Right now, more than ever, it is time to take a real hard look at the foundations upon which you have built your practice, and your future. What is your development strategy?
Sure, you’re well aware, that if any key components of practice are on shaky ground, it will be sooner rather than later that you are liable to find out the hard way.
In any event, let’s take a look at some key, but too often overlooked, daily issues that will have an impact on your development strategy one by one.
Let’s start with staffing. Likely, your staff is having a more challenging time during the sheer volume of change taking place in the outside world than you are. If you are not regularly engaged with them in intelligent discussion and leadership, and being completely supportive, you are missing an enormous opportunity in long-term practice growth strategy right now.
Have you taken the time, to have open discussions about how you can better work together as a team, to accomplish common goals? Does every staff member understand how their decisions during the day not only impact your future as the practice owner but the future of themselves?
Have you also taken every step with your team members to be not only realistic about meeting patients needs but to also explain and show how their actions throughout the day fully impact the other team members?
For example, in any business, it is critically important that new inquiries regarding the business be handled in the most appropriate manner.
This of course includes moving potential new clients up the ladder from simply being interested parties to someone who is automatically scheduled as a potential new patient. This is also a major stumbling block in most small businesses, and the private practice of healthcare is no exception.
You must be certain there is a mechanism in place to track these inquiries and how many of them you actually convert to active patients.
If it’s been a very long time since you have reviewed your development strategy, quite simply, you are leaving hundreds if not thousands of dollars every week for your competitors.
And right now, I guarantee if you are not engaged in this intense and regular inspection and training, you are fully feeling the economic effects of it.
I wish you the best along your journeys!
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Have a great day!