Private Practice Owners and Online Reputation Management

It Just Takes Guts

Guts and determination. Powerful words. But why should they be used in the same vein as healthcare? Because of the world we now live and practice in it just takes guts to say what you believe is best for a patient, on so many levels.

It takes guts to say what you believe is best for a patient, on so many levels.

It takes guts to buck the status quo with our patients and their families, to tell them the newest designer drug is not going to cure their obesity or poor health habits.

Contrary to the incessant drug company advertising, life will never be all be flowers, endless orgasms, smiles and happy fields of dreams due to the newest ED med or antidepressant, if patients don’t make some critical life choices for themselves.

It takes guts to tell it like it is, to really separate the valid life advice from the endless barrage of crap hurled at patients day after day.

This however, I believe can be the only true way out for all doctors in private practice today. And a big win.

For everybody.

Society will win. Not all of it, of course but much bigger segments.

Crisis based health care expenditures would drop like a stone if we helped to prevent, or at the least reduce the complications from heart and vascular disease, depression and chronic back pain, diabetes to name only a few were to decrease even just a little.

And doctor, if you are in alignment with my philosophy, continuously developing your perfect practice, you are already well on the way to making this a reality.

And what happens if we all practice this way?

Once again physicians of all disciplines become the real decision makers. We decide collectively to continue to be teachers, and leaders by example. Refuse to cave to third party based interests and administer only to the patient’s needs first. Not the insurance companies, drug companies or hospitals.

To truly stay Commanders of Change™ will takes guts.

Simply, just being good doctors first, one patient at a time, regardless of which initials you have at the end of your name.

But, to do this for any period of time requires very powerful support systems behind you. It can be stressful, unfulfilling and eat you up otherwise. As a consultant, I see this firsthand.

First of all, your beliefs (guts and determination) and personal lifestyle. Beliefs about what constitutes true health, self-reliance, responsibility and dependency.

And money. What is your care and advice really worth? Do your fees reflect this?

Secondly, a staff who supports your vision.

Lastly, powerful and extraordinarily effective systems and technology.

But doctor, none of this can ever work without a powerful philosophy that you can communicate.

Patients must know what your about. They need to feel it. I’m not saying you should be flamboyant or radical.

In fact, this turns way too many away from you whom might otherwise benefit from your care. But I am saying you must clearly stand up for what you believe.

Never forcing, but presenting, supporting and helping those patients and staff who can align with your purpose and vision.

And gently getting the rest out of your life.

It just takes guts.

But, here is the reward. In the long run, you will be much happier, more prosperous and healthier yourself. You will help tons more people. Have a much broader reach.

And patients, and indeed entire communities who are wanting to personally pay to see only you.

Yes, even in today’s world.

For further information join us on Facebook and Instagram  and to subscribe to our newsletters and private practice updates go to our website Perfect Practice Web

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Transitions

Transitions…

I think one of the most powerful but sometimes scariest things we do as physicians caring for patients, but also mentors to students and younger docs is help them create a compelling future life, and then actually watch it start to unfold right before our eyes.

Think about it. As a doc, you did this too, first as a student at several levels. In reality, many times. In fact, at one point it was probably term-to-term.

Then, you began to practice. Still way more changes. Lots of excitement, new ways of doing things, patients that challenged every skill you thought you forgot.

So, in reality, you know you have the power to create magnificent changes.

Getting Stuck…

After a while, what was once magnificent and exciting can seem dull, boring, and very routine. We sometimes so easily forget the sacrifices we made to get where we are. High school, under-grad, and on and on. If we allow it, the daily grind can become just that. If it’s not practice stress, it’s kids, family, etc.

Then sometimes we build fences, stop communicating with past friends, we can also become very rigid in certain habits, most especially mental habits and sometimes getting really, really stuck.

Before we know it, seems like years have passed.

If things did not turn out like you thought, it’s easy to just give in, and say, “…Oh well…” We in fact, can start to live by default.

That’s when its not pretty…

So what is the most simplistic solution? Respectfully, our role must be to maintain our own health and happiness first. This is the only way we will be able to carry forward our roles as physicians, on our own terms. As long as we choose.

 

Decisions & Plans Create Reality

The Decision To Move Forward

The decision to move forward. This, unfortunately, still remains a major stumbling block of many. Indeed, the slowness or lack of making even simple decisions, but most especially putting off critical decisions sometimes slows forward progress by weeks, months, and in some very unfortunate circumstances years.

But I believe that the reason this most frequently occurs is a lack of clarity, a lack of vision. All too often, in general people, even ourselves as highly intelligent doctors, are unaware of the vast opportunities that wait in our personal and professional lives, simply for the asking.

Those who are happiest, most prosperous and effective realize that it is this willingness to take action in meaningful directions on moment-to-moment basis is the ultimate in accomplishment.

Doctors, the decisions you make today will have profound impact on next year. And the direction that you take professionally as well as personally next year will also have very significant impact not only on the rest of your professional career, but as well on the quality of your personal life.

Right now, is simply the very best time to reflect very carefully on what this past year worked right, what needs to go, what needs to stay.

The reason for these rapid and effective decision-making skills set is frankly is that the speed of change is ever accelerating.

There has never been a better time to be in private practice, but only for those who possess clarity, a phenomenally well written game plan, remain strong, effective communicators, capable and willing to provide only the very best in health care services.

But there’s something that’s extraordinarily important to clarify first, and that is your personal vision.

First, (not last) the quality of life you want for yourself, as well as those closest to you.

Reality dictates, that this future style of private practice will require breaking with the rank and file. Future practices will require blending all the best technology has to offer, the very best in cost effective systems and procedures all combined with time tested humanistic skills, and compassion.

It will simply not be enough to have pieces of this puzzle. Rather, all pieces must fit together with exact precision.

Therefore, I respectfully suggest that you start assembling your puzzle now.

And in doing so, carefully consider all ramifications of your decisions. This is where exercise, quiet time, reflection as well as inspirational reading and study while developing fully your game plan, all carefully written out and diagramed on paper will make a tremendous difference not only in how you feel, but how you act.

Once you have clarified this new vision, it is essential that all the steps you wrote as necessary to actually pull off its execution are first set into motion, and put into written timetables.

Then, perhaps most importantly choose your support system.

In my experience, it is those doctors who fully utilize great support systems, accomplish far more throughout the year than those who do not.

The best support systems provides you with all the information you will need, the personal as well as professional associations, camaraderie and affiliations that supply the building blocks, systems, plans and tools necessary to complete your puzzle.

But only YOU can reach out and grab it.

 

Changing Spaces: Time to Really look outside your practice?

Let’s look outside your practice.

Last week we talked about the key parts and your accomplishments in creating a compelling future. Let’s continue that though today with an eye on reality.

Having just spent the better part of the week working with aggressive entrepreneurs in private healthcare I can tell you that everything we have been saying since 2005 about technology integration into daily practice  is being accelerated at an even more rapid pace.

Here’s a fact. Patients ages 55-90 are now the biggest social media and internet “geeks”.

They love someone, they post it. But piss them off, and look out. And you need to exactly how to protect yourself and what to do if this happens to you.

So, I URGE you right now to get your copy of “Google Bomb“, from Amazon, or locally and devour it.

Doctors, the future in private practice (like I warned in 2005) are implementation of advanced technology, and affordable staff to help get it all done.

Period. That’s why I founded PPW, llc. And that’s why we work with docs like you every day.

Have a great day, let’s talk soon!

Patti

For further information contact us at Perfect Practice Web

Creating A Compelling Future

I think one of the most powerful but scariest things we do as achievers is create a compelling future life, and then actually watch it start to unfold right before our eyes.

Think about it. If you are a doc, you did this as a student at several levels. In reality, many times. In fact, at one point it was probably term-to-term.

Then, you opened your practice. Still way more changes. Lots of excitement, new ways of doing things, patients that challenged every skill you thought you forgot.

So, you know you have the power to create magnificent changes.

And Then Getting Stuck…

After a while, what was once magnificent and exciting seems dull, boring, and very routine. We sometimes so easily forget the sacrifices we made to get where we are. High school, undergrad, and on and on.

The daily grind is just that. If it’s not practice stress, it’s kids, family, etc.

Then sometimes we build fences, stop communicating with past friends, we can also become very rigid in certain habits, most especially mental habits and sometimes getting really, really stuck.

Before we know it, seems like years have passed. If things did not turn out like you thought, it’s easy to just give in, and say, “…Oh well…” We in fact, can start to live by default.

That’s when its not pretty…. (more next time)

~

REMINDERS: Living & Practicing by Design Trainings are uploaded for you.

Have a great day!

Patti

I have been asking myself much more…

Recently, especially as the private healthcare environment harshens, I have been asking myself much more often about the real differences between those who are wildly successful, and those who struggle, year after year in practice.

This really hit me hard after I re-listened to our most recent webinar on Living and Practicing by Design for prospective members. Frankly, I sometimes wonder what makes those who take our programs, implement and follow them and become wildly successful different than those who don’t.

Frankly, It hit me again just this morning after a fabulous weekend, why anyone would even expect to be successful, or better yet become truly independent, without careful attention to every aspect and area of business, success and personal achievement.

First, I thought about this at some length on my way home early this morning, put it aside until a little later on, then the differences became readily apparent. The answers came to me with blinding simplicity. So, I made a list of the top three reasons for failure to thrive in practice.

And you know what? It’s just three things!

Can you guess what these might be? I am going to discuss these in detail next time!

You can also join us 24/7  HERE

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Patti

Avoiding KEY Reasons for Failure

I have a short list of reasons for failure, when a prospective client comes to me. I have to tell you that the vast majority that ultimately become clients are successful because I personally vet all my clients on some really key issues.

There are reasons for failure. Number one on my list is something I hear all the time.

I tell Kerri, “If you ever hear this from a doctor, you have to tell them that we just can’t help them.”

That is when a prospective doc  says  “All I want is the marketing”.

I can’t tell you how many times I hear from prospective doctors, “Nope, I have everything else down. All I want to know about is marketing.”

I will tell you right now that when I hear that, virtually without exception, I can predict that the doctor will go down, usually in a ball of flames within a relatively short period of time.

It’s not just about the marketing.

It IS KNOWING how to IMPLEMENT SYSTEMS. And Keep them all running just like we teach you how.

Getting every step of private practice to run like a Formula One Racer…

The fact of the matter is frequent, relevant communications and contact with patients, the community and your referral professionals is paramount to your success, and will be even more so in the next 9 months!

Will YOU be part of it???

It’s as I said when I did my first live event in Boston many years back. If your patient takes out their handheld or and you don’t come up on the first page, you don’t exist in the minds of at least two generations of patients. Too many doctors still fail to come to grips with this!

So, with all that said, here’s how two of our clients talked to us about HOW they are getting it all done…

From Dr. Mark Giust, of Brookhaven, Mississippi

“My biggest challenge was just trying to take some action steps. What you helped me with the most was just realizing that you don’t have to take humongous steps. You can take some small steps to help you move in that direction and not just sit still. Everyone knows sometimes what they need to do. It’s just a matter of getting out there and doing it and doing it the right way that can help them be successful.

I think sometimes we have a lot of choices to make. There’s a lot of information out there to sort through. Before working with you, I was overwhelmed with the amount of information out there. There’s webinars and CDs. I think sometimes I was afraid I was going to miss something. I’d try to listen to all of it, but then I’d almost get overwhelmed and think, “What do I do?” I’d jump from one thing to the next and maybe not stay on the right thing.

We talked about practicing by design. You need to have that base to start with and build upon. You need to do the most important things first. You’ve helped me a lot with staff issues, part-time help and utilizing my time more efficiently.

The biggest point you made that I want to make sure to emphasize is that the very first thing you did was take our Core Module 1 and literally redesign how you wanted your practice. We spent the rest of the year working toward that goal.”

 

Next, Dr. Robert Cole & Jennifer, Monroeville, Pennsylvania talked about Priorities…

 

“It is better when you’re constantly implementing and taking action steps, but they’re smaller and more comfortable. You gain confidence by doing things like newsletters and health talks.

Action steps is one, and confidence with patients is another. It was one of your newsletters, or it might have been an audio CD where you talked about how sometimes you have to fire a patient. You may have to say, ‘You’re not doing what I asked you to do. It’s a health risk for you. It’s a liability for me. We need to terminate this.” A lot of times, it’s a relief. It’s like cutting out the poison from your practice. If they do stay, it invigorates your relationship with them, and sometimes the whole practice overall.

I don’t know if most of you are aware of the movie out called “The Blind Side.” The author goes back and forth explaining things about football. They put various quarterbacks in when Joe Montana and Steve Young got hurt. That system was so effective that they could put almost any quarterback in there and turn him into a star because the system worked.

It instantly reminded me of what you teach and talk about. Once you have the systems in place, you can walk into that scenario and have it work effectively in an ethical and moral way.

I think organization and self-confidence were really big issues. What we’ve been doing with you walking us through the steps has helped us to regain our confidence. It was always there, but we had to build it back up. We definitely did that.

It’s comforting to know that we have somebody in our court. We have a cheering sections. One of the big things is consistency, whether it’s working out or eating right or working on your practice. It’s doing the right things consistently. It’s planning out ahead of time for short and long-term stuff. It’s sticking with a plan and continuing to keep your head in the game

“We’re all in the same boat. You offer some real-world solutions. It’s not that much of a struggle to implement them. I’ve worked with some people and it was such a shift in what we normally did that it’s a real stressor. This isn’t a stressor. This is getting your ducks in a row.”

_________________________________________________________________________

Thank You Doctors. I could have not said it any better.

Patti

You can also join us HERE

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

What Do You Stand For?

It has been said, that “If you don’t stand for something, you will fall for anything”.

To be truly independent, on this great day of American Independence you need to know where you stand on the major cornerstones of your life (Personal, Spiritual, Material, Fitness and Financial).

A strong personal philosophy on each of these is vital to your success, and developing an evolving professional life and practice .

This is a great day to ask yourself if are truly living the personal and professional life you deserve.

Are your actions leading you in the direction of the goals you set at the beginning of the year?

If not, make the midyear corrections NOW to insure not another precious moment of your life is wasted! (This is one place where one on one consulting can really help this to take shape for you!)

When I think and read about what our American forefathers accomplished, (while spending the Fourth on Nantucket, steeped in American History), especially in light of the challenges they faced, most of the tasks we have at hand seem to pale in comparison. (I firmly believe this is also why America needs to continue to be clear on what we stand for!)

What do you stand for? Make sure your patients and your staff know your personal philosophy on these vital cornerstones or you are liable to ‘fall for anything’!

If you are not crystal clear on your personal philosophy, or even if it needs some updating or fine tuning, get out a blank legal pad, sit in a quit place, close your eyes for a while and list what comes to mind. Just make sure you do it before you go to sleep tonight!

All successful people can clearly define their stand.

You must count yourself in these ranks.

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

Common Courtesy

Private Practice Mandates

Private practice mandates an entirely additional set of skills today. More so than any other time. Not instead of but in addition to your healers skills and instincts.

And honestly, failure to realize this, or especially educate our students creates every unpleasant and often painful experiences ranging from unrest to bankruptcy.

Interestingly, with patients we tend to be extraordinary analytical, follow algorithmic, logical sequences, and frequently just one or two steps at a time.

It’s this thought processes that lends itself to accurate diagnoses and rapid, critical action.

But private practice demands an entirely different set of skills, especially when marketing, finances, and staffing are concerned. Let alone technology, human resources, your web-facing efforts, and wealth building.

In fact, modern private practice demands an entrepreneurial mindset. The days of just being a great doc without , marketing and management and exceptional business skills is, with rare exception, over.

This is why despite everything else you may do, you have got to have an excellent business training to fall back on again and again.

This is exactly what we have been doing for those of us in private practice since 2007.

For further information including a free “Fast Track Guide” leave your info at at Perfect Practice Web

Patti

#privatepracticebuilding #lovinghealthcare #livingpracticingbydesign

Times are never good or bad..

Times are never good or bad, only different.
Sage advice from a master, spoken many years ago.
I am not sure exactly who or I would give due credit.

And you know what? It’s very Darwinian, especially today.

Only the fit will make it. And
come out so much better. I know this as I speak
with doctors all over the USA.

This is a great time to reinvent yourself
personally, spiritually, and refine your practice
make-up, vision, goals, and especially your
systems.

So much is happening so fast right now.

Just ask your patients.
Ask them what they need. What they want from
you to achieve their own objectives.

And by asking this, you find out how good
a job you have done educating your patients.
Or not.

Times are never good or bad, only different.

And for these different times, there is Living & Practicing by Design to guide you every day.

We hope you’ll join us!

Let’s take a look at these skills…

 

Let’s take a look at these skills so essential to phenomenal success but so often overlooked.

Number one on my list is the ability to organize and sort incoming “stuff” and data.

Really.

A messy desk (or home or personal life quite frankly) makes for a clouded mind. That’s why extreme and easy organization is the first lesson in Living & Practicing by Design

Along side of this skill, you also need to be able to organize, focus and direct output and productivity. This includes everything from processing new patients to getting the income to run, gwo and market your  #privatepractice, and especially build long-term security.

Think about this one. There is not one area in practice where the rule of this skill set does not apply.

The second skill set is just as critical.

And that is developing a CEO/CFO mindset that you’ll have to use right along side the Dr. before your name.

This is perhaps the one that takes the longest to develop for docs. But like everything else, just a little regular study leads to mastery.

And if you do this right, an incredible professional and personal life and career.

For further information on exactly how we teach these skills leave your info at Perfect Practice Web

You can also call or text the main office at 781-659-7989

Let’s talk.

#privatepracticebuilding
#lovinghealthcare
#perfectpracticeweb
#livingandpracticingbydesign

Are your patients getting mixed messages?

Are your patients getting mixed messages, and you don’t even know it?

Most especially, might there be an incongruence or two with regard to office policies which might not only be slowing you down, but could be like driving your car with the brakes on?

Well, if you have more than one staff person, the answer might be yes. It’s so important to try and head this off with the policies and procedures covering every little detail.

Even in our practice, I discovered this quite by accident last week. The problem began with a newer staff person getting into encounters for the first time by herself.

It seems like everything has broken in our office in the last 3 months. Computers, phones, credit card swipe machines, and even a diagnostic unit. Stay in practice long enough and stuff just happens to fail eventually.

Anyway, last week it was the card swipe machine. This can really hurt the income for a day or two as you know.

Now my staff is very bright, and they know our policies on collections. So why did the failure of one simple device cause chaos at the front desk?

It was simply because the basic “fix” that is in the office manual was not referred too. Once I pointed this out, we were back to normal quickly.

Once again, a smooth running private practice is all about congruent policies and procedures. This is where Living and Practicing by Design membership can help you accomplish and then stay on top of this each week.

For further information please contact my team HERE or shoot us a call or text to 781-659-7989

Patti

Decisions & Plans Create Reality

Make A New Plan

If things aren’t working for you in any area of life, make a new plan!

Today!

Remember, the definition of insanity is doing the same old thing in the same old way expecting different results. And as the world changes, our plans often need to adapt or change as well. Realize, this is exactly why I repeat our Core Modules for members, every six months. Because the pace of change is now so rapid.

And, remember Future Shock? Remember how easy it is to be mesmerized in the face of rapid changes, and the tendency to shut down and do nothing, rather than taking on a new game plan.

Now, here’s the really good news. These are behaviors, and learned choices!

If you are capable of reading this, you can fix any of the issues I discussed here today.

So, here’s a simple plan you can act upon right now to be happier, more successful and fulfilled:

1. Be a better and bigger asker! Jim Rohn said the problem with most of us is that too many metaphorically go to the ocean to gather water with a thimble, instead of a bucket. Be a better and bigger asker and life rewards in kind!!!

2. Continually engage and learn! Not just practice, but all of life’s most important skills. Be willing to pay the price of success and then reap all its joy.

3. Make sure you know what you want, and continually move towards it!

Lastly, burn all your bridges to past failures. You will be glad you did.

Join the most progressive group of private practice owners learning daily these exact business and personal strategies HERE

Patti

#privatepracticebuilding #perfectpracticeweb #livingpracticingbydesign

A Doctors Natural Gifts

A doctor’s natural gifts. That’s what you possess as a healer. You can put patients at ease; physically and quickly abolish their pain and discomfort. Restore hope, and actually save their lives by doing what seemingly is very natural for you.

Healers have commonalities in backgrounds and life experiences. Actually, our pathways as doctors of all disciplines is remarkably similar, often times being touched at a young age by illness or death. Doctors minds and hands posses the unique ability to alleviate mental and physical anxiety, and often time anguish.

Beatte and Beck among others have written on this, and it’s helpful to look at this is you’ve never done it.

However, private practice mandates an entirely additional set of skills. Not instead of but in addition to your healers instincts.

In today’s new world, you must blend all your clinical skills with excellent judgement and powerful business and social skills. All of these are taught by our team daily in simple, easy to use formats.

Our team is ready to help you Live & Practice by Design, not default! You can even call or text our team for personalized help 781-659-7989

It’s Time For A New Vision Of The Future. Read More HERE

#privatepracticebuilding, #perfectpracticeweb, #lovinghealthcare, #livingandpracticingbyddesign

Doctor, Are We Focused on the Right Things?

Doctor, are we focused on the right things? Honest to God, its 3:10 AM. I can’t sleep, but I feel so lucky. One of my patients died last week. My wife of 30 plus years is asleep next to me. How lucky am I?

Judy presented to me about 10 weeks ago with acute sciatica, and low back pain.

At first, it seemed simple enough. By the end of week one, I sensed something completely different. Nothing gave her anything but very passive relief, nighttime was unbearable. Then she developed significant weakness of the legs and gait changes. Interestingly, her neuro signs were still benign, but that changed oh so quickly within 48 hrs. Something was “bad wrong”, here as one of my earliest professors would say.

He husband who I have cared for for 25 years was with her every moment. Very concerned. Scared for Judy.

I called her PCP who immediately began a hospital intake after we both voiced concerns about unrelenting night pain and progressive leg weakness now justifying admission and a complete workup.

Judy went down-hill fast. Initially, what started as a simple sciatica was next thought by her neurologist to be Gullien-Barre’ Syndrome.

When medication (steroids, etc) did not help significantly she then quickly had plasmapheresis, and was sent to transitional care. She never improved significantly.

Very quickly, it was established she had some very aggressive non-specific demyelinating disease.

In essence, all this happened inside of 3 months.

Judy and Bob were married for 50 or so years. Over in a flash. There is nothing any of us as her team would have done any different, or better. But, it still sucks.

Of course we see this as part of practice, and way more if you spend a lot of time in hospitals. I did four years of this type of transitional care, and I still see the face of the pretty 23-year-old girl dying of a brain tumor, and many others 30+ years later.

So, yesterday morning, after my staff broke the news (we had called Bob the night before to check on Judy), instead of bitching about how so many obstacles are being hurled onto the path of us in practice, I felt really lucky. I immediately thought about my wife and daughter.

For some reason next I start thinking this morning about the doctor from an insurance carrier trying to lecture me on another patient last Monday morning on absolutely ridiculous daily record keeping, way beyond any standard of care. I told him so. I also told him I would gladly perform a high level encounter at each visit as long as it was paid for. I also explained that the company he reviews for denies such services as “not medically necessary”, so this will cost the patient an additional 150 or so out of pocket, for each flare up of the SAME condition.

Huh?

And I am thinking this is just nuts. There’s no common or rational clinical sense in this at all. This is not good chiropractic or good medicine.

And I told him, “Screw all of this. Patient care always has to be the most important thing here”.

He’ll never get it.

A year ago, it still made sense to work for these people. I’m still #lovinghealthcare

But, if this keeps up they are history in my book.

Because when its done, that’s all there is.

 

It’s all just a “test”

It’s all just a “test”

We speak often about the power of planning, and then implementation.

All fine, and essential. But happens when your plan does not work as intended?

There is a saying in marketing that there are no failures, only tests. It’s all just a “test”.

And so it is in the world we live in right now. What worked so great in practice a while back may not be working so well right now.

What do most people do? Stop trying!

What’s a better way?

Analyze, fine tune, make some appropriate changes, and “test” again.

Then again.

Seriously. Every great practice and business is built upon the backs of many, many failed “tests”…

Learn much more about “Bullet Proof Marketing & Media Expansion” HERE: https://perfectpracticeweb.com/living-practicing-by-design

#privatepracticebuilding#lovinghealthcare#livingpracticingbydesign

 

What too many private practice marketers forget

What too many private practice marketers forget is just how changeable the landscape is! As a private practice owner it’s never enough to set up any online or social marketing campaign without paying regular (daily) attention. Otherwise, you are broadcasting thousands of wasted dollars into the wind. Now couple this without paying daily attention to other key systems, disaster is only a question of when not if

But there is a better way to live and practice by design.

You can learn so much more about private practice marketers, our story and about building your practice for a lifetime upon timeless systems HERE

Private Practice Systems

The most important of all Private Practice Systems is…can you guess?

Answering telephones by script. It is simply a mechanism to ensure two things. One is that patients are not turned off by what is said. The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have to make sure that whoever is answering the phone is ascertaining exactly how these particular people are finding you.

The second daily marketing task is to make sure that your new and returning patients are now automatically enrolled in stay in touch “sequences”. You certainly can enhance the effectiveness of autopilot marketing by making sure that you’re subdividing these patients, putting them into different groups and categories. This is now much easier with modern software.

Third, you need to make sure that referral & primary care docs and other professionals who share the care of your patients with you are being updated by you on a regular basis. It is important to have this on autopilot. In our office when the doctor finalizes an examination report, the doctor or a staff person prints it. The staff will make sure that we have indeed personally signed the professional copy. If it’s a primary care doc who I haven’t handled before or haven’t had the opportunity to meet, I will put an introductory letter in there as well.

The fourth task to continue to drive referrals to your practice is to make sure you’re always keeping your word. If you told Mrs. Smith that on this particular visit she’s going to begin rehab or have an evaluation for carpal tunnel syndrome, you have to make sure this is indeed happening.

The fifth point is to make sure that you have surrounded yourself with a team of “can do” and not “I can’t.” The worst thing that can happen to you is to have your plan stymied by somebody who is continually coming to you with, “I can’t,” or “I didn’t get to it.” Our tolerance for this behavior is virtually nonexistent.

Do you see how important all this is? Then why doesn’t every practice operate this way? Don’t let this be you. Our team can help.

Learn how you can have twice the income and half the hassles HERE

 

Decisions we make every day

My wife and daughter recently brought me home a copy of “I Me Mine“, which is as close to an autobiography of George Harrison as you can get. It’s a great read. I have always respected his strong faith, as well as his music.
Some passages really shed light on how he applied ancient philosophies to modern life. In reality, its all about decisions we make every day.

At the start of our “Perfect Practice Platform” training, I spoke at length about the “Gita”, and the pertinence of its philosophy 5000 years after it was written in Sanskrit. George was immersed in the Gita, and its related teachings.

This passage from George will help to remind us all of the daily application of something so basic to our professional lives, but too often forgotten.

“The problems start when you get attached to the problems! That’s when the mind gets involved in too much thinking of whether one is supposed to go here, do this or that: you know-the bullshit…The biggest thing that screws us up in life is the mind, it plays tricks on us and can trip you over”.

So, the lesson here is detachment from outcome. Make your decisions, let go and move forward after each decision, vowing only to make better decisions as you mature. This is so true in healthcare, being called upon to continually make decisions after dealing with one problem after another.

Those docs who never get this have a real hard time moving forward in life and practice especially.

To learn more, grab your copy of the “Living and Practicing By Design”  HERE 

A New Vision of The Future

Lately, my most enjoyable time spent with our colleagues has given me cause to look back on all the events in private practice during the last year. Lots of what we first wrote about in “Practice by Design” has come to pass. Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. So here is A New Vision of The Future.

One of our sisters recently so poignantly asked me ”Patti, you keep talking about all the changes. What do you mean, and what’s happening?”

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future! Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever. Literally, they get their lives back!

These are the harsh realities of practice today. It’s not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing expenditures. You may erroneously ration or stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!).

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing and HR Systems? Have you made these as bullet proof and compliant as possible?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence in many parts of he country.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

Another huge issue I see is that too many doctors do not realize that our current economy is the best time to build a practice!

Finally change is perpetual. This past year is such a powerful example. Your practice as a business is no different.

That’s why our company has added several new learning products, an entirely new website, elaborate web based management software, six new core modules to our coaching programs, print on demand newsletter services, 24 hour call center, digital media patient education files, done for you advertising, etc., etc.

We also introduced several new patient specific care programs in the practice that are allowing us to help patients we previously had to refer, or simply could not help.

My team and I did this all within the last several months, while testing these along side our current systems in our private practice everyday.

As it should be in your practice too, the strong will thrive and prosper.

But it will take an entirely new set of management, operational and marketing skills.

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

Patti

Learn more about our memberships HERE:  Living & Practicing By Design

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