Lets face it, like any successful business, the more people you meet, the bigger your potential pool of patients. The keys to being rewarded from your efforts are making sure your time and energy spent on effective networking techniques actually produce results. And in practice this ultimately means traffic to your office.
Here are some effective networking strategies I have found over the years really benefit private practices the most.
Rule Number One: always be able to give an effective 30-second “elevator speech” (who-what-where: this is how I can help you). You need to be able to quickly and succinctly state why someone should invest time with you first.
Now, it makes no difference if this is in person, on the phone or on-line. You must look the part, express energy, and communicate. Effective, concise communication takes work, and time to develop. It can also take thick skin.
Not everyone will respond in kind to you and your services.
That’s quite all right. Just never stop pushing yourself forward, or dwell on the negative.
I think it was Jeffrey Lent the marketing guru who called this unabashed self-promotion. Remember, this is a who you know business as much as any other.
I am also reminded of an associate doctor I briefly employed who literally thought he would graduate as a doctor, and automatically the ‘pot of gold at the end of the rainbow ’ would magically appear. Those were his words.
Of course, the pot of gold is a huge practice, just for having a graduate degree, with patients thinking he was the greatest thing since sliced bread.
This is not the reality for any private practice.
PS That’s exactly why we offer mentoring and coaching programs…
I wish you the best along your journeys!
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Have a great day!