The Most Powerful Marketing Secret Ever?

The Most Powerful Marketing Secret Ever? Read on and see if you identify.

It’s no secret. I’m a play junkie. If I don’t go outside and play, regularly, I get cranky, stale. Daily work becomes harder, stiffer, less fluid. You probably are the same. But maybe it’s been far too long since you let yourself find out.

We’ll here’s a whole new reason to go play.

Patients love it!  No Kidding. Play, travel and just getting out and doing something you love makes you real, keeps you pleasantly conversant, and someone they really want to emulate.

The problem is for too many is we become far too rigid in daily and especially weekly routines. Over achievers like physicians too often put their inner child last. In fact, we are some of the most under-recreated people ever. Big mistake. Illness, divorce, depression are far too often the price.

Now, I am giving you a whole new reason to disconnect, and kick up your heels! Regularly.

It will help you build an enormous practice! Why? Because you can use your play to market yourself while feeling more rested, creative and inspired to be your very best.

Yes, that’s right! Especially now a days while it’s so easy to create media. Cams, phones, you name it.
This recently was reinforced in my practice when I sent out a reminder card to patients. I uploaded an image of me sitting on my motorcycle with a caption “Time to ride on in?”

Patients loved it, and it was one of the most effective recall pieces I have recently done. And I have lots of fun photos of my adventures and likes around the office for them to see too.

Here is a strategy any practice owner can use. Do this right, your practice grows, as does your wealth account.

Step 1-
Make sure your practice is set up around your life, NOT the other way around! What do you like to do outside of practice? Where do you want to live, travel to or experience? If it’s been a while since you’ve done this, take your time, and be honest with yourself. Be sure to write or dictate all of this.

Step 2-
Start recording snippets of your adventures in media-you can take decent photos, video, heck even record great conversational sound bites. Some of my best marketing pieces and images have come from weekend ski or motorcycle adventures, and of course my vacations. The more impromptu the picture or video the better.

Next, Make storage and organization of your files easy. That’s why I am very partial to the Mac products like iMovie, and iPhoto.

Step 3-
be sure to use this material creatively. Put photos in your office news, flyers and especially on the web. This is why Facebook and other social media can be so powerful. It helps make you a real person.

Step 4-
Get some help. Too often, there is no solid marketing strategy, steps to follow or calendar for team members to focus on.

You’ll do far better to have a staff person help you with the implementation, but you’ve got to have a strategic plan they can follow. This is one of the very first things we teach in our Platinum sessions.

Step 5-
carve out regular time to make sure you are living your dreams, and your practice is supporting it! This is crucial. It’s also why administrative and creative time must be on YOUR checklist, every week, and if you really want to accelerate your personal growth, every day!

This is living and practicing by design, not default (which gets stressful and ugly quickly).
Remember, we are here to support you with the personal coaching, systems and tools that help you create the practice (and thus life) of your dreams!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

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“Living and Practicing by Design-Saving the Hearts That Care for Our Lives”

Life Is A Checkerboard

“Life is a checkerboard…”

One recent morning while rereading Napoleon Hill, I came across this quote. Now, he has it in quotations too, but does not attribute it to anybody else.

Life is a checkerboard and the player opposite you is time. If you hesitate before moving, or neglect to move promptly, your men will be wiped off the board by time. You are playing against a partner who will not tolerate indecision”.

So, why then, in the face of numerous challenges in practice today do so many doctors just back away from essential decisions and allow their own futures to be jeopardized or their livelihood and professional futures held hostage?

Quite simply, I believe its fear, and most especially, not knowing what to do first. So many just shut down, and take the path of least resistance.

The good news is, with appropriate tools, you too can develop the learned skill of making rapid and more effective decisions. That’s what I see from focused doctors. That is why focused doctors are or learn new ways to become true care givers, and not insurance pawns. In the process, they fall in love with their profession once again. Their practice blossoms, financial security and fulfillment ensue. This can be you too.

So, how can you get results? Start by taking a hard look at where you are right now. Have you drifted off course? More importantly, are your daily actions and attitudes moving you closer to your targets or not?

Focused people know what they want to achieve, in specific, detailed terms.

Don’t forget, your life right now, is a product of the decisions you have made (or failed to) so far. This of course includes your professional practice. The first step in getting back on track is to acknowledge this fact. Take responsibility as paramount!

Since decision making is a skill, it can be learned. But it has to be specific to the situations at hand. This is where asking for the council of others with the business training and experience can really help, especially in a complex arena like today’s private practices.

And remember, real success is built upon strong foundations. What better way to achieve it than by working with those who have already mastered the skills you may need to acquire.

So, start by being a better asker! You will be glad you did.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in multidisciplinary practice management. She may be reached by calling or texting 339-793-8610

Let us help. For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice WebPatti

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Physical and Emotional Clutter in Private Practice

Physical & Emotional clutter has a significant impact on your Private Practice,  and of course your life and your health. The more you clean up and break away from, the more room you create for the right things! Keep it simple. You won’t regret it.

The Critical Patient Moment in Private Practice!

Make sure your patient IS heard and feels heard in your Private Practice. 

One of the most common reasons that patients change doctors and therapists, or move from the public to the private practice pay system is they feel strongly their personal health complaints have not been listened to. And unfortunately, often times it’s an intense personal feeling that something is seriously wrong with their health.

In fact, I’m sure to consult somebody who has been to several offices, who will say, “Nobody ever sat down and listened to exactly what has been happening to me”. This is very sad. But also a key point for private practice owners worth visiting.

Once upon a time, I was taught by very senior clinician the following words: “LISTEN to the patient, for they will tell you exactly what is wrong with them.”

Of course you know, as a clinician, that history-taking is both an art and a science. Patients very often will give you clues to the underlying diagnosis.

But, more than that, it is essential that the patient get to know, trust, and respect you before you can ever have an effective relationship. Patients who don’t trust their clinicians won’t normally continue care in any self-pay setting, but—more importantly—they don’t get better.

So the reminder from today’s discussion is to simply take a hard look at your initial intake of all new and former patients. Make sure your staff knows the importance of adequate time, and not being interrupted.

Above all, make sure your patient is heard and feels heard. One of the best ways to ensure that this has actually happened is to conclude every consultation with the following words:

“Mrs. Smith, do I understand everything correctly? Is there anything else I need to know?”

Do this every time, and you’ll never have to worry about new patients in your private practice again.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

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