Back-Up Systems, Sea Tow and Your Practice

I Hope you had a great weekend, doing at least some time with whatever it is makes you feel great. One day not that long ago for me though was all about back-up systems, just like we need right now in practice!

It is just so important to be mentally rested to be on top of your game in the office, not to mention for all the other responsibilities you share too. This of course is a key to living by design. To practice hard, I passionately believe docs need to play hard.

So, on this end, after a terribly busy week, Thursday night I get fishing invitation from a close friend, now retired from practice about 3 years. So, I spent an hour prepping tackle that night and then head for the Cape (Cape Cod).

Something about gorgeous spring days and boats that really gets me going. Just love the wide openness and quiet, really helps clear my head.

Anyhow, I slept like a baby, got up not crazy early this time and headed out with visions of incredible spring fishing.

But alas, the universe had other plans, and Jim and I find ourselves alone for 3 hours as we await Sea Tow. Now, this really could have turned out very badly. We had been a couple miles offshore before we headed up-river, where the boat just dies. Nothing. No power, ignition, and controls dead. The freaky part is we drifted onto a dock we were able to tie up to. If it had been a half hour earlier…well, probably would have been calling the Coast Guard.
This time, we were lucky, but also prepared. Plenty of clothes, radios, EPIRB, cell phones, and up to date Sea Tow Memberships.

So, here is my takeaway. A powerful practice and adventures that serve you while helping you serve humanity is not about risk avoidance, but risk management. You see it takes risks to grow, and learn in practice, and all of life. It is risky getting out of comfort zones.

Just like when you first put your hands on a patient as a student, that first office patient has an adverse reaction, you get a subpoena, whatever else comes your way, sometimes practice can be a very scary too.

But when there are systems to fall back on, redundancy, back-ups, safety nets in place, and someone to call when you are totally stuck, or need a “tow”, you’ll sleep much better, and operate at a much higher efficiency too!

Private Practice Systems

The most important of all Private Practice Systems is…can you guess?

Answering telephones by script. It is simply a mechanism to ensure two things. One is that patients are not turned off by what is said. The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have to make sure that whoever is answering the phone is ascertaining exactly how these particular people are finding you.

The second daily marketing task is to make sure that your new and returning patients are now automatically enrolled in stay in touch “sequences”. You certainly can enhance the effectiveness of autopilot marketing by making sure that you’re subdividing these patients, putting them into different groups and categories. This is now much easier with modern software.

Third, you need to make sure that referral & primary care docs and other professionals who share the care of your patients with you are being updated by you on a regular basis. It is important to have this on autopilot. In our office when the doctor finalizes an examination report, the doctor or a staff person prints it. The staff will make sure that we have indeed personally signed the professional copy. If it’s a primary care doc who I haven’t handled before or haven’t had the opportunity to meet, I will put an introductory letter in there as well.

The fourth task to continue to drive referrals to your practice is to make sure you’re always keeping your word. If you told Mrs. Smith that on this particular visit she’s going to begin rehab or have an evaluation for carpal tunnel syndrome, you have to make sure this is indeed happening.

The fifth point is to make sure that you have surrounded yourself with a team of “can do” and not “I can’t.” The worst thing that can happen to you is to have your plan stymied by somebody who is continually coming to you with, “I can’t,” or “I didn’t get to it.” Our tolerance for this behavior is virtually nonexistent.

Do you see how important all this is? Then why doesn’t every practice operate this way? Don’t let this be you. Our team can help.

Learn how you can have twice the income and half the hassles HERE

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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Are YOU Prepared for What Lies Ahead in Private Practice?

Are YOU Prepared for What Lies Ahead in Private Practice? One of the harshest realities to face is that the landscape of private practice is changing, continuously! And there is no stronger lesson than what is happening in our world right now!

So how can we be better positioned after all the upheaval?

Respectfully, we get into trouble by failing to understand the systems that are necessary to operate and manage profitably a private healthcare practice. This includes HR, safety, compliance, record keeping, etc.  At the end of the day it also includes combining your best clinical skills with effective marketing that draws precisely the type of patient you desire into your private practice.

And you know what? It requires work. But once done you are the one deciding your future. That’s why private practice remains for those who are fiercely independent and refuse to bow to the status quo. We’re the ones who decided to work at least in part outside the public system.

Patients are extremely frustrated with so much of “public” healthcare and its seemingly insurmountable regulations. Often times they report surly “providers” who are trained to act like robots see them. No treatment outside a very narrow window is allowable or prescribed within these mandated systems.

That’s why it is more important than ever that you position yourself to effectively deal with these challenges now, before it’s too late.

But I caution you not to wait too long. The task that lies ahead may seem for you enormous in many respects, but not insurmountable with focus and simple but effective systems.

I believe after all the world has been though many more are finally considering opening a private practice.

If this is you, why not start today by doing a careful examination of precisely where what and how you want your life as a physician to be.

Remember, failure to plan right now, is in fact planning to fail.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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Does your Private Practice have enough “Boots on the Ground”?

Does your Private Practice have enough “Boots on the Ground”?  I mean like right now even in the midst of a pandemic?

Too often, we are confronted by marketing gurus who suggest all or none web based private practice development approaches.

For those of you new in private practice, this may be a new concept. But for those of us who have been around it is a concept with which we are very familiar. During the 1980s there was a very popular book entitled “Megatrends”. The author, John Naisbitt is one of my favorite futurists.

Much like Toffler wrote about the all too often slow adaptability of humans in “Future Shock” in the 70’s, Naisbitt wrote about the ever-expanding need for “high tech-high touch”.

Naisbitts concept is really very simple. And that is in all business and life endeavors there’s no substitute for close human contact.  Indeed, the very reason social media has become so popular is because to some extent it has replaced these human interactions.

Nonetheless there is no substitute right now for a personal mailed note or better yet phone call, especially when it comes to dealing with sick and suffering humanity.

Too often, we are confronted by marketing gurus who suggest all or none web based private practice development approaches.

In our opinion and experience, this is a fatal path for modern private practices. In fact the more high-tech you introduce into your private practice, the more need is created for an equal or greater amount of human touch.

But like everything else in your private practice, unless these are tasked, and overseen, they never occur with the regularity with which they should.

So I encourage you to reach out, brainstorm with your current working staff, ask that they call, check in on and survey your patients. Find out what they like most, and what they like least about the current state of your private practice and yes the healthcare system in general.

And then go to work with these simple action steps that place you in frequent personalized regular communications and touches with your existing patients and yes your community at large!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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When Something in Practice Isn’t Working

Like everyone, physicians can really stress, and too often for us it’s when something in practice isn’t working as we anticipated.

Unfortunately, it frequently turns out that finances and basic business systems are simply not working. Too often, it’s because they are never implemented.

Very few of us had the opportunity to study with successful mentors before we opened our doors. Worse yet, is the private practice owner who thinks they must be a slave to third parties, work like a dog, and settle for pennies on the dollar.

Too often, instructors and colleges fail our students by not providing at least the basics of business, personal finances and marketing.

This has led far too many physicians today to struggle, where struggle is not necessary. For sure it’s a big reason so many doc’s have gone corporate 100%.

One thing is for sure though. In unsuccessful private practices many never take the time to identify who their ideal patient is. They simply continue to market and position themselves like everybody else in their town and profession and wonder why they go home exhausted, and broke.

In public health care of which I believe we all should contribute by the way, that may be our chosen role, but in your private practice you still have a choice.

You can specialize. You can seek out clients who desire only what you have to offer. These patients are searching for your skill sets and quite honestly your professional relationship building.

They are also searching for a warm welcoming private practice staff like so many of them grew up with.

What this requires however is a totally different perspective. An option that honestly, I think we owe our trainees and younger physicians.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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The Most Dangerous Number

One of the biggest issues I observed this past week especially has been the ignoring “The Most Dangerous Number” – ONE!

One way to help a condition…

One way to manage a team…

One way for patients to pay…

And the most dangerous to professional longevity?

Having just ONE way to practice, or worse, thinking ONE strategy will work all by itself!

This is no more apparent than with websites or social media. These are all great tools, but setting them up and then expecting ONE to deliver all by itself is pure delusion.

You see, websites especially require “traffic”, web visitors you direct there by multiple methods. Here’s just a few sources of website traffic to think of as you start your week…postcards, newsletters, recall campaigns, Twitter, Facebook, AdWords, Newspaper, radio, TV…how big is your list?

This is how you need to be thinking of orchestrating your message with frequency (at least something every day) and relevancy, not BS patients can see right through…

So, do you need help with your strategy?

Let us show you the proper tools and systems to make it happen!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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Steve Jobs and You

When Steve Jobs left earth, perhaps the greatest technological visionary of our times,
maybe even in modern history passed.

His impact has been profound.

But why?

Simply, he created his own realities, and thus has shaped yours too!

Steve Jobs Impacted Your Daily Life in Profound Ways…

Steve Jobs relentlessly pursued Star Trek like visions, and then actually executed the development, construction and ultimately the myriad of applications using devices and tools Buck Rogers, Gene Rodenberry, Ray Bradbury and the like could only dream about.

He was a powerful CEO, building incredible teams that never lost their vision.

But what he did best, was actually DESIGN the future! By conscious choice.

And so it is with us.

Every day new choices.

Rest on our laurels or relentlessly design, then actually execute a better world for those we serve every day.

I for one am glad I got to see in my lifetime how powerful one person can be.

And that’s how our patients look at us too.

 

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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The Writing on the Private Practice Wall

”You keep talking about all the changes in Private Practice. What do you mean, and what’s happening?”

What I thought I would do today is summarize how changes during the last decade have impacted doctor’s behaviors and decisions we all must consider in private practice.

Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing we advocated many years before it was trendy was that unless you the OWNER clearly handle patient finances (no, it’s not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve.

In essence, we need to be crystal clear, and also priced for the realities of our own future!

Also ask yourself if you serving humanity to the best of your abilities, and at the same time offering options to those who want and will gladly pay for them? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique or more personalized service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever. Literally, they get their lives back!

These are the harsh realities of practice today. It’s not the latest “let’s see what I can max on an insurance case” still advocated by some. Unless of course you like audits and recovery efforts by insurance carriers.

The next big error is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the revenues dip. Some costs rise, and you could, like many foolish businesses cancel marketing expenditures.  You may erroneously ration to stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so. Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

We suggest fully developing and integrating EMR and data management systems into autopilot style marketing with regular patient reminders, recall letters and even birthday messages and letters if you choose.

And what about your current staffing and HR Systems? Have you made these as bullet proof and compliant as possible? Are you continuing to staff private practice or group like you are the UAW? I guarantee, no one’s going to be there to bail you out. Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future by not handling poor training and possibly willful non-compliance?

Finally change is perpetual. Medicine as a business is no different.

As it should be in your practice too, the strong will thrive and prosper.

But it so often takes a fresh set of management, operational and marketing perspectives. Why not let this be you?

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

Patti

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Regaining Momentum

Regaining Momentum. Do you remember back to undergrad when you first learned about physics? In particular, do you remember the basic Newtonian principle that a body in motion tends to remain in motion and a body at rest tends to remain at rest? Of course you do! Well all businesses and the practice of medicine do follow the same principles.

We all have periods when we sense the need to regain our momentum. There are certain helpful activities that need to be maintained on a day-to-day basis to keep us moving forward.

For example, our attitudes, staffing and marketing are three of the constants no matter where you are in healthcare that must be maintained and when the need arises, upgraded. But these  are easily ignored until problems arise. Respectfully, it’s often our own inactivity in these crucial areas can lead to a loss of forward movement and regaining momentum!

Don’t let this be you! This situation is relatively easy to fix, provided you act fully on your own behalf and assume the role of CEO! We all must have excellent personal and professional systems in place and dedicated time to make sure we are moving in the right direction.

But what if you’ve lost momentum? What should you to do?

The best way to start out is by creating a list of what’s working and what’s not. Be totally rested and honest when you do this. Maybe you need to address certain things with your life and business partners. This is also where simple days off, reading, podcasts and coaching can be an enormous help!

Lose your focus even for just a moment and it’s not too long before all hell breaks loose.

All good executives know this and as physicians we must we when caring for patients too, no matter what our role. Without a doubt, one of the best ways to maintain focus is our own simple lifestyle, great self-care and reading this awesome blog! If you need help developing these systems in your own life and practice, those of us here are ready to help you when you are!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

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When Patients Say “No, Doctor”

How do you react when patients say “No, Doctor”. This is always a big question in medicine, getting patients to follow advice. In drug treatments it’s typically dosing compliance. In any other therapy where patients are typically treated intensively at first, it’s in-office and home care. But there is a bigger issue we need to be teaching our students early on.

Getting any human being to do anything they don’t fully understand or have faith in is futile.

This fact drives many people crazy. As Michael Gerber asserted first in the “E-Myth” many years ago, people are basically unmanageable. But what are manageable are results, systems and processes. They are also measurable. The good news is that just approaching your practice and indeed your life like this frees up enormous amounts of emotional energy.

Still, though, we are dealing with people, not hardware.

There is one thing that almost every human being responds to in kind, and that is stress free relationships with other humans, based upon trust. And of course in medicine, trust means expertise, experience and reassurance.

It’s in simply recognizing and fixing this in any healthcare scenario that builds huge patient bonds, and so often markedly better results and compliance.

So, how do we continuously build trust?

By making frequent connections on a basic, human level.

Be a better physician by using multiple avenues. Phone calls, supportive group “visits”, newsletters, handouts, Christmas Cards and more.

This is also why effective and professional usage of the social media can be reassuring and soothing when patients need it the most.

And you know what?

This approach always works no matter what the size of your practice, hospital or group organization.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – or text 339-793-8591  *just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

It Has To Be You

To establish and maintain a healthy private practice it has to be you patients see in print, but in this day and age social media and Google.

How many times have you seen an ad in a magazine…Or A TV commercial…Or any other marketing message and thought “Hmmm…that just doesn’t sound right to me”?

The minute your “Bogus Meter” goes on high alert, the company vying for your dollars has zero chance of ever getting you to buy their product. The same goes for the patients and, even more so, the prospective patients in your private practice. Our patients may already have a hypersensitive Bogus Meter because they’ve tried so many other doctors.  They’re still suffering.

With prospective patients, it doesn’t matter how much you spend on advertising or how polished your marketing is, if it doesn’t ring true, they won’t come to you for help. In short, it has to be you and it has to be true. Your message has to be authentic and it has to be honest if you want to really maintain a successful practice.

As with any other business, two of the ground rules of successful marketing are to make sure your  message is 1) simple and 2) honest. Here are a couple of tips to help you reach the patients you really believe you can help:

1.         Keep It Simple Simple

This is the K.I.S.S. marketing concept and it has worked for decades because:

·           Simple messages are easier to remember and recall

·           Simple messages are easier to repeat so your patients are more likely to pass them

on to other potential patients

·           Simple messages are easier to understand and they stick with your prospective  patients

If your prospective patients can remember, repeat and understand your message, it’s going to be more effective.  Don’t confuse your patients with a long, complicated idea. Just keep it simple and speak their language. When you’re creating a message to your patients, never put more than one idea in a paragraph.  One idea, supported by facts, per paragraph.  Period.  It doesn’t get  much simpler than that.

 

2.        The Truth and Nothing But the Truth

 

It’s so easy for your patients to go online and fact check everything you tell them.  If  you’re not being totally honest about your skills, prospective outcomes, etc., they’ll find it out and in pretty short order. The minute your patients feel you’ve been less than honest with them, you’re done.  You won’t see them in your office again.  And when they  go, they’ll take all their future referrals and testimonials with them. Just remember that tag line – The Truth and Nothing But the Truth.  Don’t promise what you can’t deliver.

And another word to the wise – don’t use someone else’s voice in your marketing materials. It’s YOUR practice.  The minute your prospective patient reads your marketing materials, they form an impression in their mind of who you are.  Make sure it’s an authentic picture. Don’t repurpose someone else’s advertising materials.  You may like their concept and you may want to use it to build your own successful practice, but make sure you’re using your own voice.  Modify what worked for someone else to accurately represent you.

Keep it simple and keep it true and you’ll be well on your way to living and practicing by design. And even more importantly, by YOUR design.
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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

Learning to Meet Patients Where They Are

Learning to meet patients ‘where they are’ in life some days is more challenging than making an accurate diagnosis. Despite being one of the most important tasks as a physician, some either don’t learn this skill or shy away from it. And we certainly don’t as a rule do a good job of teaching this skill.

Experience dictates when physicians personally reach out to really help people at a very personal level, most patients respond in kind. Most never forget your goodwill and gestures to help them regain their health, and yes their lives.

As docs though we can only do this by being 100% on purpose. This of course ois a project of great self-care and stress reducing lifestyles.

Where it’s possible, having a “menu” of services to choose from can make this entire process a whole lot easier. This can include anything from a basic option from brief urgent care, then limited but more comprehensive options all the way up to and including very elaborate treatment plans.

When we can approach care planning like this it helps put patients at ease, and allows them to fully understand their choices. And more so the impact of their choices. But more so this type of approach tells patients we are willing to meet them where they currently are.

So how can we adopt more of this style of care today? Start with a staff meeting. Listen intently to what patients are asking for.  Come up with new ideas, and really engage patients where they are. Be sure you keep records of your feedback and patient input to use as a tool for teaching our students.

The physician of the future practicing like this could then be much more like the old country doctor of the past.

Become that trusted advisor in your own community and you’ll never go wrong.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” if you simply Leave Your Info HERE – just be sure to leave your name, phone and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime at all on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

New Year’s Resolutions for Your Private Practice – Part 2

We’re sharing some additional new year’s resolutions that can help to make your private practice be the most successful it’s ever been.

1. Be Accountable to yourself

Hold yourself accountable for the business of private practice because no one else will.  Learn to lean on your team which at a minimum must include an Attorney familiar with state board regs and employment law, your accountant and and first line asset protection via your insurance agent. But treat yourself fairly.  Don’t dwell on some simple little thing that didn’t get done or exaggerate it’s importance.  You’ll destroy any progress you’ve made if you get bogged down.  Learn from the experience and move on.  Enlist other professionals in a “watch dog” group to keep each other on track.

2. Invest in the communities that support you

Get out and get involved in your community.  So many times, it’s not what you know but who you know that can be a great building block for your private practice.  People like to refer others to people they know and feel comfortable with.  What better way for your community to feel comfortable with you than to help improve the community for everyone?

3. Promote your practice often and well

When you’re busy just being a private practice healthcare professional, it’s easy to forget that you have to promote your practice, too.  If you want to grow, you have to bring in new patients.  Sit down now and create a marketing plan for the New Year and then schedule it into your calendar so you follow through on it.

4. Learn to delegate more

Resolve to let go of a little more control.  Trust your staff or outside experts to do what you’re paying them to do.  You don’t have to do it all.  Delegation is the key to keeping your work life and your personal life in at least some sort of balance.

5.  Weekly business planning is a must

Success is not a “wing it” proposition.  In order to be consistently successful, you have to plan.  And you have to stick with your plan.  That doesn’t mean that it’s carved in stone.  A business plan is a living thing.  Work on it weekly to adapt to what’s actually going on in your business.

6.   Don’t skimp on things that will make you more productive

When you’re operating on a tight budget, it’s easy to just make do with what you have.  But ultimately, what you spend in using more efficient staff and equipment will do nothing but strengthen your bottom line.  Keep that in mind when planning your capital expenditures.

7. Be a perpetual student

You don’t have to break the bank on continuing education but you do have to continue to learn.  Business today is changing constantly – not just in medicine but in marketing, technology, accounting, you name it.  Resolve to learn continuously to take advantage of the latest trends that will build your practice with the least effort.

 8. Have more fun with your practice!

Concentrate some of your marketing efforts on things you really enjoy.

If you’re a runner, sponsor a marathon.

A golfer? Sponsor a local tournament for a charity.

Have you dreamed of being a writer? Start that blog you’ve been thinking about and start expressing yourself.  Your audience is probably full of potential patients.

9. Above all else, have a good time with whatever you do.  Your passion for it will come through and speak volumes to your current and prospective patients.Marketing can be a pain but it doesn’t have to be.  You may think you don’t have time to devote to it but you’ll be pleasantly surprised how much time you find for it if you actually enjoy what you’re doing.

10.  Write the most applicable from this list of resolutions down somewhere…in the back of your Day Planner…your smartphone..into Outlook…your iPad calendar…

Just the act of writing them down and reading them daily will place them in the front of your subconscious mind and you’ll be amazed at how much you can actually accomplish and how fast. Resolve to make this the year that you really learn to live and practice by design!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

New Year’s Checklist for Private Practice Expansion- Part 1

Every year most of us create a New Year’s Checklist…We vow to lose weight…Promise to take up a new hobby…Plan to spend more time with loved ones…

But how many of us make resolutions to do something proactive to build our private practice? Why not start with some practice resolutions? This is after all what gives you the personal and financial freedom to live the life you deserve!

Here are a few tips to help you make the new year the best your practice has ever seen:

1. Plan Ahead

This time of year can be a real zoo on the personal front but take some time to sit down and list some steps you will take this year to build your practice.  Plan to:

–       Do a short weekly blog to communicate with your patients

–       Write a free report to educate your patients on their health care options related to your practice

–       Film some short videos on some amazing results and get them on your social media as well

–       Produce an eBook to educate your patients on how to be an informed consumer when it comes to their health care

Once you make a list even more ideas will come to you.

2. Focus Your Action

Once you’ve got your project list in hand, be diligent in disciplining yourself to complete the items on your list.  If you have staffed your practice as we teach, a whole lot of this can be done for you! Don’t be overwhelmed by thinking you may have bitten off more than you can chew. Resolve to accomplish one at a time and you’ll be amazed at how fast they’re all completed.

3. Be Accountable to Yourself

Hold yourself accountable because no one else will.  But treat yourself fairly.  Don’t dwell on some simple little thing that didn’t get done or exaggerate it’s importance.  You’ll destroy any progress you’ve made if you get bogged down.  Learn from the experience and move on.  Enlist other professionals in a “watch dog” group to keep each other on track.

We’ll have more for you next week in this 5 part series.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Will Your New Year’s Resolution Come True This Year?

Straight talk about New Year’s resolutions

How many times have you resolved to make more time for your family this year? Perhaps, your resolution has been to take a family vacation or work less hours. It really doesn’t matter what your specific goals have been.

The real question is…how often have you achieved them?

If you’re like a good 85% of the practicing doctors out there, trying to run a business and keep everything afloat got in the way of your goals.

Of course, we know it wasn’t intentional. No one ignores their family, misses vacations and works ridiculous hours just for fun.

No…that’s not what happens. The truth is, our jobs get harder each year. Demands, rules and regulations continue to surmount. What are we supposed to do? Furthermore, how can we possibly keep up and still enjoy our lives and fulfill that New Year’s resolution?

The fact is, there’s really only one way to do it. Specifically, plan.

Wow, just one word? Yeah, that’s right. If you plan it right, details included, the rest will follow.

Yes, you will have to work, but this is different. This is the work that will truly pay you back in the long run and help you fulfill that New Year’s resolution each and every year.

Plan to make your New Year’s resolution a success

This is the place where you begin to think, “oh, I’ve heard this crap before.” Right? If so, you may already be destined to a failed resolution. If, on the other hand, you’re thinking, “maybe they’re right” or “exactly what are they talking about” then, you’ve got a chance.

To put it another way, if you are willing to listen, learn and participate in your own successful future, then we would be happy to help you. That’s just one of the things the Perfect Practice Web team does. But, we do it well.

If you’re interested in learning more about how to plan it right, act on it and experience it, give us a call now
339-793-8610. We’re here to help you get started. If you’d like to take a look at just a taste of what we offer, click here to look around a bit. Then, pick up the phone.

Now is the time. After all, your New Year’s resolution is about to begin.

The New Years Vision

What Does The New Year Hold for Private Practice Owners?

Before the start of the new year is often the best time to reflect, and then look forward. After all, it’s kind of like Spring, where we get “New Chances”. Chances to compound upon the wisdom of our years, do some things better, do others differently while eliminating both stuff and activities which no longer serve us.

Make no mistake about it the impact of our choices seems to magnify with each passing year. And this is increasingly more apparent in a world which holds little room for error.

So the question I have for you is what will be different for you and your practice in the New Year?

Your health, focus, lifestyle, and private practice business activities? New experiences which help you grow? The question to ask yourself today is will you take advantage of all the new opportunities that are before you? Will you spend all the time needed to be working on and improving both your own lifestyle and practice and thus the quality of your life and those around you?

As difficult as it may be at times, I respectfully submit there is no better time to be in private practice. Your compassion, your skillsets and yes just the ability to be 100% patient focused while delivering all this as a physician truly is a priceless gift.

To pull this off though really requires attention to your own design otherwise you’ll be forced to live with default as too many do.

So please take these next few days to reflect and really enjoy whatever you like to do this time of year.

Jot some notes about what’s working for you right now and what isn’t. But most off all, just be sure your plan is laid out before January 2nd.Hopefully the answer to all of these is yes!

My team and I stand ready to help you!

Let’s make this New Year your best yet!

PS for those of you are ready to ACT NOW, our team is available until noon EST on Tuesday to help you make a fresh start!

and thus the quality of your life and those around you

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Life’s Sanity Mantra

The most important revelation with regard running a practice and indeed our lives in an efficient and happy manner, really comes from Michael Gerber. I call it life’s sanity mantra.

Michael first said in his landmark book The E-Myth ‘…we cannot manage people because people are basically unmanageable’.

Give up trying to manage your children, give up trying to manage your spouse, give up trying to manage your staff, give up trying to manage your patients.

The biggest mistake in training students as well as some “accountable care” in my opinion is they teach we can actually “manage patients”.

We cannot manage patients behavior. 

We can only manage processes. 

We can empower them to make good choices, but you cannot manage them.

Understand and continually remind yourself of these facts just as I have to day after day after day. Remind yourself of this the next time a patient does not take your advice. If something is not working in patient care, it’s often something wrong with your systems.

But here is the good news: You can design, tweak, invent, enforce your practice systems and indeed your personal life.

You can control how much money you save, you can control how much you exercise.

You can control how much time you devote to education, vacations and so on and so forth and you must accept responsibility and operate your life under this premise if you’re  going to be happy, and successful.

To this end, lets never stop helping one another and radically improve healthcare in the process!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Unacceptable

Unacceptable. How did we ever let healthcare in the USA get this bad?

The way physicians are being treated and bulldozed by the government and third party carriers right now is despicable. Although there are glimmers of hope here and there, it looks like there are now attempts to hijack even more aspects of patient care.

One fact though will never change. It sure as hell is not going to be government directives that does not get to the core of patient behaviors, lifestyles and choices.

We must become the change we are seeking! Position YOURSELF as the go-to doc, give patients what they need and will gladly pay for, and you’ll never be worried about the future.

Sadly we are living in a democracy lead by tyrants and zealot ideologues, many have turned out to be exactly as founding father Thomas Paine warned about.

What ultimately stands is anybody’s guess. But, it’s likely there will be attempts to saddle physicians with more regulation, red tape, tax your children’s children, and now maybe even your investments!

Let’s stick together and support only those physician organizations that truly have our best interests as their guiding principle.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

Doctor listening to patient

Why the Most Important Skill in Private Practice Ownership is Listening

Learning to listen effectively may be the best thing you can do for sustainable private practice ownership.

Most of us think of listening in a very general way. In truth, good listening skills, more than being essential to good medicine are vital to the success of your private practice, the satisfaction of your staff, and even your own ongoing sense of purpose.

First of all, really listening to your patients is the common key to thriving in practice! If your sustainability strategy is based on anything other than what your patients want and need, a private practice especially will fail. This applies to helping your current patients and as well as those prospective new patients anxious to give you a try.

Second, your staff needs you to listen well to their concerns as well as to their positive feedback. Staff satisfaction provides a lot of useful data about which of your business systems are working well and which ones need improvement. And, of course, staff morale is important to the overall health of your practice because it will make or break customer service—which keeps patients coming in the door.

Third, and possibly most important of all, you have to be able to listen to your own intuition about your personal health and satisfaction primarily! Remember that in private and direct care, what matters most is your vision for the practice and your passion for making it succeed. Without those driving factors, your passion is just is not sustainable.

Consider what you can do today to be a better listener! Keep this really simple too! Often this just requires from us better self-care including more days off, vacations and down time. Ask for feedback on your listening skills. Don’t forget to check in with your colleagues on this too.

To that end we can so help each other by being better listeners!

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

 

Patient Finances, Staff & Your Perceived Value

Have you recently had a staff meeting dedicated just to handling of Patient Finances? I’m deadly serious here. If you are struggling in private practice I can bet you haven’t recently, honestly and openly discussed with your staff your fees and patient care options. And this of course is a huge error in any business and of course in practice growth and development.

But don’t make this difficult! Simply by practicing with clinical excellence first, no matter what your specialty is believe it or not is the best way to demonstrate the value of your care to your patients and  staff alike. Just by doing this you’ll make any discussion on patient finances self-evident to your staff making their job a whole lot easier.

When you are the absolute best, patients always find a way to get the real help you can offer them.

But for many of us today’s private practice has added services and the support products patients demand, and would rather get from physicians rather than anywhere else. If you are not already providing added services for nutrition, pain and even appearance have you considered this option? By simply learning and then implementing each step of private practice mastery by learning  The 12 Secrets  you could easily double or triple your return on investment for the entire YEAR, sometimes in less than a week!!! Now, try that performance in your portfolio of investments.

The rest is up to you. You see, in private and direct practices we are in total command of our destinies both personally and professionally.

I can’t think of a better way to stay sane in today’s healthcare.

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Patti Hayes is CEO of Perfect Practice Web, and has 30+ years experience in practice management.

Our team may be reached for a free 15 Min “Strategy Session” by texting 339-793-8610 – just be sure to leave your name and time zone and we’ll get back to you 9-5 EST Monday-Thursday.

For further information join us anytime on Facebook and Instagram

To subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

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