Does Your Private Practice Website Need a Facelift?

Practice Building Basics

Don’t Neglect These Powerful Practice Building Basics

It’s great to be a fabulous clinician—however, in private practice, all your skills are useless unless people know where and how to find you.

In this media-driven world, one of the biggest mistakes today’s private practice owners make is neglecting some of the practice building basics that are available, virtually free, and for the asking.

Let’s face it, all successful businesses are built upon relationships. Relationships are made by meeting more people. One of the easiest ways to meet more people is to take advantage of local media, social events, and experiences.

Right now, in your very community, I bet there is a newspaper editor who would welcome your press release with your photograph.

Likewise, there is a support group leader looking for a speaker.

There is a local radio show host looking for a guest, or a local community TV station looking for a health expert.

There’s also the local business owner who needs expertise in helping his employees maintain their health and productivity.

The cost to do these things? They are all virtually free. So why are they so often neglected?

The reason for this is that they are never tasked and never assigned. This is also why so many private practice owners will fail, or never do as well as they could.

So what’s the solution here? The solution is to vow to make a list right now of all the things you know you should be doing—but are not.

And, honestly, the ideas I have just given you are easily worth six figures a year or more. It’s critical that you, as a private practice owner, begin to think like this on a regular basis.

If you need help with CEO training skills, marketing, or practice building basics, we can help!

This is, after all, what we do!

You will find all the time invested in your business training and expertise will go a long way.

It’s great to be a fabulous clinician—however, in private practice, all your skills are useless unless people know where and how to find you.

So, why not let us help you?

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Private Practice Bullpen- Ensure Good Staffing!

Private Practice Bullpen

Make sure you have a Private Practice Bullpen to ensure good staffing!

One of the things that we talk about all the time with regard to growing and making sure your private practice has longevity and continued profitability, is staffing.

This is so crucial and so overlooked in all businesses except the most successful. Your private practice is no different.

One of the things you can do to ensure good staffing is to make sure you have a private practice bullpen.

Without any doubt you must have team players that can rotate through the various positions, just like a major-league baseball team.

Simply having basic systems in place along with a fantastic manual and understanding of key positions for your players’ goes along way towards moving your team ahead. Just like in Baseball it can make the difference between first or last place.

One other key point is using the bullpen concept allowing you to rotate your players. Just for fun, periodically try rotating your staff through various positions within the practice.

This prevents job fatigue, keeping your staff fresh and engaged.

Amazingly, it also naturally helps produce practice growth. You’ll find patients responding in kind as well.

Mixing up the routine is great however, just as in major-league baseball good managers must be more specific. You should know the strengths and the weaknesses of all your players.

There may be some players’ that are unable to be the pitcher, as that of course is a highly specialized and skilled position. There are also some that no doubt will excel as your designated hitters.

Even if your practice is small you should have access to people you can call upon in the event of vacations and illnesses etc.

The nice thing about this is it only requires some planning. Make sure you continually set the stage for practice growth.

Unless you have the capacity to pull this off, you’ll find private practice to be way more stressful and far less rewarding

Have you tried the private practice bullpen concept? Let us know your strategy!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Benefits of a Staff-Driven Private Practice

Private Practice Owner: What Do You Stand For?

What Do YOU as a Practice Owner Stand for in Healthcare Today?

This is a great day to ask yourself if you truly have the personal life and private practice you deserve.

It has been said that, “If you don’t stand for something, you will fall for anything”.

To be truly independent, on this great day of American independence, you need to know where you stand on the major cornerstones of your life (Personal, Spiritual, Material, Fitness, and Financial).

A strong personal philosophy on each of these is vital to your success, and developing an evolving professional life and practice.

This is a great day to ask yourself if are truly living the personal and professional life you deserve.

Are your actions leading you in the direction of the goals you set at the beginning of the year? If not, make the midyear corrections NOW to ensure not another precious moment of your life is wasted! (This is one place where one-on-one consulting can really help this to take shape for you!)

So, what do you stand for as a practice owner?

Make sure your patients and your staff knows your personal philosophy on these vital cornerstones or you are liable to ‘fall for anything’!

If you are not crystal clear on your personal philosophy, or even if it needs some updating or fine-tuning, get out a blank legal pad, sit in a quiet place, close your eyes for a while and list what comes to mind.

Just make sure you do it before you go to sleep tonight!

All successful people can clearly define their stand. You must count yourself in these ranks.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Think Positive and Avoid Summer Head!

Avoiding “Summer Head”

Stay Positive and Seize Every Opportunity to Avoid “Summer Head”!

30+ years ago I received some wonderful advice from one of my private practice mentors Dr. Larry Markson with regard to developing and growing my private practice. Now I started my practice in May, and right around the corner was summer. Every year, Larry would warn us to avoid summer head like the plague.

Now this scenario is repeated the same time every year- that is the official start of the summer season is July 4 weekend for many. Larry’s admonition still rings true.

Summer head is just that – That Depressive Thinking, “everyone is on vacation, they’re spending their money everywhere else, nobody wants to come to the clinic, the weather keeps them inside etc.”

Did you know statistically that the summer months could be some of the busiest of the entire year? In our practices, we have proved this year after year.

Why? Because during the entire time, as a rule society is more mobile, they tend to spend more freely, and the BIG plus that all good marketers realize are the huge opportunities to treat more pediatric patients including CMT and scoliosis patients as well as conduct-related public health screenings, workshops, etc.

So, the most important message of all?

Just like every day but most especially this time of year you’ve got to watch the thoughts you’re putting into your head!

Because what you think about will manifest.

If you think nobody has any money, nobody will come in because it’s nice, etc, then… You’ll be right.

However, if you seize the opportunities to follow up with stepping out and not pulling back by tweaking in fact increasing your marketing etc., you can count this summer is one of the busiest ever!

I suggest you plan at least two events during the summer season for your patients.

Do a direct mail campaign, step up your online presence, take fellow healthcare professionals to lunch or dinner. All of these things have a powerful effect on your practice!

So have at it and I look forward to talking to you this week!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Does Your Private Practice Website Need a Facelift?

Your Private Practice Demands

Some of the most common problems we see as private practice consultants are practitioners having difficulty getting routine tasks, and sometimes, projects started—or, worse yet, completed. And the reason for this is quite simple.

Most practice owners never dedicate adequate time to staff supervision and oversight.

This is unfortunate. It is so critical that you, as a private practice owner, treat practice as the business it really is.

You must demand accountability from your staff. But before you can do this, you must begin with your overall intention, goals, and design. Next, you must make sure the daily implementation of all critical tasks and procedures is actually taking place.

Please don’t make private practice demands more complicated than they need to be. Start by reviewing all the critical functions of your office. Next, make sure they are tasked to specific employees.

When you begin this project, it is a real good idea to sit down with yourself and find out any daily functions they are having difficulty getting accomplished.

Sometimes, simple improvements in things like scheduling patients and changing work-related telephone scripts can make a huge difference in critical office functions.

Do not overlook the extensive private practice demands of marketing the modern private practice.

Always remember, don’t expect you can necessarily do this yourself.

This is where making the most of your professional consulting relationship and taking advantage of all the tools we have to offer can make a tremendous difference.

Remember, the purpose of your private practice should be to allow you to live your own dreams.

Unless you, the private practice owner, stay engaged, happy, and prosperous, private practice will continue to be difficult—way more difficult than it needs to be, especially in this day and age.

When was last time you took a hard look at that one?

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Practice Building Basics

Practice Building Basics – Marketing and Training

Are your patients getting mixed messages? Or are they getting a consistent, clear picture of what you and your team can do for them.

For example, we have phoned clinics where the staff is totally unaware of the complete list of services provided in the clinic.

Now, can you imagine what happens? Dr. Jones just dropped $3k on a weekend marketing blitz and failed to train the entire team for the weekend/Monday morning onslaught of calls.

Mrs. Smith calls Monday morning because her friend Mary told her about the latest and greatest treatment she heard he is offering, but calls Suzie at the front desk and she knows nothing about it.

Now, I’m not joking. In fact, it’s happened to me too!

Who’s cutting your income stream now?

Here are 5 simple Practice Building Basic steps you can do about this sometimes embarrassing and costly error:

1. Have a POSTED Marketing Calendar where staff can review it weekly.

2. Make SURE you have a posted paper monthly calendar, with dates and events highlighted.

3. Drill, and drill some more all the scripts for staff on any offers you are advertising.

4. Use a written New Patient Intake Form and New Patient and Call Logs noting every patient care concern call and referral source.

5.  Simplify. Really, don’t make any of this harder or more stressful than it needs to be.

Lastly, run your entire practice like a CEO, not a deer in the headlights, and capture EVERY lead your marketing sends your way!

Do Your Practice Building Basics with Marketing and Training Skills Match?

Only YOU can fix this one!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Practice Building Time

Establish Your Practice Building Time Today!

Most of you know I spend a good part of my time consulting with private practice physical therapists, medical physicians, chiropractors, and other healthcare professionals.

But what you may not know is that we all in private practice, share many of the very same issues. That this is true, now more than ever. I remember talking to a neurologist in 1982 who said to me that managed-care will make strange bed fellows of all of us. And boy he was so right. No longer is there a business divide from one profession to the other.

As long as we are in private practice building, we are all in the same boat.

One of the major issues is how fast the world has actually changed. Now of course there’s nothing that you or I can do about this except be better business people!

The only way we are going to do this is by having dedicated practice building time.

I do believe the day is here were private practice owners do need to be spending at least one full day per week on dedicated marketing and administration of their private practices.

There are so many other areas that now need to be explored, and administered to. This of course should include good staffing procedures as well as an extended marketing PUSH, which is essential practice building

SO START BY CHANGING YOUR GAME PLAN.

WHEN YOU HAVE DEDICATED PRACTICE BUILDING TIME NO DISTURBANCES ARE ALLOWED.

NO PHONE CALLS, NO EMAIL, NO INTERRUPTIONS FROM STAFF, PETS OR FAMILY.

If you think this is harsh, try bankruptcy. Unfortunately, that too becomes a reality for too many private practice owners. Do not let this be you. You do have a choice.

And no it’s not easy! And it requires many hours of dedicated work but the results are so worth it.

So why not get started on establishing your private practice building time today?

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Private Practice Marketing Mistakes

Avoid This Major Marketing Pitfall in Private Practice

Too many private practice owners make this significant marketing mistake—and it will cost you.

To succeed in today’s healthcare world, private practice owners will have to move past old ways of thinking about marketing.

Too many of us are stuck in old ideas about how to reach patients. We assume that we have to use direct mail, or the phone book, or a giant billboard on Main Street.

Then again, there’s a huge danger in the opposite way of thinking—jumping onto every new digital media channel that’s available just because it’s new and exciting. Or worse, because someone (a “social media expert,” a colleague, or our Great-Aunt Mildred) told us that we really ought to be using Facebook ads.

There is a middle way, which is the path to long-term success for your private practice: a marketing strategy.

Build your strategy around the specific information you have about patients who come to you (and patients you want to attract). Then stick to the strategy.

Experimenting with new media is fine, IF it makes sense within the context of your marketing strategy for practice building.

And you may find that some types of traditional media are ideal for your audience. But you need to know which ones, and not just guess!

Choosing advertising channels that are inappropriate for your target market is simply a waste of resources.

Too many private practice owners just dabble in a variety of media outlets without giving any one channel the focus and time it needs to succeed. However, another key aspect of successfully marketing your private practice is choosing how long to stick with one piece of a marketing strategy. It doesn’t make sense to keep doing the same thing again and again if it’s not netting the results you want for your practice building efforts. 

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Practice Building stay-in-touch campaigns

Practice Building Strategies

Practice Building stay-in-touch campaigns are a mainstay of good marketing.

It is a fact that it is far easier to retain and/or sell additional services to an existing client in any business as opposed to obtaining a new client.

This is especially true in specialty practice, where the costs of procuring a case are high. One of the things that too many businesses and private practice owners fail to take into consideration is the amount of dollars that it does take to generate a high-level client.

Using the example of specialty practice, these cases are usually worth at least a few thousand dollars, and sometimes it might be necessary to spend $200 or more per head to procure an ideal client.

But one of the KEY Practice building skill that business owners neglect is identifying who their ideal client or patient is.

So this should be the first Practice Building step—a detailed description of your ideal client makes marketing so much easier. In my practice, an ideal client is a patient who is female—primarily because they are decision-makers—they are between the ages of 55 and 85 years old, and are affluent (make 150K per year, plus) so there are no barriers to obtaining proper care. This is not to say we don’t treat other clients. We do!

But I FOCUS on obtaining and spending marketing dollars on IDEAL New Patients! That’s why I have a PRIVATE practice!

So, since you have invested so much up front to obtain your ideal clients, the next thing is to keep them in your business/practice family. How do you do this?

Well, one of the simplest ways is to engage in regular campaigns. Practice Building Stay-in-touch campaigns take on the following configurations:

  • Telephone week major recall campaigns – these should be done at least twice per year on a grand scale, but on a smaller scale at least every other week in the office. In my practice it is done by the front desk during down time and directed by myself.
  • Regular newsletters, postcards, and mailings. There is not secret that direct mailing is one of the best ways to maintain customers. Yes even in this wireless age, direct mail is extremely important.
  • Twice monthly emails can go a long way to cementing the relationship between yourself and your patients. This is something that should be professionally written. If you are interested, we do have this service available for pennies on the dollar.
  • Events: Regular events help your social and human connection with existing and formerly active patients, especially if they are theme or Holiday based and can go a long way towards helping you cement long-term relationships with your patients.
  • Personal phone calls from the practice owner. Personal phone calls whenever necessary or unexpected can go a long way towards driving referrals as well as maintaining business relationships. Don’t ever neglect to pick up the phone, accept responsibility for mistakes, or simply to inquire about someone you care about and have not seen for quite some time.A small amount of time spend doing this can reap big dividends. In my practice, it is tasked to the head therapist to make sure that this actually happens, in other words the files or record cards end up on my desk.

So you can see how important Practice Building stay-in-touch campaigns and strategies are in your private practice.

If you don’t already have one set up in your practice, with all the appropriate steps why not task it today!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

3 Mistakes in Private Practice Building

Private Practice Marketing

A Simplified Approach to Private Practice Marketing

What Kind of Challenges face you in private practice marketing?

Marketing any business, especially private healthcare practice today can be a challenge. Most people however who are marketing their private practice successfully are using a combination of methods and procedures.

The reason for this is very simple. And that is we all have preferences in terms of how we like to consume our information.

For example, some patients like to receive emails and see Facebook posts. Other patients prefer a phone call. Others prefer videos. Still other patients prefer the personal touch of a handwritten note or newsletter.

We strongly recommend that your private practice marketing systems include components of all the above.

You can greatly simplify this by tasking these among your staff members. For example, it’s a simple matter for your staff to be addressing birthday cards and thank you notes in between patients.

Likewise, they should be maintaining a professional mailing list.

Too often, private practice owners nowadays tend to focus on more elaborate and expensive marketing procedures overlooking the time-tested methods like hosting workshops, open houses, and simple polite communications like telephone recalls to patients who have helped build your practice.

There still is no substitute for this personalized approach in building, developing and growing your private practice in these very challenging months ahead.

If you’d like to learn more, take a look around HERE or call us for more information of personalized assistance.

What are your most troublesome private practice marketing challenges?

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Perfectionism and Your Private Medical Practice

Perfectionism Will Be the Death of Your Private Medical Practice

There’s a Time and Place for Getting It Absolutely Right… But There’s Also A Place for Strategic Experimentation in Private Medical Practice.

Naturally, you strive to provide absolutely the best medical care to your patients without exception. After all, you know that the long-term success of your medical practice is built on a foundation of excellent patient care. But are you wasting your time and energy being a perfectionist about every aspect of your private medical practice?

What if you knew that your private practice could benefit by taking a looser, more experimental approach to certain aspects of the business?

Now, don’t panic. I’m not suggesting that you start providing less-than-stellar medical care to patients, or do anything that would endanger your medical practice. But it’s important to recognize that there are certain components of private practice that allow you to take healthy risks that can provide a huge payoff over time.

Consider which areas of your private medical practice require precise and perfect attention. This will include direct patient care, of course, as well as detail work such as coding and finances. Make a list of those categories of your practice that really do need to stay under a microscope so that your business—and your patients—can thrive.

Now, think about every aspect of your practice that’s not on the “perfect” list. Typically, these are the areas in which you’ve already made an effort to evolve your systems over time, or you’ve found that they have organically expanded and evolved over the years. These areas might include promotional efforts, for example, or productivity. These are the aspects of your private medical practice that aren’t immediately mission-critical but that have the potential to revolutionize your medical practice experience.

And even if sometimes it feels that your practice is a one-person operation, the truth is that no private medical practice is an island. For long-term success, you need collaboration and support from others who have been on this path before you and reached their practice goals. 

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Key Practice Building Skills are Entrepreneurial, Not Clinical

As a private practice owner interested in practice building , it’s not what you learned in school that matters most… it’s what you’re willing to learn today.

Naturally, you need top-notch clinical skills to survive in private practice. That’s because direct patient care is such an important factor in whether today’s new patients become tomorrow’s returning clients and referral sources.

But there’s so much more to practice building.

The skills you need to thrive in today’s health care environment are the skills of entrepreneurs.

Here are the two absolutely vital take-aways for things you MUST know, understand, and implement in order to be able to flourish in today’s climate.

1. Don’t relinquish office management to your office manager.

Yes, you hired that person to “handle it” for you. But this should be a collaborative relationship, not a hands-off delegation. You are responsible for every decision made and action taken by your office manager.

And more important, you need to keep in mind that your office manager’s focus is the day to day running of your office, while your focus needs to be on the big picture. Those are two very different roles.

One of the biggest mistakes you could make is to focus entirely on clinical skills, leaving your office manager with all of the administrative and financial details with no oversight—and the practice itself with no big-picture strategy for survival.

2. Making time for business strategy is not optional.

Spending a significant amount of time every week on business growth and self-training in business topics may seem like a luxury, but it’s not. In fact, your private practice won’t survive in the long term without it. If you don’t have a clear understanding of how to run a business effectively—as well as a long-term vision for where your practice is headed—then the patients walking in your door today might end up being some of your last patients ever. It’s all about sustainability.

To that end, schedule time EVERY week to work on the business end of your practice, and look for opportunities to increase that time quantity. It’s not unreasonable to spend easily a third of your time each week on practice building skills.

If all this seems overwhelming or impossible, know that you are not alone. We mentor and train private practice owners just like you to become long-term and sustainable.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Benefits of a Staff-Driven Private Practice

Practice Building Secrets

Inside “answers” are  the most powerful private practice building secrets you could ever imagine

As a private practice owner you probably receive phone calls and email about “practice building secrets”.

Sometimes it’s the latest therapy device. Other times it’s a “new” treatment system or perhaps even a product to sell.

Now there is no doubt that some are better than others. But far too much time is wasted on practice building gimmicks than most spend on developing what we call the cornerstone practice building secrets.

Practice building secrets are not complex, in fact they are quite the opposite, many are very simple.

And it’s precisely because of their simplicity that too many ignore them!

For example, when was the last time you looked at your basic staffing? Such as attitude, friendly behavior, and even their role in practice building secrets? How about the basic condition of your office? Simple things like your hours and cleanliness?

And other things the modern consumer expects like rapid access, multiple forms of payment, and accessibility?

Despite all of this however, we too often get hung up on the latest newfangled thing rather than focusing on improving these cornerstone private practice secrets.

So what happens is, doctors and physical therapists overlook the basics and ignore these essential practice building secrets.

So here’s a great way to start your week. Take notes all day long. Write them down. Pay very careful attention to your staff and your patients. Ask questions about all the practice building secrets we talked about above.

But most importantly listen to the answers. Because inside these answers, will be some of the most powerful private practice building secrets you could ever imagine.

The most successful doctors and physical therapists do this on a regular basis and then spring into action when less than optimal implementation of private practice secrets has occurred!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Private Practice Owners: Expect More!

Too many private practice owners are trying to apply old formulas to new problems

Honestly, you need to be expecting more from yourself.

Many years ago Jim Rohn once said, “Success leaves clues!” Tony Robbins is often quoted as stating the same.

Is the reason for this is quite simple. The fact of the matter is that success in life AND private practice is formulaic.

The problem is however too many private practice owners are trying to apply old formulas to new problems. This is not a good strategy and often times will fail.

We can complain all we want about third-party reimbursement, or lack of, government regulations, difficulties with staff, equipment etc. But complaining will not change results.

Only appropriate action steps will change results!

But how do you know what’s most appropriate for you? Often times you don’t, especially right away. This is why CEOs in any great industries, have teams, teams of consultants, and other officers to help them make decisions.

As it turns out, private practice owners can adapt the same strategy. In fact, when you do adapt decent strategies to your private practice you will find yourself feeling more supported, and perhaps even more satisfied at any other point in your career.

The reason for this is simple. Like it or not your practice is a business.

A serious business.

But the problem is professional college does not train us for the decisions we need to make, nor does it give us the skill sets that we must have.

This has never been truer than it is at this particular moment in history of healthcare. So the question I leave you with today is what are you going to do about this?

Our team is ready to help! This is what we do all day long.

Nowhere else in the private practice arena what you find progressive and cost-effective approaches to not only dramatically improving the quality of care to patients, but improving the quality of YOUR private life through having a thriving, profitable and fun private practice.

We are ready when you are! All you need to do is to ask.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Loyal Patients in Private Practice

Practice Business Plan

Completely Outline Your Practice Business plan.

Now this could be said about many facets of life, but nowhere is it truer than in developing and promoting your private practice.

One of the key areas where we see time after time private practice owners getting into trouble is not putting into place support systems prior to attempting to negotiate the twists and turns that modern private practice will inevitably bring.

One of the most important tasks is that you as a business owner needs to outline completely, is your practice business plan. But behind your practice business plan must be your personal and lifestyle goals.

Don’t neglect, the importance of this single action.

In fact, if you spend the necessary time developing this key component of your future, you will find your business plan far easier to execute, and then maintain. Having all of this behind you makes a huge difference when it comes to developing the private practice, and lifestyle of your dreams.

And I guarantee you, this will be the single action that most neglect. And then they wonder why months and years of unfulfilled expectations continue.

There is no way to sugarcoat this at all. It is difficult work, which is why many choose an alternate path.

The best advice I have; do not let this BE YOU!

One additional take-away; don’t think this process is set and forget-this is something that needs continual refinement.

This is also why you must have the support systems behind you to continue to work on this process your entire career and yes, hopefully your entire life.

And always remember, big dreams will get you out of bed in the morning, small ones will keep you there!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

For Your Private Medical Practice, What Is Exceptional Patient Care?

Every Private Medical Practice Needs to Focus On Exceptional Patient Care. Here’s What That Really Means for Your Business.

“Exceptional patient care” is a buzzword these days in the world of private medical practice.

We all think we know what that phrase means. But do we, really?

It’s not enough to move vaguely in the direction of providing exceptional care just by consistently trying hard to do good work. The thing is, there is more to patient care than just your own direct interaction with the patient.

Here is a key success concept in private medical practice: Exceptional patient care is a multidimensional task that requires substantive effort in all areas of your business.

So yes, the cornerstone of exceptional care is providing high-quality and high-touch services one-on-one with your patients during direct interactions.

But consider these other source of patient care and carefully monitor whether they, too, are truly exceptional:

• Every interaction with your staff, on the phone or in person.
• The actions of any third party representing you, such as a billing or collections agency.
• Your marketing message, which will only be effective in creating new referrals when those prospective patients feel comfortable in approaching you.
• Every single patient interaction of any kind.

That last point may seem preposterous. How can every single kind of interaction hold equal weight when it comes to patient loyalty and referrals?

But it’s absolutely true. From the first time they hear about you, to the patient’s initial visit, to how you’ve treated the friends/family they referred… all of these pieces come together to form exceptional care.

In short, exceptional patient care may begin in the exam room, but it doesn’t end there.

The bottom line is that it doesn’t matter what YOU think “exceptional patient care” means. What matters is whether every one of your patients feels exceptionally well treated.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

“My website brings me no patients…”

“But John, my website brings me no patients…”

One of the things I discuss with marketers and entrepreneurs all the time is the impact of poor or no use of ones “Mothership” practice website to help drive new patient traffic. Practice websites are unlike other businesses unless you are spending lots on PPC (pay-per-click). A practice website is a tool, but with rare exception a stand-alone marketing piece. (Not that you couldn’t – you can absolutely crush your local market with a website(s) if you know how!)

Professional Practice Websites really are a place to 1. Educate patients, 2. Capture interested patients to educate them, and 3. Schedule an appointment for searching patients ASAP.

Now, since most of us don’t spend tons on PPC, here are just 6 things that can really make a difference in ROI from your site. This assumes your site has been SEO’d, and is looked at regularly, all Google accounts are set up and in play, content does not remain stagnant, etc.

  1. Social Media Posts with Hyperlinks back to your site, frequently and systematically.
  2. Put your URL on your business cards and stationary.
  3. Use the URL when you print your newsletter and postcards.
  4. Use the URL on your telephone intake procedure for prospects.
  5. Make sure it’s referenced in any local marketing campaign.
  6. Lastly, have MANY websites at different but related URLs all linked back properly…

And finally, don’t neglect the fact that ALL marketing campaigns work better with multi-media! Our largest NeuropathyDR Centers use print, web, TV, social media, live events, staff training, etc. ALL Simultaneously. And if you want to get and stay in the big league, that’s exactly what it will take.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Marketing Strategy: What Drives Your Practice?

You know what you want to accomplish with your practice…

Or at least, you think you do.

Have you really given serious thought to not only what you want to do but why?

What are you truly passionate about?

What makes you bound out of bed in the morning, ready to take on the world?

Beyond the dollars and cents, what drives you to serve your patients?

The Purpose of Your Practice

Before you sit down to map out a marketing strategy to bring in more clients, you need to decide on a defined purpose for your practice.  And that means defining your own purpose.

Aside from making a living, why do you want to grow your practice?

What do you hope to accomplish?

Are you working toward a higher purpose – changing the lives of your patients?

The answers to those questions should be foremost in your mind when defining your marketing strategy.  With a clear sense of purpose, you can tailor your message to effectively reach the exact people you want and need to serve.

Volumes have been written about the role purpose plays in effective decision making.  The best leaders, the ones who act decisively, will always be the ones who know their purpose in life and, more importantly, know that their purpose is not just about them.  They have a true passion for improving the lives of the people they serve.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Practice Building 101

Don’t Neglect These Key Steps!

If you own or operate a private practice then you understand how many different aspects to running it effectively there actually are! And like most of us you understand how easy it is to be overwhelmed.

Most of us go into private practice without any significant business training. So this means we either attend the college of hard knocks, or do as Napoleon Hill suggested and gather specialized knowledge.

And of course there’s more specialized knowledge available every single day. There are probably more choices now in private practice than ever before. Even though many struggle, this is a prime time for practice building because the best are doing extremely well and are very strong! No doubt, this trend is due to their effective practice building.

Today more than ever there is little room for error. The pressures for effective practice building are enormous. There are so many forces at work in the marketplace today, they give you little choice but to clearly identify and manage them effectively.

And each practice is a little different. Some will require significantly more effort than others.

By its very nature this is all up to you. As the owner of the practice, you need to identify clearly your weaknesses and strengths.

Starting with a clear appraisal of what’s working and what’s not, and then simply making simple lists can go a long way in helping almost immediately!

This is the time to be very honest with yourself. It’s also the time to take a clear look at exactly what you’re trying to accomplish and have clear, and realistic goals.

Finally, the most successful practice building, is the direct result of providing exactly what your patients want and ask for!

This is something you must do on a regular basis and yes it is the most important part of your efforts in effective practice building!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH

Marketing Your Specialty Practice

Are You Going The Extra Mile in Your Private Practice?

Are you going the extra mile in your private practice? It costs very little, if anything, to improve customer service in private practice, and it can have a tremendous impact on your bottom line.

Now more than ever it is so important to differentiate yourself from your competition. And because consumers are now spending so much more out-of-pocket for private care, it’s extreme customer service, which more often than not wins out.

And if you are in private practice, your competition is so much more than people in your own profession. So many of us now compete in the private sector for patients with similar ailments, even our approaches may be similar.

Your private practice is no exception!

In fact, excellence in customer service in most parts of the country, and the world for that matter, are the rule. You only have to look at the giants in business, such as Amazon and their endless quest to improve the customer experience, to understand how important and what a powerful concept exceptional customer service is in our modern mobile driven world.

It costs little if anything to improve customer service and it can have a tremendous impact on your bottom line and indeed the effectiveness of your marketing campaigns relatively quickly.

But too many private practice owners will not invest the time, learn the skill sets, and expertise needed to make this a reality.

Don’t let this be you!

Start with where you’re at right now. Basic tools such as surveys and then learning to pull and analyze the data from your community can be the difference between a dismal and a very prosperous future for your private practice, and yes, your family.

In case you’re not sure where to begin or how to organize this, it will be the first step we take, turn onto 24 weekends.

It is that important, no time left to waste.

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

JPH