“Foundations” 10 Week Coaching- The MBA that they left out of Grad School…

“Foundations” 10 Week Coaching- The MBA that they left out of Grad School… http://perfectpracticeweb.com/Foundations.html

If this message finds you completely satisfied with your practice and the life it has allowed you to create for those who love and depend on you, then read no further.

Congratulations on really LIVING YOUR DREAMS!

But, it you are finding practice a real challenge, or simply want to know you can have more time off, help more patients and reach financial prosperity and the ultimate choice of being completely in control of your future, stay with me.

In my work as a chiropractic consultant, I have discovered that just 10 simple things can mean the difference between developing a phenomenal personal life and career, or bankruptcy.

But I have also discovered that even doctors who think they have all the bases covered when trying to grow and implement new systems still struggle and become frustrated because they lack one thing….

And that one thing is a strong FOUNDATION.

Let’s be real. This hard-core truths of this business can be VERY unpleasant.

If you have been practicing for years or are just out of school, you are probably aware that way too many DC’s struggle, default on school loans or worse yet declare bankruptcy and are left broken and embarrassed.

Well, I can tell you after almost 30 years of practice much of this is avoidable, if…you simply learn and perfect just 10 key building blocks that make up a strong foundation.


And what we have done, is put this all together in a very affordable format, that creates mastery of each step in a 10 week accelerated program.

Leave your name and email address at the above URL and you’ll get access and info right away.


Back-Up Systems, Sea Tow and your Chiropractic Practice

Back-Up Systems, Sea Tow and your Chiropractic Practice

Hope you had a great weekend, doing at least some time with whatever it is makes you feel great. It’s just so important to be mentally rested to be on top of your game in the office, not to mention for all the other responsibilities you share too. This of course is a key to living by design. To practice hard, I firmly believe docs need to play hard.

So, on this end, after a very busy week Thursday night I get fishing invitation from a very close friend, now retired from practice about 3 years. So, I spent an hour prepping tackle that night and then head for the Cape (Cape Cod).

Something about gorgeous spring days and boats that really gets me going. Just love the wide openness and quiet, really helps clear my head.

Anyhow, I slept like a baby, got up not crazy early this time and headed out with visions of incredible spring fishing.

Sea Tow Ahead

But alas, the universe had other plans, and Jim and I find ourselves alone for 3 hours as we await Sea Tow. Now, this really could have turned out very badly. We had been a couple miles off shore before we headed up-river, where the boat just dies. Nothing. No power, ignition and controls dead. The freaky part is we actually drifted onto a dock we were able to tie up to. If it had been a half hour earlier…well, probably would have been calling the Coast Guard.

This time, we were really lucky, but also prepared. Plenty of clothes, radios, EPIRB, cell phones, and up to date Sea Tow Memberships.

Sea Tow Approaches

So here’s my take away. A powerful practice and adventures that serves you while helping you serve humanity is not about risk avoidance, but risk management. You see it takes risks to grow, and learn in practice, and all of life.  It’s risky getting out of comfort zones.

Just like when you first put your hands on a patient as a chiropractic student, that first office patient has an adverse reaction, you get a subpoena, whatever else comes your way, sometimes practice can be a very scary too.

But when there are chiropractic consulting systems to fall back on, redundancy, back-ups,
safety nets in place, and someone to call when you are totally stuck, or need a “tow”, you’ll sleep much better, and operate at a much higher efficiency too!

The BSOS and Implementation Failure

The BSOS and Implementation Failure, this is a really important topic.

As you should know, despite the economic doom and gloom, some segments of the economy are still growing. Private healthcare is one of these. Still, some incredible economic exchanges are occurring, some right in your own area.

So, if that’s the case, why have almost 70 offices closed in my state alone in the last few months, while others are doing better than ever?

I do believe it’s an epidemic of Bright Shiny Object Syndrome.

A lack of focus by business owners on key modern, PERTINENT needs, and NOT engineering in capacity to handle these with appropriate systems.

Instead, looking for the next bright shiny object.

It’s honestly because some docs are just not being fully aware of societal trends and then taking advantage of them to really help humanity. Being ready to serve in this new world.

That is after all the only REAL reason patients, or anyone for that matter will spend thousands in cash to fix a problem YOU have the answer to.

And you know what? If you CAN’T fix their issues, not only do patients go elsewhere, but also they tweet, IM, and post their way around the world, in minutes! And when they find some one who DOES actually meet their needs, well, they actually build your practice.

This actually is happening NOW, as patients are finding our ND docs on-line and hear from their MDs and friends about the *Referral Ignition, post rehab, long term care, and specialized programs, free self-care training and education for patients on and off-line their DCs and PTs implement, the high quality Instant Patient Newsletter with incredible publicity, on-line sharing and forwarding is bringing them!

We actually had a patient this week find us on-line, and call NeuropathyDR™ offices around the entire country on Monday. She wanted to see how our OTHER docs were doing, while researching for her ill husband, ONLINE, in a matter of minutes.
So, respectfully, consider this fair warning. The private practice world is changing VERY fast now.
If you want to be part of it, you’ll need not only all the modern tools AND systems, but the implementation training and outsourcing education and staffing solutions (virtual and hard copies!) to make this all reality.

PS, your *BIG chance ends at Midnight to be privy to this info.

Some Incredible Breakthroughs For Chiropractic Patients

Hope this finds you doing great and getting ready after unwinding a bit this weekend.

I spent a good bit of the week in Dallas with some great friends.

Boston Harbor yields a 33" Spring Striped Bass

Boston Harbor yields a 33" Spring Striped Bass

While I was there, I was introduced to an Ophthalmologist using technology originally invented for the Russian Space Program. With the addition of modern Smart technology the devices were designed to heal numerous disorders using the spinal cord as its gateway via stimulation of cellular ATP and release of neural peptides.

This is quite unlike anything else I have ever witnessed. Blew me away. We’ll have way more on that one in the next couple months so there are lots of great things coming your way from this trip…

I did want to let you know that Tuesday at 1PM EST

Dr. Phillips and I will be talking with one of our most incredible

Neuropathy Docs, Dr Richard Merritt.

Immediately after becoming our client he had 50 Prospective NPs from just ONE insertion of our ads and has put our system to incredible use in his huge practice.

Be one of the first 200 to register at the link blow and you can join us.

I urge you not to miss this.

That link to register, where you also get the 20 Million Patients Webinar is

http://perfectpracticeweb.com/will-you-be-the-next-neuropathydr-tm-office.html

PS Some great are opportunities still up at

http://referralignition.com/special

Tic-Toc Just 11 more Docs Get Referral Ignition…

Welcome all new RI and ND and PPW members! It’s been a very busy week.

But more on that later.  Its very late Wednesday night,and I am writing this to you overlooking the Dallas skyline, after a really special dinner with great friends. Now, more for DCs on RI.

Nitin and I COMBINED the best of the best in this never-before-done venture.
I gave you hints as to why in “What Now Mr. President?” 2 weeks ago.

Never has there been a need for more powerful, low cost practice development strategies.

Go to http://referralignition.com/special

There is nothing to lose except your shot at insiders information that could change the way you look at private healthcare, forever!!

Look, its this simple. For those waiting to get into REFERRAL IGNITION til the last moment, you might get locked out. Only 30 of these first sets were produced, and we’ll be relaunching next in August at a MUCH higher price point. And several seats have gone already.

Here is the scoop. Many months ago I asked Nitin to partner with PPW on Instant Patient Newsletter.

As you probably know, it has Chiros RAVING about how easy it is  to use, and how patients love the CHIRO CONTENT and consistency of delivery. And every single newsletter and images are put together by yours truly. Hand selected, relevant chiro content.

What you may NOT know however, is how much Nitin and I actually have in common done in over 20 years of combined professional coaching (initially unbeknownst to us) in two separate professions.

Very powerfully.

When he asked me to include DCs in Referral Ignition, I was ecstatic.

And I will be there for you in RI every step of the way too.

You see, there is a lot of lousy marketing out there in chiropractic. It’s why to this day the public trust of DCs is not what it should be.

What I think is so powerful in everything Nitin and I have produced together is it builds long lasting relationships with ALL four key facets of getting and KEEPING patients.

Plus KEY, never before shared with DCs TOOLS to generate lasting physician relationships, for the good of our patients and communities.
Its a far cry from a lot of the stuff DCs have been fed before. PLUS, you’ll get INSIDE secrets of building huge RESIDUAL income in your practice.

And I am not talking chiro “Family”plans, which I’ve always hated.

No, this is information you WILL NOT get anywhere else, because DCs have been with all due respect, been way behind the curve.

And, the best part? This has NOTHING to do with insurance, which is going away for all of us in private practice.

And its AMAZING, how well my own Maximum Referrals, one of my biggest events (now on DVDs CDs and Workbook)
dovetails with everything Nitin and I spaoke to you about last week. The same with my Adwords, postcards, physician involvements etc have blended with Nitin.

In any event, there are still a few seats left. Just not for long.

Pass this one by, and there is nothing I can do.

Take us up on the opportunity, you LOSE NOTHING, and likely GAIN an entirely new perspective on promoting your practice based upon meeting human needs.

Is’t that after all what practice should be???

Go to http://referralignition.com/special

before its too late!

PS, in addition to all the goodies already included with RI, consult time, 100% NO HASSLE guarantee,
I’ll GIVE you Maximum Referrals AND the next 7 Docs  2 Seats at our Annual Superconference In Boston
August 20, and 21, a $994 value.

Helping More Patients with Better Systems

Some things to ponder as you plan your week…

Systems, the Emyth and Helping More People In Private Practice

This video is excepted from “Impeccable Systems” DVD Set talking about practices inter-related systems…

“Unlike large corporations in our smaller business worlds, we in private health care don’t have any places to run and hide…
In our offices, we certainly don’t.  When a system goes down, everybody knows about it because it becomes blatantly obvious.

Systems are by definition and by systems theory, a set of interdisciplinary parts, which is really quite interesting if you examine it.

Sytsems Theory states ‘Systems are a series of interdependent entities, real or imagined, which form an integrated whole’

That’s a very important definition that’s I think the best definition of systems I’ve ever read. It’s the very, very same thing in our office as well.

I would like to talk about a quote that one of our platinum clients made to me on the phone a couple of months ago. He said and that is, “the issue when teaching this is getting doctors to realize that systems are something in private practice that run whether you are at the helm or not.”

“Whether you’re at the helm or not…” I think was the most powerful thing that he said to me because that is the truth.  Doctors need to understand that—your phones need to be answered the right way whether you’re there or not.  Your collection system needs to be handled the right way, whether you’re there or not.  You need to be saving money. Marketing relentlessly.

System after system after system.  You can set these things up so they continue to run in perpetuity unless something interferes with it, which often times happens, which again is one of the reasons you need to be continually tweaking, refining and managing your systems.

Now, we do have some tools today that I think are going to make life extremely easy in practice.  Joe Norcott and I talk about that extensively with a software program that we developed together, which for the first time, I think is going to really help you manage your office much more efficiently.

Lets talk a little more about the Emyth.

Michael Gerber’s eMyth physician is must read. Michael Gerber’s other books, you should also own.  The eMyth Manager, the eMyth Revisited—very easy stuff you can read them in a weekend.

I read Michael’s stuff about 15 years ago, it changed my life forever.  I was one signature on the bottom line from getting out of private practice.  I read Michael’s books one weekend and decided I was going to stay in practice, but my life was going to be totally different and strictly lived on my own terms.

And that I would continue to develop and now share the sales and marketing strategies for the new would we were about to enter.

When it comes to the difference between marketing and sales, both marketing and sales are vitally important, but there’s this distinctive difference between the two and make no mistake about it.

When you are taking a new patient telephone call or prospective phone call from a patient, either yourself or by your staff or you’re doing a report or finalizing an examination, you are in the sales business.  Like it or not, some people seem to think that’s a dirty word.  Nothing could be further from the truth.

All of life is communication; all of effective interaction is a sales process. You have got to understand that. The more you learn about the sales process, the easier you’re going to understand how you can interact with human beings on a much more efficient basis.

I think that doctors in particular struggle with this concept because they want to help people.

Of course, you’re helping people, but practice is  also your livelihood. From that perspective as The Chiro Marketing Implementer Kim Canducci says doctors in private practice need to understand that completely because that is the bottom line of the business that we’re in.”

Have a Great Week!

When do medical physicians refer for Chiropractic Consultations?

How do I get medical physicians to refer?

That’s the number one question I get from
colleagues everyday. The answer is in the
physician referral generation letter here…

http://www.referralignition.com/blog/physician-referral

I also give you the phone script and a video walk-through
of how to this easy system works.

http://www.referralignition.com/blog/physician-referral

——————————

—————–

When I started my private practice, I used this
exact system and got five doctors to agree to
refer me patients – and just the leads from those
five doctors DROVE my practice to hire an associate DC
and then open a PT Center with other DCs
shortly after I opened my doors (a good problem to have).

Well, that was a long time ago, but these very same docs
and now their associates (:
still send me their patients!

———————————————–

Now you can FLAT OUT have the most updated
version of my physician referral generation letter and
script as my gift to you just for being a subscriber.

Plus, you get a video where I  walk you through the
entire thing and show you how to use it.

Enjoy 🙂

John Hayes Jr DC MS DABCO

PS – Here’s where you can download my entire physician
referral generation system:

http://www.referralignition.com/blog/physician-referral

Also, I am conducting a webinar on Thursday night at
8 pm EST where I discuss SEVERAL systems like this
to grow your practice. To attend, please visit

http://www.referralignition.com/webinar.html

A really BIG day for DCs Today…

If you have been following us on
Facebook and Twitter you know how important
it is to bring your practice up to crisp, modern standards.
With modern, focused communications, and a clear
message.

In case you doubt this, just look at what your
most prosperous hospitals, pain centers, local
walk-in clinics and PTs are doing both on and off line
to engage patients, and garner TONS of self pay
patients and medical referrals.

Because these strategies work!

Now, It makes no difference where you are
and don’t tell me “but my practice is different”.

Because right now in my clinic, my AVERAGE
neuropathy (and indeed many chiro care
patients) are driving well over one hour
to see me, one way.

In fact, yesterday, I had my first interstate neuropathy patient.
Thats why I am so sure this stuff is SO POWERFUL…

Well, today is a huge day of opportunity for YOU TOO.
BECAUSE, I am sharing all of this with you FREE.

Just go to 20,000,000 Patients Need Your Help!

The War of Art* and getting unstuck…

Just wrapped up the weekend with a gorgeous Patriots Day sunrise this AM. Yup, it’s still a holiday is Massachusetts.

The weather wasn’t the best Saturday and Sunday but I did get the boat ready plus lots of stuff done for the week. Also had some great fun playing with fishing gear, speaking with local captains and shops too, as the season as they say is upon us.

And I did read two books in between the downpours, NeuropathyDR and PPW website and content changes for this week, and some prep work for Referral Ignition, a new program Nitin and I are joining forces on.
So all and all very productive.

But some people still think I am nuts. You see, I have always been able to get lots implemented, and have refined time management as an art form. To me it’s just a natural thing. That’s why Perfect Practice Web was born, the blueprint of efficiency and productivity in modern private practices.

But to many, getting all the stuff done for a powerful practice that needs to be, plus doing the fun stuff too is a struggle. That’s likely no surprise to any doc.

But it simply comes down to *“The War of Art”, as written by Steven Pressfield.

If you haven’t read it, you really need to.  He talks a whole lot about resistance, the entire lot of behavioral issues that stand between us and our biggest aspirations. This one might help with getting your big dreams actually accomplished.

And regarding your big dreams, I have some open call times Monday and Tuesday for our Clients and surge of new docs, welcome all!

There are some really great opportunities TODAY for all in our NeuropathyDR™ and Foundations Programs, so take action and really live those big dreams!

Call Jes 781-754-0599 to schedule some talk time. Or visit us on-line

Life’s sanity mantra…

The most important revelation with regard to systems and  running a practice and indeed our lives in an efficient and happy manner, really comes from Michael Gerber.

I call it life’s sanity mantra.

Michael first said you cannot manage people because people are basically unmanageable.  Give up trying to manage your children, give up trying to manage your spouse, give up trying to manage your staff, give up trying to manage your patients.

The biggest mistake in chiropractic in my opinion from some management firms is they taught us that we could manage patients.

You cannot manage patients.  You can only manage processes.  You can empower them to make good choices, but you cannot manage them.

Once you understand that and continually remind yourself as I have to do day after day after day.  Remind yourself of this the next time a patient does not take your advice. If something is not working in the office, it’s not always the person’s fault, there is something wrong with the system.

You can design, tweak, invent, enforce your office and indeed the systems in your personal life.  You can control how much money you save, you can control how much you exercise.  You can control how much time you devote to education, vacations and so on and so forth and you must accept responsibility and operate your life under that pretense and under that premise if you’re  going to be successful.

Powerful, effective systems are wonderful, but one of the issues we see is that the smaller your practice is or the smaller your business is, any errors that you have, the more blatantly obvious those errors become.

The smaller your practice is, the smaller your business is, there’s no place to run and hide and this is one of the reasons that I see so many doctors in practice having a very, very hard time…

They mistakenly believe that because they are so small, they don’t have to have impeccable systems in place.  Well, actually the opposite is true.  The smaller your practice is, the smaller your business is, the tighter your systems have to be.

Are You Ready to run your practice with Impeccable Systems?

Too many new patients…

Yesterday was another very long day. But in a wonderful way!

I have been in practice since 1981, and since 2005 helping docs build their dreams, using chiropractic and physical therapy practice development tools, and powerful personal growth strategies.

Fortunately, both businesses are booming. More about that later.

Last two days, I worked all day in practice  ‘til after 7PM, then well into the evening answering not only our client doctors inquiries, but patient inquiries, both local and from around the country who find us on the web and our social media sites. And then up at it again today.

But after 7 tonight, it’s no patients until Monday. Off to play with my motorcycle and boat. All by design.

I’ll have to admit, some days in practice are getting really long. But that’s OK, because I created all this, deliberately.

So over coffee and sunrise this morning I am asking, If I am doing all this speaking, writing and traveling, how come I still have 8-12 New Patients and multiple former patients in my practice on 3.5 days a week, just like when I practiced 6 days a week?

We’ll its really simple. I still practice (no pun intended) what I teach!
Recall systems, theme based marketing, websites, thank you’s for referrals, MD relationship programs and some other really time tested, low or no cost internal strategies.

And after all the docs I’ve corresponded with this week who aren’t yet reaching their goals, I got to thinking, how can I help them the most?

Well, over the next month you will see. My friend Nitin Chhoda PT and I met this last weekend, and came up with some powerful things we both can do to help our professions right now!

For the next week or so, I’ll be sharing some of my time tested simple strategies with you for free. It won’t cost you a penny, just a little time on my blog and on-line.

But I ask one favor. I need help in my office! I have not yet found the right doc to step in and fill my shoes. So if you know any entrepreneurial chiropractors that want an incredible opportunity, please ask them to call.

Here’s to more patients in your office, for FREE!

What is Peripheral Neuropathy?

What is Peripheral Neuropathy?

Peripheral neuropathy describes a condition that is characterized by some or all of the following: loss of sensation, tingling, numbness and burning, sleep disturbance and all the other unpleasant sensations that patients who have been diagnosed with peripheral neuropathy (PN) experience.

Peripheral neuropathy is very widespread. It has been estimated that somewhere between 15 million and 20 million patients suffer from it in the United States alone.

It has also been estimated that the annual costs of peripheral neuropathy in the United States alone are phenomenal. One study discovered that the complications from diabetic peripheral neuropathy alone approach $11 billion! The total cost of diabetic peripheral neuropathy and its complications is really extraordinary, approaching $14 billion annually. Up to 27% of the direct medical costs of diabetes may be attributed to diabetic peripheral neuropathy.

If you like, you can personally do up to the minute research on the treatment of virtually any health condition, including neuropathy on line.

You’ll find the traditional, the fringe, the alternatives, and it really can be dizzying.

Like Many docs, your patients have likely done so already.

You can also go to the National Library of Medicine on-line http://ncbi.nlm.nih.gov/pubmed/ or do a literature search on any search engine and find many references.

However, we have found our patients do best to initially to connect with a licensed health care professional trained in the use of this NeuropathyDR system, and to sort through the clutter, and we help keep them up to date, so you don’t have to!

Trains, Beemers and Bimmers*

How was your weekend?

Wow, what a whirlwind weekend on this end.

Friday AM took the Acela to NYC then over to NJ joining forces with Powerful Words Specialist Jason Silverman. We spent 36 Hrs honing PPWs new websites, products and brand new 10 Week “Foundations” Membership. Plus Nitin Chhoda DPT joined us for a breakfast mastermind Saturday. Just wait to see what comes next!

Then it was home on the last train out of Penn with a cold beer in Cafe Car!

All of this great stuff will be unveiled in the next few weeks.

But there is BIGGER News!

Social Media and Marketing Guru Dr Matthew Loop will lead our Gold and Platinum Members on an incredible Social Media Update 2010 LIVE on Tuesday!

P.S. Gold and Platinum BONUS Packages are GOING AWAY, 1 by one, this week.   As of this moment, Just 1 Complete set remains, and 4 Partial Sets. They’ll all be gone by Friday.

BUT, act by this week, and if your application is accepted by 5 PM Thursday, get 2 seats for SuperConference 2010, with Dr. Mike Beck, Dr David Phillips, George Youseff and Nitin Chhoda DPT,

So Its All FREE another $994 in bonuses for being decisive!

*refers to BMW Motorcycles and Cars I played with Sunday

325i Gets a Coat of Zymol

Have A Great Day!

John.  781-754-0599

R1150RS

What Now Mr.President…

This was a really great event on Tuesday night, with lots of Feedback. In fact, I’ve had several docs call in since. It’s also something Dr. Phillips and I spent a lot of time discussing this week.

Chiropractors and Any Private Healthcare Practice trying to make it on 30$ insurance visits is an absolute recipe for disaster. Who in gods name sold us on that? Actually, to a large extent it was from within our own professions. And now, the federal government wants to ask us to continue to help people in that model?

So, if you haven’t already made the shift to more self pay and niche specialization (hopefully a niche with sub-niches) You’ll never make it.

And it is that simple in Private Practice, no matter what your degree is.

In case you missed Tuesday, here it is again, with a self assessment guide by reply email upon registration.

Have a great weekend!

Be sure to follow us on FaceBook too!

Internet Marketing and Your Chiropractic Practice

Frequency, relativity and usable content are THREE BIG KEYS and are components of marketing any modern practice.
And chiropractic practice is no exception. The more you can adhere to these basics, the more effective the plan. The problem is, it is nearly impossible for a busy chiropractor to do or see that this all gets done.

We find that twice monthly emails just like we do to patient subscribers of Instant Patient Newsletter produces excellent results, especially when the doctor takes her time setting up the sections that make her practice unique. That’s why we provide fresh and well referenced content.

This is done for you chiropractic internet marketing at its finest! And the entire process is automated. All for less than you should be collecting on a single office visit, per month!

You just cant beat this kind of system. Ease of use, relativity and usability plus optimal frequency. If you can,  just let us know how!

The Chiropractor of the Future?


The Doctor of the Future?

How the recent events in DC will ultimately pan out is anyone’s guess at this point. What portions of healthcare reform stand, what gets stripped or dismantled, there are some basic facts.

We are on the verge of a major dismantling of the previous 40 plus years of the doctor patient relationship by politicians and the greatest victory for health insurers, ever.

Portions of what are currently proposed are not fiscally sound. Witness 3.5 years of mandatory health insurance. Another Massachusetts Miracle. According to our commonwealths’ treasurer Tim Cahill “…we’ll be bankrupt in four years”.

Of course costs have risen with the introduction of some incredible diagnostic technologies, minimally invasive surgeries, and some incredibly life saving drugs. All of these have costs to bring to market after sometimes years of scientific triumph, testing and development.

Perhaps the most exciting thing we’ll see way more of in the next level of “disease cure potential” will be bio-tailored treatments.

But, there are also other very disturbing trends.
Lifestyle diseases still kill. Big time. Diabetes in younger patients every year. And some potentially devastating and disabling illnesses like depression, migraine headaches, chronic back pain, and a myriad of functional gastro-intestinal disorders to name just a few.

All of which are still perceived by the public at large as “normal”. Because everyone they know has one or more of them. For too many people all of us meet, if it weren’t for their med lists and doctors’ appointments, what would they ever talk about at social and family events?

Sad, but all too often true. Accepted by the mainstream, and fostered by relentless multimedia barrages as normal. Requiring the latest and greatest treatments and drugs, instead of lifestyle and personal responsibility, first.

Don’t get me wrong. We should never shy away from advancing newer effective disease treatments and cures whenever feasible.

But for those of us who have been seeing patients for a while, too often these days doesn’t it seem like there is way too much of swatting flies with a sledgehammer instead of a flyswatter, for so many of mans most common and largely functional ills?

So, where does this leave you?

Well, in private healthcare, to be financially viable and still rewarding, you’ll need to be focused on some basic trends, every day. And also be priced (and collecting) for the realities of your own future!

If you think that there is no market outside your own current daily reality, lets check out these examples. Your future in private care might just be in one of these:

Travel Medicine. Now it is a huge market to the affluent, from many countries. Combine healthcare with a vacation, sometimes the trip of a lifetime to another country for rest and recuperation.

Along the same lines, patients from may other countries “Export” their needs to the USA for the best care, regardless of personal costs.

Cosmetic/Esthetics. Still very powerful, and always will be. To the right market.

Niche Healthcare. There are big markets in all professions. Every profession is replete with examples. Dentistry and cosmetic surgeons have this one down. For lots of chiropractors, it could be (hint: likely should) condition specific care, (like neuropathy). And sub-niches (like RSD, and related painful, debilitating neurological disorders).

But perhaps the biggest reality doctor?

2 Million More “Boomers” will be introduced into the private healthcare market for their aging bodies every year, the next few years.

Still with a significant net worth and desire for fitness and quality of life well into their later years.

But, with very high levels of expectations and modern consumer options.

Private practices will increasingly demand more entrepreneurial and technology skills. Powerful marketing with the expanding usage of multi-media. Bullet-proof staff capable and willing of truly serving.

Now though more than ever, you must be the Doctor. Educator, decision facilitator, using all your skills and getting paid for them.

And Always remember, that while seeing patients, being the best doctor you can be, patients get their lives back!

You’re going to have to say more and more “Mrs. Jones, I can only be about your health…not your insurance”.

Now doc, its decision time. If you still want to be in private practice, will you be ready?

You can get a FREE “Stay Focused” Membership and get our free email tips, and events series by registering on our Home Page

Landmark or Landmine?

Lately, my most enjoyable consulting time spent with my clients has given me cause to look back on all the events in private practice during the last year. Lots of what I first wrote about in “Practice by Design” (Miami 2007) “Commanders of Change™” (Marina Del Rey 2008) and Impeccable Systems” (Boston) 2009 has come to pass.

Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. Now, we are on the verge of a major dismantling of the doctor patient relationship by politicians and the greatest victory for health insurers, ever.

Two years ago members recently so poignantly asked me ”John, you keep talking about all the changes. What do you mean, and what’s happening?” Now, it’s all self evident.

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future!  Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever.

Literally, they get their lives back!

These are the harsh realities of practice today. Its not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing and self improvement/personal growth expenditures.  You may erroneously ration to stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!).

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing HR Systems? Have you made these as bullet proof and compliant as possible? Or painted a big Bulls Eye on your office door?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence now not an option in any area.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

Another huge issue I see is that too many doctors do not realize that our current economy is the best time to build a practice! Yes, that’s right! Weaker practices have been shaken down.

I am reminded of a doctors call earlier this year who needed an associate quickly, because several offices in his are closed, and he was seeing all their former patients!

Finally change is perpetual. This year is such an extreme but powerful example. Your practice as a business is no different.

That’s why our company has added several new learning products, an entirely new website, elaborate web based management software, six new core modules to our coaching programs, print on demand newsletter services, 24 hour call center, digital media patient education files, done for you newspaper advertising, etc., etc.

We also introduced several new patient specific care programs in the practice that are allowing us to help patients we previously had to refer, or simply could not help fully.

My team and I did this all within the last several months, while testing these along side our current systems in our private practice everyday.

As it should be in your practice too, the strong will thrive and prosper.

But it will take an entirely new set of management, operational and marketing skills.

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

Lately, my most enjoyable consulting time spent with my clients has given me cause to look back on all the events in private practice during the last year. Lots of what I first wrote about in “Practice by Design” (Miami 2007) “Commanders of Change™” (Marina Del Rey 2008) and Impeccable Systems” (Boston) 2009 has come to pass.

Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. Now, we are on the verge of a major dismantling of the doctor patient relationship by politicians and the greatest victory for health insurers, ever.

Two years ago members recently so poignantly asked me ”John, you keep talking about all the changes. What do you mean, and what’s happening?” Now, it’s all self evident.

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future!  Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever.

Literally, they get their lives back!

These are the harsh realities of practice today. Its not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing and self improvement/personal growth expenditures.  You may erroneously ration to stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!).

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing HR Systems? Have you made these as bullet proof and compliant as possible? Or painted a big Bulls Eye on your office door?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence now not an option in any area.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

Another huge issue I see is that too many doctors do not realize that our current economy is the best time to build a practice! Yes, that’s right! Weaker practices have been shaken down.

I am reminded of a doctors call earlier this year who needed an associate quickly, because several offices in his are closed, and he was seeing all their former patients!

Finally change is perpetual. This year is such an extreme but powerful example. Your practice as a business is no different.

That’s why our company has added several new learning products, an entirely new website, elaborate web based management software, six new core modules to our coaching programs, print on demand newsletter services, 24 hour call center, digital media patient education files, done for you newspaper advertising, etc., etc.

We also introduced several new patient specific care programs in the practice that are allowing us to help patients we previously had to refer, or simply could not help fully.

My team and I did this all within the last several months, while testing these along side our current systems in our private practice everyday.

As it should be in your practice too, the strong will thrive and prosper.

But it will take an entirely new set of management, operational and marketing skills.

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

For Further information contact us at Perfect Practice Web.

Landmark or Landmine continued…

These are the harsh realities of practice today. Its not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing and self improvement/personal growth expenditures.  You may erroneously ration to stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!)

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing HR Systems? Have you made these as bullet proof and compliant as possible? Or painted a big Bulls Eye on your office door?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence now not an option in any area.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

For further information contact us at Perfect Practice Web

Landmark or Landmine?

Lately, my most enjoyable consulting time spent with my clients has given me cause to look back on all the events in private practice during the last year. Lots of what I first wrote about in “Practice by Design” (Miami 2007) “Commanders of Change™” (Marina Del Rey 2008) and Impeccable Systems” (Boston) 2009 has come to pass.

Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. Now, we are on the verge of a major dismantling of the doctor patient relationship by politicians and the greatest victory for health insurers, ever.

ObamaHealthCare.jpg

What now Mr. President?


Two years ago members recently so poignantly asked me “John, you keep talking about all the changes. What do you mean, and what’s happening?” Now, it’s all self evident.

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future!  Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever.

For further information contact us at Perfect Practice Web

If I sound pissed…hope you are too.

If I sound pissed…hope you are too.

It’s been a huge month for you, indeed an incredible year of opportunity, even in the midst of economic and political meltdowns.

One fact will never change.

Position YOUR PRACTICE as the go-to place for Private healthcare, give patients what they need and will gladly pay for, and you’ll never be worried about the future.

Period!

It sure as hell is not going to be some government directive that does not get to the core of patient behaviors, lifestyles and choices.

And if I sound pissed, I can hardly contain myself. As a leader in private healthcare delivery and management, in a democracy lead by tyrants and zealot ideologues who have turned out to be exactly as founding father Thomas Paine warned about.

What ultimately stands is anybody’s guess. But, it’s likely there will be attempts to saddle you with more regulation, red tape, tax your children’s children, and now maybe even your investments!