Module 3 “Basic Marketing and New Patients Processed Correctly”


*Any Self-Published Media in any form may not reference NeuropathyDR(R) or use the logos, content etc without our written permission after review of proposed material.

There is lots of material here that can take significant time and study to implement. You MUST First CHOOSE the size and style practice you desire, then use the components accordingly.

Do Not get overwhelmed, let us guide you. Become a Good Marketing Student by learning how to “TEST” without wasting money. Please, let us Guide You Through This Process!

Please post questions on the Your Members FB forum, or make use of your call-in-coaching time.

1. Before spending money on extensive marketing, become fully familiar with the concerns of these patients. You must train and role play with your staff too. We have produced the “How To Do A Health Risk Analysis” .doc for you to customize below.

2. We suggest you offer those prospective patients who are unsure about becoming a patient a “Neuropathy or Health Risks Analysis” visit first. This is a separate first visit in which no charges occur. To assist your staff training and scheduling patients I have also uploaded Health Risks and NeuropathyDR(R) Screening templates for you to customize. (N.B. The “Analysis” is NOT your New Patient Visit (NPOV)! The NPOV should be a separate visit paid for like any other new patient in your practice.)

3. VIDEO links and website EMBED codes are on a .doc file for you to use on your website and social media as long as you remain a paying monthly member. *You LOSE the license to use ANY OF THIS material and our logos, websites, and any ND listings on or off-line as a Licensed Treatment Center if your membership is discontinued.

*Perfect Practice Web, LLC. does not endorse or advise free or reduced fee on any billable services, but instead suggests you consider offering a complimentary “analysis or screening”.

A. Learn How to Screen Prospective Patients Your Marketing Generates by Learning how to do a proper “Neuropathy or Health Risks Analysis”


How to do a Health Risk Analysis For Prospective ND Patient.doc

ND Prospect initial Call Script.doc
(Work with your staff in developing this for your own office.
Sample telephone intake for screening is attached)

NeuropathyDR-Screening-Form-1 (Customize this .doc)

New Neuro Pt Call in Script (Thanks to Dr. Ellen Blomerth)

Clinician Neuropathy Analysis Scripting.doc

Welcome Letter for New Patient To My Office.doc

Neuropathy Patient No Show For Exam (Customize and mail this .doc letter to no-show patients)


B. Work The Local Community By Visiting Oncologists, Neurologists and PCPs:

A. First, Send the Introductory Package*: You may order Discounted BN Books by

Faxing an order to 774-516-1302

B. Then, have your Marketing Assistant set up some visits, or just drop in and get aquainted!

C. Plan Periodic Follow-Up Visits, Stay-In-Touch Campaigns and Mail Professional Newsletters to them Each Month!

*Dear Dr Client To Customize Send with BN Book.doc
(Mail This Letter With The MD Newsletter and a Copy of “Beating Neuropathy”
Then follow up with a visit from yourself or staff member)

MDs Intro to ND Cover Letter 1.13

Cover Letter for MD BN News 1.13

Sample Followup Letter for MDs 1.13

Be Sure To Watch These Videos.

First, learn how to use the ND Tools Completely to do Effective Neuropathy Analyses and Consults.


You should also use these in your web and social media:

Marketing Pros Tip: GO TO YouTubeNeuropathyDoctor– If you’d like to use the ND Videos Here, You can as long as you maintain your valid license.


C. Next, schedule Patient and Community Workshops. You May Customize and Use These Patient Workshop PPTs:

Diagnosisof PN.ppt

Patient Lecture.ppt

What is Neuropathy.ppt

Diagnosis of PN.ppt

NeuropathyDR Lay Lecture (INSTRUCTIONS: This Presentation Takes about 45 minutes to deliver, 15 minutes is saved for your close and offer: Sign-up of Neuropathy Analysis Patients!)


D. REMEMBER: Adding a “Health Coach” and Weight Management Program can
really put you in a better position marketing your practice
as well as to really help obesity, a key component in
Neuropathy of Metabolic Syndrome, and often Diabetes and some Cancers.

Learn More by taking this 40 Min Webinar HERE and go HERE to enroll your clinic if this was not supplied with your initial membership.

E. Make Good usage of NeuropathyDR Window and Signage Decals, as well as NeuropathyDR scrub tops, clothing etc. are available only through our licensed provider ABC Specialties. GO TO ABC Specialties and fill out the webform 24/7 or call Deb Randall at 781-447-1532.

Remember, clinic and staff appearance, cleanliness and attire really add to patient experiences and help overcome price resistance!

Next, Start To Learn about Off-Line, And Effective Radio, TV, Newspaper and even Infomercial Marketing Campaigns.Advanced  Marketing is contained in Module 5, Display Ads are Contained in Module 9 and new material is released periodically.


Module 2 “Clinic Setup, ND Practice Basics and Device Options”

Examination of the Neuropathy Patient:

We urge you to perform a very thorough physical, neurologic and othopedic exam. BE SURE you are EM Compliant, and all of the required elements of a particular exam are included, ALWAYS INCLUDING upper and lower extremity DTRs, Motor, and Sensory Exams. Use of any classic physical medicine text is fine. At a minimum you also want to be performing vibratory sensation, and skin surface temps using a hand-held IR Thermometer. HANDS ON TRAINING in the ND Protocol is available by attending a Client Day or Clinic Day!

These are the very same findings you will repeat after the patients initial 5 weeks of care and at each re-evaluation. This VIDEO will help!

Should you find yourself deficient in these skill sets, consider attending the next ACOPM Neuropathy Summit.

Treatment Planning, Report of Findings and Case Presentation

The initial treatment plan is usually 3x/wk for 5 wks, followed by a re-evaluation. During this time the patient is always co-treating at home with their own NDGen Device and any applicable supplements and topicals. Typically, after 5 weeks, the patient is seen far less frequently, but at least monthly for 6-12 mos. Some patients improve MUCH more slowly, and require additional 5v week periods of in-office care as well as longer term care!

At the conclusion of the FIRST 5 Week initial clinic time, you as the clinician then assess if the patient has had a successful response. Dr. Hayes defines a successful outcome as at least a 20% improvement, based upon your initial intake parameters at the conclusion of the first 5 weeks.

*There are 3 required pieces of clinical co-treatment the patient needs at home from Day 1 of care: a. NDGen Estim Device b.  A copy of “Beating Neuropathy” (which they should already own from their initial analysis), and c. A Copy of “I Beat Neuropathy” which is designed to be a manual of patient recovery.

How Do I Price and Bill My Services? Billing Units Typically include EM Codes (exams initially and at 4-5 week intervals), and CPT Codes for Manual Therapies, Massage, Possibly NMR, Balance and Gait, Vestibular Retraining, etc. Other Unlisted Physical Medicine Procedures (97039 and 97139)  (Commonly Manual Rx Plus 2 Units Physical Medicine on each visit). Document carefully and ALWAYS be 100% Compliant!

You also have sales of supplements, NeuropathyDR Devices, and other products such as topicals and home care accessories. Reassure your staff and patients, and their families that 5 Weeks is the minimal time needed to assess response to the ND Protocol.

At home Co-Treatment is part of the ND Protocol. Each patient needs an NDGen device with a copy of  the book “I Beat Neuropathy” for the best chance of successful outcomes. Our experience tells us ownership is best, leading to better initial AND long term results, as well as better patient compliance and referrals.

EACH patient needs this neurostim portion of their recovery. At home neurostim nights, weekends and for breakthrough symptoms compliments the other key components of your in-office care.

*These items you need to be stocking in your clinic-plan ahead-lead time is 3-4 weeks on supply orders.

Some patients will require more than 5 weeks in the clinic, even with a device at home, which they typically will use twice daily, nights, weekends and for “breakthrough” symptoms.

Always remember: Patient outcomes are superior and your profit potential is very significant when patients are outfitted with their own stim units to use at home nights, weekends and for breakthrough Sx on the first day of treatment.


(These are samples of the in-office forms we use, some to keep track of a patient’s exam findings and treatment plan. These findings are then entered into EMR!

*These sample paper docs are for internal use and do not replace the need for EMR and great electronic records!)

SAMPLE Exam Sheet For You to Customize.doc

SAMPLE Case History for Charts For You To Customize .doc

Temperature Gradient Study Form.doc
(Thanks to Dr. Richard Merritt-refer to the video How to Use the IR Thermometer)

Quantitative Neuropathy Screening Examination.doc
(Thanks to Dr. Richard Merritt
-refer to the video How to Use the IR Thermometer)

Sample ND 1 Dr. Standalone Clinical Income/Expenses.pdf

Sample Layout Small Clinic ND 500 sqft office.pdf

Sample Patient Newsletter “Breakthroughs in Treating Neuropathy and Chronic Pain”

Sample Internal Treatment Room Charting for ND Patients

Case Presentation Sample Pricing and Report of Findings Videos

SAMPLE Initial NDNeuroStim Protocol Pricing Structure 032113.pdf

SAMPLEInitial NDPhotomedicine Protocol Pricing Structure 012813

ND Report Pre-Video


4. BE SURE to check for Drug/Nutrient Interactions before advising any dietary supplementation
You Can Get The Epocrates App HERE to Check Drug/Nutrient Interactions * It is known that Acetyl-L-Carnitine and CoQ10 CAN affect Thyroid Status and Thyroid Replacement Meds-Caution advised.

* It is known that Acetyl-L-Carnitine CAN affect Thyroid Status and Thyroid Replacement Meds-Caution advised. It is CONTRAINDICATED with concurrent chemotherapy, anti neoplastic and anti HIV drugs.

CoQ10 is CONTRAINDICATED in patients on Coumadin. NO Supplements Oral Or Topical should ever be administered to active or recovering patients with neoplasms, leukemia, etc WITHOUT written consent of the attending physicians and/or oncology team!

5. Many of your patients will be Diabetic, Morbidly Obese
and suffer from the devastating consequences of The Metabolic Syndrome. We urge you to appoint a staff person to be your patients’ Health Coach and that you establish a “Take Shape for Life” Weight Management Center* in your office after taking this Crucial Webinar
HERE After this 30 min Webinar, and if not already done, you may Enroll Your Practice HERE *This TSFL Program can help add a significant income stream to your practice too.

6. Regarding Typical Dietary Supplements
: Refer to ReadThisFirst.4.2.13

7. Devices and Supplies

You will need Copies of  Our Books to hand out as FREE Gifts and educate prospective patients and professionals, but especially for your Complimentary “Neuropathy Analyses”,  the point where all patients enter the ND Practice correctly… this is handled in Module 3, so you need to be ready.

Ordering Supplies and Equipment: DOWNLOAD The appropriate Order Form and follow the instructions In Your Members Forum


Protocol Selection In the Clinic- NDGen, LLLT/LED?

The Chart Below will help you decide.

Be Sure To Post your patient care questions and clinic stories in the Members Forum.

Download, Print and Laminate This Chart:

NeuropathyDR Clinical Protocol Flow Chart 2013.pdf

A. NDGen Family of NeuropathyDR Devices

Download, Print and Laminate This Chart:

Using The Ultima NEO for NDs 2.13


B. Watch These Introductory Videos:

Introduction to NDGen Device Family

Using the NDGen

NDGen Device Step by Step

NDGen Device Family for Hands

NDGen Device Family for Feet


C. Decide on best device for each individual patient and supply the most appropriate home care kit.

90% + of the time NDGen Devices will Serve Most Patients.

NDGen uses An Advanced FDA Approved multi-mode electrotherapy stimulator (Ultima Neo) that combines enhanced TENS, EMS, Interferential, and Microcurrent. It is dual channel device and includes the function of our most advanced TENS and EMS modes with body part diagrams, as well as an advanced Interferential device with sine wave technology, and a very state-of-the-art Microcurrent mode. Best of all, this electrotherapy unit operates on an ultra sleek, high capacity lithium ion battery which allows the user to use the Interferential function without being tethered to the wall, as well as long battery runs on the TENS/ EMS and Micro modes. A charging system and universal lead wires PLUS Your Choice of conductive socks or gloves are included!







D.  THOR – Photo Medicine LLLT/LE


Contact Us Directly Via Your Members Forum for Purchase and Training Click For More Info

E. Watch These Intro Videos:

Sample ND THOR Laser Application

THOR Laser LED Component


F. Once you have completed THOR Training, You will be granted access to the Special Physical Medicine Library. THOR Requires you have attended a Live Training Event within the past 36 Months. You’ll register by going to the special URL you will be supplied by the manufacturer.


Training VIDEOS apply to ReBuilder AND NDGen Protocols:

How to use IR Thermometer

Preparing Footbath And Checking Temps

Post Wet Method Foot Care

Using Gloves on Hands Wet

Snap Gloves Correctly

Using The Socks


Finally, We suggest that you download and listen to this audio:
Building an Enormous ND Practice with Dr. Merritt.mp3


Ordering Supplies and Equipment: DOWNLOAD The appropriate Order Form and follow the instructions In Your Members Forum


Very Specific Marketing For the ND practice will be handled in the next module.


Module 1 “Getting Started”


Getting started is as easy as A. B. C….

A. Please Download, Print and Read

B. Next, take 1.5 hours or so quiet time with a pad and pen and watch the

1. A-Z  NeuropathyDR Clinicians Training

This webinar is passcode protected, you will need to request it via your forum and you will receive a private message with the current code. Take the webinar HERE

This is your CRUCIAL BASIC TRAINING DISTILLED INTO VERY FORMULAIC STEPS! Remember, the heavy and academic material is handled in the texts, monthly training webinars, and most especially, your personal coaching calls.

C. To initiate set up of your unique NeuropathyDR(R)Website and Done-For-You Social Media Services…

You need to have a personal FB page set up first. Take a few minutes with these 3 short intro to FB videos…they should help you understand more!

Video 1

Video 2

Video 3

1. Take three minutes with the Market Domination Website page, THEN…

2. Authorize Set Up HERE

IMPORTANT! To set up your site you MUST supply us ALL of the required materials in a SINGLE email please! You should have at a minimum, quality photos as .jpeg, your main clinic logo in .jpeg, office hours, address phone, all demographics, a Bio and  REMEMBER, the better and more original the copy, the better your results will be! NEXT, you can create your own Welcome to Our ND Clinic Video, and post it to your YouTube Acct. Use this ND Clinic Video Script For Web Home Page

To have us post additional material to your SM pages, simple fill out the webform HERE

We’ll be posting on your behalf 3-6x weekly neuropathy related content, but to really go for it, take advantage of this incredible extra FREE service. Take 30 mins/week with this and it could be worth MANY THOUSANDS to your ND Specialty Practice.

DO NOT underestimate the impact of this, as many of our clinics have Page 1 Google Rankings for their area in the most common patient searches! You can’t buy this website traffic any other way for less than thousands/month and some incredible time demands.

*You’ll want to Make Sure Your Staff is Enrolling ALL Your NeuropathyDR Patients at YOUR OWN ND Website! (if you don’t yet have a custom ND Site, Just enroll them at …we educate and market to your patients FOR YOU, sending them a twice weekly ezine, ebooks, answer their telephone questions and emails on your behalf, this is all part of your monthly licensing and support membership fees…

FINALLY: Once all these steps are completed, CALL 781-754-0599 to set up your initial live training with our team!



Again, Make Sure ALL Your Patients are opting in at Your Custom Website!

*Once A.B.C. are complete, and you have had your initial coaching session with our office, your info will be posted on

Enjoy the programs, remember, we are here to help and support you!


Building an Enormous ND Practice with Dr. Merritt.mp3


NeuropathyDR(R) Ebook/Story Worth a Read Through!.pdf




IF you have Clinical questions, please be posting them on your Members Only Facebook Forum. If they are private, you can message Dr. Hayes directly on the forum as well.


Reminder *As long as your membership is active, you are required to
use these Trademarks/Logos on all web and paper marketing you choose to adopt in your clinic. Please upload these to your websites and Social Media Pages with the appropriate backlinks.

If your membership becomes inactive for any reason your license is void and you are subject to all applicable penalties for such usage.

*ANY and ALL ND Materials you use as a licensed member MUST contain a Credit to NeuropathyDR(R) and Backlink to

-Right Click on each logo, Save Image As, select the Neuropathy folder you should have already created on your desktop. BE SURE these logos display prominently on all your practice websites with back-links to


Suggested Text Books and References

Click HERE to Purchase

Click HERE To Purchase

Click HERE To Purchase


Welcome to your ND Membership Gateway!


Your specific Neuropathy Doctor Member username and password will give you access to files and PPW, llc data specific to NeuropathyDR(R). The Owner of the license is responsible to see that no unauthorized duplication or dissemination of materials occurs by associates or support staff.

You’ll need to be sure your computer software is up to date to download and open files.

mp3s will play/download in media player (windows) or itunes (windows and mac)

For Support:

Clinical support                                                  Post on the forum

Call if Needed 24/7                                                               781-754-0599

(Live telephone help is Monday-Thursday 9-5PM, Friday 9-1PM EST)

(Please make sure you have taken the A-Z Webinar in it’s entirety first).

All NeuropathyDR(R) Members Only Files are contained in each of the modules. Remember, these are copyright and your nondisclosure applies.


1. All ND Clients, PLEASE, train your staff that you are contracted representative LICENSED clinics of  NeuropathyDR, and that they understand them both enough to answer AT LEAST basic questions and schedule appropriate appointments with you! Some patients have been put off by calls answered by some clinics, so this is a requirement that helps us all! Ask your team to EXPECT random calls, and as the business owner, you need to check for compliance. We must reserve the right to remove your office from our sites if complaints are received and not promptly remedied. I thank you  for your total cooperation. John

2. To be successful, each patient office visit needs to be about YOUR expertise and THEIR progress, never a device or treatment method. We know this for a fact when we survey patients!. You shall be supplying each patient with their own NDGen(TM) Home Care System (which includes the neurostimulator, canvas tote bag, blanket and a copy of “I Beat Neuropathy”). ALWAYS ask patients to bring their own unit to EVERY office session, and will care for their own equipment and any accessories you may provide like conductive garments.

3. ANY Neuropathy Marketing (Web, Radio, TV, Print, etc) MUST contain the ND® Trademark which is on this site for download! Take advantage of the enormous power of collective branding- its an honor to have you on board.

4. RECOMMENDED:  Reference Text as per our Trainings is “Peripheral Neuropathies in Clinical Practice” by Herskovitz et al, Oxford Press, there is an Amazon link in an upcoming module.

5.  PLEASE, Make every effort to attend The ACOPM April Neuropathy Summit and March/November ND Clinic Days and at least one ND Client Day* on Nantucket Island or Greater Boston area.

*Even with the incredible growth of NeuropathyDR this year and to come, I’m getting many more calls to take on private coaching clients. This is really gratifying, and I really enjoy watching and helping others build and enjoy incredibly powerful lives of passion and profitability.

If you’d like to apply for one of these few open slots, please Call Jes at 781-754-0599 and ask her to schedule us a private consultation.


Get This weeks Posts and updates and BIG Opportunities @
IMPORTANT!!! Be Sure to: 1. “Friend” me at Facebook John Hayes Jr so I can enroll you in the Perfect Practice Web Members Only Forum!      If you miss this forum, you are missing out on the daily pulse of clinical, personal growth and marketing updates!

2. Make sure the Monday Minutes Fax gets to your desk!

3. MAKE SURE you read your emails, routine newsletters are emailed Monday and Thursday AMs/

REMINDER: Don’t forget to make good use of call-in-coaching days held twice monthly

The Members ONLY Fax Line is 774-516-1302

PLEASE: give us a call 781-754-0599 if you’re stuck, anytime!