It is time to take a real hard look.

Right now, more than ever, it is time to take a real hard look at the foundations upon which you have built your practice, and your future

Sure, you’re well aware, that if any key components of practice are on shaky ground, it will be sooner rather than later that you are liable to find out the hard way.

In any event, let’s take a look at some key, but too often overlooked daily issues one by one.

Let’s start with staffing. Likely, your staff is having a more challenging time during the sheer volume of change taking place in the outside world than you are. If you are not regularly engaged with them in intelligent discussion and leadership, and being completely supportive, you are missing an enormous opportunity in long-term practice growth strategy right now.

Have you taken the time, to have open discussions about how you can better work together as a team, to accomplish common goals?

If not, let us help.
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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in multidisciplinary practice management. She may be reached by calling or texting 339-793-8610

Let us help. For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice WebPatti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Changing Spaces: Time to Really look outside your practice?

Let’s look outside your practice.

Last week we talked about the key parts and your accomplishments in creating a compelling future. Let’s continue that though today with an eye on reality.

Having just spent the better part of the week working with aggressive entrepreneurs in private healthcare I can tell you that everything we have been saying since 2005 about technology integration into daily practice  is being accelerated at an even more rapid pace.

Here’s a fact. Patients ages 55-90 are now the biggest social media and internet “geeks”.

They love someone, they post it. But piss them off, and look out. And you need to exactly how to protect yourself and what to do if this happens to you.

So, I URGE you right now to get your copy of “Google Bomb“, from Amazon, or locally and devour it.

Doctors, the future in private practice (like I warned in 2005) are implementation of advanced technology, and affordable staff to help get it all done.

Period. That’s why I founded PPW, llc. And that’s why we work with docs like you every day.

Have a great day, let’s talk soon!

Patti

For further information contact us at Perfect Practice Web

Creating A Compelling Future

I think one of the most powerful but scariest things we do as achievers is create a compelling future life, and then actually watch it start to unfold right before our eyes.

Think about it. If you are a doc, you did this as a student at several levels. In reality, many times. In fact, at one point it was probably term-to-term.

Then, you opened your practice. Still way more changes. Lots of excitement, new ways of doing things, patients that challenged every skill you thought you forgot.

So, you know you have the power to create magnificent changes.

And Then Getting Stuck…

After a while, what was once magnificent and exciting seems dull, boring, and very routine. We sometimes so easily forget the sacrifices we made to get where we are. High school, undergrad, and on and on.

The daily grind is just that. If it’s not practice stress, it’s kids, family, etc.

Then sometimes we build fences, stop communicating with past friends, we can also become very rigid in certain habits, most especially mental habits and sometimes getting really, really stuck.

Before we know it, seems like years have passed. If things did not turn out like you thought, it’s easy to just give in, and say, “…Oh well…” We in fact, can start to live by default.

That’s when its not pretty…. (more next time)

~

REMINDERS: Living & Practicing by Design Trainings are uploaded for you.

Have a great day!

Patti

Why not you?

Recently, especially as the private healthcare environment harshens, I have been asking myself much more often about the real differences between those who are wildly successful, and those who struggle, year after year in practice. Why not you?

This really hit me hard after I re-listened to our own most recent webinar on Perfect Practice for prospective members. Frankly, I sometimes wonder what makes those who take our programs, implement and follow them and become wildly successful different than those who don’t.

Frankly, It hit me again just this morning after a fabulous weekend, why anyone would even expect to be successful, or better yet become truly independent, without careful attention to every aspect and area of business, success and personal achievement. The answers came to me with blinding simplicity. So, I made a list of the top three reasons for failure to thrive in practice. And you know what? Its just three things!

Those who become very successful in life and practice do three unique things that those who struggle don’t.

1. Successful people totally and unconditionally accept full responsibility for their lives and practices. They never blame the economy, insurance companies or patients who just don’t understand.

2. The most successful are continuously gathering new information. These are the readers and seminar takers. Theses doctors take every call we sponsor, request more help, frequently with letters and emails. They travel to every live event we give or advise them to take. They regularly gather all the knowledge they can. These doctors completely understand that knowledge is power, and the ultimate in personal freedom. They have a book or audio on success handy, at all times. It makes no difference if they are in year 3 or 30 in practice.

3. Lastly, these doctors know what they want. They can spout off their goals and aspirations with great clarity. And when their mental pictures become cloudy, they pause, reflect and redirect. Ultimately, these doctors make their own decisions, after gathering all the data, and truly decide what’s in their own best interest, as they tweak and fine-tune their game plans. To the core, they are internally focused, but ever vigilant to support in every way possible those who mean the most to them.

Doctors, the good news is changing from mediocrity to complete fulfillment and happiness is as simple as hitting just these three things.

But, what if you are overwhelmed with challenges? What are we to do first? What do those who are ultimately hugely successful in life do?

Ask successful people for guidance. They never fail to share and help.Always ask for help and guidance from those who have been there.

Successful people engage in all the critical aspects of living a self-actualized life. And they tell you just how they get it all done. This is the reason that continued immersion in success skills and philosophy; personal growth, physical fitness and spirituality all are essential components of Practice by Design™.

Remember as great as spouses and families kind support can be while you are stressed, nobody really knows what you face in practice except peers. So, when it’s really critical information you need, do you take advice from the most successful, or not? The answer should be obvious.

Next, practice total and unconditional acceptance of personal responsibility.

If you have not done this, you may need to work on this. Daily. This where reading the masters, and spiritual works such as the Bible, the Gita, Koran or simply going to that quiet place within your own soul really helps.

Lastly, if things aren’t working for you in any area of life, make a new plan!
Today!

Remember, the definition of insanity is doing the same old thing in the same old way expecting different results. And as the world changes, our plans often need to adapt or change as well. Realize, this is exactly why I repeat our Core Modules for members live, every six months. Because the pace of change is now so rapid.

And, remember Future Shock? Remember how easy it is to be mesmerized in the face of rapid changes, and the tendency to shut down and do nothing, rather than taking on a new game plan.

Now, here’s the really good news. These are behaviors, and learned choices!

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If you are capable of reading this, you can fix any of the issues I discussed here today.

So, here’s a simple plan you can act upon right now to be happier, more successful and fulfilled,

1. Be a better and bigger asker! Jim Rohn says the problem with most of us is that too many metaphorically go to the ocean to gather water with a thimble, instead of a bucket. Be a better and bigger asker and life rewards in kind!!!

2. Continually engage and learn! Not just practice, but all of life’s most important skills. Be willing to pay the price of success and then reap all its joy.

3.Make sure you know what you want, and continually move towards it!

Lastly, burn all your bridges to past failures. You will be glad you did.

For further information contact us at Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

A Doctors Natural Gifts

A doctor’s natural gifts. That’s what you possess as a healer. You can put patients at ease; physically and quickly abolish their pain and discomfort. Restore hope, and actually save their lives by doing what seemingly is very natural for you.

Healers have commonalities in backgrounds and life experiences. Actually, our pathways as doctors of all disciplines is remarkably similar, often times being touched at a young age by illness or death. Doctors minds and hands posses the unique ability to alleviate mental and physical anxiety, and often time anguish.

Beatte and Beck among others have written on this, and it’s helpful to look at this is you’ve never done it.

However, private practice mandates an entirely additional set of skills. Not instead of but in addition to your healers instincts.

In today’s new world, you must blend all your clinical skills with excellent judgement and powerful business and social skills. All of these are taught by our team daily in simple, easy to use formats.

Our team is ready to help you Live & Practice by Design, not default! You can even call or text our team for personalized help 781-659-7989

It’s Time For A New Vision Of The Future. Read More HERE

#privatepracticebuilding, #perfectpracticeweb, #lovinghealthcare, #livingandpracticingbyddesign

It’s all just a “test”

It’s all just a “test”

We speak often about the power of planning, and then implementation.

All fine, and essential. But happens when your plan does not work as intended?

There is a saying in marketing that there are no failures, only tests. It’s all just a “test”.

And so it is in the world we live in right now. What worked so great in practice a while back may not be working so well right now.

What do most people do? Stop trying!

What’s a better way?

Analyze, fine tune, make some appropriate changes, and “test” again.

Then again.

Seriously. Every great practice and business is built upon the backs of many, many failed “tests”…

Learn much more about “Bullet Proof Marketing & Media Expansion” HERE: https://perfectpracticeweb.com/living-practicing-by-design

#privatepracticebuilding#lovinghealthcare#livingpracticingbydesign

 

“Now what do I do?”

Doctor, if you have asked yourself  ‘Now what do I do?’ even once in the last week, something is incorrect, broken or missing in your game plan.

Your practice is strong, your investments are worth more not less and you lead your team with eager anticipation of the future by example.

If not though, a really critical appraisal of EVERY system in your practice, and probably personal life is long overdue. You should be doing this every six months at a minimum anyways.

Here are some key issues to consider right now.

Have you made your patient care plans simple, understandable by your patients? Or, are they confused, and when it comes time to pay say all too often “Let me think about it.” “I can’t possibly afford THAT right now.” And you watch them drive off in a better car than yours.

Are you asking your patients what they want and going out of your way to provide it?

And your team. Are you reassuring, or frightened? Are you complaining about how much money you either don’t have or lost, or are you supportive, and doing everything you can to ensure them a bright future? Do they absolutely know where they stand on everything about your practice??? Or, are they spooked because you are taking calls from your broker when with patients.

Are you making them feel confident, or scared??? Do they talk about you, and in what vein? Are you working every week to make their jobs easier or more difficult and confusing?

Let’s talk money.

Are you spending money on your continued growth and education, or did you axe that too. Will you be joining us to learn from some of the brightest people in healthcare, EMR, marketing, interdisciplinary care and law right now? Are you fully engaged in continuous self-improvement? Books, CDS, podcasts, teleseminars and webinars?

And what about marketing? Still losing money on print ads, or does YOUR name come up when they Google their health concerns. Is it YOU on the local radio health shows, or your competitors? Is your website up to snuff? Are there ways on YOUR website to capture New Patients on-line? The Same Day? Are you targeting your marketing, or broadcasting dollars into the wind?

While writing “Living and Practicing by Design”, little did we know at the time how quickly much of what we wrote about would be a bullet proof strategy against the ever changing economic and practice landscape.

The good news is, that’s what we do together in our memberships.

And doctor, based upon the events of the last few weeks, you will need to create all of this stuff in your own life.

But ONLY if you LEARN THESE RIGHT NOW. Get Started HERE

 

What too many private practice marketers forget

What too many private practice marketers forget is just how changeable the landscape is! As a private practice owner it’s never enough to set up any online or social marketing campaign without paying regular (daily) attention. Otherwise, you are broadcasting thousands of wasted dollars into the wind. Now couple this without paying daily attention to other key systems, disaster is only a question of when not if

But there is a better way to live and practice by design.

You can learn so much more about private practice marketers, our story and about building your practice for a lifetime upon timeless systems HERE

He called his big idea the “Certain Way”.

About 100 years ago, Wallace Wattles warned those aspiring to make better lives for themselves to ignore politicians, naysayers and media. He called his big idea the “Certain Way”. Focusing endlessly only upon your desired outcomes with continuous gratitude being your dominant thought.

Doing everything with the utmost care and attitude of devout service.

I believe he was right. It’s a fact; politically self-serving agendas have been a part of history for centuries. Even back in Ancient Rome and Greece, elders warned about the expansion of self-perpetuating plutocracies. Right now though the constant injection into the media is fear from politicians who we entrust to be leaders.

Rather than reassurance this trash talk about the wealthy is destructive, and controlling.

Too often, the very criticisms our politicians hurl at others, mirror habits that exist in their own lives, a fact too many of their constituents and certainly the paparazzi ignore.

It’s the deeper message though, most recently not so hidden, that in my opinion is the most dangerous to private healthcare, especially for our student doctors.

That message is that being wealthy and ultra successful is somehow bad. That because you did well through your own efforts, your results must now be penalized.

Never has such a more dangerous notion been put forth with unquestioning by the mainstream media.

It’s NOT wealthy successful people that bring the economy to it’s knees.

It’s now many years of bad decisions and top down government and corporate corruption that transcends political parties and international boundaries, fueled by incredible greed. Unfortunately, these basic facts are too often conspicuously absent from the daily media banter.

It’s the wealthy and most successful (not the greedy and corrupt) that pay the bulk of taxes already. It’s the wealthy that are the philanthropists and benefactors in a free society.

For those younger than I, this attitude is nothing new.

The problem is, in our current world, this trash talk about success is today again everywhere. This only serves to perpetuate dangerous myths, especially to our young and inexperienced citizens.

In fact, the greatest minds in history have warned about the dangers of unbridled political banter.

So what can you do?

First of all, have the guts to acknowledge media BS as just that.

Don’t focus and dwell on what’s wrong with the world.

Instead, focus on improving it, one patient visit at a time.

Yes, a lot has changed in practice! It’s changed in your patient’s lives too. And some have been enormous.

So, what have you done lately to help deal with their changes and how they utilize your care, or not?

And what about their own fears and concerns? Are you like a deer in the headlights, or a pillar of community strength?

When is the last time you and your team took actions that can make their days brighter, and their futures even healthier? The possibilities for practice expansion with this one are huge!

But, most importantly, make sure your daily actions and decisions are ultimately putting you in charge of your life. Take full responsibility for your own results.

Work a little harder, maybe a whole lot smarter to develop your own future choices and flexibility.

Always remember, no matter how ineffective prior decisions may have been, or how bad things may have been this is a brand new day.

Completely new opportunities abound.

But only if you decide to be fully engaged.

Tough or not, there is no better time to make your mark than right now.

I would also assert that is this the very best time to refocus, and reorganize. Learn new systems. Invest in your business skills development. Reorganize. Rebuild if you must!

Be sure you are limiting your media exposure. Focus on your new business and personal goals. Plan now to be reaping the rewards, without guilt.

Ready to change the way you look at practice and maybe your entire life?
Have your entire team trained for you by experts? Come away with an entirely new vision?

Learn More HERE:

Private Practice Systems

The most important of all Private Practice Systems is…can you guess?

Answering telephones by script. It is simply a mechanism to ensure two things. One is that patients are not turned off by what is said. The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have to make sure that whoever is answering the phone is ascertaining exactly how these particular people are finding you.

The second daily marketing task is to make sure that your new and returning patients are now automatically enrolled in stay in touch “sequences”. You certainly can enhance the effectiveness of autopilot marketing by making sure that you’re subdividing these patients, putting them into different groups and categories. This is now much easier with modern software.

Third, you need to make sure that referral & primary care docs and other professionals who share the care of your patients with you are being updated by you on a regular basis. It is important to have this on autopilot. In our office when the doctor finalizes an examination report, the doctor or a staff person prints it. The staff will make sure that we have indeed personally signed the professional copy. If it’s a primary care doc who I haven’t handled before or haven’t had the opportunity to meet, I will put an introductory letter in there as well.

The fourth task to continue to drive referrals to your practice is to make sure you’re always keeping your word. If you told Mrs. Smith that on this particular visit she’s going to begin rehab or have an evaluation for carpal tunnel syndrome, you have to make sure this is indeed happening.

The fifth point is to make sure that you have surrounded yourself with a team of “can do” and not “I can’t.” The worst thing that can happen to you is to have your plan stymied by somebody who is continually coming to you with, “I can’t,” or “I didn’t get to it.” Our tolerance for this behavior is virtually nonexistent.

Do you see how important all this is? Then why doesn’t every practice operate this way? Don’t let this be you. Our team can help.

Learn how you can have twice the income and half the hassles HERE

 

Decisions we make every day

My wife and daughter recently brought me home a copy of “I Me Mine“, which is as close to an autobiography of George Harrison as you can get. It’s a great read. I have always respected his strong faith, as well as his music.
Some passages really shed light on how he applied ancient philosophies to modern life. In reality, its all about decisions we make every day.

At the start of our “Perfect Practice Platform” training, I spoke at length about the “Gita”, and the pertinence of its philosophy 5000 years after it was written in Sanskrit. George was immersed in the Gita, and its related teachings.

This passage from George will help to remind us all of the daily application of something so basic to our professional lives, but too often forgotten.

“The problems start when you get attached to the problems! That’s when the mind gets involved in too much thinking of whether one is supposed to go here, do this or that: you know-the bullshit…The biggest thing that screws us up in life is the mind, it plays tricks on us and can trip you over”.

So, the lesson here is detachment from outcome. Make your decisions, let go and move forward after each decision, vowing only to make better decisions as you mature. This is so true in healthcare, being called upon to continually make decisions after dealing with one problem after another.

Those docs who never get this have a real hard time moving forward in life and practice especially.

To learn more, grab your copy of the “Living and Practicing By Design”  HERE 

A New Vision of The Future

Lately, my most enjoyable time spent with our colleagues has given me cause to look back on all the events in private practice during the last year. Lots of what we first wrote about in “Practice by Design” has come to pass. Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. So here is A New Vision of The Future.

One of our sisters recently so poignantly asked me ”Patti, you keep talking about all the changes. What do you mean, and what’s happening?”

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future! Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever. Literally, they get their lives back!

These are the harsh realities of practice today. It’s not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing expenditures. You may erroneously ration or stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!).

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing and HR Systems? Have you made these as bullet proof and compliant as possible?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence in many parts of he country.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

Another huge issue I see is that too many doctors do not realize that our current economy is the best time to build a practice!

Finally change is perpetual. This past year is such a powerful example. Your practice as a business is no different.

That’s why our company has added several new learning products, an entirely new website, elaborate web based management software, six new core modules to our coaching programs, print on demand newsletter services, 24 hour call center, digital media patient education files, done for you advertising, etc., etc.

We also introduced several new patient specific care programs in the practice that are allowing us to help patients we previously had to refer, or simply could not help.

My team and I did this all within the last several months, while testing these along side our current systems in our private practice everyday.

As it should be in your practice too, the strong will thrive and prosper.

But it will take an entirely new set of management, operational and marketing skills.

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

Patti

Learn more about our memberships HERE:  Living & Practicing By Design

#privatepracticebuilding, #perfectpracticeweb, #lovinghealthcare, #livingandpracticingbyddesign

Start your office day right!

If you haven’t already tried this tip, I suggest you adopt it for 2 weeks, and tell me if it does not make a huge difference. 10 minutes before starting a patient shift, gather all your team in a private area. Have a copy of your Schedule, New Patient Log, and Missed appointment log. Go over each briefly, with the entire team. Make sure full communication is present amongst your players. Make sure your Team Captain (even if its you) are acting as the moderator.

Just doing this alone can have a huge impact on your practice.

Here’s a challenge to all clients and guests. Try this your next full week. Then email us or post to our Blog the results. I look forward to sharing your experiences.

Taking Command of Your Direction…

Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up.

If I told you right now there are doctors like you doing 7 figures cash/year, would you believe me?

If not, why?

Well, here is another huge economic management tip.

Regular benchmarking of your results against your goals helps put you at the head of the class.

There is a real easy way to get this done. This tip alone might put another 10K in the income column this month.

The first thing to do is take your list of basic daily, weekly and monthly targets. Higher performing CEOs/CFOs do this daily. Use your white legal pad, but better yet for this one is an Excel spreadsheet (because you can graph it easily and tweak it in all sorts of ways).

Put your goals or targets (BOLD) on one axis, and simply enter your results on another. Save room for notes, photos, and maybe even video clips.

Next, post this somewhere you can see it all the time during the day. Admittedly in the office, maybe it’s in your portfolio, which you pull out during the day, or simply, hidden on your desktop or handheld. Just be sure to look at it at least once daily.

Here’s why this is so powerful. Because it’s a glimpse of right now.

Many people who have trouble setting goals find new life with this method. It keeps you in the moment as well. For us type A’s, it can actually be a better way of dealing with “Futurizing”, which some might say is an unhealthy psychological trait.

But to make sure your not deluding yourself, if you use daily targets, they must be the correct fraction of the weekly/monthly/yearly whole.

Just by doing this daily exercise, some great things start to happen. Many times, I have found breaking so many things in life down into daily pieces really simplifies accomplishment and helps move me forward instead of stalling or going into overwhelm…

Watch for another powerful WCS 2010 follow-Up later today…


Serious About Your Future?
Then Why Not Schedule a No Charge Phone Strategy Session Or Client Consultation HERE

Private Practice Building and New Patient Calls

In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients.

It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more.

But there is an element of private practice building that is equally important and shouldn’t be overlooked.

Too often, private practice owners think that if they’ve got a great marketing campaign out there, then the calls will roll in. But what if calls come in from prospective patients, and your staff doesn’t handle them appropriately?

The first phone call is the missing link between your efforts at private practice building and the scheduling of new patients. Your marketing isn’t “done” until the new patient walks out the door after their first (wonderful) visit.

That’s why it’s so important to train your staff on the exact procedure you want them to use in responding to new patient calls.

The first line of defense is to make sure you have at least two team members behind the desk at ALL times. That’s because it’s inevitable that new patients will call when a lone staffer is interacting in person with existing patients. What you don’t want is for that person to have to answer the phone and put that new patient on hold! How many people do you think will wait for more than a few seconds before hanging up?

There’s another vital component of how new patient calls affect your private practice building success, and it lies within the phone conversion skills of your staff. Remember, simply answering the phone and making an appointment isn’t good enough.

Your staff has to be able to make the new patient feel appreciated and special from the first moment in the call, and your staff also has to be able to effectively answer any questions that the new patient may have about your private practice.

How well would your staff do on the new patient call test?

 

Wrong Approach to Marketing Private Practice

The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively.

Frankly, most private practice owners get it all wrong.

They think they’re working hard at marketing—but in reality, they’re spinning their wheels.

Here are some classic ways that most private practice owners fail in their marketing—along with more effective alternatives that can make a real difference in practice building.

“Talking at” the prospective patient instead of listening to his or her unique needs.

Effective marketing is not a monologue. Honestly, whether we’re talking about a billboard or a website, prospective patients are turned off when they sense that your marketing is all about you. Patients want to hear about themselves. Good marketing is an invitation to an ongoing dialogue about the patient’s needs.

Having no idea about your target market.

If the audience you’re trying to reach with your marketing materials is “everyone in the local area,” you’ve already failed. Your private practice can’t cater to “everyone,” and identifying your ideal patient (demographics, buying habits, personal preferences) will make a world of difference in the long-term sustainability of your practice.

Thinking it’s enough if the community knows your name.

Once upon a time, the idea was to “get your name out there” and rely on name recognition as your primary marketing tool for private practice. But it’s not a small-town world anymore, and patients know they have a lot of choices in where to take their business. You absolutely must craft an effective message about your private practice and target it at the right kind of patient.

Betting on one marketing venue to bring in all your new patients.

You might think it’s not a good idea to spread yourself thin in terms of allotting a marketing budget to too many venues, and there’s some truth to that. But don’t swing too far the other way and put every cent into one single approach.

There’s a reason why private practice owners tend to think that marketing is overwhelming and difficult—without guidance, it can be.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Marketing Strategy

Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today.

It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists.

What’s even worse is that most of them don’t even have a comprehensive marketing plan—so whatever marketing does happen, it’s chaotic and ineffective.

Every week that you ignore marketing is another week that your private practice falls behind. That means your competitors are out there winning over YOUR patients while you look the other way.

It goes without saying that this is not the way to build a sustainable private practice.

Here are the simple steps to rescuing your private practice marketing so that you and your business can thrive in the long term.

Schedule planning time for marketing. Put it on your calendar. Ideally, you’d be devoting a few minutes to this every day. If that seems impossible right now, try an hour a week to start. Make it an uninterrupted hour when no one else is around, whether that means an early morning or a late evening for you.

Know your marketing budget. Most private practice owners pick a figure out of the air when it comes to allotting a marketing budget. Others ignore the budget concept altogether and simply spend a little here and a little there. To do this right, you absolutely must know what you’re willing and able to spend.

Define your marketing goals, long term and short term. It’s not enough to have an idea of what you’d like to do to market your private practice; you have to understand WHY you intend to do it and what the intended outcome will be.

Consider the ways that you can improve internal marketing opportunities. Before you spend money on ads or any external marketing approach, look at the missed opportunities in terms of your existing patient base. What can you do right now to improve customer service and increase referrals?

Improve your website. Your online presence is the number one way you’re putting yourself out there. If a prospective patient is compelled by an ad to go to your website, but then the patient is confused or turned off by what he/she finds on your site, you’ve lost an opportunity.

Find effective ways to track the ROI of your marketing efforts. Don’t throw your private practice marketing funds down the drain by never assessing how well each promotional effort has worked. If you don’t know what has already proven effective (and what bombed), how will you know what to do next?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

What “Word of Mouth” Really Means for Your Private Practice

Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success.

Some things never change in marketing a private practice—like the power of “word of mouth” advertising.

But wait! “Word of mouth” doesn’t mean what it used to mean.

Years ago, when we talked about word of mouth, we meant that people talked to each other about things. They talked over the water cooler at work, at social gatherings, and in casual interactions with familiar faces at the post office or grocery store.

Nowadays, it’s a digital era. For better or worse, folks just don’t talk to each other in the same way face to face. When it comes to word of mouth marketing these days, it’s all about Internet interactions. People who are happy with a service will “like” the private practice page on Facebook or give it several stars on Yelp. People who are actively searching for a service like yours in their area will turn to those online resources looking for social proof.

What does that mean for your private practice? It means that you need to be online, not just in a standard “meets expectations” kind of way, but in a big way.

These days, when we talk about differentiating yourself from the competition, we’re not talking about having a better ad in the Yellow Pages. We’re talking about your private practice website. Not just that you HAVE a website, but that the site actively works to recruit new patients and maintain relationships with existing ones.

Even if it turns out to be a traditional “word of mouth” and face to face referral, it’s very likely that the prospective patient will stick check out your private practice website. He or she may just be looking for directions to your office—but chances are, the real information being gathered is a sense of fit. Today’s patient is a savvy consumer.

Does your private practice website have what it takes to win over today’s high patient expectations?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Private Practice Owners Must Use Content Marketing Effectively (Here’s Why It Matters)

For private practice owners, effective content marketing can make or break your long-term success.

You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice?

In short, content marketing means that through your online presence (your website, your social media accounts, and so on), you are providing valuable information to potential and current patients. The goal is to enrich their lives through building a teaching relationship with them.

There are several reasons why private practice owners absolutely must embrace content marketing and use it effectively for private practice building.

Your content enhances your branding. There is much, much more to branding for private practice owners than just your logo and website design. Every message you share with your local audience enhances and develops your brand by emphasizing the ways that you serve patients and the community.

Patients are constantly looking for information online, and they are eager to find a trusted source. Private practice owners can use effective content to capture the attention of their ideal patients, not just right now, but for the long term.

Great content marketing is about building relationships. Rather than focusing on the interests and specialties of private practice owners, it emphasizes the needs and interests of the audience—your prospective patients. In other words, content marketing isn’t a monologue; it’s a conversation.

Content marketing is an opportunity for private practice owners to use storytelling as a way to engage audiences and humanize providers. Human beings love stories, and potential patients will feel a bond with you when they read relevant personal information and hear significant information in your “voice.” These patients will follow you over time, and they’ll tell others about you.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Marketing Strategy

Are Patients Truly Top Priority in Your Private Practice?

You may think your private practice puts an emphasis on customer service, but do your patients think so?

It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term.

Customer service is just as important as excellent clinical practice… maybe even more important, from the customer’s perspective. Many patients value the overall experience (including staff interactions and convenience) more than the specific interaction with the clinical provider.

Unfortunately, many private practice owners think they’re doing a great job in customer service, when in reality their patients might not give the same feedback.

Is your private practice just giving lip service to customer service? Or are you making patients’ experience truly your TOP priority above all else?

Here’s how you can examine and improve your private practice in terms of customer service. How do you rate on the following questions?

  1. Have you looked closely at every possible point of patient interaction? Take a look at every communication (or failed communication opportunity), beginning with appointment scheduling and going all the way through patient follow-up after the visit. (If you’re not doing consistent and meaningful follow-up, start there.)
  2. Is your private practice built around patients’ needs, or your own preferences? This aspect includes everything from your office hours to your ability to make same-day appointments for some kinds of urgent situations. Patients can tell whether the top priority in your office is their needs… or yours.
  3. Have you built your customer service policies and procedures around standard expectations, or an expectation of WOW? Patients don’t forget when you over-deliver, and what’s more, they will happily tell others about you when you go above and beyond what they’ve been trained to expect from other providers. Distinguish yourself, not just in your marketing but in your everyday interactions with the people you serve.
  4. Do you expect your staff to deliver exceptional customer service without specific instruction on how to do that? Like you, your team members probably feel that they deliver amazing customer service every single day because they’re working hard at it. But if everyone isn’t on the same page about the specific expectations of your private practice, then the service delivered will not be consistently excellent from the patient point of view.

Remember, your patients could go anywhere for the service you provide (or something similar). Are you giving them compelling, consistent reasons to choose YOUR private practice?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team