The Most Dangerous Number

One of the biggest issues I observed this past week especially has been the ignoring “The Most Dangerous Number” – ONE!

One way to help a condition…

One way to manage a team…

One way for patients to pay…

And the most dangerous to professional longevity?

Having just ONE way to practice, or worse, thinking ONE strategy will work all by itself!

This is no more apparent than with websites or social media. These are all great tools, but setting them up and then expecting ONE to deliver all by itself is pure delusion.

You see, websites especially require “traffic”, web visitors you direct there by multiple methods. Here’s just a few sources of website traffic to think of as you start your week…postcards, newsletters, recall campaigns, Twitter, Facebook, AdWords, Newspaper, radio, TV…how big is your list?

This is how you need to be thinking of orchestrating your message with frequency (at least something every day) and relevancy, not BS patients can see right through…

So, do you need help with your strategy?

Let us show you the proper tools and systems to make it happen!


Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

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Empowering Language and Choices

I often focus on gratitude for good mentors: their powerful lessons, teaching me persistence, even when things get really “stormy”, and empowering me to achieve my goals.

This is the “stuff” that helps bring private practice owners a great lifestyle!

And I really get to thinking about the future of private practices stuck in the models of the past.

No wonder so many struggle while doing some of mankind’s most important work: caring for others
most intimate needs.

Empowering Language and Choices

One of the most overlooked causes of lack of progress in practice, and I respectfully submit life, is what I call the “language of limitation“.

Often, it’s self-talk, cemented in our minds by repeatedly speaking the words.

Too often I hear patients, and even clients say, “I could never…” “That’s so expensive, I can’t…” “You worked out TODAY? Buts it’s so lousy out…” “You charge how much for an exam…?” “Patients write checks for $X-amount? No way…”

See what I mean?

But it has been my experience that when you can clearly communicate the value of your practice and the services that you offer, your patients will be more than willing to pay you for those services. They appreciate what you can do for them, and understand how valuable your services are to their overall health and well-being.

So, as we enter this new week, make sure your language and your choices are empowering you to make better decisions, especially about the style of practice that will give you a fantastic lifestyle too!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join Me for a free strategy session HERE

Have a great day!


Marketing As Science

Marketing As Science


As a chiropractor, physical therapist or pain management specialist, you’re a “science minded” individual.

You’ve been through medical training and you’re intimately familiar with the application of science in the treatment of your patients.

But have you ever thought of marketing your chiropractic, physical therapy or pain management practice as a science?

Think about that.

Marketing is a scientific process.

In preparing to market your practice, you need to:

·            Ask yourself what you really want to accomplish.

Your Marketing Plan Should Be Spelled Out Like A Treatment Plan

·            Research.

·            Construct a theory.

·            Test.

·            Analyze.

·            Present your results.

When you put the marketing process into that context, it’s not really so foreign, is it?

Let’s break each of those steps down.

Ask the Question

The ultimate question in marketing your chiropractic, physical therapy or pain management practice is how do I increase the number of patients I treat and grow my practice?


One of the best ways to research how to increase the number of patients you treat is to see how other successful practices in your specialty do it.  Are they doing something that you haven’t tried?  Be sure that the chiropractic, physical therapy and pain management practices you study treat the same patient population you want to treat.  If you look at successful chiropractors that treat strictly geriatric patients, their marketing materials probably won’t help you much if you want to specialize in treating sports injuries…

tbc… have a great day!

We did all this so you wont have to!

There is a real important message here about reading into the future a bit, positioning your businesses strategically and being ready for it by taking MASSIVE action.

The world of private practice is changing very fast now, as is the specialty of helping peripheral neuropathy and chronic pain patients. You see, so many more people now know, thanks in a large part to the pioneering work of NeuropathyDR that the just don’t have to accept approaches that advocate only drugs like gabapentin, pregabalin and narcotics.

Even pain management specialists understand this more and more, and now are even advertising for neuropathy patients, after years of telling them little if anything could be done!

So, during the last six weeks, PPW/ND has 1. Released the First Ever Neuropathy Patient Mobile App “Beat Neuropathy and Chronic Pain”. 2. Updated all ND Pro Memberships to include done-for-you specialty practice Social Media platforms with expanded co-branded websites and 3. Just Launched “BeatingNeuropathy.Com” our podcast and Radio Show Website!

That Means now that you as an ND Clinician are promoted on every possible platform, across the FM Radio waves, iTunes Podcasts, and even on iPhones and iPads featuring Google Map and information about your clinic!

The reason is quite simple. Patients and their families of all ages are now going mobile! More and more! Even traditional media like newspapers, TV and Radio have more viewership than their traditional venues. The smart phone and tablet will replace PCs, some estimate in less than 2 years! Now that’s an astonishing figure.

Here’s My Point: We did all this so you wont have to!

I know that practice is crazy enough, let alone the rest of your life. So we just built an incredibly powerful arm of our business for our great clients just like you! That’s what I insisted upon months back when Mick Olinik and Jason Silverman had our first discussion along these lines.

All of this has required some incredible hours and expense. But so do most great ventures in life and business! And the reasons are we built our company to be the very best and will stay that way, far into the future.

Once again, I want to thank you for being part of this extraordinary group! Jes and I hear from your patients all the time about how much you mean to them.

And you mean the world to me! Thank You for all you do.

Visit us in The Apple Store!

If you have not yet joined our ranks, visit us and apply at NeuropathyDR Professionals

The most important thing you, as a clinician, can do is ask questions…

Some of your patients may complain of pain and tingling when it comes to neuropathy, but it often takes far too long for a patient to admit they are having trouble doing simple tasks like walking.  It’s frustrating to find oneself not able to do things that used to be simple, and a lot of the time, patients resist being open about it until the ir lack of dexterity becomes obvious.

One of the most common symptoms of neuropathy, called motor neuropathy, causes signals not to be delivered properly to the muscles in the arms and legs, resulting in a clumsy gait, as well as a frustrating lack of overall dexterity.  Since your patient’s muscles aren’t being used the way they’re supposed to, they can fall out of use over time, causing the loss of strength many neuropathy sufferers complain about.  Even patients with a significant level of neuropathic pain complain most that the most difficult part about living with neuropathy is the frustration at not being able to do something as simple as walking!

The most important thing you, as a clinician, can do is ask questions. Since many patients are less than forthcoming when it comes to trouble walking or standing, you may have to be proactive.  Once muscle weakness is established as a symptom, we have to remember that there are really two causes to difficulty walking related to neuropathy:  nerves aren’t conducting properly, and muscles are weakening.  There are many approaches to the first problem, ranging from the pharmaceutical remedies you’re probably familiar with ( medicine tends to resort directly to drugs first).

End The Misery of Chronic Pain as a True Specialist

At NeuropathyDR®, we advocate limiting pharmaceutical solutions to very specific cases, as more modern methods tend to produce better, longer-lasting results.  Electric stimulation in several forms, for example, are methods that are still being studied (we conduct studies ourselves), which have been shown to achieve very good results in a large majority of patients.

The second cause, muscle weakness, can be addressed with a regimen of careful eating and exercise.  It’s true that traditional exercise can be difficult for a patient when it’s difficult for them to even walk or stand, but remember: the more muscles move, the less they will break down. Also, the better overall blood circulation, the slower deterioration of nerves will happen!  Develop an exercise routine with your patient that emphasizes low-impact exercise such as swimming, rowing, or cycling.  High-impact exercises are hard on nerves, and are generally more difficult for neuropathy patients.

If you have questions about developing a neuropathy-friendly practice, contact NeuropathyDR®!  We are more than happy to answer your questions.

Our patient, Richard, had been living with his muscle weakness for more than seven years when he came to NeuropathyDR®.  Richard presented with numbness and tingling in his feet, burning in his limbs, and overall weakness in his arms and legs.  Between the pain, stiffness, and weakness, Richard was having a frustrating amount of trouble walking and doing manual tasks.  We decided our priority was to get Richard back to using his limbs the right way, and we developed a five-week regimen for him that combined regular examinations, electro-stimulation, and a customized, low-impact exercise routine that targeted the under-used muscle areas.

Richard’s improvement was dramatic.  After every checkup and every electro-stimulation session, he reported that his symptoms had subsided.  His pain and tingling were less, especially immediately after treatment, and his overall response to the exercise program meant that he was able to complete manual tasks and exhibit a motion range dramatically better than when he started.

Richard was extremely pleased with his NeuropathyDR® experience.  In his post-treatment follow-up, he let us know that he was enjoying a range of motion greater than he had had in seven years!  Six weeks after the treatments were complete, Richard reported that he had continued to implement the method NeuropathyDR® developed for him, and his symptoms were continuing to improve.   Another NeuropathyDR® success!

Contact us if you have patients who have trouble walking, standing, or doing other everyday manual tasks.  Motor neuropathy is one of the biggest problems nerve damage can cause to a patient’s quality of life.  We are here as a resource to help you provide the best care possible.

To Learn More, Go To



The Evolving Specialty Practice of Neuropathy Treatment

It’s hard to believe its already five years since NeuropathyDR® developed some of the most powerful protocols to help end the misery of chronic pain due to peripheral neuropathy and related disorders. Just as we predicted in 2009, those professionals claiming to be able to treat neuropathy have sprung up like weeds.

Some have done a fine job. Others have gotten themselves in hot water. Some have blatantly stolen our work.

And more still have discovered there is a true art and clinical science to really helping these suffering patients regain their quality of life, if not their once vibrant health and the value of being affiliated with only like-minded health care professionals.

Now Dr Michael Beck and myself predicted all of this. Mike remains the premier patient communicator for the chiropractic profession and was instrumental in launching NeuropathyDR®. Now, other medical writers from all disciplines have joined forces to tell the NeuropathyDR Story to the world.

So, here is a recap of where NeuropathyDR Professionals are today!

The book “Beating Neuropathy-Taking Misery to Miracles in Just 5 Weeks!” remains a bestseller and maintains a 4 Star Rating on Amazon! Every day, thousands more around the world learns there are very viable choices to drug-only neuropathy treatment. It’s sequel with patient stories and helpful condition specific care is due out shortly!

The Website NeuropathyDR and its 20+ co-branded sites bring hundreds of new visitors every day, consistently ranking high with local and international search engines.

The First Beat Neuropathy and Chronic Pain App is now in iTunes and the Apple store! This powerful tool connects the world with up to the minute neuropathy information and resources. Download it now HERE

Get Your iPhone/iPad App HERE Now!


The Weekly radio shows Beating Neuropathy and Chronic Pain is broadcast on FM Radio every Sunday night and live streamed around the world!

Our social media presence continues to grow and expand with patients around the world sharing their NeuropathyDR® stories with friends and family.

Within days, iTunes and Beating Neuropathy and Chronic Pain podcasts begin with related articles and patient resources at a brand new website…

And then there is YouTube/Neuropathy Doctor, numerous professional articles published, our work with the American College of Physical Medicine, NeuropathyDoc Twitter feeds…

In short, we built our company to be the best, and it’s an honor to work with professionals just like you every day.

If you’d like to  learn more about these and upcoming opportunities including becoming one of our licensed treatment centers special practice owner financing and BONUSES, go to NeuropathyDR Professionals or call Jes TODAY at 781-754-0599.

Cancer Patients and The Neuropathy and Chronic Pain Specialty Practice

Cancer is one of the most persistent scourges we face as medical professionals.  Not only are the various types of cancer extremely dangerous, but the methods to combat them, including chemotherapy, can be aggressive to the point of heavily impacting a patient’s quality of life.  In short, the side effects are dramatic.  Hundreds of thousands of cancer patients in North America alone receive chemotherapy every year, and many of them experience damage to the peripheral nervous system—chemotherapy-induced peripheral neuropathy, or CIPN.

Like most neuropathy, chemotherapy-caused neuropathy presents in most patients in the form of pain, numbness, tingling, and loss of temperature sensation, most commonly in their extremities.  Other symptoms, while less ubiquitous, are still common: loss of bladder control, constipation, loss of body awareness, and difficulty walking or standing.  Sometimes the condition is chronic, and a patient will have to adjust their lifestyle to living with chronic pain.   In many cases, however, we can manage the pain and discomfort from chemotherapy-caused neuropathy, and help a cancer survivor lead a normal, active life.

The best line of defense we have where patients are concerned is communication.  It’s imperative that patients report any unusual sensations, pain, or numbness to you and their oncologist.  Like any neuropathy, the sooner we identify a problem, the more options we will have when it comes to treatment.  In some cases of complications, it can be prudent to delay or suspend chemotherapy treatments in order to give a patient’s nerves an opportunity to recover.

It is also vital to train patients to protect their peripheral nervous system, which is already under strain from the chemotherapy.  Patients should wear gloves when performing manual labor.  Encourage them to wear well-fitting shoes and clothing, as loose clothing can rub and cause abrasions (which aggravate neuropathy symptoms).  You can help your patients develop a diet and exercise regimen that will contribute to their overall nerve stimulation and health (Contact NeuropathyDR® if you have any questions about proper nutrition and exercise for neuropathy patients, we are happy to answer them).  Of course, managing the underlying condition is the most important factor in treating any kind of neuropathy, so be aware of the specific course of treatment your patient is undergoing for their cancer.

Our patient, Joanne, knows firsthand how hard chemotherapy can be on the nervous system.  Joanne is a cancer survivor who, when she came to us, had been recovering from the effects of her chemotherapy for five years.  Along with most of the common symptoms of peripheral neuropathy, Joanne complained of severe pain in her lumbar back, extreme stiffness in her neck and shoulders, and weakness in her legs.  Joanne’s pain, especially in her feet, was intense to the point of affecting her daily lifestyle.  She was taking medication for pain, but the medicine was marginally effective at best.

One of your biggest challenges will be managing your patient's expectations from treatment.

Our treatment plan for Joanne involved a combination of manual therapy to her spine, as well as topical and oral nutrition, and different forms neurostimulation to her feet and hands in a variety of applications. We treated Joanne three times a week for five weeks; in only four weeks, Joanne was commenting that her symptoms had subsided dramatically. Immediately following each treatment, Joanne noticed a reduction in her pain level.  By her final treatment, the pain and numbness in her feet had subsided 65-70%!

In a thank-you note Joanne wrote us not long after the resolution of her NeuropathyDR® treatment plan, Joanne told us she had been able to stop taking her pain medications and was feeling fine, almost entirely pain-free.  Her strength had begun to return, and her mobility improved as well.

Joanne is a success story we are proud to have to our credit.   To be entirely honest, not all patients show the level of improvement we saw in Joanne in such a short time.  Even so, it goes to show that not only is there hope for cancer survivors who live with neuropathy pain, but in some cases the recovery we promote for patients can be swift and dramatic.  If you work with patients who are receiving or have received chemotherapy, odds are good you encounter neuropathy.  Be equipped to provide them with the best care!  NeuropathyDR® is your resource for healthcare professionals interested in helping neuropathy and chronic pain patients to lead more normal, pain-free lives.  We can provide you with the best support training and materials. Every day we refer patients to our team of trained professionals.

Let us know if you’d like to apply join this extraordinary group of clinicians at



OMG! I Have a Practice to Run! @#$%!

You know the feeling all too well. Maybe you’ve even been awakened in the middle of the night with a cold sweat! “OMG! I have a Practice to Run! How am I ever going to be able to deal with all this #$%^! You see, modern business, (make no mistake about it, your practice IS a business) are sinking like stones UNLESS they find ways to manage the myriad of complexities that face us.

Staffing. Payroll. The Government.

Now, the biggest threat to your future?

Being INVISIBLE to the mainstream and social media altogether.

Your patients won’t even know you exist!

Make no mistake; the world is changing very fast. 3 years ago email marketing was all the rage. Now they are TRASHED or opened very late after delivery.

Even Facebook is due for a Google “Slap”.

So what can you do? Be Prepared.

The next generation of business require a blending of the new and the old. And one very powerful system to run it all.

But, can’t I just learn to do this myself?

Sure, go back to school for 3 or more years.

Shouldn't Patient Care be THE MOST IMPORTANT ???


Listen to people who are already putting future platforms together.

Find Out Before it’s too late!

Go To

Maximum Patient Benefit and Recovery- Patient Co-Treatment Plans

One of the biggest clinical lessons that has come from our work with peripheral neuropathy patients is just how powerful “Patient Co-Treatment Plans” can be.

Traditionally, we might think of patient components of recovery from illness as a relatively passive home care program such as “just take these twice a day” or “do these exercises”.

Clinical Co-Treatment Plans (CCTxs) involve much more specific, multifaceted approaches to patient care, that not so surprisingly yield often greater results in several areas than just professional advice or professional treatment programs alone.

Some of the keys to CCTxs success lie squarely in getting the patient to accept responsibility for all the components needed to foster maximum results. Commonly observed side benefits may include enhanced family support, approval and greater involvement of other health care providers and especially reduced use of pain and psychotropic drugs.

The More Patients Do To Help Recover, The Smoother Your Clinic Runs

CCTxs typically consist of dietary advice, timed exercise and stretches, massage, oral and topical medications and supplements and in the neuropathy patient, use of the Clinical Co Treatment Kit.

With just a little foresight, the same principles can and should be applied to a vast array of health conditions.

We have found it extraordinarily beneficial to specifically package CCTxs with custom iPhone®/ipad® Apps, DVDs and books, newsletters and exercise books or sheets.

Be sure that any supplementation or medication is always supplied with detailed written instructions. We attach specific, written and sometimes color coded instructions to each bottle or applicator.

But the real key to success is indoctrinating your staff and patient families from the outset that your approach to treatment mandates CCTxs.

You see, when you mandate patient co-operation as part of case acceptance, patient compliance is usually greater. There are also far fewer questions about fees, length and extent of care. The value added benefits of dealing with your office as opposed to a competitors becomes readily apparent. Most of all, your role as teacher with these patients can reduce office stress levels and interrupting phone calls dramatically!

But another less thought of benefit from running your professional health care practice in this way becomes positioning and marketing.

When the community understands the depth of your concern is far greater than making payroll, referrals seem to magically follow. It becomes Disney-sequel- patients can’t resist telling others. New Patient flow tends to come like a freight train with patients and their families who are clamoring for this type of care.

Of course, this is especially true as we move towards a public system of healthcare in which these “touches” have all but vanished forever.

So, how do you actually implement CCTxs in practice?

Obviously, take a look at what’s out there and don’t reinvent he wheel. If you are a neuropathy clinician, we’ve already done all the work for you!

By the same token, if you have an idea, first sketch it out. Be sure to include all the components needed to foster not only patient recovery, but also compliance.

Keep in mind, today, you must build in all the appropriate self-care tools, including books, DVDs, and now especially those that will “push” information in a consistent, replicable manner.  Timed information and self-help content that will also allow for patient (or a family caregiver) self determined interaction. learn way more at


Nutrition Planning for Chemotherapy Neuropathy Patients

For better or worse, a rapidly growing patient population is the chemotherapy and post chemotherapy patient.

Patient education and patient compliance are key to success.

While dealing with the emotional issues involved in a cancer diagnosis, they can also be dealing with side effects of chemotherapy like

  • Loss of appetite
  • Nausea and other digestive issues
  • Post chemotherapy peripheral neuropathy
  • Dry mouth

In addition to counseling them on taking their medications properly and physical therapy or massage therapy for muscle, joint and nerve pain, offering nutrition counseling and diet planning is a great way to ensure that your post chemotherapy neuropathy patients are doing everything they possibly can to heal.

Study after study is confirming that proper nutrition is a vital piece in the treatment puzzle for a successful recovery from chemotherapy and other cancer treatments, as well as recovering from the cancer itself.

Just like any other treatment program, patient education and patient compliance are key to success.  Here are some things to think about when designing a chemotherapy or post chemotherapy recovery nutrition program:

Cancer Nutrition Tips[1]

The chemotherapy or post chemotherapy patient’s body needs extra support for the immune system.  Chemotherapy wrecks their immune system and that makes them more likely to catch virtually any bug they come into contact with.  And that makes it even harder for them to heal.

Their best option for immune support is a diet full of whole foods that are easy on their sensitive digestive system.  They need foods that are high in anti-oxidants and protein.  Make sure your diet plan for them includes foods rich in vitamins C, D and E and nutrients like soy isoflavones, amino acids, folic acid, l-glutamine, calcium and carotenoids.

When designing their daily nutrition intake, build in a requirement for drinking plenty of water.  Actually give them a schedule if you have to.  Remaining hydrated is vital for tissue repair.

Rebuilding The Body During and After Chemotherapy

When designing a nutrition plan, take each individual patient’s requirements and tastes into consideration.  Make sure you include foods rich in the following vitamins and minerals but try, wherever possible, to include foods the individual actually likes in their meal plan.

The following list is a really good guide for meal planning:[2]

Vitamin C

  • Red cabbage
  • Kiwi fruit
  • Oranges
  • Red and Green Bell Peppers
  • Potatoes
  • Strawberries and tangerines

Vitamin D

  • Salmon and tuna

Vitamin E

  • Nuts, including almonds and peanuts
  • Avocados
  • Broccoli
  • Mangoes
  • Sunflower seeds


  • Apricots
  • Carrots
  • Greens, especially collard greens and spinach
  • Sweet potatoes
  • Acorn squash

Soy Isoflavones

  • Soybeans
  • Tofu
  • Soy milk – might be easier to digest than regular milk because it’s lactose-free

Folic Acid

  • Asparagus
  • Dried beans
  • Beets
  • Brussels sprouts
  • Garbanzo beans
  • Lentils
  • Turkey

Turning The Food They Need Into The Food They Want

It’s easy to tell your chemotherapy and post-chemotherapy patients what they need to eat.  The tough part, especially if they’re nauseated or just have no appetite, is getting them to eat it.  Make your meal plans more appetizing by liberally using herbs and spices to enhance the flavor of the foods they need. Try recipes that use:

  • Cinnamon
  • Cardamom
  • Basil
  • Coriander
  • Cumin
  • Ginger (natural anti-inflammatory properties)
  • Garlic (natural anti-biotic properties)
  • Mint (great for fighting nausea as well)
  • Fennel
  • Turmeric
  • Parsley

If your’ clinic doesn’t offer diet planning and nutrition counseling to your chemotherapy and post chemotherapy patients, you and your patients are missing out on a vital part of the recovery puzzle.

Use this article as a guide for diet planning.  The combination of your professional expertise and proper nutrition support and counseling is a winning combination for doctor and patient.

When you are ready, let them know you’re there to help them.

For more tips on growing a successful chiropractic, physical therapy or pain management practice, log on to to download a FREE E-Book Copy of my 5 star Amazon rated book “Living and Practicing by Design”.