3 Mistakes in Private Practice Building

Private Practice Building Mistakes: 3 Self-Sabotaging Behaviors That Will Kill Your Private Practice

Most People Are Making These 3 Private Practice Building Mistakes. Are You?

We’ve all heard about “self-sabotaging” behaviors—in our personal lives, in the context of career advice, and maybe in terms relationships. But did you know that there are self-sabotaging behaviors in the world of private practice building?

These attitudes and actions can be devastating to the health of your private practice. Why? Because in business, and particularly in the area of private practice building, the definition of self-sabotaging behaviors is anything that gets in the way of your long-term business goals.

Are you guilty of getting in your own way when it comes to private practice building? Of course, none of us are doing it perfectly… but the key is to be doing it effectively, and to avoid the major pitfalls.

Here are the top 3 self-sabotaging behaviors in private practice building, and suggestions for how you can avoid them.

#1: Waiting for the perfect moment

Sometimes we get so focused on taking action “at the right moment” that our perfectionism gets in the way of business growth.

In truth, ANY action—no matter how small—is better in the long term than continued inaction. In other words, when you don’t act, your lack of action is a choice that plays against your business goals.

#2: Micromanaging your team

You’re the captain of this ship, so of course you want to make sure you’ll stay on course. It’s tempting to try to accomplish this way-finding by being on top of your staff day in and day out, watching them like a hawk. But from a long-term view, this leads to resentment and high turnover—not the results you want in private practice building!

A better approach is to make your presence known in every area of your business, but in a manner that emphasizes your trust in your staff. Your team will feel that you’re involved and aware of their issues without the stranglehold of micromanaging.

#3: Trying to get all of your business learning from books

You know the importance of learning and growing in your private practice building efforts. Too often, though, you probably rely on reading books and articles as your main source of information.

Reading is certainly a convenient way to approach continuing education, since you can fit it into your schedule as needed. But there are a number of problems with this approach to private practice building. The main issue is that books and articles about private practice are aimed at a very general audience, and they detail someone else’s techniques for private practice building—which may not be applicable to your business or your unique situation as a private practice owner.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

follow-ups in private practice

The Power of Personal Follow-Ups to Build Your Private Practice: How to Use Personalized Marketing in a Digital World

You’ll have an edge on your competition when you follow up consistently and personally with your patients.

It’s a sad fact that most private practice owners don’t bother to follow up with their patients—and those who do, often are following up in an impersonal way. That’s bad news for those business owners, but it means you have a golden opportunity to tweak your practice follow-up to be more personal and therefore more effective.

Follow-up opportunities happen constantly, and many of them take place before your patient even walks out the door. For example, when your reception staff is checking out a patient after the visit, that’s a prime chance to get feedback. Does your staff inquire personally how the visit went and if there’s anything they can do for your patient? Does your staff direct the patient to a comment card? Or do they just not ask for feedback at all? You can get very strong and detailed feedback immediately after a visit, which is more valuable to your practice.

Now let’s consider post-visit follow-up. Imagine that a new patient has a consultation with you on Monday morning, but this person doesn’t make an additional appointment at the desk—she says to your staff that she will schedule an appointment later. Does your staff know how to handle a situation like this? Do they tell you about it in a timely way, or do they passively wait for the patient to call the office? Do you expect your staff to follow up with new patients or do you personally reach out to these patients with a phone call?

Just for a moment, put yourself in that patient’s shoes. Which scenario makes you feel special and cared for? Which scenario makes you feel ignored and like a number instead of a person? There’s a frequently quoted aphorism attributed to Maya Angelou: People forget what you do or what you said, but they never forget how you made them feel.

When patients feel that you care about them, they come back, and they refer family and friends. And that’s the bottom line of private practice building.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team 

Arachnoiditis

What is Arachnoiditis and How Can You Help?

As a specialty practice emphasizing the relief of chronic pain, you will encounter patients who suffer from arachnoiditis.

Unfortunately the number of these cases is growing by leaps and bounds.

The cause is thought to be at least in a large part due to the rising use of intraspinal injections.

As we both know, now a days and too often intraspinal injections are used as a first-line rather than the last line therapy for back pain, radiculitis etc.

The net result can be patients who are injured, or suffer severe adverse reactions.

These reactions can range from chronic back pain to unrelenting extremity and spine pain and even paralysis.

There is some concern that preservatives as well as the variety of drugs used in intraspinal injections can cause autoimmune reactions, which can lead to the development of more serious conditions including chemical hypersensitivity.

But the worst effect of course is, the chronic and debilitating and unrelenting pain that these patients suffer from.

As one of our trained clinicians, though you have tools right at your fingertips, which may be able to help even the most difficult patients.

Arachnoiditis patients present cases that will test all of your skills.

You need to of course be sure to start with a very thorough evaluation. Depending upon your expertise, develop a rational but powerful treatment plan using all the tools we have given you. Alternatively refer to one of your colleagues better equipped and trained to help these patients.

There is even a place for lifestyle and behavioral therapies in the treatment of the arachnoiditis patient. This is of course due to the significant life destruction they have experience.

Commonly, your office can serve as an oasis for these patients providing all types of information, which they are not getting anywhere else.

If you’re not familiar with arachnoiditis, we will be providing our clients additional continuing education material on this.

If you thought Neuropathy patients were challenging, you haven’t seen anything until you tackle some of these cases.

The good news is you can offer help to many of these patients.

But the first thing to do is start reaching out in your own practice and in your own community!

Communicate the value of what you are doing a daily basis.

Emphasize the need for a rational conservative approach to spine pain and possible arachnoiditis prevention, doing all of this despite traditional pain clinics emphasis on invasive and potentially dangerous injection therapy.

Above all, expand your expertise and learn to truly help the arachnoiditis patient.

We wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join our team experts for a free strategy session HERE

Have a great day!

The PPW team

Loyal Patients in Private Practice

Diabetic Neuropathy Patients

Treating Patients With Diabetic Neuropathy

If you treat Diabetic Neuropathy Patients chances are you are no stranger to making diagnoses of neuropathy. While some patients (even those who do have nerve damage) might experience no symptoms at all, about 60 to 70 percent of diabetics experience pain, soreness, loss of sensation, tingling in the extremities, and even digestive problems—or other conditions related to organ complications—all symptoms of peripheral neuropathy. Diabetic Neuropathy is one of the most common causes of neuropathy overall.

A patient’s risk of developing diabetes-related neuropathy actually increases with age and extenuating health considerations (such as being overweight), partially because patients who have problems with glucose control for extended periods of time—25 years or more—are more susceptible.

So, what causes Diabetic Neuropathy symptoms? Research is occasionally unclear on the subject, but it is generally agreed that exposure to high blood glucose (high blood sugar) has a negative effect on nerve condition. Of course, this is in addition to other conditions or lifestyle factors commonly associated with causing or exacerbating diabetic neuropathy, such as injury, metabolic inconsistencies, inherited traits, or substance abuse.

There are a few kinds of neuropathy associated with diabetes, the most common being peripheral neuropathy (this is the type usually referred to when people simply say “neuropathy” but we’ll get to the other types in a moment). Peripheral neuropathy is characterized by pain, numbness, tingling, and loss of motor function, among other sensation-related symptoms. This type is written about extensively, and can greatly impact quality of life for its sufferers. Most treatments available to medical practitioners target peripheral neuropathy the good news is, there are plenty of ways for you to treat this type.

Focal and proximal Diabetic Neuropathy result in muscle weakness and pain, and typically target a specific nerve grouping. These types of neuropathy are commonly characterized by weakness in the legs, causing difficulty standing and walking. This type of neuropathy often accompanies peripheral neuropathy, so be on the lookout for patients who experience weakness alongside loss of sensation or soreness.

Autonomic neuropathy, as the name implies, causes changes in autonomic bodily functions. These include bowel and bladder functions, sexual responses, and digestion. Autonomic neuropathy can be life-threatening in extreme cases, as it also affects nerves that serve the heart, lungs, and eyes. Especially troubling to diabetic patients is the resulting condition of hypoglycemia unawareness, which can reduce the symptoms most diabetics associate with low glucose.

It is recommended for any diabetic patients to receive at least an annual foot exam. If neuropathy has already been diagnosed, a patient’s feet should be examined much more frequently. Additional to diabetic amputation concerns, you should test your patient’s protective sensation by pricking their foot with a pin, or running monofilament across their skin. If your patient has lost protective sensation, he or she could be at risk to develop sores that might not heal properly, leading to infection. If you have any questions about the proper methods to use in examining diabetic patients for neuropathy, contact NeuropathyDR®. We can be sure you have the tools and knowledge you need!

For other types of neuropathy, properly-trained clinicians should perform a check of heart rate variability to detect how a patient’s heart rate changes in response to changes in blood pressure and posture. Ultrasound imaging is also useful to diagnose autonomic neuropathies and to ensure other internal organs such as the kidneys and bladder are functioning properly.

To control diabetic neuropathy, it is important to advise patients to maintain a tight blood sugar control and a healthy diet (this methodology is advisable for diabetics in general, of course). Even if a patient does not have symptoms of neuropathy, regular checkups are wise. NeuropathyDR® can train you to spot warning signs of factors that could endanger your patients’ nerve function or even be life-threatening. In addition, we can help you treat pain symptoms by providing valuable information about appropriate medications.

If your patients have diabetes, they are at risk! Don’t let neuropathic symptoms go unchecked. Remember, the sooner neuropathy is diagnosed, the easier it will be to treat and to slow the progression of this degenerative condition. Our NeuropathyDR® clinicians are trained to identify the various types of neuropathy and recommend the treatments that help their patients retain their quality of life.

If you have any questions about specialty practice development for chronic pain including diabetic Neuropathy GO TO: NeuropathyDRProfessionals.com

We wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

 

Private Practice Building And Your Reputation

Private Practice Building & Reputation Defense

As a private practice owner, just like in any business you need to be very concerned about malicious attacks both on and off-line, most especially in the online arena.

Unless you have systems in place to monitor how your name, your intellectual assets, as well as your practice reputation are defended, you could find yourself doing damage control.

Like it or not it is so easy for the disgruntled patient, perhaps even a competitor or someone you don’t even know to launch malicious attacks against your good work.

Of course we’ve all heard about password theft as well as other online theft. Now I think that private practice owners are particularly easy targets because we often simply are not monitored and thus not protected. This becomes even more important as you develop more places where you were visible online, most especially the social media.

But let’s start with some basics. How often do you search for yourself, and any business or personal assets you have online?

This is a particularly good starting point and it is something we recommend all private practice members such as yourself, be doing on a regular basis. There are also good paid services you may want to consider investing in for reputation defense as well.

This has become such a serious issue, as even paid defense services sometimes are not fool-proof.

 

We wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

practice building advice

Customer Service Goes Beyond Serving Patients

You may think your private practice is pretty good at customer service for patients. But you can take it to a whole new level when your staff learns to serve each other.

Do you know a lot about customer service? It’s definitely the bottom line when it comes to marketing a private practice. But what you may not realize is that customer service isn’t just for patients and new prospects.

Imagine a world in which your staff treats EACH OTHER like valued customers. A world where you’re able to retain staff and keep morale at a steady high.

You can create that world! And your patients will sense a positive shift in your practice culture—which will keep them coming back.

A private practice with a customer service culture has several elements working for it, which you can easily begin to emulate.

First of all, it’s the simplest things that change company culture. “Please” and “thank you” go a long way toward building morale and helping every staff member feel valued. You can suggest at your next staff meeting that everyone remember to use these simple words with each other, not just with clients. But more importantly, you can model this new behavior for your staff. They’ll do what you do, not what you say.

Second, practice listening with respect, not impatience. Too often we are so busy and wrapped in details that we barely acknowledge staff with a nod. What if you made it a practice to always make eye contact, listen fully, and value that person’s contribution to your workday in every exchange? You don’t have to do it perfectly, but there’s a good chance that every respectful listening exchange will have a ripple effect among your staff.

Finally, find ways to offer timely feedback, both positive and constructive. Begin building feedback opportunities into the workweek rather than saving them for performance reviews. Most important, be aware that feedback shouldn’t come just from you as the private practice owner, but from staff member to staff member so that they are supporting each other. Teach them to “catch someone doing something right” and provide concrete ways to share those moments.

What have you learned in your practice about customer service? 

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Content Marketing for Your Private Practice

Change Your Marketing Mindset to Bring In More Referrals

How to Transform Your Private Practice Marketing to Reach Your Ideal Customer

Do you love marketing?

Most private practice owners think of marketing as a necessary evil—a dreaded chore that must be done in order to get new patients in the door. But you can distinguish yourself with private practice marketing that genuinely attracts new business because of the positive energy you’ve poured into it.

Think of how it feels to walk into a dentist’s office, for example. There are some pretty standard things that you expect because they’re the same in almost every dental office: popular magazines, photos of smiling people on the walls, an easy listening station piped into the waiting room.

But imagine that you walk into a dental office and experience pleasant surprises. What if the dentist stepped out into the waiting room personally to introduce himself and say how nice it was to meet you? What if, at the end of your first appointment, the office staff gave you two $5 gift cards—one for you and one to pass on to a friend? You’d feel that the dentist and his staff truly wanted to connect with you and make your day nicer.

The same can be true of your private practice marketing efforts. When you approach marketing as a pleasant opportunity to make connections with new patients, rather than as a mundane or tiresome duty, your actions will bring in more business.

Here’s one more way to look at it: think of marketing as a form of customer service (for new customers who don’t know you personally yet). Put yourself in the customer’s shoes. Who would you rather have serving you? The tired customer service rep who is merely going through the motions? Or someone who reaches out to you sincerely and asks how to best serve you today?

Patients can tell when your marketing is heartfelt, and when it’s just going through the motions. In private practice marketing, choose to make real connections every time and you’ll enjoy better referrals.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Does Your Private Practice Website Need a Facelift?

The “Whys” of Private Practice

You could argue that without purpose life is extremely difficult and the same of course is true of your #privatepractice

Purpose. Without it we lack reason to do what we do every day.

Unless you know precisely what your purpose is you will find private practice difficult, and at the very least unrewarding.

Make no mistake about it there are multiple reasons that we have private practices. One, it is a business and the purpose of your business is to generate income. There’s nothing altruistic about this, this purpose is just reality! The purpose of generating significant income is to provide value to those you love and all the experiences you will be able to bring to your family.

But more than this, having a higher purpose allows your community and thus your patients to identify more completely with who you are and why you do what you do.

We first have to be clear with ourselves. Why do we get out of bed every day and do what we do for our patients in our communities? The real reason as most healthcare professionals went into their chosen healing art, to enhance the lives of those we serve.

And there you have it! This is the highest purpose we could ever aspire to.

So if this is the case then why do so many find private practice or indeed any business so difficult?

The reality is most people don’t take enough significant quiet time focusing on and improving everything they can to enhance their purpose!

In fact, as the great business philosopher Jim Rohn once said, “Lacking enough “whys” or reasons to achieve our goals is a certain pathway to failure!”

Personally I agree!

This viewpoint has always served me well!

How about you?

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Rapid Practice Building

Marketing is key to rapid and sustained practice building.

As consultants, one of questions that we get asked all the time from physical therapists, chiropractic physicians, as well as medical physicians is: what is the quickest way to build professional practice or rapid practice building?

Is this even possible?

The answer fortunately is yes! Practice building is a lot like building any successful business. It takes design, very detailed and well-developed plans, and much work involving an incredible assortment of details.

And unless you have lived it, you really have no idea the magnitude and depth that effective practice building can take.

But more than that it takes an extraordinary hand (at the helm and I certainly hope that is you!) at balancing all the above with an effective and powerful marketing plan. Like it or not the marketing plan is where too many fail in any business!

Obviously then marketing is so key to rapid and sustained practice building. Many critical parts need to be taken care of. For example, what types of stay in touch programs do you have in place for your private practice? When was the last time you worked on really effective mechanisms to survey patients on what they want and desire from their private practice owner?

Also, when was the last time you sat and listened to your staff actually answering the telephone? Is it like you have scripted for them? Or do not even have telephone scripts or effective staff training?

By now you see where the conversation is headed. Rapid practice building is entirely possible, if you’re willing to do all the above and much more.

So much of practice building in this day and age, is centered around the specific needs of customers.

But the most important thing is putting all the pieces together. That’s why we are here.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Private Practice Building Plan

One of the most important tasks is to completely outline your private practice business plan.

Now this could be said about many facets of life, but nowhere is it truer than in developing and promoting your private practice.

One of the key areas where we see time after time private practice owners getting into trouble is not putting into place support systems prior to attempting to negotiate the twists and turns that modern private practice will inevitably bring.

One of the most important tasks is that you as a business owner needs to outline completely, is your private practice business plan. Behind your private practice business plan must be your personal and lifestyle goals.

Don’t neglect, the importance of this single action.

In fact, if you spend the necessary time developing your private practice building plan for your future, you will find your practice far easier to execute, and then maintain. Having all of this behind you makes a huge difference when it comes to developing your private practice, and lifestyle of your dreams.

I guarantee you; developing your private practice building plan, this will be the single action that most neglect. Then they wonder why months and years of unfulfilled expectations continue.

There is no way to sugarcoat this at all. It is difficult work, which is why many choose an alternate path.

The best advice I have; do not let this BE YOU!

One additional take-away; don’t think this process is set and forget! Your private practice building plan is something that needs continual refinement.

This is also why you must have the support systems behind you to continue to work on this process your entire career and yes, hopefully your entire life.
And always remember, big dreams will get you out of bed in the morning, small ones will keep you there!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Are You A Private Practice Owner Superstar?

Private Practice Owner Superstar

Private Practice Owner Superstars All Have This!

Let’s face it, anyone in private practice knows what a project it can be! And even if you don’t participate in any insurance plans at all, the myriad of things we juggle daily is enormous.

So often we are called upon to make numerous decisions for others, fatigue and stress of doing this all day causes too many to neglect what really is most important in private practice.

That of course is the continued flow of new and former patients.

Without this continuous stream of patients to serve, the practice can literally implode. This of course just adds to the demands and stress of practice.

As a practice owner this has GOT to be job number 1.

The biggest reason too many fail to thrive is just inaction when it comes to the most important things that will move your practice forward. It’s those daily little things you probably already know you should be doing but just aren’t.

This is a subject private practice owner superstars know well. Every angle of marketing is done, covered and monitored.

So why isn’t everyone a private practice owner superstar?

Two key reasons.

First, far too many have no written and monitored goals. No clear end game or game plan at all. This is something you could actually fix right now! If you need help with this just pick up the phone or jump on one of our training calls.

But a bigger reason, and the reason too many private practice owners have no written goals is they have not created the space in their own lives to cut stress and daily refresh themselves.

Try me on this one.

When do you work, perform and feel the best? Obviously with accomplishment and all that can bring.

Feel like you still need help? We all do!

That’s why we are here!

You just need to reach our and grab the keys to an extraordinary life in private practice, become a private practice owner superstar!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Private Practice Passion

Do You Still Have a Private Practice Passion?

If you’re reading this, no doubt you continue to choose private practice over the public health care system.

All politics aside, the reason that you and I continue to do this is we love what we do! We love to do our very best every single day taking care of patients. It doesn’t make a difference to you that it’s become more cumbersome and challenging.

And you know, firsthand how difficult this can be. Much like running any business to be extraordinarily challenging, I gets more complicated all the time.  Yes running a powerful private practice requires multiple skill sets. It also requires extensive management and an extraordinary team effort!

But more than this requires your personal passion. Your passion for helping others with the least invasive care possible. Your passion for sticking up for your patients rights. Your passion for delivering care with the least amount of potential harm first. Your passion for educating your patience and your community.  See where were going here? If you lack passion for what you do, you might as will give a private practice right now.

But  you like myself continue to love serving humanity every day. You respect the challenges your patients face. You’re willing to partner with them providing only the best in office care but also the best resources for usage at home, as well in the clinic.

You’ll continue to provide them with all the tools that will help them so much long-term to prevent shins, and unnecessary and potential he harmful treatments.

Continue to engage, learn more, and be more every single day!

This is what our clinicians do.

Relentlessly.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Do You Have a Private Practice Marketing Plan?

Private Practice Marketing Plan

The best results come from having the best private practice marketing plan.

If you are a regular reader of my articles you probably know that I advocate an active, multi-pronged approach to marketing your private practice.

But too many private practitioners don’t realize the wealth of marketing opportunities they have available every single day, and yes even during most patient encounters!

First, there is no substitute for the basics of any successful business or private practice. This includes everything from your choice of location to your hours, and yes even your business cards.

There are often other overlooked success strategies. Things like how your private practice answers its telephone, social media, and on-line inquiries. These crucial areas are too often left to chance, resulting in unneeded stress and lost revenues.

And then it’s key to realize that each of these new patient leads may have different concerns, and thus different follow up strategies.

Like everything though, the best results come from having the best private practice marketing plan.

Here’s what I’d suggest you do to insure you are maximizing your private practice marketing potential.

First, you as the owner need to have a trusted business partner or spouse go through and “5 Sense” your physical space. Does it have the look and feel of a modern private practice?

Are your phones answered in a compassionate, serving voice and attitude?

Does the staff look as crisp as they should? Are they focused or distracted while at their posts?

Do the colors, furniture, images convey warm and inviting? Or is it too stark and clinical.

Then, you’ll need to do the same with every piece of private practice marketing you use as well!

I think you see where I am going here. Yes, all of these things are part of marketing, like it or not!

To have a real shot at private practice success in this very competitive world, you must look at your entire private practice marketing plan!

Just be sure to write out your results, and develop a clear, effective private practice marketing plan moving forward!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Partnering With Patients

Begin “Partnering” With Your Patients Today

As students and even daily in our practices as clinicians we spend lots of time, energy and resources designing treatment plans for our patients. Now of course so much of this is just essential to good practices and indeed excellent patient treatment planning should be our primary line of thought, just after completing our initial consults and exams.

But far too often this process can become cumbersome.

And now more and more we train our students to always go “by the book”. Do what the book says or politicians more and more seek to mandate. For too many there is never true partnering with their patients!

We understand firsthand that just the documentation time and record keeping alone can extract a huge toll on us as private practice owners.

You know, what’s the “standard of care” for Mrs. Smith and her ailments? What if any, paid benefits do you receive for providing your care and what’s not covered by third party pay? What requirements must you fulfill to document all of this for patients?

What I find is too often what can and indeed does happen is empiricism and common sense take a backseat to administrative requirements and the associated BS.

I’ve been at this long enough to remember the primary reason we did what we did in private practice especially was to simply partner with our patients, find out what their goals are then simply act accordingly.

Now there is always someone to second-guess your treatment plans.

But there is a better way! And that is to start partnering with your patients, today!

What does partnering look like? Well initially by matching patient goals for care as close as is reasonably possible.

More than this though partnering with patients means putting the responsibility for healthy behaviors squarely on them. Partnering also means clearly outlining, then agreeing on mutual obligations.

No doubt this is a huge part of what you do already but try taking all of this to the next level.

Really starting today, spend more time realistically engaging with your patients on not only some acute care when needed but also chronic care direction and stability.

Ever been frustrated by clinical results? Try partnering with your patients and watch what happens to them, your private practice, and results!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

practice building advice

Are Your Skill Sets Clear?

Make sure patients know exactly what your skill sets are and exactly what you can do for them.

Right this minute, patients are searching for you. They are looking for a private practice owner with unique skill sets that you possess.

You see these patients are very frustrated with the care they are currently receiving elsewhere.

However, unless you tell your existing and prospective patients exactly what your skill sets are and exactly what you can do for them, practice will be a lot harder than it needs to be.

Of course there are multiple ways that you need to approach this. As an astute marketer you already know the necessity of having multiple forms of communication. That’s why your marketing has multiple outreaches. You’re touching your community both on and off-line. You have a presence, you are the trusted authority.

But did you also know the more you can emphasize your precise skill sets in practice with simple tools, the more effective and profitable your private practice will be?

There is no better time to do this then on the first visit.

And rather than this taking the form of some heavy-duty hard-sell marketing push, it should simply take shape by your excellence as a clinician.

Make no mistake about it.

Every patient knows how well you train your staff and they know if they are caring as well as knowledgeable.

The same patients also know how well you’ve treated yourself and your approach to them as a highly skilled professional.

Keep yourself engaged in practice using your existing skill sets then continuously adding to them over time will increase your career opportunities dramatically.

This does not have to be complicated. Start by simply reviewing your consultation and most especially examination skill sets and be MORE engaging during your patient’s first visit!

Don’t ignore the tremendous marketing and clinical opportunity your consultation and most especially your examination time present.

The most successful private practice owners never underestimate the impact their skill sets have every day and most especially over the course of their entire career!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Create A Sustainable Modern Private Practice Today!

Sustainable Private Practices

Create a more sustainable modern private practice today!

Only someone who has been in your shoes can understand the weekly challenges of running a modern private practice. Right now let’s focus on developing a sustainable modern private practice.

Let’s spend some time talking about a common challenge and that is moving the patient to action in the face of an inaccurate or uncertain diagnosis. Those of us who treat chronically ill patients understand completely often times there are many factors involved.

But what separates the powerful practice owner from an also-ran is developing rational treatment plans in the early phases of the patients care.

This provides a huge opportunity for you as an integrated practitioner to help the patient with many of the lifestyle issues, which may be contributing to or actually causing their underlying illness!

Obesity and physical deconditioning is often at the root of so many health problems. One of the best decisions we can make early on is to move these patients immediately into a weight control program.

Next, it is a continuous process to work with all your new patients to develop an accurate diagnosis.

So much of the time providers ignore the opportunity to obtain prior medical records and look at the diagnostics done so far, helping you to put the pieces of the puzzle together.

This is also why regularly working with your health care colleagues could be of immense benefit to your private practice!

Inside the practice early on in patient care there are numerous other services you can provide. Not the least of which are lifestyle, health, and fitness related.

Looking at and practicing in this way will go along way towards cementing you as the local private practice in which patients will come first to consult when new problems arise or chronic conditions recur.

In this day and age this is the ONLY way you want your private practice to be! Consumer driven self pay wellness systems should by the mainstay of practice!

So let us work together to help YOU develop a sustainable modern private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

 

Private Practice Building and New Patient Calls

Practice Building Basics: Organization

Organization is one of the Biggest Practice Building Basic Steps!

Both organization and cleanliness boosts referrals and thus your revenue streams too!

This is one of the most simple, yet externally productive, points any private practice owner can make.

And today is just as good as any other day to do so.

You see, there is one very simple truth: disorganization and clutter fosters chaos, and organization fosters productivity.

Organization is one of the biggest practice building basic steps. It also fosters cleanliness, as well as helping you make an extraordinary impression upon patients and other professionals alike.

Clinically, nowhere is organization and cleanliness more important than the specialty practice. The reason for this is that, in specialty practice, we’re often times treating patients who are or have been seriously ill, suffering from infections, diabetes, and the like.

For something so simple, why does this practice building basic concept escape so many private practice owners?

After having visited many private practices throughout my consulting career, I can tell you that the single biggest destroyer to organization is paper. After all, there are files, journals, faxes, and printed reports, etc…

The good news is, with some very simple practice building basic steps, you can make extraordinary progress.

Simply by organizing files–but most especially not saving and eliminating any paper–you can make a huge difference.

You’ll find it makes a great difference to have specific filing places for things such as EOP’s, submission reports, day sheets, and other business records which only need to be kept for relatively short periods of time. Better yet, get as many payers on paperless as you possibly can.

In this day and age, a high capacity scanner and excellent software is one of the keys to organization.

This investment alone is worth many thousands of dollars to the private practice owner.

How are YOU going to get ORGANIZED?

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Does Your Private Practice Website Need a Facelift?

Practice Building Basics

Don’t Neglect These Powerful Practice Building Basics

It’s great to be a fabulous clinician—however, in private practice, all your skills are useless unless people know where and how to find you.

In this media-driven world, one of the biggest mistakes today’s private practice owners make is neglecting some of the practice building basics that are available, virtually free, and for the asking.

Let’s face it, all successful businesses are built upon relationships. Relationships are made by meeting more people. One of the easiest ways to meet more people is to take advantage of local media, social events, and experiences.

Right now, in your very community, I bet there is a newspaper editor who would welcome your press release with your photograph.

Likewise, there is a support group leader looking for a speaker.

There is a local radio show host looking for a guest, or a local community TV station looking for a health expert.

There’s also the local business owner who needs expertise in helping his employees maintain their health and productivity.

The cost to do these things? They are all virtually free. So why are they so often neglected?

The reason for this is that they are never tasked and never assigned. This is also why so many private practice owners will fail, or never do as well as they could.

So what’s the solution here? The solution is to vow to make a list right now of all the things you know you should be doing—but are not.

And, honestly, the ideas I have just given you are easily worth six figures a year or more. It’s critical that you, as a private practice owner, begin to think like this on a regular basis.

If you need help with CEO training skills, marketing, or practice building basics, we can help!

This is, after all, what we do!

You will find all the time invested in your business training and expertise will go a long way.

It’s great to be a fabulous clinician—however, in private practice, all your skills are useless unless people know where and how to find you.

So, why not let us help you?

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Private Practice Bullpen- Ensure Good Staffing!

Private Practice Bullpen

Make sure you have a Private Practice Bullpen to ensure good staffing!

One of the things that we talk about all the time with regard to growing and making sure your private practice has longevity and continued profitability, is staffing.

This is so crucial and so overlooked in all businesses except the most successful. Your private practice is no different.

One of the things you can do to ensure good staffing is to make sure you have a private practice bullpen.

Without any doubt you must have team players that can rotate through the various positions, just like a major-league baseball team.

Simply having basic systems in place along with a fantastic manual and understanding of key positions for your players’ goes along way towards moving your team ahead. Just like in Baseball it can make the difference between first or last place.

One other key point is using the bullpen concept allowing you to rotate your players. Just for fun, periodically try rotating your staff through various positions within the practice.

This prevents job fatigue, keeping your staff fresh and engaged.

Amazingly, it also naturally helps produce practice growth. You’ll find patients responding in kind as well.

Mixing up the routine is great however, just as in major-league baseball good managers must be more specific. You should know the strengths and the weaknesses of all your players.

There may be some players’ that are unable to be the pitcher, as that of course is a highly specialized and skilled position. There are also some that no doubt will excel as your designated hitters.

Even if your practice is small you should have access to people you can call upon in the event of vacations and illnesses etc.

The nice thing about this is it only requires some planning. Make sure you continually set the stage for practice growth.

Unless you have the capacity to pull this off, you’ll find private practice to be way more stressful and far less rewarding

Have you tried the private practice bullpen concept? Let us know your strategy!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Benefits of a Staff-Driven Private Practice

Private Practice Owner: What Do You Stand For?

What Do YOU as a Practice Owner Stand for in Healthcare Today?

This is a great day to ask yourself if you truly have the personal life and private practice you deserve.

It has been said that, “If you don’t stand for something, you will fall for anything”.

To be truly independent, on this great day of American independence, you need to know where you stand on the major cornerstones of your life (Personal, Spiritual, Material, Fitness, and Financial).

A strong personal philosophy on each of these is vital to your success, and developing an evolving professional life and practice.

This is a great day to ask yourself if are truly living the personal and professional life you deserve.

Are your actions leading you in the direction of the goals you set at the beginning of the year? If not, make the midyear corrections NOW to ensure not another precious moment of your life is wasted! (This is one place where one-on-one consulting can really help this to take shape for you!)

So, what do you stand for as a practice owner?

Make sure your patients and your staff knows your personal philosophy on these vital cornerstones or you are liable to ‘fall for anything’!

If you are not crystal clear on your personal philosophy, or even if it needs some updating or fine-tuning, get out a blank legal pad, sit in a quiet place, close your eyes for a while and list what comes to mind.

Just make sure you do it before you go to sleep tonight!

All successful people can clearly define their stand. You must count yourself in these ranks.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH