Mobile Marketing for Private Practice Owners

Private Practice SEO: What You Need to Know

In private practice, SEO is vital to understand. Here’s what you need to know about search engine optimization for your business.

As a private practice owner, you know that getting high-quality traffic to your website is important for new referrals and your professional reputation. But you may have been tempted to think, “I don’t have to understand that keyword stuff. I can leave the private practice SEO mumbo-jumbo to my website guy.”

This is a huge mistake. Sure, let your website guy handle the tech details, but as the owner and director of your private practice, SEO and keyword optimization are ultimately up to you.

The good news is, even if sometime it seems that private practice SEO is a tricky business, the basic components are fairly easy to understand.

What it all comes down to is that the best private practice website in the world is totally useless if patients can’t find it.

Here are a few of the most basic concepts behind private practice SEO. There are a lot of great guides out there online (and, of course, a lot of trash as well), but this will get you started in getting your business onto Google’s first page of results for your keyword.

The right SEO keyword phrase

First, you’ll need to make sure that you optimize for the keyword phrase that will bring the right search traffic to your site. In general, it needs to be local and specific, such as “Baltimore physical therapist.” You’ll need to do keyword research with a tool like Google Adwords—what sounds like a great keyword phrase to you may not be what potential patients are actually typing into the search bar.

Using your keyword often enough (but not too often)

You want your keyword to appear throughout your site. If not, search engines won’t pay attention. On the other hand, using a keyword too often, an outdated practice known as “keyword stuffing,” is the worst thing you can do for private practice SEO and will actually harm your chances of Google ranking your site highly.

Active content on your website

Having a private practice blog or adding regularly to a library of informative topic-based articles is a great way to keep your site fresh. It’s also an opportunity to add in keywords in appropriate places, and search engines will notice. Just make sure that you’re adding quality content that new patients will want to read.

Fast loading times

Don’t let your web designer make your site too Flash-heavy. These kinds of applications make your site look great, but they increase the time it takes for the site to load. That will hurt you in terms of private practice SEO results, and it may also drive away the traffic that you’re working so hard to attract.

Private practice SEO can be tricky to get right, and it’s an ever-changing target. That’s why it’s important to stay up-to-date and become part of a network of private practice owners who get regular training on essential business concepts.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Website Mistakes You Should Avoid At All Costs

Your private practice website is so much more than a professional calling card. Does your site measure up to patient expectations?

The worst mistake you can make as a private practice owner is to stop marketing when your practice is comfortably full. And the very worst kind of marketing slump nearly always involves your private practice website.

Maybe you don’t have a website at all. Maybe there’s a rudimentary site in place, but it’s not complete. Or maybe you set it up so long ago that the site is visually outdated. Any of these problems will turn away new patients in a heartbeat.

Patients know that effective private practice owners maintain an active, up-to-date website. Not just a fancy business card with one phone number and an auto-link to Mapquest in lieu of directions to the office.

Today’s patients are web savvy, and their expectations are high. They expect your site to be interactive, allowing them to schedule their appointment online. They expect to get a clear sense of who you are as a specialist—more than just a generic headshot (or worse, a blurry snapshot of your staff). They’re looking for a blog or a library of informative articles.

Does your site measure up?

Remember, your website is either actively attracting your ideal patients, or it’s driving them away. There is no neutral ground.

If you don’t have an effective and engaging website, it’s a sure bet that one of your competitors does have one… and that’s where your potential new patients are going, right after they click away from your site.
How does your website measure up to the best of what’s out there?

Like any other aspect of private practice, your website is not an area in which you can effectively go it alone. Isn’t it time to seek out a mentor for those areas of private practice where you’re weakest?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Benefits of a Staff-Driven Private Practice

The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why.

Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the practice.

In this type of  practice, the owner provides daily and weekly instructions to staff simply as a means of coordinating efforts, rather than as external motivation to do their jobs.

For this system to work, you need a trustworthy and competent staff in which every member has been fully trained on their job duties AND on the mission of your private practice. This kind of staff member doesn’t simply show up, do their assigned duties, and leave. They are an integral part of the success of the practice because they create and expand the job every day.

In a private practice that is staff-driven, all staff members share equally in the responsibility and positive energy of daily struggles and triumphs in the office.

Some of the benefits of a staff-driven private practice include:

  • Increased morale. Staff members will worker harder and smarter when they understand and support the vision of your practice. They’ll have a sense of belonging that leads them to take pride in their work and innovate new ideas and solutions as needed.
  • Improved work-life balance for you as the private practice owner. Without a staff-driven practice, you’ll find yourself feeling like a stagecoach driver flogging a tired horse. When your office runs smoothly and on its own volition, taking direction from you on improvements and growth rather than relying on you for motivation to produce simply average results, you’ll be able to spend more of your time on the rest of your life outside the office.
  • Building for the future. It’s short-sighted to focus only on this quarter and this year. What about ten years in the future? What about retiring and selling your private practice? When you’ve built a staff-driven practice, you’ll be able to step away without the entire practice crumbling—and that means you’ll have a valuable asset when you’re ready to sell.

You may wonder how to get to this point from where you are now. What kind of hiring, managing, and executive direction skills are needed to build a staff-driven private practice?

invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Benefits of a Staff-Driven Private Practice

Private Practice Owners Must Understand This Key Idea About Staff Morale

Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple.

Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep them on as long as possible.

But how can you do that? What really keeps private practice staff happy and productive?

The key lies in customer service… in which your staff is your number one customer.

Yes, it’s true that without patients, there would be no private practice. In that sense, the customer comes first. But consider where you’d be without that dedicated staff. How could you serve patients then?

If you make sure to devote time and energy to keeping your staff morale high—not just occasionally, but every day—you will find that you’ll keep patients coming back, too. A happy staff is a welcoming, attentive staff, and patients will notice the difference.

So what are some concrete ways that private practice owners can keep their staff members satisfied and productive?

Say “thank you.” Not occasionally, not just at staff meetings, but in every moment possible. Verbalize your appreciation every chance you get, in big (formal) ways and small (informal) ways. Build in a reward system for meeting productivity goals. Private practice owners who want to prosper make their staff feel valued.

Ask for employee input, and actually take it into consideration. Your staff has an intimate knowledge of what makes their work environment positive—and what makes their professional lives difficult. Find multiple ways to invite input, both public and private. When staff raise a good idea, implement it!

Get to know the personal lives and preferences of individual staff members. Learn their birthdays, the names of their spouses and children and dogs, and their favorite sports teams. Spell their names correctly in memos—you’d be surprised how many private practice owners don’t bother with this detail!

Don’t assume that staff are happy in their current positions or even career fields. If you are having conversations with staff (formal and informal) about their career goals and hopes for the future, you’ll be able to support them in relevant milestones. Just as important, you won’t be caught off guard by a sudden career change.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners, Tell Your Patients What to Do

You Need Cash Patients in Your Private Practice—But How Do You Draw Them In?

Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers.

Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you to be an expert. Not just an expert in your field, but an expert who focuses on the precise problem they are experiencing.

In other words, if you want to attract cash-paying patients to your private practice, your advertising needs to target patients with specific conditions. The fact is that if you don’t highly focus your marketing to attract specific types of cash patients, you’ll be competing with all of the other generalists out there—and you are unlikely to succeed over time.

To bring in more cash-based patients to your private practice, you need to do four things:

1. Identify a profitable niche that is in demand in your area. It is critical to distinguish yourself from all other specialists in your area, and make sure that you’re not just offering the same broad menu of potential services as every other private practice out there. But it has to be something that people want and will pay out of pocket to receive.

2. Know the demographics and psychographics of the patients you want to attract within that niche. It does no good to pick a marketing niche if you haven’t paid attention to the available data about exactly WHO is reading and responding. Psychology is everything in marketing a private practice.

3. Effectively use the appropriate marketing channels, including social media and articles on your own private practice website, to get noticed by these patients. Too many private practice owners are frightened of social media, blogging, and other current-day means of advertising. The fact is, things like postcard mailings and phone book listings just don’t have the same impact and may even be a waste of your advertising dollars—especially if that’s all you’re doing.

4. Provide such top-rate service to new clients, including both clinical interactions and customer service, that they will speak positively of you to others and actively refer friends and family. This is the bottom line. It’s not enough to get new patients in the door. They have to have such a great experience that they can’t wait to come back. There is nothing more powerful than social proof, so focus on getting the patients you want and making them want to share what they know about your services.

If all of this seems overwhelming, that’s because effective marketing is a huge job for private practice owners. But we can help! For support and training around marketing and other private practice concerns, read about our Mentoring and Coaching programs.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners Must Avoid This Practice-Killing Marketing Error

For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business 

Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list.

Without effective marketing, though, your private practice won’t be around long. Private practice owners can’t afford to ignore the realities of marketing in today’s business environment.

What worked 20 or 50 years ago, perhaps even 5 to 10 years ago, simply won’t cut it today.

I see so many private practice owners whose marketing strategies are practically doomed because of three simple but damaging mistakes:

  • Focusing the advertising message on you as the provider—your credentials, training, clinical equipment, or areas of interest—rather than on the patient’s immediate needs.
  • Simply listing data or jargon related to office equipment or procedures, as if the average reader will know or care what these things mean.
  • Detailing every single thing that you offer to every kind of customer, so that no one thing stands out among the rest (and you look like every provider out there).

So, let’s take a look at the opposites of these major errors, so that you can determine what you SHOULD do to improve your advertising efforts. In sum, effective marketing for private practice owners must include these key factors:

  • Targeting a specific type of service to a limited audience
  • Making the advertising message about the customer, not about you as the service provider
  • Explaining exactly why and how your state-of-the-art equipment will benefit the customer

Following these three very effective tenets of marketing will take you far beyond your current advertising efforts.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Why Your Private Practice Needs Serious Help

If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship.

In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how to make your business thrive.

And it’s true that all of these decisions are yours.

But are you thriving in the self-reliance model of private practice?

Are you honestly capable of doing an excellent (not average) job of every component of your business, from clinical work serving patients to front-end customer service to bookkeeping and practice management?

You already know that it takes a reliable and trustworthy staff to accomplish these things. You’re not a one-man band. But (to continue the musical metaphor) you are indeed the conductor who leads this orchestra.

That’s where many medical practititioners in private practice make a costly mistake—trying to do it all.

Smart private practice owners understand their limitations and find a way to support themselves in those areas of weakness. As the owner and director of a private medical practice, you will be able to deliver consistently excellent service to your customers and staff by seeking help with aspects of business that are less familiar to you.

There’s nothing wrong with seeking help—serious help. By that, I mean assistance from a proven leader who has years of experience in the very aspects of business that you are currently struggling with.

So what’s the next step to getting serious help for your private practice? Let us provide consulting help to aid you in avoiding costly mistakes in your business. With years of experience in practice management and practice building, we can be your guide along the path of making your practice truly thrive.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Mobile Marketing for Private Practice Owners

Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing.

Almost without exception, your patients are online.

Are you?

I don’t just mean having a website or even a blog. If you’re not using social media—and using it to effectively promote your private practice—you are missing out on a willing audience.

These days, a patient’s first encounter with you happens long before they arrive for the first visit at your office—or even before they pick up the phone to speak with your staff about a consultation.

When you’ve established a reputation on social media, you will have won a new patient’s trust long before you actually meet in person. And the best thing about social media is that few medical professionals in private practice are using it. In part, that’s because they’re scared of “doing it wrong.”

But when you have a social media strategy in place, and you’re in control of the online impression you leave with potential patients, you’ll see that no private practice can survive for long while ignoring the impact of social media on marketing today.

There is no substitute for a strong online presence as a way of building your perceived authority. The fact is, an active and engaging social media presence will take your private practice to unimagined new heights—when you do it effectively. There are many examples out there of ineffective social media practices.

Too often, private practice owners avoid the social media question altogether… or they jump in headfirst, without a clear understanding of what they’re doing and why. You could even say that a misguided and muddled social media strategy is almost worse than totally avoiding getting involved at all.

That’s why a private practice mentor is essential for the success of your business as a medical professional. You are highly trained in your field and a stellar clinician… but what training have you had in marketing, administration, and other aspects of running a business?

When you’re ready to take your private practice to a higher level, let us know. We can provide the tools you need to increase your marketing reach and design a private practice that suits the life you want to create.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Dairy Consumption and Your Patients’ Health

Do yourself and your private practice patients a favor by learning all you can about dairy consumption and health!

This series of articles will not be “politically correct”. Nor will it likely be popular with the mainstream press. But the fact of the matter is, anybody with a degree in healthcare who has done across the board research understands the dangers of dairy products and human diet.

A landmark book on dairy and health called The China Study was published some years back. As serious students of health and nutrition, I recommend you get and read at least this book at least once.

There are several major problems with the consumption of dairy in the human diet, but by reading magazines and watching television you would never know it.

The dairy industry is a huge industry—unfortunately, one with an incestuous relationship with the FDA.

Almost everybody knows about struggling with lactose intolerance. Lactose is a milk sugar, which is difficult for some people to digest. But the dairy story goes far deeper.

One of my professors once said it best: Milk is designed to be a hormone delivery system from cow to calf. It is not intended for human consumption. Human milk is for humans, but only in the first two years of life.

Let’s first start off by talking about osteoporosis. Both doctors and patients alike are taught dairy builds strong bones. Yes calcium, and vitamin D are essential for human health, but there are far healthier ways to get both of these besides milk consumption.

One of the most eye-opening facts regarding osteoporosis is when scientists look at relatively primitive cultures, which are active, consume a plant-based diet, spent a fair amount of time outside and almost never get osteoporosis.

This is in stark contrast to developed countries, like the USA, where osteoporosis is rampant and people consume large amounts of dairy and animal products.

Also, milk contains certain hormones, like ILGF and BGF which are detrimental to human health. Some of these compounds have been linked to the development of cancers, especially prostate, breast and ovarian.

But, most importantly to your patients, dairy can aggravate inflammation.

And it almost always makes patients with peripheral neuropathy chronic pain suffer far more than necessary.

There are now many readily available alternatives. These alternatives include products made from almonds, coconuts, and rice.

It takes a little bit of experimentation to find exactly what works best for everyone, but making the shift towards a more healthy diet goes a long way towards providing healing environment for your neuropathy and chronic pain patients.

Do yourself and your private practice patients a favor by learning all you can about dairy consumption and health!

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

 

SWOT analysis for physical therapy business

How to Strengthen Your Physical Therapy Business Plan with a SWOT Analysis

Use a SWOT Analysis to Help Grow Your Physical Therapy Business and Avoid Significant Pitfalls.

Have you taken the time to do a thorough SWOT analysis for your physical therapy business? If so, have you done it again recently?

This tool could make all the difference in the effectiveness of your marketing strategy and many other key components leading to the success of your practice.

Here is a quick overview of SWOT analysis and how it applies to a successful physical therapy business.

SWOT stands for: Strengths, Weaknesses, Opportunities, Threats. The first two are internal factors, and the second two are external factors. Although you may not be able to have complete control over each factor, it’s useful to identify all components and know how they are impacting your physical therapy business.

Strengths are any resources or capabilities that give you an edge over competitors. These can include factors such as the unique aspects of the service you provide; the geographic location of your physical therapy business, if it is a positive factor; and any special training or knowledge you have gained that is not available from most other providers.

Weaknesses are often the lack of strength in a particular area. Specifically, you might lack business training in certain areas, such as marketing. Or your physical therapy business might not offer products or services that are distinct from those of your competition.

Opportunities refer to factors that provide a chance to develop or expand the patient base for your physical therapy business. These might include new services you could offer, a partnership with similar providers to increase referrals, or the lack of significant competition in a particular market.

Threats are important not to overlook. Even though you may not be able to directly control a threat, it will certain impact your physical therapy business for the worse if not somehow addressed in your overall strategy for success. Threats can include anything from regulation changes to competitors with innovative services that address the needs of YOUR patients.

Keep in mind that a SWOT analysis is a subjective process. It’s a good idea to have a SWOT analysis performed by a third party who can provide an objective look at your physical therapy business. Then you can compare your internal SWOT with this other feedback and decide how to implement what you’ve learned.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

 

Private Practice Owners, Tell Your Patients What to Do

Marketing For Your Specialty Practice: How to Address What Patients Truly Want

Are You Trying To Market Your Specialty Practice By Focusing On All The Wrong Elements?

Too often, specialty practice owners spend valuable time and money on marketing that doesn’t work—usually because the language and focus of their marketing just isn’t what potential patients want.

It’s so easy to get caught up in wanting to draw attention to your specialized training, or the fancy new equipment you’ve invested in, or the wide array of services you can provide. But frankly, patients are shopping for a specific experience.

They don’t want to purchase dental work.
They want to feel more confident because of a dazzling smile.

They don’t want to pay for 30 minutes of treatment with a specially trained chiropractor.
They want relief from chronic lower back pain.

They don’t want to read the resume of a physical therapist.
They want to be able to stand fully upright without discomfort.

They don’t want to invest in an invasive surgery to ameliorate neuropathic pain.
They want to be able to weed the garden, knit, and do the Sunday crossword without burning and tingling in their dominant hand.

To effectively market your specialty practice, you will have to identify the true motivators for your patients.

Here are some of the strongest motivators that drive patients to pursue treatment at a specialty practice:

  • Relief from pain
    Improvement in their physical appearance
    Increased sense of confidence
    Ability to remain productive in activities that are meaningful to them
    Feeling in control of their health and at peace with medical decisions they make

When the marketing message for your specialty practice addresses one or more of these core motivators, you will see a higher return on investment for your advertising dollar.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Demographics and Psychographics in Chiropractic Practice Building

Chiropractic Practice Building Success Rests on Understanding Psychographics

In chiropractic practice building, knowing how to address both demographics and psychographics can make all the difference in marketing to the right patients.

Are you clear on the difference between demographics and psychographics—and how to use both in your marketing strategy for chiropractic practice building?

Here’s a breakdown of these basic concepts and how to apply them to your own promotional strategies.

In short, demographics are facts that describe characteristics of your current patients as well as prospective ones. These facts are things like gender, income level, age, marital status, education level, occupation, homeowner status, age and gender of children in the home, and location of the home and/or workplace. These are external facts that we can easily see and quantify.

On the other hand, psychographics are more difficult to discern because they are based on patterns of behavior. This means that psychographics are actually very valuable in chiropractic practice building, because they look at the psychology of your current and potential patients. Psychographics can include things like hobbies, buying patterns, lifestyle choices, political leanings, and personal values.

If you want to know WHO pays for your services, look at demographics. If you want to know WHY they do it—and for the purposes of chiropractic practice building, you definitely want to know this—then psychographics will be even more helpful.

Demographic information is relatively easy to obtain. For psychographics, though, you’ll need to interact directly with your target market to learn about their attitudes, buying choices, and lifestyle preferences. You can start by surveying your current patients, who can provide a wealth of information about why they continue to choose your chiropractic office over other options.

When you have psychographic data, you’ll have a very powerful tool for chiropractic practice building. It’s nearly useless to collect demographic data about your target market if you don’t also take a close look at the psychology of patients’ decision-making. Think about the difference between knowing how many current patients have referred others to your practice, and knowing precisely WHY they chose to do so.

An effective mix of demographics and psychographics allows you to tailor your marketing strategy to a specific group of people and to make sure your promotional messages address the particular needs of those people. And that means they are far more likely to become patients at your practice. That’s the bottom line in chiropractic practice building.

 

Private Practice and the New Word of Mouth Process

The Right Way to Market Your Physical Therapy Business

When It Comes to Promoting Your Physical Therapy Business, There’s Good News and Bad News.

Too many physical therapy business owners spend a lot of time fretting about the “right” way to handle marketing. After all, there is so much advice out there—and most of it is contradictory.

How is a physical therapy business owner supposed to know what’s right for his or her practice?

In the end, it’s a trick question.

There are only two WRONG ways to formulate your physical therapy marketing plan.

The first wrong way is to halfheartedly do too many things, and none of them effectively or with a strategy. It’s too easy to get sucked into spending tons of time on social media without knowing exactly why you’re there, or to divide four marketing hours into six different efforts with little return on your time investment. It’s essential to choose your promotional strategies carefully and always with a measurable end goal in mind.

The second wrong way is to do nothing at all in terms of marketing your physical therapy business, either because you’re “too busy” or because you’re scared of getting it wrong.

So… the bad news about marketing for your physical therapy business is this: Chances are, the way you’re doing it right now is NOT as effective as it could be.

And the good news? Small increments of effective change can work wonders for your marketing strategy.

You may want to take a close look at what you’re doing to promote your physical therapy business and what you expect to gain from it in measurable terms. Then consider whittling down your efforts to the one or two things that have shown the best ROI thus far—and really put your back into those one or two things to see even greater returns.

Or, if you’re guilty of total marketing inaction, it’s not too late to start effectively marketing your physical therapy business. What one audience are you trying to reach, and what do you hope to gain from connecting with them? Start there with just a few hours a week of focused promotion.

Effective marketing is essential to the success of your physical therapy business—yet you probably didn’t get any training in this vital skill when you were in school!

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Healthcare Changes and Your Specialty Practice

Specialty Practice Can Benefit from the New Competitive Patient Mindset

Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind.

Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay.

You may be wondering how all these changes will affect your private practice… and assuming that things will be changing for the worse. How can a specialty practice possibly survive in this environment?

If you’ve been viewing healthcare changes as a circumstance that will doom your specialty practice, it’s time to think again.

Why? Because all of these changes can actually HELP you to grow your specialty practice to its upper limit—as long as you have the right mindset about the direction you’re headed.

All of these healthcare law changes have caused a shift in the typical patient mindset. It used to be that patients would do whatever their doctor said to do, or have whatever procedure was covered as standard by their insurance company.

These days, self-pay patients are looking at value. They want the most bang for their buck. That means they’re shopping around and looking for the provider who will provide exceptional care that justifies the cost of services. They view provider rates as an investment in their long-term health, and they want a good return on their investment.

This is great news! This patient, who is discerning and makes an informed decision when choosing a specialty practice, is exactly the kind of patient that you need to attract and keep in order to make your specialty practice thrive.

You don’t want patients who follow the old episodic treatment model: coming into the office when they’re in pain and then falling away. You want patients who seek expert collaboration and a long-term relationship working toward their continuing health. That patient is the very picture of loyalty, and he or she will joyfully refer you to family and friends.

When your patients are focused on their long-term health, then the long-term health of your specialty practice will be a given.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

The Critical Patient Moment in Private Practice!

Make sure your patient IS heard and feels heard in your Private Practice. 

One of the most common reasons that patients change doctors and therapists, or move from the public to the private practice pay system is they feel strongly their personal health complaints have not been listened to. And unfortunately, often times it’s an intense personal feeling that something is seriously wrong with their health.

In fact, I’m sure to consult somebody who has been to several offices, who will say, “Nobody ever sat down and listened to exactly what has been happening to me”. This is very sad. But also a key point for private practice owners worth visiting.

Once upon a time, I was taught by very senior clinician the following words: “LISTEN to the patient, for they will tell you exactly what is wrong with them.”

Of course you know, as a clinician, that history-taking is both an art and a science. Patients very often will give you clues to the underlying diagnosis.

But, more than that, it is essential that the patient get to know, trust, and respect you before you can ever have an effective relationship. Patients who don’t trust their clinicians won’t normally continue care in any self-pay setting, but—more importantly—they don’t get better.

So the reminder from today’s discussion is to simply take a hard look at your initial intake of all new and former patients. Make sure your staff knows the importance of adequate time, and not being interrupted.

Above all, make sure your patient is heard and feels heard. One of the best ways to ensure that this has actually happened is to conclude every consultation with the following words:

“Mrs. Smith, do I understand everything correctly? Is there anything else I need to know?”

Do this every time, and you’ll never have to worry about new patients in your private practice again.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Wrong Approach to Marketing Private Practice

Beyond Excuses: Why Your Private Practice ISN’T Thriving (and How to Fix It)

If your private practice is floundering, or coming to a standstill, you might think you know why…but take a close look at the problem. Is it a reason, or an excuse?

Unfortunately, too often, private practice owners get in their own way when it comes to success.

It’s all too human to think we “know” exactly what the problem is. Maybe we also “know” why various solutions can’t possibly work to fix the problem. In a way, this is a victim mentality.

Most of us are guilty of this at some point in our personal lives. But if this mindset carries over into your private practice, things aren’t going to go well.

If you’re going to be able to overcome obstacles in private practice, it’s essential to remain open to new ideas, useful feedback, and even tried-and-true solutions that you’ve already tried once. You’ve got to approach each new obstacle as if you’ve never encountered it before.

Why? Because if you’ve already labeled and judged what’s before you, you’re not seeing it clearly. And that means you’re blocking your own success by dooming the situation before anyone has addressed it.

So… how to get past this stumbling block? There are two keys to implementing a “no excuses” mind-shift in private practice.

The first key is a willingness to change. What you’re doing now is not effective, so a fresh approach is called for. This is a huge one! Don’t underestimate how your resistance to change could be impacting your private practice.

The second key is to call in a fresh viewpoint, someone who can give you unadulterated feedback about what you’re doing in your private practice that could be done better.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Marketing Your Specialty Practice

Specialty Practice Success Won’t Happen Through Traditional Marketing

Unless your specialty practice is brand-new, the backbone of your practice probably isn’t based on new referrals. Don’t overlook this key element of private practice success!

Whether you’ve been running your specialty practice just a few years, or dozens, there’s a good chance that the majority of your business is made up of repeat clients. In short, most of the patients walking in your door have been there before…and made the decision to come back.

If you’ve provided excellent service—not just a world-class treatment experience, but great customer service, too—then most of your patients will come back again and again. Maybe they’ll come in search of continued good health through maintenance. Or maybe a new injury or illness will arise, and because you’ve built their trust, you’ll be the first professional they call.

Eventually, nearly your ENTIRE specialty practice could (if you chose) be composed of regular patients who return time after time because of the relationship you’ve built with them.

But if you’ve paid any attention to the marketing how-to information that’s out there, you may be confused. That’s because the advice of traditional marketers is all about how to get new eyes on you—how to get in front of people who will buy what you’re selling.

The thing is, particularly in the service industry and in a specialty practice, the person who is most likely to buy from you is the very person who already has! They took that initial risk of trying your practice, found the benefits to be exceptional, and now have confidence that YOU are the professional who can make their lives better.

Now that you know repeat customers are the best customers, what can you do to encourage patients to come back?

First, say “thank you,” and say it often. Thank brand-new patients for giving your specialty practice a chance to help them. When they return for another visit, welcome them with open arms and an opportunity to give feedback—ask: “Can you let us know what made you decide to come again?”

Second, give those loyal patients a chance to get to know you better. Ask every new and returning patient if they’d like to join your email list. Send a monthly newsletter with practice news, including personal stories from your staff or yourself that make your office feel like a home away from home. It can also include a simple but useful health tip that’s relevant to your specialty practice, or a frequently asked question and your response. This doesn’t have to be a slick-looking newsletter template. In fact, many patients will respond more positively if it’s simple and has a “homegrown” feel, so that they know you’re actually writing it!

Also, have your staff maintain a list of patients who haven’t been in lately. Give them a courtesy call to see if they’d like to schedule a follow-up visit. This lets patients know that you remember them and care about how they’re doing.

The key to all of this is planning. You need an organized system, set to autopilot, so that these things will happen automatically at appropriate opportunities, and so that no patient gets overlooked. This is the only way to make effective follow-through happen on a regular basis for your specialty practice.

But most private practice owners won’t implement this kind of system.

That’s good news for you… if you’re willing to put in the time, knowing that your specialty practice can thrive while others barely survive.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

 

Private Practice Marketing Strategy

Private Practice Owner? Know These 3 Keys to Successful Team Management

No private practice owner can succeed without an effective team. Implement these 3 keys to team management and see your private practice thrive.

As a private practice owner, it’s your vision and knowledge that guides your business to success. Without you, your team is just a group of people with skills but without a shared vision.

But without your team, would you be able to be a private practice owner at all? Probably not.

If your private practice is thriving, most likely it’s because you’ve built an excellent team with good rapport and a solid understanding of how to work together to meet shared goals.

On the other hand, if your business is struggling, your team is a good place to look for answers.

Here are three essential components of team management that will cause a significant positive shift in your experience as a private practice owner:

1. Set clear expectations—and live up to them yourself.

You’ll need to implement a clear, simple set of expectations for team behaviors and protocols, and find ways to reinforce these messages on a weekly basis. Of course, you’ll also need to model these policies by following them to the letter yourself!

2. Offer your team reminders of your shared vision and measurable goals.

One way to keep your team in touch with vision and goals as a private practice owner is to hold daily or weekly team conferences. Your team will be able to touch base as a group, you’ll have frequent opportunities to provide feedback on measurable goals, and your team will be reassured and energized by regular communications. You’ll also be able to identify problems earlier and address them privately if needed.

3. Provide personal incentives as well as feedback.

Part of the role of a private practice owner is to know and effectively guide each team member. Understand what makes each of your staff “tick” and how to motivate them personally. Then you can provide frequent personal feedback tailored to that staff member in addition to using what you’ve learned to implement incentives for the group as a whole.

With these three components solidly in place, you’ll find that your staff will begin to come to work without that clock-watching “just a job” attitude. And, due to the likelihood of increased efficiency and customer service that will organically happen, you’ll also see the difference in your profits as a private practice owner.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Loyal Patients in Private Practice

Your Physical Therapy Business is Not a Desk Job

You’re the CEO of your physical therapy business, the leader and visionary for your team. But the last place you should be is behind a desk.

As the practice owner and chief decision-maker for your physical therapy business, you are effectively the CEO of your company. But if your mental picture of a CEO features someone sitting behind a large mahogany desk, you’d better think again.

If you want your physical therapy business to grow and thrive, you should be spending very little time at a desk. It’s time to step away from your desk and step into an active, hands-on role as a team leader.

As CEO, you’ll need to become deeply involved in every aspect of your business.

Of course, there’s a fine line between deep awareness and micromanaging. As you move around the office, don’t just step in between your staff and the work they’re doing—which might be viewed as intrusive and controlling. After all, you hired your team carefully with a view to being able to trust them to do their jobs well.

Instead, think of it from the perspective of simply being visible and present throughout the day. Make it a point to briefly shadow each team member at his or her job every few days, so that your team gets accustomed to having you right there. Keep in mind that the objective isn’t to monitor for mistakes. The idea is that you’ll be able to put yourself in your staff’s shoes and understand the key aspects of every role.

The goal is to become familiar with the workings of every aspect of your physical therapy business. Allow your team to become your teachers. If you don’t know or understand how something works, ask your staff to demonstrate or explain. You can rely on your staff, who do this job day in and day out, to provide the most effective input on what improvements are needed, rather than handing down directives about how to improve.

In short, you should spend very little time at your desk. Use this space for research and learning during quiet hours, before staff arrive or after they leave. During the workday, when staff and patients are in the office, be in the office. Strive to be an active part of the office environment on a daily and weekly basis, and you’ll find that your physical therapy business begins to really come alive.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

Chiropractic Business Building Depends on Marketing (Not Jargon)

In chiropractic business building, effective marketing requires you to speak your patient’s language—the language of pain.

You’ve been to seminars and read articles on the essential components of chiropractic business building. They all emphasize that effective marketing is the way to get new patients in the door.

But here’s something those articles and seminars may have neglected to tell you… and I can almost guarantee that you didn’t learn this key concept about chiropractic business building in school.

Effective marketing means speaking your patient’s language. Patients don’t speak chiropractic. They speak the language of PAIN.

Take a look at this quick list of chiropractic jargon—concepts that are very familiar to you as a chiropractor:

  • Diversified technique
  • Gonstead technique
  • Innate intelligence
  • Subluxation
  • Activation technique

Think of how hard you have to work to educate your existing patients on what these terms mean and why they’re important.

Prospective patients won’t take the time and effort to understand what you’re talking about. To grab and keep their attention, you’ve got to talk about the things that are important to them. Here are examples of the language that prospective patients use:

  • I have chronic pain in my [body area].
  • My activities are limited.
  • I can’t walk / exercise / use my legs the way that I need to.
  • I can’t do my job anymore.
  • I’m having trouble sleeping because of this pain.

See the difference?

When you make the switch from jargon marketing—a focus on your specialized knowledge and training—to pain marketing, prospective patients will flock to your door. Chances are, you’ll be the only chiropractic practice in your area who is speaking directly TO the patient instead of trying to simply talk AT them. With pain marketing, you’re not saying, “I’m the best.” Instead, you’re saying, “You’re in pain, and I can help.”

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team