’ll give you two more final suggestions for creative ways to stay in touch with your patients.