Its Pollyanna-ish, in my opinion, not to acknowledge all the brutal economic issues of today’s brave new world. To do so could be really insensitive in dealing with staff and patients. Not to mention contradictory to any chance at expanding your practice in the upcoming year.
It is however a huge error in judgment to let these current economic changes dominate your thoughts. The only constructive thing to be done right now is to work on continually evolving your systems, mechanisms, and procedures to deal with all the issues at hand.
But most especially, first take a hard look at your attitude. Is it “Chicken Little” (you know, ‘The sky is falling!’)? Or Zig Ziglar like (“You can get anything in life you want, if you just help enough other people get what they want!”).
The people you associate with, what your coaches teach you, what you watch on the tube, listen to, and read… what has this done for you lately? You get my point.
The fact is changes, yes especially economic are natural, and cyclic. Sometimes they hit really hard. This might just be one of the toughest cycles in recent memory, after the boom of previous decades.
Big problems I see ahead in private healthcare are more likely with practitioners who never had to manage a profitable practice in tougher economic climates. Or have not yet established simple mechanisms for patients to want to pay you out of pocket.
The truth is your patients want only you.
They want your knowledge, decision-making skills, and expertise. They want a compassionate human being, not a stuffed shirt. Your patients want the benefits of your care. They are not going to pay for “office visits”. They will however, pay you for an experience.
Your patients need, and want way more from your office, now more than ever. Especially when care opportunities and choices abound for them. You only need to look at the explosive growth of massage clinics, medi-clinics at Wal-Mart and CVS, and now even franchised alternative healthcare chains, spas of all types and economics, and even cosmetic dentistry and surgery centers to figure this out.
Patients need and are looking for an office environment, which helps them escape all the crap in the rest of their lives. A receptionist that is warm and welcoming, and caters to them. An office that looks and feels clean, calming, more spa like than clinical. The right colors and feel. Product sales that support and enhance the experience. Support Staff that is friendly, helpful, and upbeat.
And your patients really want true health and fitness, well into their later years. Now they expect and will seek out ways to ensure less physical pain, more energy, less stress, weight, and blood lipid (cholesterol) control. They want not to be diabetic due to poor fitness, suffer with fibromyalgia, or be chronically stressed out, or depressed and anxious.
They want no undesired side effects from treatment. They want financial clarity. And today’s patients expect complete technological literacy with an incredible human touch behind it.
Do this right, and you will really have a fantastic practice.
Raving fans, tons of referrals, and yes, most especially patients who pay you handsomely for their experience which is unlike anything else in their neighborhood. You will be THE go-to private practice.
But, you will not pull this off without an effective strategy and market study. Do your homework. Study our guidance on practice makeovers. Make your staffing systems rock solid. Set it up fully compliant, and with the best legal and tax structure.
Lastly, really learn this right. Let experience with practices from around the country help to plan your practices fine tuning, or if need be, a makeover, the right way, the first time.
I wish you the best along your journeys!
Want to learn more about how to build your private practice?
Then Join Me for a free strategy session HERE
Have a great day!