The most powerful people in Private Practice today

In just 16 more days, you’ll have an opportunity to rub shoulders with some
of the most powerful people in Private Practice today.
Nitin Chhoda DPT, David Phillips PhD, Michael Beck DC.

Chiropractors, Physical Therapists and Medical Physicians Working Together

Lets face it. Things are changing rapidly for all of us in Private Practice now.

What my very special guests will show you is quite likely going to
change the way you may have looked at practice…forever.

The special $1,500 in early bird FREE BONUSES for registering for the
2010 SuperConference – Private Practice 2.0 – Strategic Blueprint Development,
are going fast.

Your complete seminar/workshop program and your registration form are here

Don’t miss your opportunity to learn how to:

*       Acquire more of your ideal clients
*       Sell your unique services online
*       Promote career saving specialty care
*       Learn financial freedom secrets
*       Flood your practice with new patients
*       Boost referrals

This instructive, informative 2010 SuperConference guarantees to teach you the profitable revenue-generating techniques that are working today for practices just like yours.

And for registering early you’ll get $1,500 in FREE BONUSES.

All the info is here

Now, You can Achieve breakthroughs in this turbulent economy with currently-productive knowledge found only at the 2010 SuperConference.

Yours to count on,


P.S.- Reserve your seat now so you can take advantage of the $1,500 in FREE BONUSES available to those that register early

I Really appreciate the opportunity to assist you in achieving your goals!

John Hayes, Jr. DC MS DABCO

CEO Perfect Practice Web, LLC
Instant Patient Newsletter Call (781) 754-0599
Lets Stay Connected

Don’t Forget The Power of Focus…

Its 515 AM, I’m relaxing with a cup of coffee as I get ready to speak at the South Carolina Chiropractic Convention in Myrtle Beach SC in less than 3 hours.

As I started my day, as I do each morning I pulled out my goal and accomplishments list, I call it my AAA Priority list.

And I am very thankful to work with such great chiropractors, physical therapists and physicians of many disciplines
on Private Practice 2.0, for the new world we now face.

Its only July, and almost half the goals I set for myself and our companies, and my family are accomplished already or well on their way.

Is everything perfect?

Of course not.

Challenges to overcome?

Of course. Some will be enormous.

But without the power of daily focus, I wouldn’t be in this beautiful place writing to you this morning…

Thank you for help making my dreams come true!

Have a great day!

The Power of Focus and Living Your Dreams

Strategic Bluprinting Workshop (BIG Learning opportunity too…)

Start with a clean sheet of paper and list out what really makes you happy. Personally, professionally, financially.

Far too often, people spend more time planning leisure activities than they do vocational. But the most successful carefully carve out a practice that meets their needs as well as their patients.

What if you were so excited about going to the office that you applied the same level of research and step-by-step planning as you would the trip of a lifetime?

In ninety days, do you think you’d have an entirely new outlook on practice!

One place I see people really get hung up is “tolerating”.

What are you "Tolerating" that might be holding you back?

By that I mean accepting as unchangeable perpetually irritating conditions, or people. In the office, it could be a staff person that never should have been hired, or you are quite frankly too timid to demand adherence to policy. Or that insurance company that drives your staff nuts you should have cut ties with months ago.

Kind of in the background but none the less, these “tolerances” can be HUGE wastes of time and opportunity.

Honestly, you are a little spooked by all of this, and unsure how to change any of this.

But there is a solution! Come to SuperConference 2010! The entire day will be spent helping each other surmount the biggest issues in private practice right now!

Register while you can still save a fortune, be with some of the best minds in the business and still score some spectacular bonuses!

Do it now, and leave with a new outlook on practice, with your own strategic blueprint!


In addition to what you see at

act now and get this brand new program!

Scoliosis-patients you can now help more than ever!

Register RIGHT NOW, and I’ll include my complete August “Adult and Adolescent Spinal and Scoliosis Screening Program” FREE!

I’ve never shared this before. You’ll get my complete internal and outside marketing pieces, including a powerful newspaper ad, a beautiful powerpoint to use inside and outside the office all year long, screening forms, as well as participation in a very exciting upcoming Scoliosis workshop.

This is a huge area to expand into for any DC or PT. And very rewarding too. This is another BIG opportunity. I have patients driving an hour each way just to bring their kids, and yes even themselves, the often overlooked adult with scoliosis.
Over the last 2 years we’ve seen some great results with rehab and night-time only bracing, exercise and manual therapy.

This will soon be a course product all its own, but act today, and you can have it all FREE! Everything!

BUT, you must register at


This one item alone could drastically alter the way you look at private practice, forever!

Learn the corrective techniques and unique night time only bracing...

Strategic Blueprinting the Modern Practice

Most of you know I’m a motor head. Have been since I was 3 years old with the toy trucks. Bought and disassembled a VW Beetle at 13 years old. In fact, one of my uncles taught me to drive his MG with a stick shift that very same year. I’ve built and raced cars, and you’ve seen me on my Bimmer. But THAT’S a whole other story.

I’ve always been fascinated with high-performance machines. And I am particularly attracted to high performing people in all walks of life. I talk to many of you every day now!

One thing I learned very early is that the BIGGEST KEY to high-performance on the track and indeed life is the process of blueprinting.

Now with machines, blueprinting is taking every possible specification of an engine the engineers originally designed and thus engine performance to the finest, highest performing levels.

And I advocate the very same thing for private practice owners. Take an existing practice, fine-tune and maximize its performance. Everything. Staffing, marketing systems, patient care, flow inside the office, etc. It costs only time and a big vision.

Well, here’s what’s different than when I first wrote about this in 2005.

In order to stay profitable, you’ve got to realize the big divide now upon us between private and public health care.

They are actually entirely different strategies.

Talk about a High-Performing, Blueprinted life! George has done it!

How you get paid, how you market. And, make no mistake about it, your personal life too.

That is an entirely new strategic practice Blueprint that has emerged.

So here’s where to begin. Start with a clean sheet of paper and list out what really make s you happy. Personally, professionally, financially…

We’ll have way more next time.

Strategic Practice Blueprinting

Shortly, you’ll be receiving a very important invitation to SuperConference 2010.

Here’s the scoop.

Private Practice for all of us is changing, rapidly. What worked a year ago
on-line and off to get new patients just does not anymore, and next year
it’s certain to differ still.

And the same goes for in office procedures, third party insurance, staffing
to name just a few.

So over the next week, I’ll be giving you some special opportunities
to get and keep you on top.

Develop Your Unique Strategic Practice Blueprint on August 21st, 2010

But the BIG IDEA is to walk away from SuperConference 2010
with a Strategic Practice Blueprint all your own.

I hope you’ll join us while you still can get seats…


I Really appreciate the opportunity to assist you in achieving your goals!

Private Practice 2.0: Dominate or Perrish.

In just a little bit, I’ll be on my way to New Jersey to speak at the Referral Ignition Bootcamp my friend Nitin Chhoda DPT is hosting.

This is a closed door session all day Saturday for those who clearly understand that NOW is time to be planning your future private practice strategies. *(if you are local to NYC and still want to sneak a seat, TEXT My Cell at 617-947-2050).

Where Does Your Practice Stand Right Now?

And you know what, as my friend and MD Practice Web partner Dr. Chakrabarti says, “We have way more in common than we do different.” The reality is that there will very likely be much sharper lines drawn between public and private health care systems in the USA. This is demanding a real expansion of the on and offline marketing, management and even staffing techniques we first proposed in 2006. It is also demanding that chiropractors increasingly develop relationships with other private practice owners of the same mindset.

And I am calling this new strategy Private Practice Domination. And thats because those who do really well, in every discipline, chiropractic, medicine and physical therapy will be the dominant forces driving private care in their neighborhoods. Much of this will be specialty care, fitness, anti-aging, and chronic pain.

Seriously. I had this discussion with an oncologist who loves our approach to private practice earlier this week.

But too many practices in all disciplines will likely be shut down. It’s already happening. Disjointed or weak marketing, Medicare and HMOs pulling the plug on major hospitals, community hospitals on the brink of closure.

And too much of the time it’s because staff are not fully conversant in cash sales, dealing with the ” insurance only covers” mentality  (both staff and patients).

All of this needs to be clearly handled in your practice or institution one by one, ASAP.

Make no mistake about it. This is a great time to be in practice. Maybe, better than ever before.

IF you know how to capture opportunity.

More to come in the next few days…

It’s only a test…winners always look at the big picture

During the last 6 months all our businesses have continued to grow, yes even in the worst economy of our lifetimes.

In fact. a look at YTD numbers shows big gains in every category.

Now I’m talking averages here, because some projects, ventures, campaigns we thought would be killer just were not. Others have wildly exceeded expectations, leading to all types of adaptation, and growth, both inside and outside the core business.

My longstanding private practice is still seeing patients, also experiencing substantial growth and bigger profits. And I only see patients 3 days and 2 hrs/week! That’s all about to change, but thats another story too.

This is the same pattern in every business. The bigger the business the bigger the gains and losses.

Who is YOUR Ideal Patient?

But here’s what differentiates the absolute winners. When something fails, two events simultaneously occur.

1. The next campaign is launched (which is why we teach our clients to have an internal theme EVERY Month!).

2. A careful analysis of what did not work so hot takes place. Remember, all of marketing is simply a TEST.

In practice, like so many other areas, there are reasons things go awry in marketing.

Here’s some biggies:

1. No basic understanding of who your exact target is. Unless you can clearly identify your ideal prospective patient
you’ll never be effective at getting them to respond to your marketing enough to call you, let alone visit your practice.

2. Your practice lacks sufficient capacity to handle large numbers of new patients so some significant self or internal team sabotage occurs. Even if you’ve spent a fortune on ads.

3. There is no clear benefit, offer or deadline to encourage action on the part of the prospective patient or family member.

And of course there are many more.

So, as you look at why something is working great or not, make sure you document the answers.

You’ll need them while planning the next campaign.

The Critical Event That Changes Everything

One of the greatest things about the work we do as docs, and now especially the work I get to do with Clients, is that I get to witness some incredibly productive and powerful people…

Now you might ask, what defines power?

I define it as really living the life of ones dreams.

Despite fear. Despite the economy. Despite sometimes insurmountable odds.

And with every powerful person I’ve had the pleasure of  working with along the way, they all have experienced what I call  “The Critical Event”.

And that Critical Event is simply the decision point out of which issues a bold VISION and then DESIGN.

Or very often it’s a redesign of their path in life.

But far too often, this is where even highly educated professionals get hung up.

Far too many continue to accept “fate”, and never allow the time, make the space in their busy days or give themselves the “permission” to make it to their decision points.

And life continues to reward in kind.

So as we highlight personal freedom this week, if you are really living your dreams think, go back to your decision points along the way. Congratulate yourself as you move forward.

But if you are not, be sure to begin the process every day, starting today!

Always, Live and Practice by design, not default!

Live and Practice by Design-not Default!

Private Practice 2.0

Right now, all of the USA is at a crossroads for sure. Health care is no exception. In fact, it’s been in the sights of the media for some time now. We’re seeing the effects of declined revenue streams in crumbling institutions elsewhere, and unfortunately in health care too.

More and more, hospitals and professional practices alike are finding daily operational capitol strained to the max. Once lucrative venues have been eliminated or slashed. In many cases, procedure reimbursement from 3rd parties alone is unsustainable.

All of this has us thinking about what the next generation, Private Practice 2.0 is going to look like.

What are the skill sets we’ll have to possess?

Private Practice 2.

About the only clear thing is that there will likely be a BIG separation between “public” and government/insurance controlled systems and self-pay.  And likely a widening gap in care quality, the exact opposite of the philosophical intent of “universal” care.

But most especially for this discussion, many current private practice models will continue to fall.

How this plays out in the real world over the next 2-5 years will be interesting to say the least. Politicians and actuaries versus doctors and patients.

But for those of us on the outside of the public systems, this can also mean incredible opportunity.

And that’s what Private Practice 2.0 is all about.

Over the next several days in a unique series of events, we’ll be exploring these implications, and  the impact of TODAY’s  decisions.

But most importantly, we’ll give you Private Practice 2.0

Stay Tuned …I’ll be taking the wraps off

“Private Practice 2.0″…

It starts NOW, and ends on July 5th at 5PM EST…

PS Call Jes at 781-754-0599 if you just cant wait.

Shes got the low down on opportunities so big…

Obama, BP and Chiropractic Leadership Skills

Put aside all political feelings for the moment, and just observe what’s happened to Americas perception of President Obama as a Commander in Chief in recent days. Ask around, read the media, in fact, pole the patients in your practice.

The BP debacle, failure to act in the very first days of the BP Crisis now has even members of his own party running for cover.

Mr Obama has gotten to where he is politically with very savy marketing, being very short on experience in government AND business by his own admission.

But his lack of business and CEO skills are now blatantly apparent.

And I do not doubt his intentions as President. But will the current political and massive environmental crisis be his permanent undoing?

And if so, why?

If you study history and great leaders it becomes so easy to see.

Failure to ACT LIKE A LEADER.  Timely. Incisively. Effectively

And therein is the most powerful lesson of the week, whether it’s just getting yourself out of bed on time or running a country.

Actions speak volumes about real intentions, and even the best marketing in the world can’t overcome leadership failures.

Why the Captain Must Be the Captain!

This past weekend I had the opportunity to boat-side and release a 200lb Bluefin Tuna. In case you don’t know, the waters just in my back yard of Cape Cod Bay are amongst the finest in the world for catching these fish.

The experience is like hooking onto a freight train. Seriously. These fish can pull hundreds of yards of line in less than a minute.
Do something wrong, and someone could get seriously injured. So, in small boats especially, it’s got to be a 100% group effort.

But, only one can be in command. The one with the most experience at the helm.

And in practice Doctor, that had better be you. Because when the challenges are on, your team needs to know exactly what, how and when to do what.

Everything from the routine daily tasks to what happens in the event of a bona fide emergency.

Just like on the water, there is no substitute for systems, training and checklists.

And when big quarry awaits, you the Captain must call the shots.

Or risk losing the prize or injuring a team player.

Which is why there is no substitute for training, systems and periodically
reviewing scenarios that we all deal with in day to day practice.

Consider this an appeal. Neuropathy patients need much more…

This is from my email inbox . And this does not include social media interactions I moderated all week long.

All of these came in between Friday Midnight and Monday morning to NeuropathyDR Headquarters.

Jes is already forwarding info and calling patients closest to our Ndocs.

However, more docs like you are NEEDED NOW to help stop the misery these patients experience…

Patients WANT what you can deliver. If you are already serving these patients with our NeuropathyDR System, I personally thank you.

If NOT, consider this an appeal.

Patients voices are getting louder and louder. These people are miserable, or someone they love is. I guarantee you, they did NOT have a great weekend.

“…I am very interested in your product but was informed there are no doctors in my area that are trained for its use.  I don’t know how to proceed.

…As we have no one here that practices your methods we can only do the best ourselves. It seems a lost cause here…


And inquiries from prospective neuropathy patients, some of whom actually called my office…

Can You help Doctor?

Providence RI
Bluffton SC
Northumberland PA

Salem Oregon
Midland MI

White Pine TN

Howell Michigan
Brighton MA
Princeton IL

One lady even quoted my book “Beating Neuropathy” in her email about her sick husband…

“We firmly believe that one of the greatest reasons for our success has been that we insist our patients undergo a five-week clinical trial in the office prior to being discharged with the homecare unit.  This trial includes often a nutritional evaluation and extensive clinical baseline and follow-up exams…. Our goal is to get you feeling better and SHOW you how to do so before we send you home…we have found the vast majority of patients that we treat are far better off having an initial period of supervision…Furthermore, it is our opinion and experience that peripheral neuropathy patients need to be very thoroughly evaluated and monitored by a central treating licensed health care professional.  This allows the patient to have one person to coordinate their care and ensure that any necessary diagnostic tests that should have been done have been done and that the patient’s other healthcare conditions are fully addressed.

Doctor, Please help us help these patients! These are people who WANT your guidance, what they DON’T want, is to buy a device on-line and be thrown to the wolves without experiencing everything you can help provide to them.

If you are already helping, thank you. BUT, please make sure you are using all the tools we have given you to help these patients!  Know you’ll never have a lack of patients who want and need your help.

If you are NOT interested in becoming a NeuropathyDR™, please do me a favor.

Consider forwarding this to another DC, MD or PT in your town.

Just don’t say I did not give you a heads up as their practice expands, despite what ever else is going on.

Our patients will thank you.

Have a great day!

Neuropathy Treatment Programs and beneficial consequences for patients…

Two things we are seeing in patients doing our ND metabolic rehab programs are significant weight losses without changes in diet or deliberate, heavy exercise, in patients new to our programs.

A recent patient reported a 13.5 lb wt. loss in under 4 weeks. This was in a 50 YO male with Metabolic Syndrome.  And of course his chronic neuropathy is improving very nicely too.

Patients are also reporting better exercise and walking tolerance, and as a consequence, far better levels of well-being.

Slashing Private Practice Revenues

Look who's cutting your income stream now...

June 1st almost here, if you Practice in the USA, both CMS and some private insurers will attempt to welcome you back after the long weekend by potentially slashing your reimbursements.

It could be huge hit if you are unprepared.

And, its not just DCs…

This week, we’ve heard from several MDs looking at our approach to help them transition as well. We talk to members of health care in almost all professions now who are fast deciding there has got to be a better way to live and practice than what the rank and file might tend to accept.

But, if you have been paying attention to us, saying “NO” as review companies disguised as agents of “Change” attempt to slash reimbursements by insurers you’ve had decent relationships for years, you’re doing better than ever! You’ve prepared your patients that they’ll be paying more to stay healthy starting Tuesday.

Well finally, this will be a turning point.

Its either stand up and just say “NO” as my staff has for weeks, even as executives are actually begging us to stay on as providers.

OR, you continue to develop the powerful private practice and rich, rewarding personal life you deserve. By providing the services patients want, need, and can not get in any other office around you.

And as our doctors are finding out, this approach is emotionally and financially liberating. Teach patients your reasons why and most of them get it.

Be silent, and…well lets not go there.

I salute you as you move forward and welcome the opportunities to help you!

For More info, CALL us ASAP  @ 781-754-0599 or go to Perfect Practice Web

One of the most amazing things happened in our clinic last week.

One of the most amazing things happened in our clinic last week.

We actually set a record for OVs, and I didn’t even know it ’til all
was said and done.

When my staff put the stats on my desk Tuesday, I did a double take,
and yes, even got the calculator out.

Why? Because our practice is rocking even as I put in an equal
number of hours consulting, writing, creating media, etc.

The bottom line as to how and why?

I always do what I advocate for clients.

And it’s created a smooth running, profitable machine that patients
love to come to and bring their family and friends.

And with Neuropathy patients averaging
an hours drive one way to see us, passing 75 other offices along the way…

In any event, after yesterdays email we were besieged with faxes and questions
So I added a call in hour today from 1-2PM EST, for clients and prospective clients
who want to take advantage of the HUGE bonuses which expire at NOON FRIDAY EST.

But, I’m gone ’til Tuesday after today, so if you have questions, get to me today.

Call me on the bypass line at 781-659-7980 ONLY 1-2 PM EST Thursday 5/27/10.

New Neuro Docs Needed ASAP!

Doctor, these are patient requests for our NeuropathyDR Protocol from just the last week!  Please help these patients! Log on for more info!

W. Moreland, NH

Poulso, WA

Longview, TX

Hertfordshire, England

Columbia, SC

North Port, Fl

Laconia, NH

Ft. Lauderdale, Fl

Pheba, MS

Howard Beach, NY

Proctorville, OH

Normandy Park, WA

Randolph, MA

New London, OH

Westland, MI

Victoria, Australia

Bayle, MS

Taylorsville, NC

Carver, MA

What my Associate Chiropractor Failed to realize…

The last time out, I talked about unrealistic expectations from the shortest associate tenure ever
in my chiropractic practice, expecting the pot of gold just for having a degree, to be dumped in ones lap.

Well, with rare exception, you have to continuously move yourself to the pot of gold, one step at a time before you can take from it.

When you behave and express yourself in this way professionally and effectively, it gets noticed. People will want to have their friends, family and co-workers meet you too.

Otherwise, from another persons perspective you might be seen, especially by busy people as a time-trap or worse yet a complete waste of time. Harsh words? You bet. But ignore this time-tested advice at your own peril.

Make sure you understand these most important principles as the primary rules to remember. Refine and sharpen your skill presenting your 30 second speech. Be polite. Be professional and evermore effective as time passes.

The next principle is that of reciprocity. Once rapport with someone else is established, there should be an exchange of materials. Business cards, URLs, flyers, etc.

Now admittedly, some relationships will take time to nurture, but with practice and these types of business contacts, mutual sharing helps get the most results. Always be discrete and professional, especially with other professionals, or if you should encounter someone not quite on top of their game that day.

What about Networking Groups?

The next question you’ve got to answer is what about participating in business and networking groups? This is a decision you need to make early on, because most doctors will be invited to join one or more. In my experience, early in practice they can be very valuable. If there are lots of people moving through, it might be a good idea to be there every meeting.

Just be very careful of accepting an officer’s post because the time involvement can be way more than you ever imagined…

For more marketing tips, log-in at Perfect Practice Web

More About Foundations PLUS New Features Added!

Lets Face it. Private practice is becoming more an entrepreneurial business than ever before. And you know there can be big things ahead for you! BUT, too many docs are woefully unprepared, and untrained in business skills and management.
Even if you’ve been at this for a while, you might still be missing the secrets that can unlock YOUR OWN PERSONAL incredible success story.

Here’s what Foundations Coaching is all about…

This is a 10-week, intensive program designed to cut out all the fluff, and actually train YOU as the practice owner, on EVERY CORNERSTONE of a solid private practice and in turn make sure YOU can put together a winning office team, and SEE lots of happy, satisfied patients! THIS PROGRAM IS LIKE THE CHIRO-MBA GRAD SCHOOL LEFT OUT!
By popular demand, we’ve added a 3 pay feature to Foundations, the revolutionary program designed to be the launching pad to incredible private practice success!

Call us while seats remain open!

Foundations Coaching Video

[vsw id=”uEUKBSL2diM” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

For more information about this revolutionary program go to


Then Call us 781-754-0599

Only time will tell.

Tomorrow I’ll celebrate 29 years of opening the doors of my chiropractic practice.

Recently, after the death of my father in law, my wife discovered some stuff he had held onto. One of those was a commentary of mine from 1978, published in the ACA Journal when I was an NCC student as a letter.

Back then, I was expressing frustration with how I saw chiropractors practicing at the time. My vision was that the chiropractic profession would continually grow and evolve. Work side by side with mainstream medicine while maintaining a unique, perspective on treatment while advancing alongside the powerful diagnostics which were back then only dreams.

My desire has always been to have DCs working side by side as peers with other professionals primarily MDs in treating sick patients, not just aches and pains, (not that thats not valuable), but really sick and debilitated patients.

Now, almost 30 years later, I have a hand in making that a reality.

And whats happened, is that our work together with the help of docs just like you is finally making this a reality.

MILLIONS of patients need many more doctors to step up to the plate.

If you already have, I sincerely thank you, and want you to know its an honor to work and share with you.

But, will these more doctors be DCs?

Only time will tell.

So my question begs today, do you share my vision?

If so, you should know we’ve really seen some great variant applications of the NeuropathyDR™ protocol for so many very sick people concurrently afflicted with many medical issues.

And you know what? Its all because there is nothing else out there to help some of the cases we are now able to dramatically improve quality of life for.

Don is 85, has had post-herpetic neuralgia for 5 years, his meds even put him in renal failure. When he first came to see us, he was having 40-50 attacks of lancinating pain per day. A after 1 ND designed PHN protocol sessions these subside to 4-5, and as he implements the full protocol starts to “reawaken” after years of misery.

Louise is 94. I had treated her for years after her Gullain Barre Syndrome, kept her somewhat mobile and comfortable.

But then I took a look at what ND has done with other sensory neuropathic conditions and adopted a PGB protocol. Less than 2 weeks later, she can dorsiflex her ankles fully, and walks mostly without her cane. After 20 years of daily misery and emotional anguish of not being able to feel her feet!
Do you have the skills to help these patients?

Well, even after I had 27 years of practice, thousands of hours of education and report after report that said theres little to no help for these patients, that’s all changed.

These are just 2 of many sick and sometimes desparate patients who need more help.

Doctor, these patients are clamoring, calling and knocking in my door for help.

PS If you think you have what it takes to be a NeuropathyDR™ RIGHT NOW, please call us today at 781-754-0599, or learn more at