The REAL Impact of “Future Shock” on Personal Power, Profit and Influence

Without personal power, profit and influence, in your own life and practice, you are unlikely to learn from the past, deal with the present and plan as accurately as possible for the future. But just why are these so important?

One of my fascinations as a consultant comes from dealing the vast differences in how people view the world, as well as their own professions.

Even more fascinating, is how they respond to the wide variety of situations we are all presented with every day. Now this is something I’ve written on extensively, during the last three years, and continue to research on almost daily basis.

Of course, there are many reasons for these vast differences, even amongst similar groups of people (like MDs, DCs, DMDs JDs etc.). No doubt, some are biologic and likely even genetic responses. Some are cultural. Some are environmental. And lets not forget education and professional training.

No doubt, the largest factor accounting for all these differences is personal beliefs about the world we live in and then how we should act upon incoming information and react or not to the situations we are faced with on almost a moment-to-moment basis.

Our personal beliefs are what comprise our self-image. Many years ago, Dr. Maxwell Maltz, a plastic surgeon observed this in his patients, and then went on to write about it extensively in his landmark work, “Psychocybernetics”.

Dr. Matltz’s observations at the time were, and still are landmark, in dealing with human behavior and achievement. Matlz observed that humans have the unique capacity to set courses like a missile, and hit targets with precision. He also astutely observed that these missile courses are never over a straight line, and indeed the vast majority of travel time is off course.

Q. So what causes a missile, or you or I to hit our targets?
A. It’s actually continual course correction.

Q. And which is the faster course?
A. It’s always a straight line.

Q. Which combination of characteristics produces a straighter line in professional practice development?
A. It’s Personal Power, Profit and Influence.

Success, happiness and fulfillment in practice and in life are always a combination of accurate assessment and response, over and over again. (This is also why the mechanisms we teach to run and grow a professional practice actually work.)

As keen as Maltz’s observations were, it really wasn’t until 1970 when Alvin Toffler wrote “Future Shock” did we come to understand again, some of the reasons why we have vast differences not only in human behavior, but society as a whole.

Toffler’s work also clearly demonstrates how ignorance of these factors can lead entire groups and organizations to become ineffective, powerless and unprofitable.

Not unlike healthcare professionals (“providers”).
Not because they (we) changed, but rather the world changed.
Seemingly very quickly. And

So how can we prosper and grow as individuals and professionals? Have the largest impact on humanity? How can we stand for solid principles and render the excellence in human services we have been trained to do?

It will be only through Personal Power, Profit, and Influence.

Personal Power comes from building all aspects of our lives on a firm foundation. Personal power in this day and age comes only with an eye clearly on the future. Ignorance of either the speed of change or the magnitude of change will lead to failure. Without firm foundations, principles and beliefs, we are like trees without roots.

With a firm foundation however we can weather hurricanes, tornadoes and tsunamis.

And profit. You, and you alone will determine your financial future. Without profit and savings, a strong financial future is impossibility. Without a strong financial position, as doctors, we actually end up powerless, in so many ways.

Lastly, let’s talk about influence. Many of us ignore the impact of our influence on our patients, our staff, and most especially our communities. Those doctors, who maintain a high degree of influence not only in their offices, but also in their communities, will undoubtedly be those who master personal power and profit.

In “Future Shock or Future Affluence”, we will together be exploring the role all these have not only in our personal and professional lives, but the significant impact our collective efforts have in producing meaningful results and a bright future, not just for doctors, but a distressed healthcare system.

And, most especially our patients.

I hope you will join me on the quest to preserve patient choice, the affordable access to private healthcare, and the highest quality of care possible.

Why Not Join Our Team of Experts For a Personal Help HERE:

Private Practice Owners Can’t Afford Missed Appointments

Missed appointments may be inevitable, but your no-show rate has a direct effect on private practice sustainability over time.

When patients don’t show for scheduled appointments, your private practice schedule gets thrown off—and you lose money.

Many private practice owners treat no-shows as a minor annoyance that’s regrettable, but inevitable. And that’s a huge mistake.

If you have several missed appointments each week, you are potentially losing thousands of dollars every year.

The good news is, you DO have some control over missed appointments in your private practice.

First, understand why patients miss appointments:

  • They forgot about the appointment.
  • It was just too hard to get away from work.
  • Their childcare fell through.
  • They had a change of heart because of the expected cost of treatment.
  • They simply felt better by the day of the appointment and decided not to come after all.
  • They were laid out with an unrelated illness (a common occurrence during cold and flu season).

But by far, most missed appointments can be attributed to “just forgetting.” Just as you are very busy at your private practice, patients are very busy and distracted in their professional and personal lives. It’s genuinely hard for many patients to remember their appointments with your office.

For that reason, the best way to reduce missed appointments is to implement a streamlined appointment reminder system in your private practice.

Appointment reminders can take many forms. (Keep in mind, too, that your private practice may need to follow specific regulations about patient communications.)

Reminder calls by staff. This may seem old-fashioned and even inefficient, but many private practice owners swear by the personal reminder calls. In an impersonal era when we all get robo-reminders from pharmacies, libraries, and everyone else, a personal call helps to cement the provider-patient relationship. It also provides an opportunity to immediately reschedule if illness or personal conflicts are going to prevent the patient from keeping the scheduled appointment.

Automated reminder calls. Some private practice owners choose this option. There are software packages available that offer automated reminders for patients. In some private practice settings, this could be the most appropriate form of default reminder.

Email reminders. Many patients seem to prefer email communications these days. Of course, you’ll need to be careful about following regulations to protect patient privacy.

Text reminders. In an era when we’re all glued to our smart phones and other mobile devices, texting could be the most direct way to reach patients, as well as the easiest way for them to notify you if they need to cancel an appointment.

The best reminder format might even be a combination of these. Perhaps your private practice could make personal phone reminders the day before the appointment as a default, but additionally provide email or text reminders a week ahead for patients who request them.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Building and New Patient Calls

Are You Giving Your Private Practice Patients What They Want?

You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice.

Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want?

Naturally, they want excellent service by their clinical provider and by the staff. That’s a given.

You might be surprised at some of the other things that private practice patients want—especially in a private pay model, where patients expect more.

Consider some of these points, which you may not have considered as necessary in your private practice (or you may not have thought about some of them at all):

Patients want to feel understood. Are you and your private practice staff making an effort to provide empathy to every patient, every time? The human connection is vital in terms of the patient’s perception of “quality of care.” And it’s important to realize that patients who feel cared about and understood will be less bothered by inevitable hiccups, like having to wait longer than expected for an appointment.

Patients want technological benefits. It’s not enough to have current magazines or a TV in your waiting area. What about free wi-fi so they can read email or work on a laptop while waiting? Also, think of other ways you could use technology in the name of customer service. Some private practice offices have begun offering to send a text to the patient’s cell phone if the office schedule is running behind, for example.

Patients want to be happy. The more your private practice is able to address this desire, the more satisfied patients will be (and the more often they will refer others to you). When you go beyond resolving a physical pain and make them feel good in general, they’ll be loyal fans for life.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Marketing Blunders

Don’t be a victim of these Private Practice Marketing Blunders

One of the most enjoyable parts of what I do, when helping clients with marketing, is proofing ads. Having been a student of marketing, copy writing, and advertising I hear Yogi Berra in my head saying, “You can observe a lot just by watching.

And you know what? This never changes. Errors from layout as well as placement are so common. Sometimes, a well-meaning person changes a tested font or something else that causes the un-proofed ad to tank.

Here are a few things that I have seen just in the last few months.

A radio announcer for an urban doc spoke so fast on his ad, the docs phone number was not identifiable. Needless to say, a totally failed radio campaign—and a very costly error. Almost unbelievably, another client’s radio ad was shortened, with the phone number omitted!

A TV campaign was run that had no call to action inserted in the ad—where space was left just for that purpose.

An artist didn’t like the submitted newsprint layout, so she substitutes images and rearranges tested headlines.

A salesperson takes a ¼ page ad that is designed to be a “booster”, usually run for a couple hundred bucks, turns the same content into a half page ad costing over $2000.

Testimonials omitted. No clear call to action. No offer. No deadline.
No website URL in an online ad.

And so the end result is no reason at all for patients to see only you.

The list could go on forever. It makes no difference in the media you are using; basically the same rules will still apply.

Of course, these are all preventable by very careful attention to the ad structure, layout, and component function, no matter where your media goes.

Needless to say, we have saved our clients from many needless disasters by tweaking, fine-tuning, and making sure all is as good as can be BEFORE a campaign to promote their private practice ever launches.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Retaining Your Private Practice Patients

For Private Practice Success, Focus on Keeping Current Patients Happy

It’s time to reconsider how you market your private practice and put the emphasis on retaining patients, not just attracting new ones.

What’s more important, bringing in new business or keeping current patients happy?

Of course, the answer is that both are vitally important… but too often, private practice owners focus almost exclusively on attracting new patients. The thing is, if you’re looking for long-term success in private practice, the bulk of your attention should focus on the patients you already have.

After all, the most effective marketing tool out there is word of mouth and patient referrals to friends and family. But those things won’t happen unless you are truly meeting patients’ needs and fully exceeding (not just meeting) their expectations.

Unfortunately, it’s too easy to assume that your current patients are happy with you and simply hope that they refer when they have a chance.

There are two major problems with this approach. First, patients rarely refer unless you give them a gentle and frequent reminder—it’s just not on their minds to talk you up to friends and family unless you are direct about it on a regular basis. Second, most unhappy patients won’t complain to you. They will simply disappear, and only those friends and family will hear their complaints!

To complicate things even more, patient satisfaction is built on so much more than their clinical interaction with you, the provider.

What really makes or breaks the patient experience—and the likelihood that they will speak positively about you to others—is the customer service experience. That’s everything from the first phone call to how the waiting room looks and feels, the length of time that clinical staff spend with them, and follow-up from you and/or office staff about their visit.

The next time you are wearing your marketing cap as a private practice owner, consider this: you are three times as likely to keep the business of a fully satisfied patient than to get an initial visit from a brand-new patient through external marketing.

Doesn’t it make sense, then, to spend three times as much effort on retaining existing patients and asking for referrals?

These kinds of details are hard for private practice owners to navigate on their own. Looking for expert assistance in marketing and other business aspects of private practice? We can help!

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Referrals for Private Practice

Do You Know How to Effectively Ask for Patient Referrals in Your Private Practice?

Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why.

It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals.

Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get them.

Even worse, if you’ve only been asking for referrals in an informal way that’s impossible to track, you might feel that you’re putting forth a lot of internal marketing effort with nothing to show for it.

What you need is a simple referral-eliciting system that gets EVERY patient thinking about referring you, and it’s got to be one that’s also easy for your staff to monitor so that you know when you’re getting results.

When you are shaping your referral system, keep in mind these two key ideas about why patients fail to refer:

  1. Patients have no idea how much each referral will help you. If you seem to be doing pretty well—a full waiting room, up-to-date equipment, and so on—most patients will assume that you don’t need any help from them. On the other hand, if they understand how easy and powerful it can be when they refer friends and family, they’ll make a point of telling others about your excellent service.
  2. You’re focused on how referrals will help YOU, not how the act of referring to a trusted provider will earn the gratitude of your patient’s friends and family. No one wants to pick a provider at random when they can rely on personal testimony.

Another important thing to remember about patient referrals is that once a patient has referred a loved one to your office, your patient will be even more loyal to you in the future. In essence, he or she wants to believe you are the very best possible provider, after having passed on this message to friends and family!

 

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

 

Benchmarking to Measure Your Practice’s Success

I’ve written extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus.

In reality, it’s all you have in private practice. There are some really simple ways to do this such as benchmarking, but before we talk about that, here’s an “Economic Summit” reality check-up.

If I told you right now there are doctors like you doing 7 figures cash/year, would you believe me?

If not, why?

Likely, it’s a very limited worldview on what you can really accomplish with all the correct systems and tools. And far too often, this is so defeating if it takes place early in ones career.

If I also told you Concierge MDs are collecting 10-15k per patient per year cash, and these same patients gladly pay, and in fact request that type of healthcare, and also pay health insurance premiums, what does that say about how you value, and price your services?

We’ll touch more on this very topic, with some really incredible guest instructors for members, in the near future. Some absolutely brilliant ways to look at life and practice in this brave new world. Yes, even in a down economy.

Well, here is another huge economic management tip.

Regular benchmarking of your results against your goals helps put you at the head of the class.

There is a real easy way to get this done. This tip alone might put another 10K in the income column this month.

The first thing to do is take your list of basic daily, weekly and monthly targets. Higher performing CEOs/CFOs do this daily. Use your white legal pad, but better yet for this one is an Excel spreadsheet (because you can graph it easily and tweak it in all sorts of ways).

My basic daily targets are body weight, miles run or cycled, hours skied, services and income, dollars saved. Yours might be totally different, as it should be. You really can do some incredible things with these numbers, but resist that temptation in the beginning.

Put your goals or targets (BOLD) on one axis, and simply enter your results on another. Save room for notes, photos, and maybe even video clips.

Next, post this somewhere you can see it all the time during the day. Admittedly in the office, maybe it’s in your portfolio, which you pull out during the day, or simply, hidden on your desktop or handheld. Just be sure to look at it at least once daily.

Here’s why this is so powerful. Because it’s a glimpse of right now.

Many people who have trouble setting goals find new life with this method. It keeps you in the moment as well. For us type A’s, it can actually be a better way of dealing with “Futurizing”, which some might say is an unhealthy psychological trait.

But to make sure you’re not deluding yourself, if you use daily targets, they must be the correct fraction of the weekly/monthly/yearly whole.

Just by doing this daily exercise, some great things start to happen. Many times, I have found breaking so many things in life down into daily pieces really simplifies accomplishment and helps move me forward instead of stalling or going into overwhelm.

Now, you are forcing yourself to look at your goals. In fact, now you have actually set goals!

Next, you are inspecting what you expect, automatically!

And finally, you are really taking advantage of a tremendously powerful principle.

That which can be measured, like your results, can be improved!

And herein lies the most powerful tip of all.

Continuing to improve your results and changing your targets to suit your desires in any endeavor is the ultimate in human accomplishment.

This single hallmark of a powerful life is shaping and molding that which we can control. It is creative energy harnessed. It is fulfillment vs. frustration. Happiness vs. resentment and regret.

When combined with all the other key components of Living and Practicing by Design™, it adds a totally new dimension to who and what you can become.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners and Online Reputation Management

Private Practice on the Web: Does Your Website Have These Essential Features?

In private practice, your website has to have specific components in order to effectively draw in new patients.

Here’s a fact: Most patients these days are finding medical providers online. Even if you’re recommended by someone else, there’s a good chance that new patients are going to take a look at your website before calling to make that first appointment.

We’ve put together a list of the most essential features that your private practice website needs to act as a beacon for growing your practice.

Your private practice website should:

  • Load almost instantly. People won’t wait for more than a few seconds to see what’s there.
    Offer up-to-date and useful content for patients. You need to be adding new content, whether it’s a blog or a library of articles, several times monthly.
  • Allow you to track who visits, what they click on, and other metrics. This is key to knowing what you need to change on your private practice site. Without data, you’re just guessing.
  • Include links to your presence on social media sites such as Facebook. Ideally, every blog post or article also has a “share” link so that patients can tell others about your content.
  • Provide a “call to action” on every page. Sometimes this is an actual action you’d like the viewer to take, such as calling for an appointment. Sometimes it’s just nudging readers to click on a different page in order to keep them on the site.
  • Use appropriate keywords, but in an organic and natural-sounding way. If you don’t have the right keywords, search engines will ignore your private practice site. But if the content on your website seems forced or irrelevant because it’s too focused on keyword usage, then both human readers and Google will lose interest. Balance is key.
  • Work correctly in every browser and on mobile devices. It’s imperative to test your website on multiple browsers and viewing devices. You’d be surprised at how many potential patients are looking at your website on their smart phone or a tablet, and it’s a real turn-off if your site looks awful in a mobile format.

Overwhelmed by all this technical stuff? Even private practice owners need to get up to speed on the world of online marketing in order to survive and thrive. But you don’t have to go it alone.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

4 Local SEO Tips for Your Private Practice

The only thing better than great SEO for your private practice website is targeted local SEO. Here are 4 simple ways to attract local traffic to your practice website.

For most in healthcare-related private practice, it’s essential not only to rank highly in search engine results but also to rank for local search. Your patients want the best provider—and they want someone nearby.

Is your private practice website helping you garner local SEO results?

SEO is, of course Search Engine Optimization. Put simply, your website needs to have key information strategically placed for Google and other search engines to find it.

Here are 4 effective ways to get noticed by search engines so that local patients will find you.

1. Add relevant local detail to your provider bio on your private practice About Us page.

In addition to the usual details about your training, specialty interests, and family or hobbies, be sure to include information about local civic duties, which local sports team you’re rooting for, and the like. This kind of information will endear you to any potential patient reading the page, and it will also attract more attention from Google.

2. Get listed in local profiles for each search engine.

You’re missing out if your private practice website isn’t listed with sites like Bing Places, Google+ Business, Yelp, and Yahoo! Local. Sure, it takes a little time to set up, but it’s free—and you’ll be glad you did.

3. Add fresh content to your private practice website on a regular basis.

Search engines hate stale, out-of-date websites. Even if you don’t have a blog on your site, you can add new pages featuring useful articles and other information. The more often you update your site with great content, the better you’ll rank. Whenever you see an opportunity to organically include local keywords, do it!

4. Make good use of pages on your private practice site with local contact information.

Instead of simply attaching a map, write out the directions to your office from major roads in the area. Instead of only offering an 800 number, provide a phone number with a local area code. Even a little detail like including the time zone in your stated hours of operation will help the search engines recognize your location.

SEO may seem complicated and overwhelming at times—or perhaps it’s something that you tend to let others handle for you. At any rate, it’s important to know that just a few simple tweaks to your private practice website can help more local patients find you online.

If you’ve found this information helpful, why not consider how much further your private practice could reach with help from a trusted expert who’s been there? Click here to read more about our mentoring and coaching programs.

Mobile Marketing for Private Practice Owners

Private Practice SEO: What You Need to Know

In private practice, SEO is vital to understand. Here’s what you need to know about search engine optimization for your business.

As a private practice owner, you know that getting high-quality traffic to your website is important for new referrals and your professional reputation. But you may have been tempted to think, “I don’t have to understand that keyword stuff. I can leave the private practice SEO mumbo-jumbo to my website guy.”

This is a huge mistake. Sure, let your website guy handle the tech details, but as the owner and director of your private practice, SEO and keyword optimization are ultimately up to you.

The good news is, even if sometime it seems that private practice SEO is a tricky business, the basic components are fairly easy to understand.

What it all comes down to is that the best private practice website in the world is totally useless if patients can’t find it.

Here are a few of the most basic concepts behind private practice SEO. There are a lot of great guides out there online (and, of course, a lot of trash as well), but this will get you started in getting your business onto Google’s first page of results for your keyword.

The right SEO keyword phrase

First, you’ll need to make sure that you optimize for the keyword phrase that will bring the right search traffic to your site. In general, it needs to be local and specific, such as “Baltimore physical therapist.” You’ll need to do keyword research with a tool like Google Adwords—what sounds like a great keyword phrase to you may not be what potential patients are actually typing into the search bar.

Using your keyword often enough (but not too often)

You want your keyword to appear throughout your site. If not, search engines won’t pay attention. On the other hand, using a keyword too often, an outdated practice known as “keyword stuffing,” is the worst thing you can do for private practice SEO and will actually harm your chances of Google ranking your site highly.

Active content on your website

Having a private practice blog or adding regularly to a library of informative topic-based articles is a great way to keep your site fresh. It’s also an opportunity to add in keywords in appropriate places, and search engines will notice. Just make sure that you’re adding quality content that new patients will want to read.

Fast loading times

Don’t let your web designer make your site too Flash-heavy. These kinds of applications make your site look great, but they increase the time it takes for the site to load. That will hurt you in terms of private practice SEO results, and it may also drive away the traffic that you’re working so hard to attract.

Private practice SEO can be tricky to get right, and it’s an ever-changing target. That’s why it’s important to stay up-to-date and become part of a network of private practice owners who get regular training on essential business concepts.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Website Mistakes You Should Avoid At All Costs

Your private practice website is so much more than a professional calling card. Does your site measure up to patient expectations?

The worst mistake you can make as a private practice owner is to stop marketing when your practice is comfortably full. And the very worst kind of marketing slump nearly always involves your private practice website.

Maybe you don’t have a website at all. Maybe there’s a rudimentary site in place, but it’s not complete. Or maybe you set it up so long ago that the site is visually outdated. Any of these problems will turn away new patients in a heartbeat.

Patients know that effective private practice owners maintain an active, up-to-date website. Not just a fancy business card with one phone number and an auto-link to Mapquest in lieu of directions to the office.

Today’s patients are web savvy, and their expectations are high. They expect your site to be interactive, allowing them to schedule their appointment online. They expect to get a clear sense of who you are as a specialist—more than just a generic headshot (or worse, a blurry snapshot of your staff). They’re looking for a blog or a library of informative articles.

Does your site measure up?

Remember, your website is either actively attracting your ideal patients, or it’s driving them away. There is no neutral ground.

If you don’t have an effective and engaging website, it’s a sure bet that one of your competitors does have one… and that’s where your potential new patients are going, right after they click away from your site.
How does your website measure up to the best of what’s out there?

Like any other aspect of private practice, your website is not an area in which you can effectively go it alone. Isn’t it time to seek out a mentor for those areas of private practice where you’re weakest?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Benefits of a Staff-Driven Private Practice

The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why.

Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the practice.

In this type of  practice, the owner provides daily and weekly instructions to staff simply as a means of coordinating efforts, rather than as external motivation to do their jobs.

For this system to work, you need a trustworthy and competent staff in which every member has been fully trained on their job duties AND on the mission of your private practice. This kind of staff member doesn’t simply show up, do their assigned duties, and leave. They are an integral part of the success of the practice because they create and expand the job every day.

In a private practice that is staff-driven, all staff members share equally in the responsibility and positive energy of daily struggles and triumphs in the office.

Some of the benefits of a staff-driven private practice include:

  • Increased morale. Staff members will worker harder and smarter when they understand and support the vision of your practice. They’ll have a sense of belonging that leads them to take pride in their work and innovate new ideas and solutions as needed.
  • Improved work-life balance for you as the private practice owner. Without a staff-driven practice, you’ll find yourself feeling like a stagecoach driver flogging a tired horse. When your office runs smoothly and on its own volition, taking direction from you on improvements and growth rather than relying on you for motivation to produce simply average results, you’ll be able to spend more of your time on the rest of your life outside the office.
  • Building for the future. It’s short-sighted to focus only on this quarter and this year. What about ten years in the future? What about retiring and selling your private practice? When you’ve built a staff-driven practice, you’ll be able to step away without the entire practice crumbling—and that means you’ll have a valuable asset when you’re ready to sell.

You may wonder how to get to this point from where you are now. What kind of hiring, managing, and executive direction skills are needed to build a staff-driven private practice?

invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Benefits of a Staff-Driven Private Practice

Private Practice Owners Must Understand This Key Idea About Staff Morale

Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple.

Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep them on as long as possible.

But how can you do that? What really keeps private practice staff happy and productive?

The key lies in customer service… in which your staff is your number one customer.

Yes, it’s true that without patients, there would be no private practice. In that sense, the customer comes first. But consider where you’d be without that dedicated staff. How could you serve patients then?

If you make sure to devote time and energy to keeping your staff morale high—not just occasionally, but every day—you will find that you’ll keep patients coming back, too. A happy staff is a welcoming, attentive staff, and patients will notice the difference.

So what are some concrete ways that private practice owners can keep their staff members satisfied and productive?

Say “thank you.” Not occasionally, not just at staff meetings, but in every moment possible. Verbalize your appreciation every chance you get, in big (formal) ways and small (informal) ways. Build in a reward system for meeting productivity goals. Private practice owners who want to prosper make their staff feel valued.

Ask for employee input, and actually take it into consideration. Your staff has an intimate knowledge of what makes their work environment positive—and what makes their professional lives difficult. Find multiple ways to invite input, both public and private. When staff raise a good idea, implement it!

Get to know the personal lives and preferences of individual staff members. Learn their birthdays, the names of their spouses and children and dogs, and their favorite sports teams. Spell their names correctly in memos—you’d be surprised how many private practice owners don’t bother with this detail!

Don’t assume that staff are happy in their current positions or even career fields. If you are having conversations with staff (formal and informal) about their career goals and hopes for the future, you’ll be able to support them in relevant milestones. Just as important, you won’t be caught off guard by a sudden career change.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners, Tell Your Patients What to Do

You Need Cash Patients in Your Private Practice—But How Do You Draw Them In?

Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers.

Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you to be an expert. Not just an expert in your field, but an expert who focuses on the precise problem they are experiencing.

In other words, if you want to attract cash-paying patients to your private practice, your advertising needs to target patients with specific conditions. The fact is that if you don’t highly focus your marketing to attract specific types of cash patients, you’ll be competing with all of the other generalists out there—and you are unlikely to succeed over time.

To bring in more cash-based patients to your private practice, you need to do four things:

1. Identify a profitable niche that is in demand in your area. It is critical to distinguish yourself from all other specialists in your area, and make sure that you’re not just offering the same broad menu of potential services as every other private practice out there. But it has to be something that people want and will pay out of pocket to receive.

2. Know the demographics and psychographics of the patients you want to attract within that niche. It does no good to pick a marketing niche if you haven’t paid attention to the available data about exactly WHO is reading and responding. Psychology is everything in marketing a private practice.

3. Effectively use the appropriate marketing channels, including social media and articles on your own private practice website, to get noticed by these patients. Too many private practice owners are frightened of social media, blogging, and other current-day means of advertising. The fact is, things like postcard mailings and phone book listings just don’t have the same impact and may even be a waste of your advertising dollars—especially if that’s all you’re doing.

4. Provide such top-rate service to new clients, including both clinical interactions and customer service, that they will speak positively of you to others and actively refer friends and family. This is the bottom line. It’s not enough to get new patients in the door. They have to have such a great experience that they can’t wait to come back. There is nothing more powerful than social proof, so focus on getting the patients you want and making them want to share what they know about your services.

If all of this seems overwhelming, that’s because effective marketing is a huge job for private practice owners. But we can help! For support and training around marketing and other private practice concerns, read about our Mentoring and Coaching programs.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Private Practice Owners Must Avoid This Practice-Killing Marketing Error

For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business 

Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list.

Without effective marketing, though, your private practice won’t be around long. Private practice owners can’t afford to ignore the realities of marketing in today’s business environment.

What worked 20 or 50 years ago, perhaps even 5 to 10 years ago, simply won’t cut it today.

I see so many private practice owners whose marketing strategies are practically doomed because of three simple but damaging mistakes:

  • Focusing the advertising message on you as the provider—your credentials, training, clinical equipment, or areas of interest—rather than on the patient’s immediate needs.
  • Simply listing data or jargon related to office equipment or procedures, as if the average reader will know or care what these things mean.
  • Detailing every single thing that you offer to every kind of customer, so that no one thing stands out among the rest (and you look like every provider out there).

So, let’s take a look at the opposites of these major errors, so that you can determine what you SHOULD do to improve your advertising efforts. In sum, effective marketing for private practice owners must include these key factors:

  • Targeting a specific type of service to a limited audience
  • Making the advertising message about the customer, not about you as the service provider
  • Explaining exactly why and how your state-of-the-art equipment will benefit the customer

Following these three very effective tenets of marketing will take you far beyond your current advertising efforts.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Why Your Private Practice Needs Serious Help

If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship.

In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how to make your business thrive.

And it’s true that all of these decisions are yours.

But are you thriving in the self-reliance model of private practice?

Are you honestly capable of doing an excellent (not average) job of every component of your business, from clinical work serving patients to front-end customer service to bookkeeping and practice management?

You already know that it takes a reliable and trustworthy staff to accomplish these things. You’re not a one-man band. But (to continue the musical metaphor) you are indeed the conductor who leads this orchestra.

That’s where many medical practititioners in private practice make a costly mistake—trying to do it all.

Smart private practice owners understand their limitations and find a way to support themselves in those areas of weakness. As the owner and director of a private medical practice, you will be able to deliver consistently excellent service to your customers and staff by seeking help with aspects of business that are less familiar to you.

There’s nothing wrong with seeking help—serious help. By that, I mean assistance from a proven leader who has years of experience in the very aspects of business that you are currently struggling with.

So what’s the next step to getting serious help for your private practice? Let us provide consulting help to aid you in avoiding costly mistakes in your business. With years of experience in practice management and practice building, we can be your guide along the path of making your practice truly thrive.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Mobile Marketing for Private Practice Owners

Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing.

Almost without exception, your patients are online.

Are you?

I don’t just mean having a website or even a blog. If you’re not using social media—and using it to effectively promote your private practice—you are missing out on a willing audience.

These days, a patient’s first encounter with you happens long before they arrive for the first visit at your office—or even before they pick up the phone to speak with your staff about a consultation.

When you’ve established a reputation on social media, you will have won a new patient’s trust long before you actually meet in person. And the best thing about social media is that few medical professionals in private practice are using it. In part, that’s because they’re scared of “doing it wrong.”

But when you have a social media strategy in place, and you’re in control of the online impression you leave with potential patients, you’ll see that no private practice can survive for long while ignoring the impact of social media on marketing today.

There is no substitute for a strong online presence as a way of building your perceived authority. The fact is, an active and engaging social media presence will take your private practice to unimagined new heights—when you do it effectively. There are many examples out there of ineffective social media practices.

Too often, private practice owners avoid the social media question altogether… or they jump in headfirst, without a clear understanding of what they’re doing and why. You could even say that a misguided and muddled social media strategy is almost worse than totally avoiding getting involved at all.

That’s why a private practice mentor is essential for the success of your business as a medical professional. You are highly trained in your field and a stellar clinician… but what training have you had in marketing, administration, and other aspects of running a business?

When you’re ready to take your private practice to a higher level, let us know. We can provide the tools you need to increase your marketing reach and design a private practice that suits the life you want to create.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

Dairy Consumption and Your Patients’ Health

Do yourself and your private practice patients a favor by learning all you can about dairy consumption and health!

This series of articles will not be “politically correct”. Nor will it likely be popular with the mainstream press. But the fact of the matter is, anybody with a degree in healthcare who has done across the board research understands the dangers of dairy products and human diet.

A landmark book on dairy and health called The China Study was published some years back. As serious students of health and nutrition, I recommend you get and read at least this book at least once.

There are several major problems with the consumption of dairy in the human diet, but by reading magazines and watching television you would never know it.

The dairy industry is a huge industry—unfortunately, one with an incestuous relationship with the FDA.

Almost everybody knows about struggling with lactose intolerance. Lactose is a milk sugar, which is difficult for some people to digest. But the dairy story goes far deeper.

One of my professors once said it best: Milk is designed to be a hormone delivery system from cow to calf. It is not intended for human consumption. Human milk is for humans, but only in the first two years of life.

Let’s first start off by talking about osteoporosis. Both doctors and patients alike are taught dairy builds strong bones. Yes calcium, and vitamin D are essential for human health, but there are far healthier ways to get both of these besides milk consumption.

One of the most eye-opening facts regarding osteoporosis is when scientists look at relatively primitive cultures, which are active, consume a plant-based diet, spent a fair amount of time outside and almost never get osteoporosis.

This is in stark contrast to developed countries, like the USA, where osteoporosis is rampant and people consume large amounts of dairy and animal products.

Also, milk contains certain hormones, like ILGF and BGF which are detrimental to human health. Some of these compounds have been linked to the development of cancers, especially prostate, breast and ovarian.

But, most importantly to your patients, dairy can aggravate inflammation.

And it almost always makes patients with peripheral neuropathy chronic pain suffer far more than necessary.

There are now many readily available alternatives. These alternatives include products made from almonds, coconuts, and rice.

It takes a little bit of experimentation to find exactly what works best for everyone, but making the shift towards a more healthy diet goes a long way towards providing healing environment for your neuropathy and chronic pain patients.

Do yourself and your private practice patients a favor by learning all you can about dairy consumption and health!

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

 

SWOT analysis for physical therapy business

How to Strengthen Your Physical Therapy Business Plan with a SWOT Analysis

Use a SWOT Analysis to Help Grow Your Physical Therapy Business and Avoid Significant Pitfalls.

Have you taken the time to do a thorough SWOT analysis for your physical therapy business? If so, have you done it again recently?

This tool could make all the difference in the effectiveness of your marketing strategy and many other key components leading to the success of your practice.

Here is a quick overview of SWOT analysis and how it applies to a successful physical therapy business.

SWOT stands for: Strengths, Weaknesses, Opportunities, Threats. The first two are internal factors, and the second two are external factors. Although you may not be able to have complete control over each factor, it’s useful to identify all components and know how they are impacting your physical therapy business.

Strengths are any resources or capabilities that give you an edge over competitors. These can include factors such as the unique aspects of the service you provide; the geographic location of your physical therapy business, if it is a positive factor; and any special training or knowledge you have gained that is not available from most other providers.

Weaknesses are often the lack of strength in a particular area. Specifically, you might lack business training in certain areas, such as marketing. Or your physical therapy business might not offer products or services that are distinct from those of your competition.

Opportunities refer to factors that provide a chance to develop or expand the patient base for your physical therapy business. These might include new services you could offer, a partnership with similar providers to increase referrals, or the lack of significant competition in a particular market.

Threats are important not to overlook. Even though you may not be able to directly control a threat, it will certain impact your physical therapy business for the worse if not somehow addressed in your overall strategy for success. Threats can include anything from regulation changes to competitors with innovative services that address the needs of YOUR patients.

Keep in mind that a SWOT analysis is a subjective process. It’s a good idea to have a SWOT analysis performed by a third party who can provide an objective look at your physical therapy business. Then you can compare your internal SWOT with this other feedback and decide how to implement what you’ve learned.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team

 

Private Practice Owners, Tell Your Patients What to Do

Marketing For Your Specialty Practice: How to Address What Patients Truly Want

Are You Trying To Market Your Specialty Practice By Focusing On All The Wrong Elements?

Too often, specialty practice owners spend valuable time and money on marketing that doesn’t work—usually because the language and focus of their marketing just isn’t what potential patients want.

It’s so easy to get caught up in wanting to draw attention to your specialized training, or the fancy new equipment you’ve invested in, or the wide array of services you can provide. But frankly, patients are shopping for a specific experience.

They don’t want to purchase dental work.
They want to feel more confident because of a dazzling smile.

They don’t want to pay for 30 minutes of treatment with a specially trained chiropractor.
They want relief from chronic lower back pain.

They don’t want to read the resume of a physical therapist.
They want to be able to stand fully upright without discomfort.

They don’t want to invest in an invasive surgery to ameliorate neuropathic pain.
They want to be able to weed the garden, knit, and do the Sunday crossword without burning and tingling in their dominant hand.

To effectively market your specialty practice, you will have to identify the true motivators for your patients.

Here are some of the strongest motivators that drive patients to pursue treatment at a specialty practice:

  • Relief from pain
    Improvement in their physical appearance
    Increased sense of confidence
    Ability to remain productive in activities that are meaningful to them
    Feeling in control of their health and at peace with medical decisions they make

When the marketing message for your specialty practice addresses one or more of these core motivators, you will see a higher return on investment for your advertising dollar.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

the PPW team